{"id":35002,"date":"2026-05-06T05:47:07","date_gmt":"2026-05-06T12:47:07","guid":{"rendered":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/?page_id=35002"},"modified":"2026-05-06T06:00:25","modified_gmt":"2026-05-06T13:00:25","slug":"gen-z-nonprofit-report","status":"publish","type":"page","link":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/resources\/gen-z-nonprofit-report\/","title":{"rendered":"Gen Z Nonprofit Report"},"content":{"rendered":"<section class=\"pro-report-hero\">\n    <div class=\"container\">\n        <div class=\"content\">          \n            <div class=\"intro-content\">\n                                            <ul class=\"logos\" data-fade-in-up>\n                                                            <li>                    \n                                    <img decoding=\"async\" src=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2026\/05\/gofundme-gen-z-logo.svg\" alt=\"GoFundMe logo\" \/>                      \n                                <\/li>\n                                                            <li>                    \n                                    <img decoding=\"async\" src=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2026\/05\/giving-tuesday-gen-z-logo.svg\" alt=\"GivingTuesday logo\" \/>                      \n                                <\/li>\n                                                    <\/ul>\n                                        <h1 data-fade-in-up>Gen Z is more generous than you think<\/h1>\n                <div class=\"wysiwyg\" data-fade-in-up>\n                    <p>How a network-driven generation is redefining giving<\/p>\n                <\/div>\n            <\/div>\n                                    <img decoding=\"async\" \n                        src=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2026\/05\/gen-z-hero-mobile.png\" \n                        alt=\"Collage of gen z people\" \n                        class=\"mobile-hero\"\n                        data-fade-in-up\n                    \/>\n                  \n            <div class=\"statistics\">\n                                                            <div class=\"statistic\">\n                            <h6 class=\"statistic-number\">71%<\/h6>\n                            <p class=\"statistic-description\">of Gen Z gave in some form in the past week<\/p>\n                        <\/div>\n                                            <div class=\"statistic\">\n                            <h6 class=\"statistic-number\">57%<\/h6>\n                            <p class=\"statistic-description\">say family or peers shape their giving decisions<\/p>\n                        <\/div>\n                                            <div class=\"statistic\">\n                            <h6 class=\"statistic-number\">91%<\/h6>\n                            <p class=\"statistic-description\">of crowdfunding users gave to nonprofits<\/p>\n                        <\/div>\n                                                <\/div>\n        <\/div>        \n                    <div class=\"desktop-hero-container\" data-fade-in-left>\n                <div class=\"desktop-hero\" style=\"background-image:url(https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2026\/05\/gen-z-hero-desktop.png)\"><\/div>\n            <\/div>\n          \n    <\/div>\n    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1440 95\" preserveAspectRatio=\"xMidYMin meet\" class=\"desktop-arc\">\n        <path d=\"M 0 95 L 1440 95 L 1440 78.54 A 1331.5 319 0 0 0 0 78.54 Z\" fill=\"#FFF\"\/>\n    <\/svg>\n    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1440 165\" preserveAspectRatio=\"xMidYMin meet\" class=\"mobile-arc\">\n        <path d=\" M 0 165 L 1440 165 L 1440 78.54 A 1331.5 319 0 0 0 0 78.54 Z \" fill=\"#FFF\" \/>\n    <\/svg>\n<\/section>\n\n\n<section\n    id=\"overview\"\n    class=\"pro-report-content bg-#FFF text-#6F6F6F\"\n    data-nav-label=\"Overview\"\n    data-nav-mobile=\"Overview\"\n    data-section-bg=\"#FFF\"\n    data-section-text=\"#6F6F6F\"\n    data-pip-active-bg=\"#274A34\"\n    data-pip-active-fg=\"#CCF88E\"\n    data-tag-bg=\"#CCF88E\"\n    data-tag-text=\"#274A34\"\n    data-tag-color-transition=\"0\"\n    style=\"\"\n>\n            <div class=\"tag-container\">\n            <span class=\"hrt-tag hrt-tag--brand\">Overview<\/span>\n        <\/div>\n        <div>\n            <div class=\"acf-innerblocks-container\">\n\n<div class=\"wp-block-group alignfull pro-report-container has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-6b583d59 wp-block-group-is-layout-constrained\" style=\"padding-bottom:48px\">\n<h4 class=\"wp-block-heading text-block has-text-primary-color has-text-color has-link-color has-display-md-font-size wp-elements-64c4ca51b0a96ddac0804184aa3ce61a\" id=\"h-a-new-perspective\" style=\"margin-bottom:32px\"><strong>A new perspective<\/strong><\/h4>\n\n\n\n<p class=\"text-block\" style=\"margin-bottom:0px\">There\u2019s a persistent narrative that Gen Z cares loudly but gives sparingly, that their public advocacy doesn\u2019t translate into real impact, and that their generosity has shifted away from nonprofit organizations.<br><br><strong>The data tells a different story.<br><\/strong><br>This report, developed in partnership with <a href=\"https:\/\/www.givingtuesday.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">GivingTuesday<\/a>, explores how Gen Z adults (aged 18\u201329) express generosity today and how nonprofits can capture and sustain that participation, guiding supporters from awareness to sharing, from sharing to mobilization, and from mobilization to giving.<\/p>\n<\/div>\n\n\n    <section class=\"pro-highlights\">\n        <div class=\"highlights-container\">\n            <div class=\"highlights-top neutral-button\">\n                                    <h4 class=\"neutral-header\">Top takeaways from this data<\/h4>\n                                <div class=\"highlights-navigation\" aria-label=\"Carousel controls\">\n                    <button type=\"button\" class=\"highlights-navigation-button highlights-swiper-previous\" aria-label=\"Previous slide\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"8\" height=\"14\" viewBox=\"0 0 8 14\" fill=\"none\">\n                            <path d=\"M6.75 13.5C6.5581 13.5 6.36621 13.4268 6.21973 13.2803L0.219727 7.28027C-0.0732422 6.9873 -0.0732422 6.5127 0.219727 6.21973L6.21973 0.219727C6.5127 -0.0732422 6.98731 -0.0732422 7.28027 0.219727C7.57324 0.512696 7.57324 0.987305 7.28027 1.28027L1.81055 6.75L7.28027 12.2197C7.57324 12.5127 7.57324 12.9873 7.28027 13.2803C7.13379 13.4268 6.94189 13.5 6.75 13.5Z\" fill=\"\"\/>\n                        <\/svg>\n                    <\/button>\n                    <button type=\"button\" class=\"highlights-navigation-button highlights-swiper-next\" aria-label=\"Next slide\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"8\" height=\"14\" viewBox=\"0 0 8 14\" fill=\"none\">\n                            <path d=\"M0.75 13.5C0.558105 13.5 0.366211 13.4268 0.219727 13.2803C-0.0732422 12.9873 -0.0732422 12.5127 0.219727 12.2197L5.68945 6.75L0.219727 1.28027C-0.0732422 0.987305 -0.0732422 0.512696 0.219727 0.219727C0.512696 -0.0732422 0.987306 -0.0732422 1.28027 0.219727L7.28027 6.21973C7.57324 6.5127 7.57324 6.9873 7.28027 7.28027L1.28027 13.2803C1.13379 13.4268 0.941894 13.5 0.75 13.5Z\" fill=\"\"\/>\n                        <\/svg>\n                    <\/button>\n                <\/div>\n            <\/div>\n        <\/div>\n        <div class=\"highlights-swiper-wrapper\">\n            <div class=\"swiper highlights-swiper\">\n                <div class=\"swiper-wrapper\">\n                                            <div class=\"swiper-slide neutral-card\">\n                                                                                                <div class=\"highlight-image\" style=\"background-image:url(https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2026\/05\/genz-img-data-1.png)\"><\/div>\n                                                                                        <div class=\"card-content\">\n                                <div class=\"number-container\">\n                                    <div class=\"number\">\n                                        <span class=\"number-shape\" aria-hidden=\"true\">\n                                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"59\" height=\"38\" viewBox=\"0 0 59 38\" fill=\"none\"><path d=\"M57.9767 9.55892C58.712 7.47573 57.6212 5.18288 55.5107 4.53023C38.4802 -0.736206 20.3604 -1.4242 2.97953 2.53566C0.825584 3.02639 -0.435875 5.22994 0.13932 7.36288L7.03772 32.9437C7.61292 35.0766 9.8067 36.327 11.9702 35.88C22.593 33.6855 33.5917 34.1031 44.0175 37.0968C46.1408 37.7065 48.4231 36.6261 49.1584 34.543L57.9767 9.55892Z\" fill=\"#CCF88E\"\/><\/svg>\n                                        <\/span>\n                                        <p class=\"index-number\">1<\/p>                                    \n                                    <\/div>\n                                                                    <\/div>\n                                <div>\n                                    <p class=\"title\">Gen Z gives in more ways, and more often, than other adults.<\/p>                \n                                    <div class=\"content\">\n                                        <p>About 71% of Gen Z reported some form of giving in the past week, as compared with 65% of other adults. They were also more likely to give money (43% versus 39%) despite being more likely to have lower incomes, be students, or be unemployed, given their life stage.<\/p>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                            <div class=\"swiper-slide neutral-card\">\n                                                                                                <div class=\"highlight-image\" style=\"background-image:url(https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2026\/05\/genz-img-data-2.png)\"><\/div>\n                                                                                        <div class=\"card-content\">\n                                <div class=\"number-container\">\n                                    <div class=\"number\">\n                                        <span class=\"number-shape\" aria-hidden=\"true\">\n                                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"59\" height=\"38\" viewBox=\"0 0 59 38\" fill=\"none\"><path d=\"M57.9767 9.55892C58.712 7.47573 57.6212 5.18288 55.5107 4.53023C38.4802 -0.736206 20.3604 -1.4242 2.97953 2.53566C0.825584 3.02639 -0.435875 5.22994 0.13932 7.36288L7.03772 32.9437C7.61292 35.0766 9.8067 36.327 11.9702 35.88C22.593 33.6855 33.5917 34.1031 44.0175 37.0968C46.1408 37.7065 48.4231 36.6261 49.1584 34.543L57.9767 9.55892Z\" fill=\"#CCF88E\"\/><\/svg>\n                                        <\/span>\n                                        <p class=\"index-number\">2<\/p>                                    \n                                    <\/div>\n                                                                    <\/div>\n                                <div>\n                                    <p class=\"title\">This generation\u2019s giving is distinctly personal and relational.<\/p>                \n                                    <div class=\"content\">\n                                        <p>Gen Z stands furthest ahead of other adults in advocacy (+13 percentage points), giving directly to individuals (+12 percentage points), informal giving (+11 percentage points), and volunteering (+10 percentage points). They give where the need feels immediate and human.<\/p>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                            <div class=\"swiper-slide neutral-card\">\n                                                                                                <div class=\"highlight-image\" style=\"background-image:url(https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2026\/05\/genz-img-data-3.png)\"><\/div>\n                                                                                        <div class=\"card-content\">\n                                <div class=\"number-container\">\n                                    <div class=\"number\">\n                                        <span class=\"number-shape\" aria-hidden=\"true\">\n                                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"59\" height=\"38\" viewBox=\"0 0 59 38\" fill=\"none\"><path d=\"M57.9767 9.55892C58.712 7.47573 57.6212 5.18288 55.5107 4.53023C38.4802 -0.736206 20.3604 -1.4242 2.97953 2.53566C0.825584 3.02639 -0.435875 5.22994 0.13932 7.36288L7.03772 32.9437C7.61292 35.0766 9.8067 36.327 11.9702 35.88C22.593 33.6855 33.5917 34.1031 44.0175 37.0968C46.1408 37.7065 48.4231 36.6261 49.1584 34.543L57.9767 9.55892Z\" fill=\"#CCF88E\"\/><\/svg>\n                                        <\/span>\n                                        <p class=\"index-number\">3<\/p>                                    \n                                    <\/div>\n                                                                    <\/div>\n                                <div>\n                                    <p class=\"title\">Their trust is increasingly built through immediate networks.<\/p>                \n                                    <div class=\"content\">\n                                        <p>About 57% of Gen Z supporters say family or others shape their giving decisions, compared with 43% of other adults. Community fundraising is uniquely positioned to meet this moment, serving as a natural entry point into giving and a key pathway to nonprofit engagement.<\/p>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                            <div class=\"swiper-slide neutral-card\">\n                                                                                                <div class=\"highlight-image\" style=\"background-image:url(https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2026\/05\/genz-img-data-4.png)\"><\/div>\n                                                                                        <div class=\"card-content\">\n                                <div class=\"number-container\">\n                                    <div class=\"number\">\n                                        <span class=\"number-shape\" aria-hidden=\"true\">\n                                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"59\" height=\"38\" viewBox=\"0 0 59 38\" fill=\"none\"><path d=\"M57.9767 9.55892C58.712 7.47573 57.6212 5.18288 55.5107 4.53023C38.4802 -0.736206 20.3604 -1.4242 2.97953 2.53566C0.825584 3.02639 -0.435875 5.22994 0.13932 7.36288L7.03772 32.9437C7.61292 35.0766 9.8067 36.327 11.9702 35.88C22.593 33.6855 33.5917 34.1031 44.0175 37.0968C46.1408 37.7065 48.4231 36.6261 49.1584 34.543L57.9767 9.55892Z\" fill=\"#CCF88E\"\/><\/svg>\n                                        <\/span>\n                                        <p class=\"index-number\">4<\/p>                                    \n                                    <\/div>\n                                                                    <\/div>\n                                <div>\n                                    <p class=\"title\">Sharing is a force multiplier for generosity.<\/p>                \n                                    <div class=\"content\">\n                                        <p>Gen Z is 8 percentage points more likely to publicly support and advocate for community groups, nonprofits, and independent efforts. By making their support visible, they not only inspire others to see, join, and amplify that giving, but also help increase funds raised.<\/p>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                            <div class=\"swiper-slide neutral-card\">\n                                                                                                <div class=\"highlight-image\" style=\"background-image:url(https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2026\/05\/genz-img-data-5.png)\"><\/div>\n                                                                                        <div class=\"card-content\">\n                                <div class=\"number-container\">\n                                    <div class=\"number\">\n                                        <span class=\"number-shape\" aria-hidden=\"true\">\n                                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"59\" height=\"38\" viewBox=\"0 0 59 38\" fill=\"none\"><path d=\"M57.9767 9.55892C58.712 7.47573 57.6212 5.18288 55.5107 4.53023C38.4802 -0.736206 20.3604 -1.4242 2.97953 2.53566C0.825584 3.02639 -0.435875 5.22994 0.13932 7.36288L7.03772 32.9437C7.61292 35.0766 9.8067 36.327 11.9702 35.88C22.593 33.6855 33.5917 34.1031 44.0175 37.0968C46.1408 37.7065 48.4231 36.6261 49.1584 34.543L57.9767 9.55892Z\" fill=\"#CCF88E\"\/><\/svg>\n                                        <\/span>\n                                        <p class=\"index-number\">5<\/p>                                    \n                                    <\/div>\n                                                                    <\/div>\n                                <div>\n                                    <p class=\"title\">Same intent. New environment.<\/p>                \n                                    <div class=\"content\">\n                                        <p>Young people have always been passionate, vocal, and driven by causes. What\u2019s changed isn\u2019t the desire to make an impact, but where that impact takes shape. For Gen Z, that environment is digital. And in the right digital spaces, intent translates into action.<\/p>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                            <div class=\"swiper-slide neutral-card\">\n                                                                                                <div class=\"highlight-image\" style=\"background-image:url(https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2026\/05\/genz-img-data-6.png)\"><\/div>\n                                                                                        <div class=\"card-content\">\n                                <div class=\"number-container\">\n                                    <div class=\"number\">\n                                        <span class=\"number-shape\" aria-hidden=\"true\">\n                                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"59\" height=\"38\" viewBox=\"0 0 59 38\" fill=\"none\"><path d=\"M57.9767 9.55892C58.712 7.47573 57.6212 5.18288 55.5107 4.53023C38.4802 -0.736206 20.3604 -1.4242 2.97953 2.53566C0.825584 3.02639 -0.435875 5.22994 0.13932 7.36288L7.03772 32.9437C7.61292 35.0766 9.8067 36.327 11.9702 35.88C22.593 33.6855 33.5917 34.1031 44.0175 37.0968C46.1408 37.7065 48.4231 36.6261 49.1584 34.543L57.9767 9.55892Z\" fill=\"#CCF88E\"\/><\/svg>\n                                        <\/span>\n                                        <p class=\"index-number\">6<\/p>                                    \n                                    <\/div>\n                                                                    <\/div>\n                                <div>\n                                    <p class=\"title\">Crowdfunding is an on-ramp to nonprofit giving.<\/p>                \n                                    <div class=\"content\">\n                                        <p>About 91% of Gen Z crowdfunding users gave to registered nonprofits\u201416 percentage points higher than their peers who don\u2019t use crowdfunding platforms. They also report less financial strain and increased ability to give more. In other words, network-driven giving expands the generosity funnel instead of fragmenting it.<\/p>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                    <\/div>\n                <div class=\"swiper-pagination\"><\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n<\/div>\n        <\/div>\n        <\/section>\n\n\n\n<div class=\"wp-block-group alignfull has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-1744ab88 wp-block-group-is-layout-constrained\" style=\"background-color:#fafafa\">\n<div class=\"wp-block-group no-chapter-container has-global-padding is-layout-constrained wp-container-core-group-is-layout-1744ab88 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-93fd60ef wp-block-columns-is-layout-flex\" style=\"padding-bottom:48px\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large is-resized fade-in-up\"><img decoding=\"async\" width=\"1001\" height=\"795\" src=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2026\/05\/givingtuesday.svg\" alt=\"GivingTuesday logo\" class=\"wp-image-35223\" style=\"width:80px\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading fade-in-up has-text-primary-color has-text-color has-link-color has-display-md-font-size wp-elements-08c95fc1842ef31e836932b316a5dec9\" style=\"line-height:1.1\"><strong>Inside our analysis<\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"paragraph-with-links has-text-color has-link-color wp-elements-bece7dcbd59177aa9c8c86541c779d43\" style=\"color:#6f6f6f\">GoFundMe partnered with GivingTuesday to bring together two complementary perspectives on Gen Z: how they give today, and what broader, longitudinal data reveals about where their giving is headed. The work is driven by a shared interest in breaking through a decades-long plateau in giving, which has <a href=\"https:\/\/givingusa.org\/giving-usa-2025-u-s-charitable-giving-grew-to-592-50-billion-in-2024-lifted-by-stock-market-gains\/\" target=\"_blank\" rel=\"noreferrer noopener\">remained around 2% of GDP<\/a>, and identifying what could move it.<br><br>The findings in this report are based on GivingTuesday\u2019s GivingPulse surveys, a weekly tracking study conducted by the GivingTuesday Data Commons. The Data Commons brings together a global network of partners to share data and insights that advance understanding of generosity.<br><br>Each week, approximately 100 U.S. adults aged 18\u201385 are sampled from an Ipsos previously recruited online panel, with quotas aligned to U.S. Census Bureau benchmarks for age, gender, and geography. The survey captures a broad range of giving behaviors\u2014including monetary donations, item giving, volunteering, and advocacy\u2014directed toward registered nonprofits, community groups, and individuals, as well as attitudes toward generosity, nonprofits, and civic life.<br><br>Respondents report on their giving behaviors over the past week and month. Results are analyzed in aggregate across weeks (to support larger subsample analysis) and as rolling four-week averages to track trends over time. Additional methodological details are available <a href=\"https:\/\/static1.squarespace.com\/static\/655f6ec0baf839246f2518d6\/t\/666afafb5efa8b6ceca515ef\/1718287099784\/GivingPulse+Methodology+-+June+2024.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<br><br>For this analysis, we compare respondents aged 18\u201329 (n = 1,990), referred to throughout the report as Gen Z, with those aged 30\u201385 (n = 8,421), referred to as other adults. Data was collected between January 1, 2025, and January 11, 2026, and represents a total sample of 10,411 respondents.<\/p>\n<\/div>\n<\/div>\n\n\n    <section class=\"terms-accordion\">\n        <div class=\"terms-toggle\">\n            <h5>Terms we use throughout the report:<\/h5>\n            <button type=\"button\" class=\"terms-accordion-button\" aria-expanded=\"false\">\n                <svg width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><rect width=\"16\" height=\"16\" rx=\"8\" fill=\"#F5F5F5\"\/><path d=\"M8 10.5C7.87207 10.5 7.74414 10.4512 7.64648 10.3535L3.64648 6.35352C3.45117 6.1582 3.45117 5.8418 3.64648 5.64648C3.8418 5.45117 4.1582 5.45117 4.35352 5.64648L8 9.29297L11.6465 5.64648C11.8418 5.45117 12.1582 5.45117 12.3535 5.64648C12.5488 5.8418 12.5488 6.1582 12.3535 6.35352L8.35352 10.3535C8.25586 10.4512 8.12793 10.5 8 10.5Z\" fill=\"#232323\"\/><\/svg>\n            <\/button>\n        <\/div>\n        <div class=\"all-definitions\" style=\"height:0;opacity:0;overflow:hidden\">\n            <div class=\"all-definitions-inner\">\n                            <div class=\"row\">\n                    <p class=\"term\">Gen Z<\/p>\n                    <p class=\"definition\">Respondents aged 18\u201329\u00a0<\/p>\n                <\/div>\n                            <div class=\"row\">\n                    <p class=\"term\">Other adults<\/p>\n                    <p class=\"definition\">Respondents aged 30\u201385<\/p>\n                <\/div>\n                            <div class=\"row\">\n                    <p class=\"term\">Boomers<\/p>\n                    <p class=\"definition\">Adults aged 59+<\/p>\n                <\/div>\n                            <div class=\"row\">\n                    <p class=\"term\">Formal giving<\/p>\n                    <p class=\"definition\">Giving money, time, or items in support of a registered nonprofit\u00a0<\/p>\n                <\/div>\n                            <div class=\"row\">\n                    <p class=\"term\">Informal giving<\/p>\n                    <p class=\"definition\">Giving money, time, or items in support of an organized or structured community group, association, or club that isn\u2019t a registered nonprofit. This may include local fundraising efforts, giving circles, or mutual aid networks.<\/p>\n                <\/div>\n                            <div class=\"row\">\n                    <p class=\"term\">Registered organization<\/p>\n                    <p class=\"definition\">A 501(c)(3) tax-exempt nonprofit organization<\/p>\n                <\/div>\n                            <div class=\"row\">\n                    <p class=\"term\">Unregistered organization<\/p>\n                    <p class=\"definition\">An organized or structured community group, association, or club that isn\u2019t a registered nonprofit. This may include local fundraising efforts, giving circles, mutual aid networks, GoFundMes (not for nonprofits), and similar organized activities.<\/p>\n                <\/div>\n                            <div class=\"row\">\n                    <p class=\"term\">Advocacy<\/p>\n                    <p class=\"definition\">Recommending, encouraging, endorsing, or publicly supporting a recipient\u2019s (a registered organization, unregistered group, or individual) activities<\/p>\n                <\/div>\n                        <\/div>\n        <\/div>\n    <\/section>\n<\/div>\n<\/div>\n\n\n<section\n    id=\"higher-participation-even-under-constraints\"\n    class=\"pro-report-content bg-#F7CDDB text-#7E1946\"\n    data-nav-label=\"Chapter 1\"\n    data-nav-mobile=\"Ch 1\"\n    data-section-bg=\"#F7CDDB\"\n    data-section-text=\"#7E1946\"\n    data-pip-active-bg=\"#7E1946\"\n    data-pip-active-fg=\"#F7CDDB\"\n    data-tag-bg=\"#7E1946\"\n    data-tag-text=\"#F7CDDB\"\n    data-tag-color-transition=\"0\"\n    style=\"\"\n>\n            <div class=\"container\">\n            <span class=\"hrt-tag hrt-tag--on-accent-pink\">Chapter 1<\/span>\n            <div class=\"acf-innerblocks-container\">\n\n<h2 class=\"wp-block-heading text-block has-display-lg-font-size\" style=\"margin-bottom:32px;letter-spacing:-1.64px;line-height:1.1\"><strong>Higher participation, even under constraints<\/strong><\/h2>\n\n\n\n<p class=\"text-block\" style=\"margin-bottom:32px\">When asked if they had given in the past week, Gen Z respondents were more likely than other adults to say yes. About 71% had participated in some form of giving, compared to 65% of adults between ages 30\u201385, and their participation spans far more than a single behavior.&nbsp;<br><br>They lead in participation across every modality measured in GivingPulse, including giving to registered and unregistered organizations, informal giving, donating items and money, as well as volunteering, advocacy, and direct support to individuals.<\/p>\n\n\n<section class=\"pro-bar-chart pro-bar-chart--pink_900\">\n    <div class=\"pro-bar-chart__shell\">\n        <div class=\"pro-bar-chart__head\">\n            <div class=\"pro-bar-chart__intro\">\n                                    <h2 class=\"pro-bar-chart__title\">Types of giving: <br class=\"line-break-desktop-only\" \/>Gen Z vs. other adults<\/h2>\n                                                    <p class=\"pro-bar-chart__description\">Difference across age groups in giving patterns<\/p>\n                            <\/div>\n\n                            <div class=\"pro-bar-chart__legend\">\n                                            <div class=\"pro-bar-chart__legend-item\">\n                            <span class=\"pro-bar-chart__legend-swatch pro-bar-chart__legend-swatch--primary\" aria-hidden=\"true\"><\/span>\n                            <span>Gen Z (Aged 18\u201329)<\/span>\n                        <\/div>\n                                                                <div class=\"pro-bar-chart__legend-item\">\n                            <span class=\"pro-bar-chart__legend-swatch pro-bar-chart__legend-swatch--comparison\" aria-hidden=\"true\"><\/span>\n                            <span>Other adults (Aged 30\u201385)<\/span>\n                        <\/div>\n                                    <\/div>\n                    <\/div>\n\n                    <div class=\"pro-bar-chart__rows\">                \n                <div class=\"pro-bar-chart__row-container\">\n                                                        <div class=\"pro-bar-chart__row\">\n                                                    <h3 class=\"pro-bar-chart__row-title\">Gave in any form<\/h3>\n                        \n                        <div class=\"pro-bar-chart__bars\">\n                            <div class=\"pro-bar-chart__track\">\n                                <div class=\"pro-bar-chart__fill pro-bar-chart__fill--primary\" data-target-width=\"70.8%\" style=\"width: 70.8%;\">\n                                                                            <span class=\"pro-bar-chart__value\">70.8%<\/span>\n                                                                    <\/div>\n                            <\/div>\n\n                            <div class=\"pro-bar-chart__track\">\n                                <div class=\"pro-bar-chart__fill pro-bar-chart__fill--comparison\" data-target-width=\"65.2%\" style=\"width: 65.2%;\">\n                                                                            <span class=\"pro-bar-chart__value\">65.2%<\/span>\n                                                                    <\/div>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                                                        <div class=\"pro-bar-chart__row\">\n                                                    <h3 class=\"pro-bar-chart__row-title\">Gave money<\/h3>\n                        \n                        <div class=\"pro-bar-chart__bars\">\n                            <div class=\"pro-bar-chart__track\">\n                                <div class=\"pro-bar-chart__fill pro-bar-chart__fill--primary\" data-target-width=\"42.7%\" style=\"width: 42.7%;\">\n                                                                            <span class=\"pro-bar-chart__value\">42.7%<\/span>\n                                                                    <\/div>\n                            <\/div>\n\n                            <div class=\"pro-bar-chart__track\">\n                                <div class=\"pro-bar-chart__fill pro-bar-chart__fill--comparison\" data-target-width=\"38.8%\" style=\"width: 38.8%;\">\n                                                                            <span class=\"pro-bar-chart__value\">38.8%<\/span>\n                                                                    <\/div>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                                                        <div class=\"pro-bar-chart__row\">\n                                                    <h3 class=\"pro-bar-chart__row-title\">Donated items<\/h3>\n                        \n                        <div class=\"pro-bar-chart__bars\">\n                            <div class=\"pro-bar-chart__track\">\n                                <div class=\"pro-bar-chart__fill pro-bar-chart__fill--primary\" data-target-width=\"45.3%\" style=\"width: 45.3%;\">\n                                                                            <span class=\"pro-bar-chart__value\">45.3%<\/span>\n                                                                    <\/div>\n                            <\/div>\n\n                            <div class=\"pro-bar-chart__track\">\n                                <div class=\"pro-bar-chart__fill pro-bar-chart__fill--comparison\" data-target-width=\"40.5%\" style=\"width: 40.5%;\">\n                                                                            <span class=\"pro-bar-chart__value\">40.5%<\/span>\n                                                                    <\/div>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                                                        <div class=\"pro-bar-chart__row\">\n                                                    <h3 class=\"pro-bar-chart__row-title\">Volunteered<\/h3>\n                        \n                        <div class=\"pro-bar-chart__bars\">\n                            <div class=\"pro-bar-chart__track\">\n                                <div class=\"pro-bar-chart__fill pro-bar-chart__fill--primary\" data-target-width=\"35.2%\" style=\"width: 35.2%;\">\n                                                                            <span class=\"pro-bar-chart__value\">35.2%<\/span>\n                                                                    <\/div>\n                            <\/div>\n\n                            <div class=\"pro-bar-chart__track\">\n                                <div class=\"pro-bar-chart__fill pro-bar-chart__fill--comparison\" data-target-width=\"25.2%\" style=\"width: 25.2%;\">\n                                                                            <span class=\"pro-bar-chart__value\">25.2%<\/span>\n                                                                    <\/div>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                                                        <div class=\"pro-bar-chart__row\">\n                                                    <h3 class=\"pro-bar-chart__row-title\">Advocated for a cause<\/h3>\n                        \n                        <div class=\"pro-bar-chart__bars\">\n                            <div class=\"pro-bar-chart__track\">\n                                <div class=\"pro-bar-chart__fill pro-bar-chart__fill--primary\" data-target-width=\"32%\" style=\"width: 32%;\">\n                                                                            <span class=\"pro-bar-chart__value\">32%<\/span>\n                                                                    <\/div>\n                            <\/div>\n\n                            <div class=\"pro-bar-chart__track\">\n                                <div class=\"pro-bar-chart__fill pro-bar-chart__fill--comparison\" data-target-width=\"18.8%\" style=\"width: 18.8%;\">\n                                                                            <span class=\"pro-bar-chart__value\">18.8%<\/span>\n                                                                    <\/div>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                                                        <div class=\"pro-bar-chart__row\">\n                                                    <h3 class=\"pro-bar-chart__row-title\">Other giving<\/h3>\n                        \n                        <div class=\"pro-bar-chart__bars\">\n                            <div class=\"pro-bar-chart__track\">\n                                <div class=\"pro-bar-chart__fill pro-bar-chart__fill--primary\" data-target-width=\"42%\" style=\"width: 42%;\">\n                                                                            <span class=\"pro-bar-chart__value\">42%<\/span>\n                                                                    <\/div>\n                            <\/div>\n\n                            <div class=\"pro-bar-chart__track\">\n                                <div class=\"pro-bar-chart__fill pro-bar-chart__fill--comparison\" data-target-width=\"31.6%\" style=\"width: 31.6%;\">\n                                                                            <span class=\"pro-bar-chart__value\">31.6%<\/span>\n                                                                    <\/div>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                                                        <div class=\"pro-bar-chart__row\">\n                                                    <h3 class=\"pro-bar-chart__row-title\">Gave to a registered org<\/h3>\n                        \n                        <div class=\"pro-bar-chart__bars\">\n                            <div class=\"pro-bar-chart__track\">\n                                <div class=\"pro-bar-chart__fill pro-bar-chart__fill--primary\" data-target-width=\"48.1%\" style=\"width: 48.1%;\">\n                                                                            <span class=\"pro-bar-chart__value\">48.1%<\/span>\n                                                                    <\/div>\n                            <\/div>\n\n                            <div class=\"pro-bar-chart__track\">\n                                <div class=\"pro-bar-chart__fill pro-bar-chart__fill--comparison\" data-target-width=\"45.4%\" style=\"width: 45.4%;\">\n                                                                            <span class=\"pro-bar-chart__value\">45.4%<\/span>\n                                                                    <\/div>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                                                        <div class=\"pro-bar-chart__row\">\n                                                    <h3 class=\"pro-bar-chart__row-title\">Gave to an unregistered org<\/h3>\n                        \n                        <div class=\"pro-bar-chart__bars\">\n                            <div class=\"pro-bar-chart__track\">\n                                <div class=\"pro-bar-chart__fill pro-bar-chart__fill--primary\" data-target-width=\"45.5%\" style=\"width: 45.5%;\">\n                                                                            <span class=\"pro-bar-chart__value\">45.5%<\/span>\n                                                                    <\/div>\n                            <\/div>\n\n                            <div class=\"pro-bar-chart__track\">\n                                <div class=\"pro-bar-chart__fill pro-bar-chart__fill--comparison\" data-target-width=\"35.1%\" style=\"width: 35.1%;\">\n                                                                            <span class=\"pro-bar-chart__value\">35.1%<\/span>\n                                                                    <\/div>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                                                        <div class=\"pro-bar-chart__row\">\n                                                    <h3 class=\"pro-bar-chart__row-title\">Gave to an individual<\/h3>\n                        \n                        <div class=\"pro-bar-chart__bars\">\n                            <div class=\"pro-bar-chart__track\">\n                                <div class=\"pro-bar-chart__fill pro-bar-chart__fill--primary\" data-target-width=\"47.3%\" style=\"width: 47.3%;\">\n                                                                            <span class=\"pro-bar-chart__value\">47.3%<\/span>\n                                                                    <\/div>\n                            <\/div>\n\n                            <div class=\"pro-bar-chart__track\">\n                                <div class=\"pro-bar-chart__fill pro-bar-chart__fill--comparison\" data-target-width=\"35.7%\" style=\"width: 35.7%;\">\n                                                                            <span class=\"pro-bar-chart__value\">35.7%<\/span>\n                                                                    <\/div>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                                                        <div class=\"pro-bar-chart__row\">\n                                                    <h3 class=\"pro-bar-chart__row-title\">Informal giving<\/h3>\n                        \n                        <div class=\"pro-bar-chart__bars\">\n                            <div class=\"pro-bar-chart__track\">\n                                <div class=\"pro-bar-chart__fill pro-bar-chart__fill--primary\" data-target-width=\"57.8%\" style=\"width: 57.8%;\">\n                                                                            <span class=\"pro-bar-chart__value\">57.8%<\/span>\n                                                                    <\/div>\n                            <\/div>\n\n                            <div class=\"pro-bar-chart__track\">\n                                <div class=\"pro-bar-chart__fill pro-bar-chart__fill--comparison\" data-target-width=\"47.3%\" style=\"width: 47.3%;\">\n                                                                            <span class=\"pro-bar-chart__value\">47.3%<\/span>\n                                                                    <\/div>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                                <\/div>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n<p class=\"text-block\" style=\"margin-top:32px;margin-bottom:32px\">This pattern is especially notable given their financial reality.<br><br>Compared to other adults, a considerably higher share of Gen Z respondents fall into lower income brackets (68% versus 50%, +18 percentage points), are students (+13 percentage points), and are unemployed (+9 percentage points).&nbsp;&nbsp;<\/p>\n\n\n<section class=\"pro-donut-chart pro-donut-chart--pink_900 pro-donut-chart--layout-3\">\n    <div class=\"pro-donut-chart__shell\">\n        <div class=\"pro-donut-chart__head\">\n                            <h2 class=\"pro-donut-chart__title\">Income breakdown<\/h2>\n            \n                            <div class=\"pro-donut-chart__legend\">\n                                            <div class=\"pro-donut-chart__legend-item\">\n                            <span class=\"pro-donut-chart__legend-swatch pro-donut-chart__legend-swatch--primary\" aria-hidden=\"true\"><\/span>\n                            <span>Gen Z (Aged 18\u201329)<\/span>\n                        <\/div>\n                                                                <div class=\"pro-donut-chart__legend-item\">\n                            <span class=\"pro-donut-chart__legend-swatch pro-donut-chart__legend-swatch--comparison\" aria-hidden=\"true\"><\/span>\n                            <span>Other adults (Aged 30\u201385)<\/span>\n                        <\/div>\n                                    <\/div>\n                    <\/div>\n\n                    <div class=\"pro-donut-chart__grid\">\n                                                        <article class=\"pro-donut-chart__card\">\n                        <div\n                            class=\"pro-donut-chart__donut\"\n                            data-primary-value=\"68\"\n                            data-comparison-value=\"50\"\n                            style=\"--primary-value: 68; --comparison-value: 50;\"\n                        >\n                            <span class=\"pro-donut-chart__value pro-donut-chart__value--primary\">68%<\/span>\n                            <span class=\"pro-donut-chart__value pro-donut-chart__value--comparison\">50%<\/span>\n                            <div class=\"pro-donut-chart__ring pro-donut-chart__ring--primary\"><\/div>\n                            <div class=\"pro-donut-chart__ring pro-donut-chart__ring--comparison\"><\/div>\n                            <div class=\"pro-donut-chart__core\" aria-hidden=\"true\"><\/div>\n                        <\/div>\n                                                    <h3 class=\"pro-donut-chart__card-title\">Less than $75k<\/h3>\n                                            <\/article>\n                                                        <article class=\"pro-donut-chart__card\">\n                        <div\n                            class=\"pro-donut-chart__donut\"\n                            data-primary-value=\"20\"\n                            data-comparison-value=\"31\"\n                            style=\"--primary-value: 20; --comparison-value: 31;\"\n                        >\n                            <span class=\"pro-donut-chart__value pro-donut-chart__value--primary\">20%<\/span>\n                            <span class=\"pro-donut-chart__value pro-donut-chart__value--comparison\">31%<\/span>\n                            <div class=\"pro-donut-chart__ring pro-donut-chart__ring--primary\"><\/div>\n                            <div class=\"pro-donut-chart__ring pro-donut-chart__ring--comparison\"><\/div>\n                            <div class=\"pro-donut-chart__core\" aria-hidden=\"true\"><\/div>\n                        <\/div>\n                                                    <h3 class=\"pro-donut-chart__card-title\">Between $75k\u2013$150k<\/h3>\n                                            <\/article>\n                                                        <article class=\"pro-donut-chart__card\">\n                        <div\n                            class=\"pro-donut-chart__donut\"\n                            data-primary-value=\"4\"\n                            data-comparison-value=\"15\"\n                            style=\"--primary-value: 4; --comparison-value: 15;\"\n                        >\n                            <span class=\"pro-donut-chart__value pro-donut-chart__value--primary\">4%<\/span>\n                            <span class=\"pro-donut-chart__value pro-donut-chart__value--comparison\">15%<\/span>\n                            <div class=\"pro-donut-chart__ring pro-donut-chart__ring--primary\"><\/div>\n                            <div class=\"pro-donut-chart__ring pro-donut-chart__ring--comparison\"><\/div>\n                            <div class=\"pro-donut-chart__core\" aria-hidden=\"true\"><\/div>\n                        <\/div>\n                                                    <h3 class=\"pro-donut-chart__card-title\">Over $150k<\/h3>\n                                            <\/article>\n                            <\/div>\n            <\/div>\n<\/section>\n\n\n<p class=\"text-block\" style=\"margin-top:32px\">By traditional assumptions, this would point to lower participation. Instead, we see the opposite.<\/p>\n\n\n\n<p class=\"text-block accent-callout-on-pink fade-in-right\">Nearly 43% of Gen Z reported donating money in the past week (roughly 4 percentage points higher than other adults).<\/p>\n\n\n\n<p class=\"text-block\">While participation is higher, <a href=\"https:\/\/candid.org\/blogs\/what-motivates-donors-charitable-giving-across-generations-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">total dollar contributions are lower<\/a>. This isn\u2019t a contradiction, but likely a reflection of life stage: Traditional philanthropy has long been an <a href=\"https:\/\/www.nptrust.org\/philanthropic-resources\/charitable-giving-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">age-onset behavior<\/a>, with financial contributions often increasing alongside income and stability.&nbsp;<br><br>This makes it especially important to look beyond immediate dollars alone.<\/p>\n\n\n\n<p class=\"text-block accent-callout-on-pink fade-in-right\">Gen Z is <a href=\"https:\/\/gofundme.to\/c\/socialgiving\" target=\"_blank\" rel=\"noreferrer noopener\">significantly more likely<\/a> to share and amplify causes within their networks, extending the reach of both an organization\u2019s mission and every donation.<\/p>\n\n\n\n<p class=\"text-block\">Their giving often includes recruiting others, making them not just donors but amplifiers of generosity.&nbsp;<br><br>That multiplier effect is measurable: fundraisers shared within the first day raise 10% more on average,* and each organizer share drives an average of $100 toward the goal, according to <a href=\"https:\/\/gofundme.to\/c\/socialgiving\" target=\"_blank\" rel=\"noreferrer noopener\">GoFundMe research<\/a>.<br><br>This behavior is both intentional and frequent. According to GoFundMe\u2019s <a href=\"https:\/\/gofundme.to\/c\/socialgiving\" target=\"_blank\" rel=\"noreferrer noopener\">Social State of Giving<\/a> report, 46% of Gen Z believes sharing donations helps spread the word and inspire others, and half shares causes or fundraisers at least weekly.<\/p>\n\n\n\n<h6 class=\"wp-block-heading text-block has-display-sm-font-size\" style=\"margin-top:32px;margin-bottom:40px\"><strong>Gen Z isn\u2019t just giving.<\/strong> <strong>They drive others to give, too.<\/strong><\/h6>\n\n\n\n<p class=\"text-block pro-report-footnote has-body-sm-font-size\">* GoFundMe internal platform data<\/p>\n\n<\/div>\n        <\/div>\n        <\/section>\n\n\n<section\n    id=\"rooted-in-relationships\"\n    class=\"pro-report-content bg-#FFD863 text-#4D4216\"\n    data-nav-label=\"Chapter 2\"\n    data-nav-mobile=\"Ch 2\"\n    data-section-bg=\"#FFD863\"\n    data-section-text=\"#4D4216\"\n    data-pip-active-bg=\"#4D4216\"\n    data-pip-active-fg=\"#FFD863\"\n    data-tag-bg=\"#4D4216\"\n    data-tag-text=\"#FFD863\"\n    data-tag-color-transition=\"1\"\n    style=\"\"\n>\n            <div class=\"container\">\n            <span class=\"hrt-tag hrt-tag--on-accent-yellow\">Chapter 2<\/span>\n            <div class=\"acf-innerblocks-container\">\n\n<h2 class=\"wp-block-heading text-block has-display-lg-font-size\" style=\"margin-bottom:32px;letter-spacing:-1.64px;line-height:1.1\"><strong>Rooted in relationships<\/strong><\/h2>\n\n\n\n<p class=\"text-block\" style=\"margin-bottom:32px\">Looking more closely at how Gen Z participates in giving, the largest generational gaps emerge in relational behaviors: They\u2019re more likely to support individuals directly, volunteer, participate in advocacy, and engage in informal giving. These forms of generosity are immediate, personal, and often shaped by moments of need, relevance, or connection.<\/p>\n\n\n<section class=\"pro-bar-chart pro-bar-chart--yellow_900\">\n    <div class=\"pro-bar-chart__shell\">\n        <div class=\"pro-bar-chart__head\">\n            <div class=\"pro-bar-chart__intro\">\n                                    <h2 class=\"pro-bar-chart__title\">Types of relational giving: <br class=\"line-break-desktop-only\" \/>Gen Z vs. other adults<\/h2>\n                                            <\/div>\n\n                            <div class=\"pro-bar-chart__legend\">\n                                            <div class=\"pro-bar-chart__legend-item\">\n                            <span class=\"pro-bar-chart__legend-swatch pro-bar-chart__legend-swatch--primary\" aria-hidden=\"true\"><\/span>\n                            <span>Gen Z (Aged 18\u201329)<\/span>\n                        <\/div>\n                                                                <div class=\"pro-bar-chart__legend-item\">\n                            <span class=\"pro-bar-chart__legend-swatch pro-bar-chart__legend-swatch--comparison\" aria-hidden=\"true\"><\/span>\n                            <span>Other adults (Aged 30\u201385)<\/span>\n                        <\/div>\n                                    <\/div>\n                    <\/div>\n\n                    <div class=\"pro-bar-chart__rows\">                \n                <div class=\"pro-bar-chart__row-container\">\n                                                        <div class=\"pro-bar-chart__row\">\n                                                    <h3 class=\"pro-bar-chart__row-title\">Volunteered<\/h3>\n                        \n                        <div class=\"pro-bar-chart__bars\">\n                            <div class=\"pro-bar-chart__track\">\n                                <div class=\"pro-bar-chart__fill pro-bar-chart__fill--primary\" data-target-width=\"35.2%\" style=\"width: 35.2%;\">\n                                                                            <span class=\"pro-bar-chart__value\">35.2%<\/span>\n                                                                    <\/div>\n                            <\/div>\n\n                            <div class=\"pro-bar-chart__track\">\n                                <div class=\"pro-bar-chart__fill pro-bar-chart__fill--comparison\" data-target-width=\"25.2%\" style=\"width: 25.2%;\">\n                                                                            <span class=\"pro-bar-chart__value\">25.2%<\/span>\n                                                                    <\/div>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                                                        <div class=\"pro-bar-chart__row\">\n                                                    <h3 class=\"pro-bar-chart__row-title\">Advocated for a cause<\/h3>\n                        \n                        <div class=\"pro-bar-chart__bars\">\n                            <div class=\"pro-bar-chart__track\">\n                                <div class=\"pro-bar-chart__fill pro-bar-chart__fill--primary\" data-target-width=\"32%\" style=\"width: 32%;\">\n                                                                            <span class=\"pro-bar-chart__value\">32%<\/span>\n                                                                    <\/div>\n                            <\/div>\n\n                            <div class=\"pro-bar-chart__track\">\n                                <div class=\"pro-bar-chart__fill pro-bar-chart__fill--comparison\" data-target-width=\"18.8%\" style=\"width: 18.8%;\">\n                                                                            <span class=\"pro-bar-chart__value\">18.8%<\/span>\n                                                                    <\/div>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                                                        <div class=\"pro-bar-chart__row\">\n                                                    <h3 class=\"pro-bar-chart__row-title\">Gave to an individual<\/h3>\n                        \n                        <div class=\"pro-bar-chart__bars\">\n                            <div class=\"pro-bar-chart__track\">\n                                <div class=\"pro-bar-chart__fill pro-bar-chart__fill--primary\" data-target-width=\"47.3%\" style=\"width: 47.3%;\">\n                                                                            <span class=\"pro-bar-chart__value\">47.3%<\/span>\n                                                                    <\/div>\n                            <\/div>\n\n                            <div class=\"pro-bar-chart__track\">\n                                <div class=\"pro-bar-chart__fill pro-bar-chart__fill--comparison\" data-target-width=\"35.7%\" style=\"width: 35.7%;\">\n                                                                            <span class=\"pro-bar-chart__value\">35.7%<\/span>\n                                                                    <\/div>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                                                        <div class=\"pro-bar-chart__row\">\n                                                    <h3 class=\"pro-bar-chart__row-title\">Informal giving<\/h3>\n                        \n                        <div class=\"pro-bar-chart__bars\">\n                            <div class=\"pro-bar-chart__track\">\n                                <div class=\"pro-bar-chart__fill pro-bar-chart__fill--primary\" data-target-width=\"57.8%\" style=\"width: 57.8%;\">\n                                                                            <span class=\"pro-bar-chart__value\">57.8%<\/span>\n                                                                    <\/div>\n                            <\/div>\n\n                            <div class=\"pro-bar-chart__track\">\n                                <div class=\"pro-bar-chart__fill pro-bar-chart__fill--comparison\" data-target-width=\"47.3%\" style=\"width: 47.3%;\">\n                                                                            <span class=\"pro-bar-chart__value\">47.3%<\/span>\n                                                                    <\/div>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                                <\/div>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n<h5 class=\"wp-block-heading text-block has-display-sm-font-size\" style=\"margin-top:32px;margin-bottom:32px;line-height:1.1\"><strong>Giving shaped by trust, social influence, and lived experience<\/strong><\/h5>\n\n\n\n<p class=\"text-block\">This shift reflects a broader change in how trust is formed.<br><br>Gen Z is growing into their giving power in a landscape where trust is no longer granted institutionally, but transferred socially. With <a href=\"https:\/\/independentsector.org\/resource\/trust-in-civil-society\/\" target=\"_blank\" rel=\"noreferrer noopener\">institutional trust more fragile<\/a> and <a href=\"https:\/\/www.edelman.com\/sites\/g\/files\/aatuss191\/files\/2026-01\/2026%20Edelman%20Trust%20Barometer%20Global%20Report_01.21.26_0.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">peer trust stronger than ever<\/a>, we see that shift reflected in their giving, which often flows toward people, stories, and causes that feel close and tangible.<br><br>Attitudinal data reinforces this picture: <strong>Gen Z respondents were 14 percentage points more likely to agree that peer influence and family input shape their giving, suggesting that generosity isn\u2019t just a personal decision, but socially learned, reinforced, and expressed.<\/strong><\/p>\n\n\n\n<h5 class=\"wp-block-heading text-block has-display-sm-font-size\" style=\"margin-top:32px;margin-bottom:32px;line-height:1.1\"><strong>Peer-to-peer is built for this shift, but not in its current form<\/strong><\/h5>\n\n\n\n<p class=\"text-block\" style=\"margin-bottom:32px\"><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/p2p-giving-analysis\/\" target=\"_blank\" rel=\"noreferrer noopener\">Peer-to-peer fundraising<\/a> is uniquely positioned to meet this moment, offering a distinct advantage: trust transferred through personal relationships. When supporters fundraise on an organization\u2019s behalf, they lend their credibility, voice, and community to the cause.<br><br><strong>Just not in the way it\u2019s traditionally been defined or executed.<\/strong><br><br>While the volume of peer-to-peer campaigns grew <a href=\"https:\/\/www.raisely.com\/blog\/digital-fundraising-benchmarks-2025\" target=\"_blank\" rel=\"noreferrer noopener\">18% in 2024<\/a>, following pandemic-era declines, dollars raised per participant fell by 20%, revealing a widening gap between participation and performance.&nbsp;<br><br>This isn\u2019t just an execution issue. It reflects a deeper mismatch between how peer-to-peer fundraising has been designed and how people engage today. Participation is more frequent, more social, and less tied to specific moments or campaigns.<br><br>When peer-to-peer is confined to time-bound events or rigid campaign structures, it limits the behaviors that drive participation. The result is more people showing up, but fewer pathways to translate that engagement into meaningful outcomes.<\/p>\n\n\n<section class=\"pro-callout\" data-fade-in-up data-emoji-animation=\"bounce\">\n            <div class=\"testimonial-container yellow-color-mode\">\n            <div class=\"quote-container\">\n                <span class=\"opening-quote-icon\">&#8220;<\/span>\n                <span class=\"quote-emoji\">\n                                            <div class=\"emoji-text-container\">\n                            <span class=\"quote-emoji-text\">\ud83d\udc4d<\/span>\n                        <\/div>\n                                        <span class=\"quote-emoji-shape\" aria-hidden=\"true\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"87\" height=\"45\" viewBox=\"0 0 87 45\" fill=\"none\"><path d=\"M0.279817 12.2214C-0.569162 9.95167 0.580576 7.41559 2.87782 6.6443C29.1712 -2.18367 57.6275 -2.2154 83.9404 6.5539C86.2394 7.32008 87.3948 9.85361 86.5508 12.1252L75.7518 41.1918C74.9075 43.4643 72.3831 44.6105 70.0716 43.8798C52.7451 38.4029 34.1438 38.4236 16.8294 43.9392C14.5195 44.675 11.9926 43.5344 11.1432 41.2637L0.279817 12.2214Z\" fill=\"\"\/><\/svg>\n                    <\/span>\n                <\/span>\n                <p class=\"quote\">My giving choices are shaped by input from family and others.<span class=\"closing-quote-icon\">&#8220;<\/span><\/p>                \n            <\/div>\n            <div class=\"quote-description\">\n                <p class=\"quote-header\">57% of Gen Z <br class=\"line-break-desktop-only\" \/>agree<\/p>                \n                <p class=\"quote-supporting-description\">vs. 43% of other adults<\/p>                \n            <\/div>\n        <\/div>\n    <\/section>\n\n\n<h5 class=\"wp-block-heading text-block has-display-sm-font-size\" style=\"margin-top:32px;margin-bottom:32px;line-height:1.1\"><strong>Community fundraising is where Gen Z giving begins<\/strong><\/h5>\n\n\n\n<p class=\"text-block\">To close this gap, the model itself must evolve. Peer-to-peer fundraising must reflect how today\u2019s supporters engage, enabling always-on, relationship-driven participation.<\/p>\n\n\n\n<p class=\"text-block accent-callout-on-yellow fade-in-right\"><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/community-fundraising\/\" target=\"_blank\" rel=\"noreferrer noopener\">Community fundraising<\/a> represents this next evolution, where participation is continuous, personal, and network-driven. It isn\u2019t just a natural entry point. It\u2019s increasingly where Gen Z giving begins.<\/p>\n\n\n\n<p class=\"text-block\">Organizations need to rethink where time, budget, and attention are focused, shifting beyond tightly controlled frameworks to more open, supporter-led approaches. In this model, supporters can share their stories, mobilize their networks, and raise funds in ways that feel personal and relevant.<br><br>Community fundraising doesn\u2019t replace traditional peer-to-peer events and campaigns. It builds on them. Grounded in trusted relationships and lived experiences, this approach is more authentic, more participatory, and more aligned with how giving happens today.&nbsp;<br><br>The nonprofit provides the framework, but the supporter drives the action, creating space for continuous participation, shared advocacy, and deeper connection.<\/p>\n\n<\/div>\n        <\/div>\n                    <figure class=\"closing\">\n                <div class=\"arc\">\n                                            <img decoding=\"async\" src=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2026\/05\/young-people-desktop-1.png\" alt=\"Young people laughing and looking at smartphone together\" class=\"desktop-closing-image\" \/>                                                                <img decoding=\"async\" src=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2026\/05\/young-people-mobile-1.jpg\" alt=\"Young people laughing and looking at smartphone together\" class=\"mobile-closing-image\" \/>                                    <\/div>\n            <\/figure>\n            <\/section>\n\n\n<section\n    id=\"visible-and-digital-by-design\"\n    class=\"pro-report-content bg-#CCF88E text-#274A34\"\n    data-nav-label=\"Chapter 3\"\n    data-nav-mobile=\"Ch 3\"\n    data-section-bg=\"#CCF88E\"\n    data-section-text=\"#274A34\"\n    data-pip-active-bg=\"#274A34\"\n    data-pip-active-fg=\"#CCF88E\"\n    data-tag-bg=\"#274A34\"\n    data-tag-text=\"#CCF88E\"\n    data-tag-color-transition=\"1\"\n    style=\"\"\n>\n            <div class=\"container\">\n            <span class=\"hrt-tag hrt-tag--on-brand-medium\">Chapter 3<\/span>\n            <div class=\"acf-innerblocks-container\">\n\n<h2 class=\"wp-block-heading text-block has-display-lg-font-size\" style=\"margin-bottom:32px;letter-spacing:-1.64px;line-height:1.1\"><strong>Visible and digital by design<\/strong><\/h2>\n\n\n\n<p class=\"text-block\">While younger generations have long been perceived as less generous, that view may be especially pronounced for Gen Z. This isn\u2019t because the desire to make an impact has diminished, but because the environment in which that impact takes shape has changed.\u2028<br><br>For Gen Z, that environment is largely digital, shaped by spaces where impact requires active participation to be visible and understood.<\/p>\n\n\n\n<p class=\"text-block accent-callout-on-green fade-in-right\">Community, identity, activism, and giving are no longer separate or primarily physical, but networked, immediate, and online.<\/p>\n\n\n\n<p class=\"text-block\">As a result, generosity isn\u2019t just an action. It\u2019s a signal, often expressed publicly on social media, through shared campaigns, or within community spaces where others can see and respond.<br><br>In this context, visibility becomes validation. Participation builds credibility, reinforces identity, and invites others to engage. Causes gain momentum through social proof as people see who is giving, sharing, and showing up.<\/p>\n\n\n\n<h5 class=\"wp-block-heading text-block has-display-sm-font-size\" style=\"margin-top:32px;margin-bottom:32px;line-height:1.1\"><strong>Giving is amplified through visibility<\/strong><\/h5>\n\n\n\n<p class=\"text-block\">As giving becomes more social, it also becomes more participatory. Each act of generosity increases the likelihood of another, creating a network effect that can scale quickly across communities.<\/p>\n\n\n\n<p class=\"text-block accent-callout-on-green fade-in-right\">GivingTuesday\u2019s GivingPulse survey found that Gen Z is 8 percentage points more likely than other adults to recommend, encourage, endorse, advocate for, or publicly share the activities of a community group, registered nonprofit, or independent effort to help others.<\/p>\n\n\n\n<p class=\"text-block\" style=\"margin-bottom:32px\">This gap is especially pronounced when you compare Gen Z to Boomers: Gen Z supporters are <a href=\"https:\/\/gofundme.to\/c\/socialgiving\">10 times more likely<\/a> than Boomers to share their donations on social media.&nbsp;<br><br>By mobilizing their communities, Gen Z acts as a powerful amplifier, bringing more donors into the fold. Within this broader shift toward trust in peer networks, their role is increasingly critical to nonprofits\u2019 health and continued relevance.<\/p>\n\n\n<section class=\"pro-bar-chart pro-bar-chart--green_900\">\n    <div class=\"pro-bar-chart__shell\">\n        <div class=\"pro-bar-chart__head\">\n            <div class=\"pro-bar-chart__intro\">\n                                    <h2 class=\"pro-bar-chart__title\">Public endorsement by cause type:<br class=\"line-break-desktop-only\" \/> Gen Z vs. other adults<\/h2>\n                                            <\/div>\n\n                            <div class=\"pro-bar-chart__legend\">\n                                            <div class=\"pro-bar-chart__legend-item\">\n                            <span class=\"pro-bar-chart__legend-swatch pro-bar-chart__legend-swatch--primary\" aria-hidden=\"true\"><\/span>\n                            <span>Gen Z (Aged 18\u201329)<\/span>\n                        <\/div>\n                                                                <div class=\"pro-bar-chart__legend-item\">\n                            <span class=\"pro-bar-chart__legend-swatch pro-bar-chart__legend-swatch--comparison\" aria-hidden=\"true\"><\/span>\n                            <span>Other adults (Aged 30\u201385)<\/span>\n                        <\/div>\n                                    <\/div>\n                    <\/div>\n\n                    <div class=\"pro-bar-chart__rows\">                \n                <div class=\"pro-bar-chart__row-container\">\n                                                        <div class=\"pro-bar-chart__row\">\n                                                    <h3 class=\"pro-bar-chart__row-title\">An independent effort to help others<\/h3>\n                        \n                        <div class=\"pro-bar-chart__bars\">\n                            <div class=\"pro-bar-chart__track\">\n                                <div class=\"pro-bar-chart__fill pro-bar-chart__fill--primary\" data-target-width=\"16%\" style=\"width: 16%;\">\n                                                                            <span class=\"pro-bar-chart__value\">16%<\/span>\n                                                                    <\/div>\n                            <\/div>\n\n                            <div class=\"pro-bar-chart__track\">\n                                <div class=\"pro-bar-chart__fill pro-bar-chart__fill--comparison\" data-target-width=\"8%\" style=\"width: 8%;\">\n                                                                            <span class=\"pro-bar-chart__value\">8%<\/span>\n                                                                    <\/div>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                                                        <div class=\"pro-bar-chart__row\">\n                                                    <h3 class=\"pro-bar-chart__row-title\">A community group<\/h3>\n                        \n                        <div class=\"pro-bar-chart__bars\">\n                            <div class=\"pro-bar-chart__track\">\n                                <div class=\"pro-bar-chart__fill pro-bar-chart__fill--primary\" data-target-width=\"18%\" style=\"width: 18%;\">\n                                                                            <span class=\"pro-bar-chart__value\">18%<\/span>\n                                                                    <\/div>\n                            <\/div>\n\n                            <div class=\"pro-bar-chart__track\">\n                                <div class=\"pro-bar-chart__fill pro-bar-chart__fill--comparison\" data-target-width=\"13%\" style=\"width: 13%;\">\n                                                                            <span class=\"pro-bar-chart__value\">13%<\/span>\n                                                                    <\/div>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                                                        <div class=\"pro-bar-chart__row\">\n                                                    <h3 class=\"pro-bar-chart__row-title\">A registered nonprofit<\/h3>\n                        \n                        <div class=\"pro-bar-chart__bars\">\n                            <div class=\"pro-bar-chart__track\">\n                                <div class=\"pro-bar-chart__fill pro-bar-chart__fill--primary\" data-target-width=\"20%\" style=\"width: 20%;\">\n                                                                            <span class=\"pro-bar-chart__value\">20%<\/span>\n                                                                    <\/div>\n                            <\/div>\n\n                            <div class=\"pro-bar-chart__track\">\n                                <div class=\"pro-bar-chart__fill pro-bar-chart__fill--comparison\" data-target-width=\"12%\" style=\"width: 12%;\">\n                                                                            <span class=\"pro-bar-chart__value\">12%<\/span>\n                                                                    <\/div>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                                <\/div>\n            <\/div>\n            <\/div>\n<\/section>\n\n\n<h5 class=\"wp-block-heading text-block has-display-sm-font-size\" style=\"margin-top:32px;margin-bottom:32px;line-height:1.1\"><strong>Digital environments reinforce intent<\/strong><\/h5>\n\n\n\n<p class=\"text-block\" style=\"margin-bottom:32px\">Digital spaces don\u2019t just prompt action. They capture and reinforce intent. Gen Z respondents who planned their giving in advance were more likely to report being reached via digital giving prompts (+13.2 percentage points on social media and +6.4 percentage points online via websites) as compared to spontaneous givers in the same age group.<br><br>This suggests that digital environments\u2014especially social media channels\u2014play a dual role: They surface giving opportunities while also helping individuals act on motivations they already hold.<\/p>\n\n\n<section class=\"pro-donut-chart pro-donut-chart--green_900 pro-donut-chart--layout-2\">\n    <div class=\"pro-donut-chart__shell\">\n        <div class=\"pro-donut-chart__head\">\n                            <h2 class=\"pro-donut-chart__title\">Solicitation channels among Gen Z givers<\/h2>\n            \n                            <div class=\"pro-donut-chart__legend\">\n                                            <div class=\"pro-donut-chart__legend-item\">\n                            <span class=\"pro-donut-chart__legend-swatch pro-donut-chart__legend-swatch--primary\" aria-hidden=\"true\"><\/span>\n                            <span>Pre-planner<\/span>\n                        <\/div>\n                                                                <div class=\"pro-donut-chart__legend-item\">\n                            <span class=\"pro-donut-chart__legend-swatch pro-donut-chart__legend-swatch--comparison\" aria-hidden=\"true\"><\/span>\n                            <span>Spontaneous<\/span>\n                        <\/div>\n                                    <\/div>\n                    <\/div>\n\n                    <div class=\"pro-donut-chart__grid\">\n                                                        <article class=\"pro-donut-chart__card\">\n                        <div\n                            class=\"pro-donut-chart__donut\"\n                            data-primary-value=\"12.3\"\n                            data-comparison-value=\"5.9\"\n                            style=\"--primary-value: 12.3; --comparison-value: 5.9;\"\n                        >\n                            <span class=\"pro-donut-chart__value pro-donut-chart__value--primary\">12.3%<\/span>\n                            <span class=\"pro-donut-chart__value pro-donut-chart__value--comparison\">5.9%<\/span>\n                            <div class=\"pro-donut-chart__ring pro-donut-chart__ring--primary\"><\/div>\n                            <div class=\"pro-donut-chart__ring pro-donut-chart__ring--comparison\"><\/div>\n                            <div class=\"pro-donut-chart__core\" aria-hidden=\"true\"><\/div>\n                        <\/div>\n                                                    <h3 class=\"pro-donut-chart__card-title\">Online via website<\/h3>\n                                            <\/article>\n                                                        <article class=\"pro-donut-chart__card\">\n                        <div\n                            class=\"pro-donut-chart__donut\"\n                            data-primary-value=\"31.8\"\n                            data-comparison-value=\"18.6\"\n                            style=\"--primary-value: 31.8; --comparison-value: 18.6;\"\n                        >\n                            <span class=\"pro-donut-chart__value pro-donut-chart__value--primary\">31.8%<\/span>\n                            <span class=\"pro-donut-chart__value pro-donut-chart__value--comparison\">18.6%<\/span>\n                            <div class=\"pro-donut-chart__ring pro-donut-chart__ring--primary\"><\/div>\n                            <div class=\"pro-donut-chart__ring pro-donut-chart__ring--comparison\"><\/div>\n                            <div class=\"pro-donut-chart__core\" aria-hidden=\"true\"><\/div>\n                        <\/div>\n                                                    <h3 class=\"pro-donut-chart__card-title\">Social media (Organic)<\/h3>\n                                            <\/article>\n                            <\/div>\n            <\/div>\n<\/section>\n\n\n<p class=\"text-block\" style=\"margin-top:32px\">In this environment, fundraising is no longer confined to controlled spaces, like direct mail or formal campaigns. Instead, it unfolds across decentralized, networked systems where visibility, timing, and social context shape participation and scale.<br><br>Reaching Gen Z within this landscape requires more than adapting traditional approaches. It means showing up where these behaviors already happen and understanding how they take hold and spread. <strong>This level of engagement depends on platforms and partners that are deeply embedded in these ecosystems, with a clear understanding of how generosity is expressed, amplified, and sustained, and how these behaviors are continuously shaped through design and interaction.<\/strong><\/p>\n\n<\/div>\n        <\/div>\n        <\/section>\n\n\n<section\n    id=\"crowdfunding-as-a-bridge\"\n    class=\"pro-report-content bg-#A7E3E3 text-#1C456B\"\n    data-nav-label=\"Chapter 4\"\n    data-nav-mobile=\"Ch 4\"\n    data-section-bg=\"#A7E3E3\"\n    data-section-text=\"#1C456B\"\n    data-pip-active-bg=\"#1C456B\"\n    data-pip-active-fg=\"#A7E3E3\"\n    data-tag-bg=\"#1C456B\"\n    data-tag-text=\"#A7E3E3\"\n    data-tag-color-transition=\"1\"\n    style=\"\"\n>\n            <div class=\"container\">\n            <span class=\"hrt-tag hrt-tag--on-accent-blue\">Chapter 4<\/span>\n            <div class=\"acf-innerblocks-container\">\n\n<h2 class=\"wp-block-heading text-block has-display-lg-font-size\" style=\"margin-bottom:32px;letter-spacing:-1.64px;line-height:1.1\"><strong>Crowdfunding as a bridge<\/strong><\/h2>\n\n\n\n<p class=\"text-block\" style=\"margin-bottom:32px\">Understanding that Gen Z\u2019s generosity spans multiple forms, it\u2019s important to consider how nonprofits remain part of that ecosystem. The data suggests that crowdfunding plays a critical role in connecting these different modes of participation.<\/p>\n\n\n\n<h5 class=\"wp-block-heading text-block has-display-sm-font-size\" style=\"margin-top:32px;margin-bottom:32px;line-height:1.1\"><strong>Connecting giving across channels<\/strong><\/h5>\n\n\n\n<p class=\"text-block\" style=\"margin-bottom:32px\">Findings from this dataset show no evidence that crowdfunding diverts support away from nonprofits, but instead helps expand participation in charitable giving.<\/p>\n\n\n<section class=\"pro-callout\" data-fade-in-up data-emoji-animation=\"pop\">\n            <div class=\"large-statistic-container blue-color-mode\">\n            <div class=\"large-statistic-content\">\n                <p class=\"large-statistic-header\">91% of Gen Z individuals who give via crowdfunding platforms gave to registered nonprofit organizations<\/p>\n                <p class=\"large-statistic-supporting-description\">+16 percentage points more likely than those who give but don\u2019t use crowdfunding platforms<\/p>\n            <\/div>\n            <span class=\"emoji\">\n                                    <div class=\"emoji-text-container\">\n                        <span class=\"emoji-text\">\ud83d\udc99<\/span>\n                    <\/div>\n                                <span class=\"emoji-shape\" aria-hidden=\"true\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"87\" height=\"45\" viewBox=\"0 0 87 45\" fill=\"none\"><path d=\"M0.279817 12.2214C-0.569162 9.95167 0.580576 7.41559 2.87782 6.6443C29.1712 -2.18367 57.6275 -2.2154 83.9404 6.5539C86.2394 7.32008 87.3948 9.85361 86.5508 12.1252L75.7518 41.1918C74.9075 43.4643 72.3831 44.6105 70.0716 43.8798C52.7451 38.4029 34.1438 38.4236 16.8294 43.9392C14.5195 44.675 11.9926 43.5344 11.1432 41.2637L0.279817 12.2214Z\" fill=\"\"\/><\/svg>\n                <\/span>\n            <\/span>\n        <\/div>\n    <\/section>\n\n\n<p class=\"text-block\" style=\"margin-top:32px\">Gen Z crowdfunding users also show stronger underlying giving orientations. They\u2019re 9.4 percentage points more likely to trust nonprofits and 8.1 percentage points more likely to have been raised with giving as a value, suggesting these platforms may be attracting individuals already predisposed toward broader generosity.<br><br><strong>At the same time, Gen Z crowdfunding users show signs of greater financial capacity and intent. <\/strong>They report lower levels of financial strain (48.8% versus 57.5%) and are more likely to say they could afford to give more (65% versus 51.8%) compared to nonusers.<\/p>\n\n\n\n<p class=\"text-block accent-callout-on-blue fade-in-right\">Together, this data underscores an important reality: Crowdfunding isn\u2019t fragmenting the giving landscape, but instead reshaping how people enter and move through it.<\/p>\n\n\n\n<p class=\"text-block\">It enables individuals to respond to immediate, relational needs\u2014supporting a person, family, or local cause\u2014while increasing their likelihood of engaging with nonprofits.&nbsp;<br><br>Far from competing with traditional giving, it serves as an entry point and an amplifier, bringing more people into the broader ecosystem of generosity.<br><br>For nonprofits, the opportunity isn\u2019t to compete with crowdfunding, but to connect to it, meeting donors where they are and building pathways to habitual support for their cause.<\/p>\n\n<\/div>\n        <\/div>\n                    <figure class=\"closing\">\n                <div class=\"arc\">\n                                            <img decoding=\"async\" src=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2026\/05\/young-people-desktop-2.png\" alt=\"Young people looking down at camera\" class=\"desktop-closing-image\" \/>                                                                <img decoding=\"async\" src=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2026\/05\/young-people-mobile-2.jpg\" alt=\"Young people looking down at camera\" class=\"mobile-closing-image\" \/>                                    <\/div>\n            <\/figure>\n            <\/section>\n\n\n<section\n    id=\"growing-gen-zs-immediate-impact-and-value-over-time\"\n    class=\"pro-report-content bg-#ECCFF6 text-#642878\"\n    data-nav-label=\"Chapter 5\"\n    data-nav-mobile=\"Ch 5\"\n    data-section-bg=\"#ECCFF6\"\n    data-section-text=\"#642878\"\n    data-pip-active-bg=\"#642878\"\n    data-pip-active-fg=\"#ECCFF6\"\n    data-tag-bg=\"#642878\"\n    data-tag-text=\"#ECCFF6\"\n    data-tag-color-transition=\"1\"\n    style=\"\"\n>\n            <div class=\"tag-container\">\n            <span class=\"hrt-tag hrt-tag--on-accent-purple\">Chapter 5<\/span>\n        <\/div>\n        <div>\n            <div class=\"acf-innerblocks-container\">\n\n<div class=\"wp-block-group alignfull pro-report-container has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-353cc7fb wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading text-block has-display-lg-font-size\" style=\"margin-bottom:32px;letter-spacing:-1.64px;line-height:1.1\"><strong>Growing Gen Z\u2019s immediate impact and value over time<\/strong><\/h2>\n\n\n\n<p class=\"text-block\">While Gen Z\u2019s early participation across many forms of generosity signals strong potential for sustained support over time, organizations can\u2019t assume it\u2019ll automatically translate into increased monetary giving as financial capacity grows. At the same time, pushing Gen Z too quickly into traditional giving models risks overlooking how they already engage and may not align with how they naturally participate.<br><br>Instead, Gen Z should be understood as part of a broader portfolio of supporters, each contributing in different ways. While some older generations drive greater immediate revenue, Gen Z currently contributes through reach, influence, and network activation, creating value that extends beyond their own giving.<br><br><strong>The opportunity is to build on this network-driven generosity by meeting Gen Z in the environments where they already show up and connecting participation to scaled financial support over time.<\/strong> By embedding natural moments to give within these experiences, nonprofits can make financial support a seamless extension of how Gen Z participates.<br><br>This approach not only supports near-term impact through expanded reach and social proof, but also helps build early giving habits. As financial capacity grows, giving becomes a familiar, repeatable behavior they\u2019re more likely to sustain.<\/p>\n\n\n\n<h5 class=\"wp-block-heading text-block has-display-sm-font-size\" style=\"margin-top:32px;margin-bottom:32px;line-height:1.1\"><strong>Designing digital environments that capture and sustain participation&nbsp;<\/strong><\/h5>\n\n\n\n<p class=\"text-block\" style=\"margin-bottom:32px\">To start, organizations need to create experiences that capture and build on Gen Z\u2019s existing participation while establishing clear pathways to future financial giving. When done well, these experiences convert intent in the moment and build the foundation for deeper, sustained support.<br><br>This requires rethinking the role of digital environments that connect nonprofits to Gen Z. These platforms must do more than process donations.<br><br><strong>They must function as dynamic spaces for participation, supporting how Gen Z engages across channels, formats, and behaviors, and evolving alongside them.<\/strong><\/p>\n<\/div>\n\n\n    <section class=\"pro-highlights\">\n        <div class=\"highlights-container\">\n            <div class=\"highlights-top purple-button\">\n                                    <h4 class=\"purple-header\">The infrastructure for participation that lasts<\/h4>\n                                <div class=\"highlights-navigation\" aria-label=\"Carousel controls\">\n                    <button type=\"button\" class=\"highlights-navigation-button highlights-swiper-previous\" aria-label=\"Previous slide\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"8\" height=\"14\" viewBox=\"0 0 8 14\" fill=\"none\">\n                            <path d=\"M6.75 13.5C6.5581 13.5 6.36621 13.4268 6.21973 13.2803L0.219727 7.28027C-0.0732422 6.9873 -0.0732422 6.5127 0.219727 6.21973L6.21973 0.219727C6.5127 -0.0732422 6.98731 -0.0732422 7.28027 0.219727C7.57324 0.512696 7.57324 0.987305 7.28027 1.28027L1.81055 6.75L7.28027 12.2197C7.57324 12.5127 7.57324 12.9873 7.28027 13.2803C7.13379 13.4268 6.94189 13.5 6.75 13.5Z\" fill=\"\"\/>\n                        <\/svg>\n                    <\/button>\n                    <button type=\"button\" class=\"highlights-navigation-button highlights-swiper-next\" aria-label=\"Next slide\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"8\" height=\"14\" viewBox=\"0 0 8 14\" fill=\"none\">\n                            <path d=\"M0.75 13.5C0.558105 13.5 0.366211 13.4268 0.219727 13.2803C-0.0732422 12.9873 -0.0732422 12.5127 0.219727 12.2197L5.68945 6.75L0.219727 1.28027C-0.0732422 0.987305 -0.0732422 0.512696 0.219727 0.219727C0.512696 -0.0732422 0.987306 -0.0732422 1.28027 0.219727L7.28027 6.21973C7.57324 6.5127 7.57324 6.9873 7.28027 7.28027L1.28027 13.2803C1.13379 13.4268 0.941894 13.5 0.75 13.5Z\" fill=\"\"\/>\n                        <\/svg>\n                    <\/button>\n                <\/div>\n            <\/div>\n        <\/div>\n        <div class=\"highlights-swiper-wrapper\">\n            <div class=\"swiper highlights-swiper\">\n                <div class=\"swiper-wrapper\">\n                                            <div class=\"swiper-slide purple-card\">\n                                                        <div class=\"card-content\">\n                                <div class=\"number-container\">\n                                    <div class=\"number\">\n                                        <span class=\"number-shape\" aria-hidden=\"true\">\n                                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"59\" height=\"38\" viewBox=\"0 0 59 38\" fill=\"none\"><path d=\"M57.9767 9.55892C58.712 7.47573 57.6212 5.18288 55.5107 4.53023C38.4802 -0.736206 20.3604 -1.4242 2.97953 2.53566C0.825584 3.02639 -0.435875 5.22994 0.13932 7.36288L7.03772 32.9437C7.61292 35.0766 9.8067 36.327 11.9702 35.88C22.593 33.6855 33.5917 34.1031 44.0175 37.0968C46.1408 37.7065 48.4231 36.6261 49.1584 34.543L57.9767 9.55892Z\" fill=\"#F4E4FA\"\/><\/svg>\n                                        <\/span>\n                                        <p class=\"index-number\">1<\/p>                                    \n                                    <\/div>\n                                                                            <p class=\"highlight-emoji\">\ud83e\udd33<\/p>\n                                                                    <\/div>\n                                <div>\n                                    <p class=\"title\">Embrace the full spectrum of generosity<\/p>                \n                                    <div class=\"content\">\n                                        <p>Gen Z engages across a wide range of behaviors, from sharing and storytelling to direct giving, peer-to-peer fundraising, livestreaming, challenges, and advocacy. These aren\u2019t peripheral actions. They\u2019re primary entry points and key moments where giving takes shape.<\/p>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                            <div class=\"swiper-slide purple-card\">\n                                                        <div class=\"card-content\">\n                                <div class=\"number-container\">\n                                    <div class=\"number\">\n                                        <span class=\"number-shape\" aria-hidden=\"true\">\n                                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"59\" height=\"38\" viewBox=\"0 0 59 38\" fill=\"none\"><path d=\"M57.9767 9.55892C58.712 7.47573 57.6212 5.18288 55.5107 4.53023C38.4802 -0.736206 20.3604 -1.4242 2.97953 2.53566C0.825584 3.02639 -0.435875 5.22994 0.13932 7.36288L7.03772 32.9437C7.61292 35.0766 9.8067 36.327 11.9702 35.88C22.593 33.6855 33.5917 34.1031 44.0175 37.0968C46.1408 37.7065 48.4231 36.6261 49.1584 34.543L57.9767 9.55892Z\" fill=\"#F4E4FA\"\/><\/svg>\n                                        <\/span>\n                                        <p class=\"index-number\">2<\/p>                                    \n                                    <\/div>\n                                                                            <p class=\"highlight-emoji\">\ud83d\udd13<\/p>\n                                                                    <\/div>\n                                <div>\n                                    <p class=\"title\">Reduce friction for community-led participation<\/p>                \n                                    <div class=\"content\">\n                                        <p>To unlock this participation, organizations need to make it easy for supporters to take action. Community-led fundraising should be fast to start, flexible to shape, and always available. Sharing should be a primary conversion path, not a secondary one, recognizing that visibility drives validation, participation, and downstream giving.<\/p>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                            <div class=\"swiper-slide purple-card\">\n                                                        <div class=\"card-content\">\n                                <div class=\"number-container\">\n                                    <div class=\"number\">\n                                        <span class=\"number-shape\" aria-hidden=\"true\">\n                                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"59\" height=\"38\" viewBox=\"0 0 59 38\" fill=\"none\"><path d=\"M57.9767 9.55892C58.712 7.47573 57.6212 5.18288 55.5107 4.53023C38.4802 -0.736206 20.3604 -1.4242 2.97953 2.53566C0.825584 3.02639 -0.435875 5.22994 0.13932 7.36288L7.03772 32.9437C7.61292 35.0766 9.8067 36.327 11.9702 35.88C22.593 33.6855 33.5917 34.1031 44.0175 37.0968C46.1408 37.7065 48.4231 36.6261 49.1584 34.543L57.9767 9.55892Z\" fill=\"#F4E4FA\"\/><\/svg>\n                                        <\/span>\n                                        <p class=\"index-number\">3<\/p>                                    \n                                    <\/div>\n                                                                            <p class=\"highlight-emoji\">\ud83d\udd04<\/p>\n                                                                    <\/div>\n                                <div>\n                                    <p class=\"title\">Create seamless paths between ways of giving<\/p>                \n                                    <div class=\"content\">\n                                        <p>Gen Z doesn\u2019t separate giving to individuals from giving to organizations. Experiences should integrate into a single, seamless journey. Supporters who give through crowdfunding are more likely to give to nonprofits, reinforcing that these pathways are connected and mutually reinforcing rather than competitive.<\/p>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                            <div class=\"swiper-slide purple-card\">\n                                                        <div class=\"card-content\">\n                                <div class=\"number-container\">\n                                    <div class=\"number\">\n                                        <span class=\"number-shape\" aria-hidden=\"true\">\n                                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"59\" height=\"38\" viewBox=\"0 0 59 38\" fill=\"none\"><path d=\"M57.9767 9.55892C58.712 7.47573 57.6212 5.18288 55.5107 4.53023C38.4802 -0.736206 20.3604 -1.4242 2.97953 2.53566C0.825584 3.02639 -0.435875 5.22994 0.13932 7.36288L7.03772 32.9437C7.61292 35.0766 9.8067 36.327 11.9702 35.88C22.593 33.6855 33.5917 34.1031 44.0175 37.0968C46.1408 37.7065 48.4231 36.6261 49.1584 34.543L57.9767 9.55892Z\" fill=\"#F4E4FA\"\/><\/svg>\n                                        <\/span>\n                                        <p class=\"index-number\">4<\/p>                                    \n                                    <\/div>\n                                                                            <p class=\"highlight-emoji\">\ud83e\udd1d<\/p>\n                                                                    <\/div>\n                                <div>\n                                    <p class=\"title\">Measure participation, not just transactions<\/p>                \n                                    <div class=\"content\">\n                                        <p>Traditional metrics capture only part of the picture. To understand how engagement translates into impact, organizations should expand how they define success, tracking signals like shares, fundraisers created, and network reach alongside dollars raised. These indicators provide a clearer view of how giving grows over time.<\/p>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                            <div class=\"swiper-slide purple-card\">\n                                                        <div class=\"card-content\">\n                                <div class=\"number-container\">\n                                    <div class=\"number\">\n                                        <span class=\"number-shape\" aria-hidden=\"true\">\n                                            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"59\" height=\"38\" viewBox=\"0 0 59 38\" fill=\"none\"><path d=\"M57.9767 9.55892C58.712 7.47573 57.6212 5.18288 55.5107 4.53023C38.4802 -0.736206 20.3604 -1.4242 2.97953 2.53566C0.825584 3.02639 -0.435875 5.22994 0.13932 7.36288L7.03772 32.9437C7.61292 35.0766 9.8067 36.327 11.9702 35.88C22.593 33.6855 33.5917 34.1031 44.0175 37.0968C46.1408 37.7065 48.4231 36.6261 49.1584 34.543L57.9767 9.55892Z\" fill=\"#F4E4FA\"\/><\/svg>\n                                        <\/span>\n                                        <p class=\"index-number\">5<\/p>                                    \n                                    <\/div>\n                                                                            <p class=\"highlight-emoji\">\ud83d\udc40<\/p>\n                                                                    <\/div>\n                                <div>\n                                    <p class=\"title\">Make impact visible and ongoing<\/p>                \n                                    <div class=\"content\">\n                                        <p>Digital environments should show supporters how their actions contribute to real outcomes and how continued participation deepens that impact. Because engagement is inherently social, enabling supporters to share, involve others, and re-engage through new moments of relevance is key to sustaining and growing giving over time.<\/p>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                    <\/div>\n                <div class=\"swiper-pagination\"><\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n<\/div>\n        <\/div>\n        <\/section>\n\n\n<section\n    id=\"the-new-economics-of-generosity\"\n    class=\"pro-report-content bg-#0B291A text-#FFF\"\n    data-nav-label=\"Summary\"\n    data-nav-mobile=\"Summary\"\n    data-section-bg=\"#0B291A\"\n    data-section-text=\"#FFF\"\n    data-pip-active-bg=\"#0B291A\"\n    data-pip-active-fg=\"#FFF\"\n    data-tag-bg=\"#CCF88E\"\n    data-tag-text=\"#274A34\"\n    data-tag-color-transition=\"0\"\n    style=\"background-color: #0B291A; color: #FFF\"\n>\n            <div class=\"container\">\n            <span class=\"hrt-tag hrt-tag--brand\">Summary<\/span>\n            <div class=\"acf-innerblocks-container\">\n\n<h2 class=\"wp-block-heading text-block has-display-lg-font-size\" style=\"margin-bottom:32px;letter-spacing:-1.64px;line-height:1.1\"><strong>The new economics of generosity<\/strong><\/h2>\n\n\n\n<p class=\"text-block\" style=\"margin-bottom:32px\">To succeed in this environment, organizations must rethink how they build for giving. That means designing for participation\u2014not just transactions\u2014and recognizing that for Gen Z, giving often begins with expression, community, and visibility before it becomes financial. It moves from seeing to sharing, from sharing to mobilizing, and from mobilizing to giving, repeating and compounding over time.<br><br>It also means treating supporters not just as donors, but as distributors. Every act of giving should be easy to share, personalize, and rally others around. Amplification isn\u2019t secondary. It\u2019s how impact grows.<br><br>And it requires embracing crowdfunding and community fundraising as engines of growth. The strongest strategies don\u2019t compete with these behaviors, but integrate them, allowing supporters to move seamlessly between helping individuals, mobilizing their networks, and supporting organizations.<\/p>\n\n\n<section class=\"pro-callout\" data-fade-in-up data-emoji-animation=\"pop\">\n            <div class=\"small-statistic-container green-color-mode\">\n            <div class=\"small-statistic-content\">\n                <p class=\"small-statistic-header\">Ultimately, the next generation of major donors is already here\u2014\u2028not yet as high-dollar givers, but as high-impact participants.<\/p>\n                <p class=\"small-statistic-supporting-description\">The organizations that succeed will understand it\u2019s not just about capturing immediate dollars, but about activating the networks that generate them over time.<\/p>\n            <\/div>\n            <span class=\"emoji\">\n                                    <div class=\"emoji-text-container\">\n                        <span class=\"emoji-text\">\ud83d\udc9a<\/span>\n                    <\/div>\n                                <span class=\"emoji-shape\" aria-hidden=\"true\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"87\" height=\"45\" viewBox=\"0 0 87 45\" fill=\"none\"><path d=\"M0.279817 12.2214C-0.569162 9.95167 0.580576 7.41559 2.87782 6.6443C29.1712 -2.18367 57.6275 -2.2154 83.9404 6.5539C86.2394 7.32008 87.3948 9.85361 86.5508 12.1252L75.7518 41.1918C74.9075 43.4643 72.3831 44.6105 70.0716 43.8798C52.7451 38.4029 34.1438 38.4236 16.8294 43.9392C14.5195 44.675 11.9926 43.5344 11.1432 41.2637L0.279817 12.2214Z\" fill=\"\"\/><\/svg>\n                <\/span>\n            <\/span>\n        <\/div>\n    <\/section>\n<\/div>\n        <\/div>\n        <\/section>\n\n\n<section class=\"asset-slider\">\n    <div class=\"container\">\n        <div class=\"asset-slider-top\">\n            <h4>Share like Gen Z<\/h4>\n            <div class=\"asset-slider-navigation\" aria-label=\"Carousel controls\">\n                <button type=\"button\" class=\"asset-navigation-button asset-slider-previous\" aria-label=\"Previous slide\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"8\" height=\"14\" viewBox=\"0 0 8 14\" fill=\"none\">\n                        <path d=\"M6.75 13.5C6.5581 13.5 6.36621 13.4268 6.21973 13.2803L0.219727 7.28027C-0.0732422 6.9873 -0.0732422 6.5127 0.219727 6.21973L6.21973 0.219727C6.5127 -0.0732422 6.98731 -0.0732422 7.28027 0.219727C7.57324 0.512696 7.57324 0.987305 7.28027 1.28027L1.81055 6.75L7.28027 12.2197C7.57324 12.5127 7.57324 12.9873 7.28027 13.2803C7.13379 13.4268 6.94189 13.5 6.75 13.5Z\" fill=\"#232323\"\/>\n                    <\/svg>\n                <\/button>\n                <button type=\"button\" class=\"asset-navigation-button asset-slider-next\" aria-label=\"Next slide\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"8\" height=\"14\" viewBox=\"0 0 8 14\" fill=\"none\">\n                        <path d=\"M0.75 13.5C0.558105 13.5 0.366211 13.4268 0.219727 13.2803C-0.0732422 12.9873 -0.0732422 12.5127 0.219727 12.2197L5.68945 6.75L0.219727 1.28027C-0.0732422 0.987305 -0.0732422 0.512696 0.219727 0.219727C0.512696 -0.0732422 0.987306 -0.0732422 1.28027 0.219727L7.28027 6.21973C7.57324 6.5127 7.57324 6.9873 7.28027 7.28027L1.28027 13.2803C1.13379 13.4268 0.941894 13.5 0.75 13.5Z\" fill=\"#232323\"\/>\n                    <\/svg>\n                <\/button>\n            <\/div>\n        <\/div>\n    <\/div>\n    <div class=\"asset-slider-wrapper\">\n        <div class=\"swiper asset-swiper\">\n            <div class=\"swiper-wrapper\">\n                                    <div class=\"swiper-slide\">\n                        <img decoding=\"async\" src=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2026\/05\/genz-social-share-1.png\" alt=\"Gen z statistic card\" class=\"asset-image\" \/>                                                        <a class=\"secondary-button\" download href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2026\/05\/genz-social-share-1.png\" target=\"_blank\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\"><path d=\"M7.64583 11.0202L3.37956 6.75423L4.08659 6.0472L7.49935 9.45967V2H8.49935V9.45968L11.9121 6.0472L12.6191 6.75423L8.35287 11.0202C8.25521 11.1178 8.1276 11.1667 7.99935 11.1667C7.8711 11.1667 7.74349 11.1178 7.64583 11.0202ZM2.66602 12.8333V13.8333H13.3327V12.8333H2.66602Z\" fill=\"#232323\"\/><\/svg>Download image to share<\/a>\n                                            <\/div>\n                                    <div class=\"swiper-slide\">\n                        <img decoding=\"async\" src=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2026\/05\/genz-social-share-2.png\" alt=\"Gen z statistic card\" class=\"asset-image\" \/>                                                        <a class=\"secondary-button\" download href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2026\/05\/genz-social-share-2.png\" target=\"_blank\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\"><path d=\"M7.64583 11.0202L3.37956 6.75423L4.08659 6.0472L7.49935 9.45967V2H8.49935V9.45968L11.9121 6.0472L12.6191 6.75423L8.35287 11.0202C8.25521 11.1178 8.1276 11.1667 7.99935 11.1667C7.8711 11.1667 7.74349 11.1178 7.64583 11.0202ZM2.66602 12.8333V13.8333H13.3327V12.8333H2.66602Z\" fill=\"#232323\"\/><\/svg>Download image to share<\/a>\n                                            <\/div>\n                                    <div class=\"swiper-slide\">\n                        <img decoding=\"async\" src=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2026\/05\/genz-social-share-3.png\" alt=\"Gen z statistic card\" class=\"asset-image\" \/>                                                        <a class=\"secondary-button\" download href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2026\/05\/genz-social-share-3.png\" target=\"_blank\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\"><path d=\"M7.64583 11.0202L3.37956 6.75423L4.08659 6.0472L7.49935 9.45967V2H8.49935V9.45968L11.9121 6.0472L12.6191 6.75423L8.35287 11.0202C8.25521 11.1178 8.1276 11.1667 7.99935 11.1667C7.8711 11.1667 7.74349 11.1178 7.64583 11.0202ZM2.66602 12.8333V13.8333H13.3327V12.8333H2.66602Z\" fill=\"#232323\"\/><\/svg>Download image to share<\/a>\n                                            <\/div>\n                                    <div class=\"swiper-slide\">\n                        <img decoding=\"async\" src=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2026\/05\/genz-social-share-4.png\" alt=\"Gen z statistic card\" class=\"asset-image\" \/>                                                        <a class=\"secondary-button\" download href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2026\/05\/genz-social-share-4.png\" target=\"_blank\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\"><path d=\"M7.64583 11.0202L3.37956 6.75423L4.08659 6.0472L7.49935 9.45967V2H8.49935V9.45968L11.9121 6.0472L12.6191 6.75423L8.35287 11.0202C8.25521 11.1178 8.1276 11.1667 7.99935 11.1667C7.8711 11.1667 7.74349 11.1178 7.64583 11.0202ZM2.66602 12.8333V13.8333H13.3327V12.8333H2.66602Z\" fill=\"#232323\"\/><\/svg>Download image to share<\/a>\n                                            <\/div>\n                                    <div class=\"swiper-slide\">\n                        <img decoding=\"async\" src=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2026\/05\/genz-social-share-5.png\" alt=\"Gen z statistic card\" class=\"asset-image\" \/>                                                        <a class=\"secondary-button\" download href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2026\/05\/genz-social-share-5.png\" target=\"_blank\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\"><path d=\"M7.64583 11.0202L3.37956 6.75423L4.08659 6.0472L7.49935 9.45967V2H8.49935V9.45968L11.9121 6.0472L12.6191 6.75423L8.35287 11.0202C8.25521 11.1178 8.1276 11.1667 7.99935 11.1667C7.8711 11.1667 7.74349 11.1178 7.64583 11.0202ZM2.66602 12.8333V13.8333H13.3327V12.8333H2.66602Z\" fill=\"#232323\"\/><\/svg>Download image to share<\/a>\n                                            <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<section class=\"pro-report-form\">\n    <div class=\"container\">\n        <div>\n            <h4>Want more<br class=\"line-break-desktop-only\" \/> insights like this?<\/h4>\n            <div class=\"wysiwyg\">\n                <p>Subscribe to receive the latest resources, education, and data from GoFundMe and GivingTuesday.<\/p>\n            <\/div>\n        <\/div>\n        <div id=\"marketo-form\">            \n            <form id=\"mktoForm_3150\"><\/form>\n            <div id=\"mktoConfirm_3150\" class=\"hidden\">\n                <p class=\"marketo-success-message\">Thanks for signing up!<\/p>\n                            <\/div>\n        <\/div>    \n    <\/div>\n<\/section>\n\n<script src=\"\/\/proinfo.gofundme.com\/js\/forms2\/js\/forms2.min.js\"><\/script>\n<script>\n  MktoForms2.loadForm(\"\/\/proinfo.gofundme.com\", \"673-DCU-558\", 3150, function(form) {\n    form.onSuccess(function(values, followUpUrl) {\n      document.getElementById(\"mktoForm_3150\").style.display = \"none\";\n      document.getElementById(\"marketo-form\").style.alignSelf = \"center\";\n      document.getElementById(\"marketo-form\").style.backgroundColor = \"transparent\";\n      document.getElementById(\"marketo-form\").style.border = \"none\";\n      document.getElementById(\"marketo-form\").style.padding = \"0\";\n      document.getElementById(\"mktoConfirm_3150\").style.display = \"block\";      \n      return false;\n    });\n  });\n<\/script>","protected":false},"excerpt":{"rendered":"<p>Inside our analysis GoFundMe partnered with GivingTuesday to bring together two complementary perspectives on Gen Z: how they give today, and what broader, longitudinal data reveals about where their giving is headed. The work is driven by a shared interest in breaking through a decades-long plateau in giving, which has remained around 2% of GDP, [&hellip;]<\/p>\n","protected":false},"author":149,"featured_media":35233,"parent":2096,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-report.php","meta":{"_acf_changed":true,"inline_featured_image":false,"footnotes":""},"class_list":["post-35002","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.5 (Yoast SEO v25.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gen Z Nonprofit Report | GoFundMe Pro<\/title>\n<meta name=\"description\" content=\"Gen Z is redefining generosity\u2014giving more often and in more ways, and scaling impact through connected networks. Learn how to engage and retain this digital-first generation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/resources\/gen-z-nonprofit-report\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gen Z Nonprofit Report | GoFundMe Pro\" \/>\n<meta property=\"og:description\" content=\"Gen Z is redefining generosity\u2014giving more often and in more ways, and scaling impact through connected networks. Learn how to engage and retain this digital-first generation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/resources\/gen-z-nonprofit-report\/\" \/>\n<meta property=\"og:site_name\" content=\"GoFundMe Pro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/classy.org\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-06T13:00:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2026\/05\/genz-social-share.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@classy\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/resources\/gen-z-nonprofit-report\/\",\"url\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/resources\/gen-z-nonprofit-report\/\",\"name\":\"Gen Z Nonprofit Report | GoFundMe Pro\",\"isPartOf\":{\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/resources\/gen-z-nonprofit-report\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/resources\/gen-z-nonprofit-report\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2026\/05\/genz-social-share.png\",\"datePublished\":\"2026-05-06T12:47:07+00:00\",\"dateModified\":\"2026-05-06T13:00:25+00:00\",\"description\":\"Gen Z is redefining generosity\u2014giving more often and in more ways, and scaling impact through connected networks. Learn how to engage and retain this digital-first generation.\",\"breadcrumb\":{\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/resources\/gen-z-nonprofit-report\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/resources\/gen-z-nonprofit-report\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/resources\/gen-z-nonprofit-report\/#primaryimage\",\"url\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2026\/05\/genz-social-share.png\",\"contentUrl\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2026\/05\/genz-social-share.png\",\"width\":1200,\"height\":628,\"caption\":\"GoFundMe Pro Gen Z Nonprofit Report\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/resources\/gen-z-nonprofit-report\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"c [PARENT]\",\"item\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Resources\",\"item\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/resources\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Gen Z Nonprofit Report\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#website\",\"url\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/\",\"name\":\"GoFundMe Pro\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#organization\",\"name\":\"GoFundMe Pro\",\"url\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2025\/05\/cropped-cropped-ray-dark.png\",\"contentUrl\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2025\/05\/cropped-cropped-ray-dark.png\",\"width\":534,\"height\":534,\"caption\":\"GoFundMe Pro\"},\"image\":{\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/classy.org\/\",\"https:\/\/x.com\/classy\",\"https:\/\/www.instagram.com\/gofundmepro\",\"https:\/\/www.linkedin.com\/company\/gofundme-pro\/\",\"https:\/\/en.wikipedia.org\/wiki\/Classy_(company)\",\"https:\/\/www.facebook.com\/gofundmepro\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Gen Z Nonprofit Report | GoFundMe Pro","description":"Gen Z is redefining generosity\u2014giving more often and in more ways, and scaling impact through connected networks. Learn how to engage and retain this digital-first generation.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/resources\/gen-z-nonprofit-report\/","og_locale":"en_US","og_type":"article","og_title":"Gen Z Nonprofit Report | GoFundMe Pro","og_description":"Gen Z is redefining generosity\u2014giving more often and in more ways, and scaling impact through connected networks. Learn how to engage and retain this digital-first generation.","og_url":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/resources\/gen-z-nonprofit-report\/","og_site_name":"GoFundMe Pro","article_publisher":"https:\/\/www.facebook.com\/classy.org\/","article_modified_time":"2026-05-06T13:00:25+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2026\/05\/genz-social-share.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@classy","twitter_misc":{"Est. reading time":"12 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/resources\/gen-z-nonprofit-report\/","url":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/resources\/gen-z-nonprofit-report\/","name":"Gen Z Nonprofit Report | GoFundMe Pro","isPartOf":{"@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/resources\/gen-z-nonprofit-report\/#primaryimage"},"image":{"@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/resources\/gen-z-nonprofit-report\/#primaryimage"},"thumbnailUrl":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2026\/05\/genz-social-share.png","datePublished":"2026-05-06T12:47:07+00:00","dateModified":"2026-05-06T13:00:25+00:00","description":"Gen Z is redefining generosity\u2014giving more often and in more ways, and scaling impact through connected networks. Learn how to engage and retain this digital-first generation.","breadcrumb":{"@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/resources\/gen-z-nonprofit-report\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/resources\/gen-z-nonprofit-report\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/resources\/gen-z-nonprofit-report\/#primaryimage","url":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2026\/05\/genz-social-share.png","contentUrl":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2026\/05\/genz-social-share.png","width":1200,"height":628,"caption":"GoFundMe Pro Gen Z Nonprofit Report"},{"@type":"BreadcrumbList","@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/resources\/gen-z-nonprofit-report\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"c [PARENT]","item":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/"},{"@type":"ListItem","position":2,"name":"Resources","item":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/resources\/"},{"@type":"ListItem","position":3,"name":"Gen Z Nonprofit Report"}]},{"@type":"WebSite","@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#website","url":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/","name":"GoFundMe Pro","description":"","publisher":{"@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#organization","name":"GoFundMe Pro","url":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#\/schema\/logo\/image\/","url":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2025\/05\/cropped-cropped-ray-dark.png","contentUrl":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2025\/05\/cropped-cropped-ray-dark.png","width":534,"height":534,"caption":"GoFundMe Pro"},"image":{"@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/classy.org\/","https:\/\/x.com\/classy","https:\/\/www.instagram.com\/gofundmepro","https:\/\/www.linkedin.com\/company\/gofundme-pro\/","https:\/\/en.wikipedia.org\/wiki\/Classy_(company)","https:\/\/www.facebook.com\/gofundmepro"]}]}},"_links":{"self":[{"href":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-json\/wp\/v2\/pages\/35002","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-json\/wp\/v2\/users\/149"}],"replies":[{"embeddable":true,"href":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-json\/wp\/v2\/comments?post=35002"}],"version-history":[{"count":0,"href":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-json\/wp\/v2\/pages\/35002\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-json\/wp\/v2\/pages\/2096"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-json\/wp\/v2\/media\/35233"}],"wp:attachment":[{"href":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-json\/wp\/v2\/media?parent=35002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}