{"id":29369,"date":"2024-07-31T14:29:23","date_gmt":"2024-07-31T21:29:23","guid":{"rendered":"https:\/\/pro-migration.local\/?page_id=29369"},"modified":"2025-04-29T16:32:20","modified_gmt":"2025-04-29T23:32:20","slug":"donation-page-checklist-customers","status":"publish","type":"page","link":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/donation-page-checklist-customers\/","title":{"rendered":"Donation Page Checklist Customers"},"content":{"rendered":"\n<div class=\"wp-block-group container intro-text is-layout-flow wp-block-group-is-layout-flow\">\n<h1 class=\"wp-block-heading has-text-align-center\" id=\"h-the-ultimate-donation-page-checklist\">The ultimate donation page checklist<\/h1>\n\n\n\n<p class=\"has-text-align-center\">Before publishing your next donation page, check it against our ultimate checklist. Based on data from thousands of nonprofit websites and A\/B testing, these recommendations show what truly converts.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group container checklist-content is-layout-flow wp-block-group-is-layout-flow\">\n<p>Use this interactive checklist to ensure you create a high-converting page every time:<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading first-title\" id=\"h-user-experience-and-integrations\">User experience and integrations:<\/h2>\n\n\n\n<div class=\"checklist-item  wow animated fadeInUp\">\n    <input type=\"checkbox\" class=\"q\" \/>\n\n    <div class=\"item-question\">\n\n        <input type=\"checkbox\" class=\"toggle\" id=\"c0ea8\" \/>\n\n        <label class=\"item-text\" for=\"c0ea8\">\n            \n\n<p>Is your page fully optimized for mobile responsiveness and wallets like Apple Pay, Google Pay, PayPal, and Venmo?<\/p>\n\n            <svg class=\"transition-all\" width=\"23\" height=\"24\" viewBox=\"0 0 23 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"> <g id=\"system\/arrow_drop_down\"> <path id=\"icon\" d=\"M16.3154 14.9548L11.5404 10.1798L6.76537 14.9548L16.3154 14.9548Z\" fill=\"#4A9D44\"><\/path> <\/g> <\/svg>\n        <\/label>\n\n        <div class=\"item-details\">\n            <p>Over half (53%) of people now <a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/nonprofit-online-payment-processing\/\" target=\"_blank\" rel=\"noopener\">prefer digital wallets<\/a> over traditional payment methods, making it crucial to <a href=\"https:\/\/support.classy.org\/s\/article\/turn-on-payment-methods-for-donation-pages\" target=\"_blank\" rel=\"noopener\">toggle the digital wallet option on<\/a> in your payments portal to enable these conversion-boosting donation experiences. GoFundMe Pro platform data shows donations are up to <strong>50% faster<\/strong> and gift amounts are up to <strong>64% higher<\/strong> when these options are available.<\/p>\n        <\/div>\n\n    <\/div>\n<\/div>\n\n\n<div class=\"checklist-item  wow animated fadeInUp\">\n    <input type=\"checkbox\" class=\"q\" \/>\n\n    <div class=\"item-question\">\n\n        <input type=\"checkbox\" class=\"toggle\" id=\"b5ae2\" \/>\n\n        <label class=\"item-text\" for=\"b5ae2\">\n            \n\n<p>Does your page load in less than 3 seconds?&nbsp;<\/p>\n\n            <svg class=\"transition-all\" width=\"23\" height=\"24\" viewBox=\"0 0 23 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"> <g id=\"system\/arrow_drop_down\"> <path id=\"icon\" d=\"M16.3154 14.9548L11.5404 10.1798L6.76537 14.9548L16.3154 14.9548Z\" fill=\"#4A9D44\"><\/path> <\/g> <\/svg>\n        <\/label>\n\n        <div class=\"item-details\">\n            <p>Knowing that <a href=\"https:\/\/www.statista.com\/statistics\/276115\/user-patience-with-website-loading-speeds-on-mobile-phones\/\" target=\"_blank\" rel=\"noopener\">40% of visitors<\/a> abandon a webpage if it takes longer than 3 seconds to load, Campaign Studio is optimized for speed with server-side rendering, lazy load content hierarchies, and minimal JavaScript bundles. Each additional second of load time decreases conversion rates by an average of 4% within the first five seconds, so we recommend compressing images, avoiding non-essential video, and using minimal custom code. Be aware that Google Tag Manager can increase load times based on the tags you set up.<\/p>\n        <\/div>\n\n    <\/div>\n<\/div>\n\n\n<div class=\"checklist-item  wow animated fadeInUp\">\n    <input type=\"checkbox\" class=\"q\" \/>\n\n    <div class=\"item-question\">\n\n        <input type=\"checkbox\" class=\"toggle\" id=\"2a1a6\" \/>\n\n        <label class=\"item-text\" for=\"2a1a6\">\n            \n\n<p>Have you ensured your donation form has as few fields as possible?&nbsp;<\/p>\n\n            <svg class=\"transition-all\" width=\"23\" height=\"24\" viewBox=\"0 0 23 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"> <g id=\"system\/arrow_drop_down\"> <path id=\"icon\" d=\"M16.3154 14.9548L11.5404 10.1798L6.76537 14.9548L16.3154 14.9548Z\" fill=\"#4A9D44\"><\/path> <\/g> <\/svg>\n        <\/label>\n\n        <div class=\"item-details\">\n            <p>Minimizing the steps needed to donate can increase conversion rates by as much as 2.4 times. Campaign Studio&#8217;s dedicated checkout streamlines this process, automatically prefilling addresses, billing, and contact information for mobile wallet donations. For other payment methods, Google Maps&#8217; search and autocomplete features reduce friction.<\/p>\n<p>If your donation form isn&#8217;t embedded, the next best action is to reduce the number of steps and information required to complete a donation.<\/p>\n        <\/div>\n\n    <\/div>\n<\/div>\n\n\n<div class=\"checklist-item  wow animated fadeInUp\">\n    <input type=\"checkbox\" class=\"q\" \/>\n\n    <div class=\"item-question\">\n\n        <input type=\"checkbox\" class=\"toggle\" id=\"db3bc\" \/>\n\n        <label class=\"item-text\" for=\"db3bc\">\n            \n\n<p>Does donor data transfer seamlessly from your landing page to CRM?<\/p>\n\n            <svg class=\"transition-all\" width=\"23\" height=\"24\" viewBox=\"0 0 23 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"> <g id=\"system\/arrow_drop_down\"> <path id=\"icon\" d=\"M16.3154 14.9548L11.5404 10.1798L6.76537 14.9548L16.3154 14.9548Z\" fill=\"#4A9D44\"><\/path> <\/g> <\/svg>\n        <\/label>\n\n        <div class=\"item-details\">\n            <p>Although not required to launch your page, your CRM should be integrated and tested to ensure automatic and seamless data transfer from your landing page so you can effectively utilize donor information and nurture supporters. GoFundMe Pro securely stores all essential donor, campaign, and transaction data and makes it easily accessible. Then, <a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/classy-api\/\" target=\"_blank\" rel=\"noopener\">GoFundMe Pro &#8216;s API<\/a> and <a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/integrations\/\" target=\"_blank\" rel=\"noopener\">CRM integrations<\/a> further facilitate this process, allowing you to segment and engage donors for future marketing, stewardship, and fundraising campaigns.<\/p>\n        <\/div>\n\n    <\/div>\n<\/div>\n\n\n<div class=\"checklist-item  wow animated fadeInUp\">\n    <input type=\"checkbox\" class=\"q\" \/>\n\n    <div class=\"item-question\">\n\n        <input type=\"checkbox\" class=\"toggle\" id=\"5b8fc\" \/>\n\n        <label class=\"item-text\" for=\"5b8fc\">\n            \n\n<p>Are your security certifications or logos prominently featured on your page?&nbsp;<\/p>\n\n            <svg class=\"transition-all\" width=\"23\" height=\"24\" viewBox=\"0 0 23 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"> <g id=\"system\/arrow_drop_down\"> <path id=\"icon\" d=\"M16.3154 14.9548L11.5404 10.1798L6.76537 14.9548L16.3154 14.9548Z\" fill=\"#4A9D44\"><\/path> <\/g> <\/svg>\n        <\/label>\n\n        <div class=\"item-details\">\n            <p>Recent A\/B testing by Cro Metrics revealed that displaying security symbols on a nonprofit\u2019s donation page increased the average gift by 5%. On GoFundMe Pro, all pages automatically display SSL certificates, and a built-in trust icon ensures donors that every transaction is secure and encrypted. You can also customize your page with additional trust badges and a branded domain. GoFundMe Pro internal data shows that donation pages with a branded domain experience a 2-point increase in conversion rates compared to non-branded domains.<\/p>\n        <\/div>\n\n    <\/div>\n<\/div>\n\n\n<div class=\"checklist-item  wow animated fadeInUp\">\n    <input type=\"checkbox\" class=\"q\" \/>\n\n    <div class=\"item-question\">\n\n        <input type=\"checkbox\" class=\"toggle\" id=\"d841c\" \/>\n\n        <label class=\"item-text\" for=\"d841c\">\n            \n\n<p>Is your landing page optimized for search engines and social sharing?<\/p>\n\n            <svg class=\"transition-all\" width=\"23\" height=\"24\" viewBox=\"0 0 23 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"> <g id=\"system\/arrow_drop_down\"> <path id=\"icon\" d=\"M16.3154 14.9548L11.5404 10.1798L6.76537 14.9548L16.3154 14.9548Z\" fill=\"#4A9D44\"><\/path> <\/g> <\/svg>\n        <\/label>\n\n        <div class=\"item-details\">\n            <p>Optimizing your landing page with relevant keywords in H1 titles, meta descriptions, alt text, and body copy can boost your brand&#8217;s presence, improve search rankings, and enhance quality scores, reducing ad costs and improving placement. To further amplify your campaign\u2019s reach, explore how GoFundMe Pro&#8217;s\u00a0 <a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/platform\/meta-social-sharing\/\">Meta integration<\/a> empowers supporters to share your cause more easily, enabling donors to discover and contribute to fundraisers <span style=\"font-weight: 400;\">on Instagram and Facebook. <\/span><\/p>\n        <\/div>\n\n    <\/div>\n<\/div>\n\n\n<div class=\"checklist-item  wow animated fadeInUp\">\n    <input type=\"checkbox\" class=\"q\" \/>\n\n    <div class=\"item-question\">\n\n        <input type=\"checkbox\" class=\"toggle\" id=\"2810d\" \/>\n\n        <label class=\"item-text\" for=\"2810d\">\n            \n\n<p>Can anyone, regardless of ability, access this landing page?&nbsp;<\/p>\n\n            <svg class=\"transition-all\" width=\"23\" height=\"24\" viewBox=\"0 0 23 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"> <g id=\"system\/arrow_drop_down\"> <path id=\"icon\" d=\"M16.3154 14.9548L11.5404 10.1798L6.76537 14.9548L16.3154 14.9548Z\" fill=\"#4A9D44\"><\/path> <\/g> <\/svg>\n        <\/label>\n\n        <div class=\"item-details\">\n            <p>Ensuring your nonprofit&#8217;s donation page is accessible is crucial, as over 1 billion people worldwide have a disability. By aligning with WCAG 2.1 AA standards, incorporating keyboard and screen reader compatibility, providing alt text, maintaining color contrast, and optimizing the mobile experience, Campaign Studio pages create inclusive experiences that benefit everyone.<\/p>\n<p><strong>Tip:<\/strong> When using text over a hero image, make sure it\u2019s clear and easy to read. Use the background color and opacity slider options in Studio to create the right contrast.<\/p>\n        <\/div>\n\n    <\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-donation-ui\">Donation UI:<\/h2>\n\n\n\n<div class=\"checklist-item  wow animated fadeInUp\">\n    <input type=\"checkbox\" class=\"q\" \/>\n\n    <div class=\"item-question\">\n\n        <input type=\"checkbox\" class=\"toggle\" id=\"34f88\" \/>\n\n        <label class=\"item-text\" for=\"34f88\">\n            \n\n<p>Are your donation amounts personalized to every visitor to ensure they feel valued and motivated to give?&nbsp;<\/p>\n\n            <svg class=\"transition-all\" width=\"23\" height=\"24\" viewBox=\"0 0 23 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"> <g id=\"system\/arrow_drop_down\"> <path id=\"icon\" d=\"M16.3154 14.9548L11.5404 10.1798L6.76537 14.9548L16.3154 14.9548Z\" fill=\"#4A9D44\"><\/path> <\/g> <\/svg>\n        <\/label>\n\n        <div class=\"item-details\">\n            <p>Generic ask amounts can alienate donors, deterring particular cohorts with a one-size-fits-all approach. To tailor your appeals to each donor\u2019s unique giving history and characteristics, keep <a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/platform\/fundraising-intelligence\/?learnmore=true\" target=\"_blank\" rel=\"noopener\">Intelligent Ask Amounts<\/a> enabled to provide a real-time, personalized ask amount for every donor who arrives on your donation forms. GoFundMe Pro and Cro Metrics A\/B tests have shown an 11% increase in donation revenue when using this feature.<\/p>\n        <\/div>\n\n    <\/div>\n<\/div>\n\n\n<div class=\"checklist-item  wow animated fadeInUp\">\n    <input type=\"checkbox\" class=\"q\" \/>\n\n    <div class=\"item-question\">\n\n        <input type=\"checkbox\" class=\"toggle\" id=\"7fe81\" \/>\n\n        <label class=\"item-text\" for=\"7fe81\">\n            \n\n<p>Is your landing page design optimized for conversions with minimal exit points or distractions?&nbsp;<\/p>\n\n            <svg class=\"transition-all\" width=\"23\" height=\"24\" viewBox=\"0 0 23 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"> <g id=\"system\/arrow_drop_down\"> <path id=\"icon\" d=\"M16.3154 14.9548L11.5404 10.1798L6.76537 14.9548L16.3154 14.9548Z\" fill=\"#4A9D44\"><\/path> <\/g> <\/svg>\n        <\/label>\n\n        <div class=\"item-details\">\n            <p>A confusing or cluttered landing page can frustrate potential donors and add friction to their giving process. That\u2019s why we\u2019ve optimized the header and footer links on Campaign Studio pages to keep visitors on track. We recommend embedding a donation form on your website and publishing pages dedicated solely to giving. On these pages, ensure the structure is intuitive and clear and keeps all calls to action focused on donating. Use GoFundMe Pro&#8217;s donation form block and impact tiles, and avoid links to other pages or resources.<\/p>\n        <\/div>\n\n    <\/div>\n<\/div>\n\n\n<div class=\"checklist-item  wow animated fadeInUp\">\n    <input type=\"checkbox\" class=\"q\" \/>\n\n    <div class=\"item-question\">\n\n        <input type=\"checkbox\" class=\"toggle\" id=\"aa1c3\" \/>\n\n        <label class=\"item-text\" for=\"aa1c3\">\n            \n\n<p>Are you offering an easy option for donors to set up recurring donations?<\/p>\n\n            <svg class=\"transition-all\" width=\"23\" height=\"24\" viewBox=\"0 0 23 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"> <g id=\"system\/arrow_drop_down\"> <path id=\"icon\" d=\"M16.3154 14.9548L11.5404 10.1798L6.76537 14.9548L16.3154 14.9548Z\" fill=\"#4A9D44\"><\/path> <\/g> <\/svg>\n        <\/label>\n\n        <div class=\"item-details\">\n            <p>According to GoFundMe Pro&#8217;s internal data, recurring donors are nine times more valuable than one-time donors. That\u2019s why Campaign Studio makes it easy to <a href=\"https:\/\/support.classy.org\/s\/article\/classy-studio-designer#donation-form\" target=\"_blank\" rel=\"noopener\">include one-time and recurring options<\/a> on your donation forms. Turn off one-time donations on your dedicated recurring campaigns, or include an impact tile dedicated to recurring as a secondary call to action on campaigns eliciting general funding. GoFundMe Pro&#8217;s\u00a0 <a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/solutions\/giving-cart\/?upgrade=true\" target=\"_blank\" rel=\"noopener\">Giving Cart<\/a> enables you to further rethink traditional appeals by offering supporters the flexibility to add one-time and recurring gifts in a single donation experience.<\/p>\n        <\/div>\n\n    <\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-value-proposition-and-content-nbsp\">Value proposition and content:&nbsp;<\/h2>\n\n\n\n<div class=\"checklist-item  wow animated fadeInUp\">\n    <input type=\"checkbox\" class=\"q\" \/>\n\n    <div class=\"item-question\">\n\n        <input type=\"checkbox\" class=\"toggle\" id=\"ae585\" \/>\n\n        <label class=\"item-text\" for=\"ae585\">\n            \n\n<p>Would the audience understand your goal in less than 5 seconds?&nbsp;<\/p>\n\n            <svg class=\"transition-all\" width=\"23\" height=\"24\" viewBox=\"0 0 23 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"> <g id=\"system\/arrow_drop_down\"> <path id=\"icon\" d=\"M16.3154 14.9548L11.5404 10.1798L6.76537 14.9548L16.3154 14.9548Z\" fill=\"#4A9D44\"><\/path> <\/g> <\/svg>\n        <\/label>\n\n        <div class=\"item-details\">\n            <p>Your page\u2019s goal should be immediately clear to visitors. Use Campaign Studio\u2019s prebuilt layouts to create a hero section with a strong, engaging headline that captures attention within seconds and directs users toward the primary objective of the page. This clarity helps drive conversions and keeps your audience focused on your main goal.<\/p>\n        <\/div>\n\n    <\/div>\n<\/div>\n\n\n<div class=\"checklist-item  wow animated fadeInUp\">\n    <input type=\"checkbox\" class=\"q\" \/>\n\n    <div class=\"item-question\">\n\n        <input type=\"checkbox\" class=\"toggle\" id=\"ef9e2\" \/>\n\n        <label class=\"item-text\" for=\"ef9e2\">\n            \n\n<p>Is there a clear way to take action above the fold?&nbsp;<\/p>\n\n            <svg class=\"transition-all\" width=\"23\" height=\"24\" viewBox=\"0 0 23 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"> <g id=\"system\/arrow_drop_down\"> <path id=\"icon\" d=\"M16.3154 14.9548L11.5404 10.1798L6.76537 14.9548L16.3154 14.9548Z\" fill=\"#4A9D44\"><\/path> <\/g> <\/svg>\n        <\/label>\n\n        <div class=\"item-details\">\n            <p>Ensure your CTAs are action-oriented, with at least one above the fold. Use Campaign Studio&#8217;s \u201cDonation form above the fold\u201d layout to ensure visitors can take immediate action.<\/p>\n        <\/div>\n\n    <\/div>\n<\/div>\n\n\n<div class=\"checklist-item  wow animated fadeInUp\">\n    <input type=\"checkbox\" class=\"q\" \/>\n\n    <div class=\"item-question\">\n\n        <input type=\"checkbox\" class=\"toggle\" id=\"c6338\" \/>\n\n        <label class=\"item-text\" for=\"c6338\">\n            \n\n<p>Do the visuals of your landing page and ad creatives support brand cohesion?<\/p>\n\n            <svg class=\"transition-all\" width=\"23\" height=\"24\" viewBox=\"0 0 23 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"> <g id=\"system\/arrow_drop_down\"> <path id=\"icon\" d=\"M16.3154 14.9548L11.5404 10.1798L6.76537 14.9548L16.3154 14.9548Z\" fill=\"#4A9D44\"><\/path> <\/g> <\/svg>\n        <\/label>\n\n        <div class=\"item-details\">\n            <p>GoFundMe Pro and Cro Metrics have consistently found that cohesion from acquisition to donation significantly improves conversion rates and enhances brand awareness. For page variants that align with your ads, appeals, or audience segments, quickly duplicate them in Campaign Studio and update the copy, colors, or imagery while maintaining the core appeal.<\/p>\n        <\/div>\n\n    <\/div>\n<\/div>\n\n\n<div class=\"checklist-item  wow animated fadeInUp\">\n    <input type=\"checkbox\" class=\"q\" \/>\n\n    <div class=\"item-question\">\n\n        <input type=\"checkbox\" class=\"toggle\" id=\"6455c\" \/>\n\n        <label class=\"item-text\" for=\"6455c\">\n            \n\n<p>Can users quickly understand the impact of their donation, as if it were explained in a brief 30-second elevator pitch?&nbsp;<\/p>\n\n            <svg class=\"transition-all\" width=\"23\" height=\"24\" viewBox=\"0 0 23 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"> <g id=\"system\/arrow_drop_down\"> <path id=\"icon\" d=\"M16.3154 14.9548L11.5404 10.1798L6.76537 14.9548L16.3154 14.9548Z\" fill=\"#4A9D44\"><\/path> <\/g> <\/svg>\n        <\/label>\n\n        <div class=\"item-details\">\n            <p>If someone skims your landing page and does not clearly understand the impact and value of their donation, they will likely bounce. Campaign Studio\u2019s impact tiles uniquely showcase the outcome of each donation. Use them to link specific donation amounts to particular initiatives or services, or to highlight impactful programs the donation will support.<\/p>\n        <\/div>\n\n    <\/div>\n<\/div>\n\n\n<div class=\"checklist-item  wow animated fadeInUp\">\n    <input type=\"checkbox\" class=\"q\" \/>\n\n    <div class=\"item-question\">\n\n        <input type=\"checkbox\" class=\"toggle\" id=\"bf395\" \/>\n\n        <label class=\"item-text\" for=\"bf395\">\n            \n\n<p>Are you prominently displaying trust signals, like testimonials, on your landing page?<\/p>\n\n            <svg class=\"transition-all\" width=\"23\" height=\"24\" viewBox=\"0 0 23 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"> <g id=\"system\/arrow_drop_down\"> <path id=\"icon\" d=\"M16.3154 14.9548L11.5404 10.1798L6.76537 14.9548L16.3154 14.9548Z\" fill=\"#4A9D44\"><\/path> <\/g> <\/svg>\n        <\/label>\n\n        <div class=\"item-details\">\n            <p>Potential donors should feel secure and confident in their decision to contribute. By prominently showcasing testimonials and other trust signals on your page, you build credibility and reassure donors of your organization\u2019s legitimacy and impact.<\/p>\n        <\/div>\n\n    <\/div>\n<\/div>\n\n\n<div class=\"checklist-item  wow animated fadeInUp\">\n    <input type=\"checkbox\" class=\"q\" \/>\n\n    <div class=\"item-question\">\n\n        <input type=\"checkbox\" class=\"toggle\" id=\"aa3b9\" \/>\n\n        <label class=\"item-text\" for=\"aa3b9\">\n            \n\n<p>Have you incorporated powerful narratives that highlight your nonprofit&#8217;s impact throughout the landing page?<\/p>\n\n            <svg class=\"transition-all\" width=\"23\" height=\"24\" viewBox=\"0 0 23 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"> <g id=\"system\/arrow_drop_down\"> <path id=\"icon\" d=\"M16.3154 14.9548L11.5404 10.1798L6.76537 14.9548L16.3154 14.9548Z\" fill=\"#4A9D44\"><\/path> <\/g> <\/svg>\n        <\/label>\n\n        <div class=\"item-details\">\n            <p>Engaging storytelling can deeply connect with potential donors, making your cause more relatable and compelling. By integrating narratives that showcase the real-world impact of your nonprofit&#8217;s work, you can evoke emotions and drive action. This strategy helps donors see the tangible difference their contributions make, fostering a stronger connection and encouraging generosity.<\/p>\n        <\/div>\n\n    <\/div>\n<\/div>\n\n\n<div class=\"checklist-item  wow animated fadeInUp\">\n    <input type=\"checkbox\" class=\"q\" \/>\n\n    <div class=\"item-question\">\n\n        <input type=\"checkbox\" class=\"toggle\" id=\"4c250\" \/>\n\n        <label class=\"item-text\" for=\"4c250\">\n            \n\n<p>Are you displaying recent donations and donor names (with permission) to provide social proof?<\/p>\n\n            <svg class=\"transition-all\" width=\"23\" height=\"24\" viewBox=\"0 0 23 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"> <g id=\"system\/arrow_drop_down\"> <path id=\"icon\" d=\"M16.3154 14.9548L11.5404 10.1798L6.76537 14.9548L16.3154 14.9548Z\" fill=\"#4A9D44\"><\/path> <\/g> <\/svg>\n        <\/label>\n\n        <div class=\"item-details\">\n            <p>Displaying recent donations and acknowledging donors by name, similar to trust signals and testimonials, fosters a sense of community and confidence. To foster this within your supporter base, livestream collective impact with an activity feed to build connection and viral support. Currently available for legacy crowdfunding campaigns, a next-generation version of activity feeds will be coming to Campaign Studio in the coming months. If donors prefer to maintain their privacy, offer an option for anonymous donations, which won&#8217;t display their names in the activity feed.<\/p>\n        <\/div>\n\n    <\/div>\n<\/div>\n\n\n<div class=\"checklist-item  wow animated fadeInUp\">\n    <input type=\"checkbox\" class=\"q\" \/>\n\n    <div class=\"item-question\">\n\n        <input type=\"checkbox\" class=\"toggle\" id=\"d2d28\" \/>\n\n        <label class=\"item-text\" for=\"d2d28\">\n            \n\n<p>Does your landing page content spark a sense of urgency with progress metrics, matching gifts, and deadlines for time-bound campaigns?<\/p>\n\n            <svg class=\"transition-all\" width=\"23\" height=\"24\" viewBox=\"0 0 23 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"> <g id=\"system\/arrow_drop_down\"> <path id=\"icon\" d=\"M16.3154 14.9548L11.5404 10.1798L6.76537 14.9548L16.3154 14.9548Z\" fill=\"#4A9D44\"><\/path> <\/g> <\/svg>\n        <\/label>\n\n        <div class=\"item-details\">\n            <p>Drag, drop, and edit progress metrics anywhere on your pages for real-time, responsive updates that motivate supporters to act quickly and drive collective impact. With Campaign Studio, you can also add <a href=\"https:\/\/academy.classy.org\/page\/videos?wchannelid=y25cahtiip&amp;wmediaid=ebxmway9lk\" target=\"_blank\" rel=\"noopener\">progress metrics<\/a> on thank-you pages to maintain momentum, showing donors how their gifts help achieve your goals and encouraging them to share with their networks. Additionally, new <a href=\"https:\/\/support.classy.org\/s\/article\/donation-matching\" target=\"_blank\" rel=\"noopener\">sponsor matching capabilities<\/a> allow you to set match multipliers of 2x, 3x, and 4x, and specify a minimum amount to qualify for a match, incentivizing higher donations.<\/p>\n        <\/div>\n\n    <\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-post-donation\">Post-donation:<\/h2>\n\n\n\n<div class=\"checklist-item  wow animated fadeInUp\">\n    <input type=\"checkbox\" class=\"q\" \/>\n\n    <div class=\"item-question\">\n\n        <input type=\"checkbox\" class=\"toggle\" id=\"8f902\" \/>\n\n        <label class=\"item-text\" for=\"8f902\">\n            \n\n<p>Is your organization clear on its donor follow-up strategy?&nbsp;<\/p>\n\n            <svg class=\"transition-all\" width=\"23\" height=\"24\" viewBox=\"0 0 23 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"> <g id=\"system\/arrow_drop_down\"> <path id=\"icon\" d=\"M16.3154 14.9548L11.5404 10.1798L6.76537 14.9548L16.3154 14.9548Z\" fill=\"#4A9D44\"><\/path> <\/g> <\/svg>\n        <\/label>\n\n        <div class=\"item-details\">\n            <p>Before launching, ensure you have a structured plan to thank donors and keep them involved. This should start with a thank-you page and donation receipt email. Use Studio\u2019s drag-and-drop builder to create the ideal thank-you page for each giving experience, adding a secondary CTA to become a recurring donor, fundraise on your behalf, or learn more about your mission. Enhance your thank-you page with prebuilt social sharing widgets, inviting a continuation of donors\u2019 engagement. For your donation receipt email, add compelling copy and include additional CTAs using GoFundMe Pro&#8217;s Email Studio. This allows for a consistent experience from checkout to follow up.<\/p>\n        <\/div>\n\n    <\/div>\n<\/div>\n\n\n<div class=\"checklist-item  wow animated fadeInUp\">\n    <input type=\"checkbox\" class=\"q\" \/>\n\n    <div class=\"item-question\">\n\n        <input type=\"checkbox\" class=\"toggle\" id=\"fa805\" \/>\n\n        <label class=\"item-text\" for=\"fa805\">\n            \n\n<p>Are you leveraging the full power of your donation and landing pages with an ongoing testing roadmap?&nbsp;<\/p>\n\n            <svg class=\"transition-all\" width=\"23\" height=\"24\" viewBox=\"0 0 23 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"> <g id=\"system\/arrow_drop_down\"> <path id=\"icon\" d=\"M16.3154 14.9548L11.5404 10.1798L6.76537 14.9548L16.3154 14.9548Z\" fill=\"#4A9D44\"><\/path> <\/g> <\/svg>\n        <\/label>\n\n        <div class=\"item-details\">\n            <p>While these checklist items are general nonprofit best practices, each audience segment may react differently. After launching a new landing page, implement a conversion rate optimization (CRO) roadmap to maximize donations and adapt to the changing donor landscape.<\/p>\n<p><strong>BONUS TEST IDEA:<\/strong> We\u2019ve seen a 34% increase in additional donations with an immediate post-donation ask. One example of how this might work would be adding a call to action on your thank-you page asking for a recurring donation and linking to a page dedicated solely to recurring giving. Studio makes it easy to create these variations for testing. Additionally, GoFundMe Pro continuously A\/B tests our experiences and rolls out winning variations.<\/p>\n        <\/div>\n\n    <\/div>\n<\/div><\/div>\n\n\n<div class=\" calculate\">\n<p><a href=\"#\" class=\"c-btn-primary\" >Give me my score<\/a> \n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The ultimate donation page checklist Before publishing your next donation page, check it against our ultimate checklist. Based on data from thousands of nonprofit websites and A\/B testing, these recommendations show what truly converts. Use this interactive checklist to ensure you create a high-converting page every time: User experience and integrations: Donation UI: Value proposition [&hellip;]<\/p>\n","protected":false},"author":107,"featured_media":0,"parent":2031,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-donation-page-checklist.php","meta":{"_acf_changed":true,"inline_featured_image":false,"footnotes":""},"class_list":["post-29369","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.5 (Yoast SEO v25.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Ultimate Classy Donation Page Checklist | GoFundMe Pro<\/title>\n<meta name=\"description\" content=\"Backed by data from thousands of nonprofit websites and A\/B testing, these expert recommendations reveal what truly drives nonprofit conversions.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta 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