{"id":29355,"date":"2024-07-31T13:15:48","date_gmt":"2024-07-31T20:15:48","guid":{"rendered":"https:\/\/pro-migration.local\/?page_id=29355"},"modified":"2025-06-13T15:26:41","modified_gmt":"2025-06-13T22:26:41","slug":"donation-page-checklist","status":"publish","type":"page","link":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/donation-page-checklist\/","title":{"rendered":"Donation Page Checklist"},"content":{"rendered":"\n
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Already a GoFundMe Pro customer?\u00a0We crafted this platform-specific checklist<\/a> to help you get the most out of every GoFundMe Pro campaign.<\/p>\n<\/div>\n\n\n\n

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The ultimate donation page checklist<\/h1>\n\n\n\n

Before publishing your next donation page, check it against our ultimate checklist. Based on data from thousands of nonprofit websites and A\/B testing, these recommendations show what truly converts.<\/p>\n<\/div>\n\n\n\n

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Use this interactive checklist to ensure you create a high-converting page every time:<\/p>\n\n\n\n

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User experience and integrations:<\/h2>\n\n\n\n
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Over half (53%) of people now prefer digital wallets<\/a> over traditional payment methods, making it crucial to ensure your landing page is mobile-friendly and supports these payment experiences. GoFundMe Pro platform data shows donations are up to 50% faster<\/strong> and gift amounts are up to 64% higher<\/strong> when these options are available.<\/p>\n <\/div>\n\n <\/div>\n<\/div>\n\n\n

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To prevent losing visitors, an optimized web page should load within 2.5 seconds, as 40% will abandon a site<\/a> if it takes longer than 3 seconds. Each additional second of load time decreases conversion rates by an average of 4% within the first five seconds.<\/p>\n <\/div>\n\n <\/div>\n<\/div>\n\n\n

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Minimizing the steps needed to donate can increase conversion rates by as much as 2.4 times. Campaign Studio’s dedicated checkout streamlines this process, automatically prefilling addresses, billing, and contact information for mobile wallet donations. For other payment methods, Google Maps’ search and autocomplete features reduce friction.<\/p>\n

If your donation form isn’t embedded or using a dedicated, tested checkout experience, the next best action is to reduce the number of steps and information required to complete a donation.<\/p>\n <\/div>\n\n <\/div>\n<\/div>\n\n\n

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To effectively utilize donor information and nurture supporters, your CRM should be integrated and tested to ensure automatic and seamless data transfer from your landing page. GoFundMe Pro’s API<\/a> and CRM integrations<\/a> facilitate this process, allowing you to segment and engage donors for future marketing, stewardship, and fundraising campaigns.<\/p>\n <\/div>\n\n <\/div>\n<\/div>\n\n\n

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Displaying security symbols like SSL certificates reassures visitors that their data is safe and secure, enhancing trust and credibility. A recent test from the Cro Metrics testing bank showed that displaying these certifications increased the average donation by 5%.<\/p>\n <\/div>\n\n <\/div>\n<\/div>\n\n\n

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Optimizing your landing page with relevant keywords in H1 titles, meta descriptions, alt text, and body copy can boost your brand’s presence, improve search rankings, and enhance quality scores, reducing ad costs and improving placement. To further amplify your campaign\u2019s reach, explore how GoFundMe Pro’s Meta integration<\/a> empowers supporters to share your cause more easily, enabling donors to discover and contribute to fundraisers on Instagram and Facebook<\/span>.<\/p>\n <\/div>\n\n <\/div>\n<\/div>\n\n\n

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Ensuring your page is accessible by using image alt text, accessible contrast ratios, and video captions makes it inclusive for all potential donors. This approach not only complies with accessibility standards but also broadens your reach to a diverse audience.<\/p>\n <\/div>\n\n <\/div>\n<\/div><\/div>\n\n\n\n

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Donation UI:<\/h2>\n\n\n\n
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Generic ask amounts can alienate donors, deterring particular cohorts with a one-size-fits-all approach. To tailor your appeals to each donor\u2019s unique giving history and characteristics, keep Intelligent Ask Amounts<\/a> enabled to provide a real-time, personalized ask amount for every donor who arrives on your donation forms. GoFundMe Pro and Cro Metrics A\/B tests have shown an 11% increase in donation revenue when using this feature.<\/p>\n <\/div>\n\n <\/div>\n<\/div>\n\n\n

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A confusing or cluttered landing page can frustrate potential donors and hinder their giving process. Streamlining your donation page can significantly improve conversion rates, which is why embedding a donation form on your website or publishing a landing page solely dedicated to giving is our recommended best practice. Ensure your landing page structure is intuitive and clear and keeps people focused on your goal\u2014donating. Remove navigation and other external links if possible.<\/p>\n <\/div>\n\n <\/div>\n<\/div>\n\n\n

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GoFundMe Pro’s internal data shows that recurring donors are nine times more valuable than one-time donors. Including a simple checkbox for recurring donations during checkout can significantly boost recurring donor acquisition and increase overall contributions. This feature allows supporters to consistently support your cause without repeatedly entering their information, creating a sustained and reliable funding stream for your organization.<\/p>\n <\/div>\n\n <\/div>\n<\/div><\/div>\n\n\n\n

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Value proposition and content: <\/h2>\n\n\n\n
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