{"id":10093,"date":"2019-05-24T00:00:00","date_gmt":"2019-05-24T00:00:00","guid":{"rendered":"https:\/\/pro-migration.local\/blog\/why-defining-your-nonprofits-culture-will-be-the-most-important-thing-you-do-this-year\/"},"modified":"2025-06-10T11:29:56","modified_gmt":"2025-06-10T18:29:56","slug":"why-defining-your-nonprofits-culture-will-be-the-most-important-thing-you-do-this-year","status":"publish","type":"post","link":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/why-defining-your-nonprofits-culture-will-be-the-most-important-thing-you-do-this-year\/","title":{"rendered":"Why Defining Your Nonprofit&#8217;s Culture Will Be the Most Important Thing You Do This Year"},"content":{"rendered":"  <div class=\"classy-quote\">\n    <blockquote>\n      <p class=\"quote-content\">Every company has a culture. The only question is whether or not you decide what it is.<\/p>\n\n      \n        <footer>\n                    <p class=\"cite-name\">Jason Cohen<\/p>\n<p class=\"cite-role\">WPEngine<\/p>\n                  <\/footer>\n\n      \n      <\/blockquote>\n\n        <\/div>\n\n  \n<p><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/why-defining-your-nonprofits-culture-will-be-the-most-important-thing-you-do-this-year\/\">Company culture<\/a> isn\u2019t just for startups or corporations. It\u2019s a vital and deep-seated part of each nonprofit\u2019s DNA. No matter its mission or size, it\u2019s important for every nonprofit to have a set of core values, beliefs, and perspectives. In this post, we\u2019ll delve into the significance of defining organizational culture and share a few key questions to keep in mind while building your own.<\/p>\n<p style=\"text-align: center;\"><a class=\"c-btn-primary\" href=\"https:\/\/gofundme.to\/__proxy\/proinfo.gofundme.com\/nonprofit-professionals-report-2019\" target=\"_self\">Free Report: World-Changing Work, The Modern Nonprofit Professional&#8217;s Experience<\/a><\/p>\n<h2>Why You Need to Define\u00a0Organizational Culture<\/h2>\n<p>Your culture is the foundation of your organization because it determines your team\u2019s collective understanding of how your nonprofit operates. Beyond that, it can also impact <a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/6-ways-to-motivate-fundraisers-during-your-campaign\/\">donor satisfaction <\/a>and increase team excitement and commitment. But most importantly, the right organizational culture can protect and <a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/create-strong-operational-values\/\">demonstrate the core values<\/a> your team upholds.<\/p>\n<p>When your staff and supporters understand your organization\u2019s core values, they&#8217;ll feel empowered to make the right decisions and you can trust them to accurately represent your nonprofit.<\/p>\n<p>All of these reasons mean that it\u2019s vital to assess your organization\u2019s values to ensure your team members are on the same page.<\/p>\n<p><strong>To get started, ask yourself the following questions:<\/strong><\/p>\n<ul>\n<li>What is the atmosphere like in our working environment?<\/li>\n<li><a href=\"https:\/\/gofundme.to\/__proxy\/proinfo.gofundme.com\/communications-strategy-for-nonprofits\">How do we communicate<\/a> with each other and our donors?<\/li>\n<li>How do our team members work together?<\/li>\n<li>What does our decision-making process look like, and who does it involve?<\/li>\n<li>How do we define our work hours and a typical day at the office?<\/li>\n<li>Do we rely on processes that work? Do we strive to learn and innovate?<\/li>\n<li>How do we define our approach to our work and mission?<\/li>\n<\/ul>\n<p>Once you have a solid assessment of your organization&#8217;s operations, then use your learnings to inform the values that are most important to your nonprofit.<\/p>\n<p style=\"text-align: center;\"><a class=\"c-btn-primary\" href=\"https:\/\/gofundme.to\/__proxy\/proinfo.gofundme.com\/pocket-guide-professional-development-0\" target=\"_self\">Free Guide: The Pocket Guide to Professional Development<\/a><\/p>\n<h2>The Role of Leadership in Defining Organizational Culture<\/h2>\n<p>Defining organizational culture is a process. It takes time to build, and every member of an organization has a role in cultivating it. However, your <a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/4-leadership-lessons-martin-luther-king-jr\/\">nonprofit&#8217;s leadership<\/a> deeply impacts the direction in which it will grow and evolve.<\/p>\n<p>Buffer\u2019s Founder and CEO Joel Gascoigne <a href=\"https:\/\/joel.is\/the-evolution-of-culture-at-a-startup\/\">asserts that<\/a> it\u2019s up to the founding team to choose the company\u2019s values, maintain them, and steer the culture in the desired direction. He saw firsthand the role leadership plays in shaping company culture after witnessing a number of successful startups encourage their employees to work all night, and saw the negative impact it had long term.<\/p>\n<p>And even though he\u2019s specifically referring to startup culture, the significance of leadership in defining company culture applies to any type of organization. <a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/infographic-leadership-qualities-build-strong-teams\/\">Leaders play a key role<\/a> in influencing the atmosphere of a workplace, and the morale that a team carries is usually a direct reflection of management.<\/p>\n<p>Take a look at your personal practices and ask yourself if you want them reverberated throughout your organization. For example, your organization may regard transparency as one of its key tenets. We always urge nonprofits to be upfront and honest with donors, but it&#8217;s just as important for that practice to start internally.<\/p>\n<p><strong>Review the following questions with your leadership team:<\/strong><\/p>\n<ul>\n<li>Do you practice transparency with your team members?<\/li>\n<li>Do you clearly communicate with your staff members about their goals and progress?<\/li>\n<li>Does your staff have high visibility into where your organization is currently, and where it\u2019s headed in the future?<\/li>\n<li>Do you welcome honest feedback from your employees?<\/li>\n<li>Do you take the next step and act on the feedback you receive?<\/li>\n<\/ul>\n<p>In an open letter to his team, Airbnb\u2019s CEO Brian Chesky\u00a0<a href=\"https:\/\/medium.com\/@bchesky\/dont-fuck-up-the-culture-597cde9ee9d4\">says<\/a>, \u201cWe have the power, by living the values, to build the culture.\u201d<\/p>\n<p>Organizational culture is intentionally defined, proactively practiced, and launched by leadership. Clearly communicate your values and live your culture in your actions. Your staff will follow your cue.<\/p>\n<p style=\"text-align: center;\"><a class=\"c-btn-primary\" href=\"https:\/\/gofundme.to\/__proxy\/proinfo.gofundme.com\/organizational-behavior-leaders-guide-to-motivating-employees\" target=\"_self\">Free Download: A Leader&#8217;s Guide to Motivating Employees<\/a><\/p>\n<h2>Defining Organizational Culture Is About Defining a Mission<\/h2>\n<p>Erin Ganju, co-founder and CEO of Room to Read, had to decide which direction and opportunities to take for the organization as it went through its first years of exponential growth. When asked how she did it, she answered:<\/p>\n  <div class=\"classy-quote\">\n    <blockquote>\n      <p class=\"quote-content\">\u201cMore than it being about what you say yes to, it\u2019s knowing what you say no to.\u201d<\/p>\n\n      \n      <\/blockquote>\n\n        <\/div>\n\n  \n<p>It\u2019s important that all of a nonprofit\u2019s staff members, as well as the CEO, understand what it does or doesn\u2019t stand for. One simple way to share this with your team is to ensure everyone involved at your nonprofit know the <a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/10-killer-nonprofit-mission-statements-to-learn-from\/\">organization\u2019s mission statement.<\/a> When your team understands the long-term vision and ultimate goal behind your mission, you can trust they will make decisions that align with your core values.<\/p>\n<p>Embed your unique mission into your shared core values and culture. This will strengthen your team\u2019s sense of purpose and help it move in a unified direction.<\/p>\n<p><strong>Consider these following questions when defining your organizational culture:<\/strong><\/p>\n<ul>\n<li>What do we stand for?<\/li>\n<li>What do we not stand for?<\/li>\n<li>How do we measure our organization&#8217;s impact?<\/li>\n<li>What are we willing to fund?<\/li>\n<li>What will we not fund?<\/li>\n<\/ul>\n<p>By integrating your mission statement into your nonprofit culture, you\u2019ll encourage your staff to have purpose with a passion. <a href=\"https:\/\/www.gcn.org\/sites\/default\/files\/ctools\/OK_Engaging_the_Nonprofit_Workforce_Report.pdf\">Research<\/a> has found that nonprofit employees who express a higher level of mission attachment are also more likely satisfied, engaged with their work, and intended to remain with an organization.<\/p>\n<p style=\"text-align: center;\"><a class=\"c-btn-primary\" href=\"https:\/\/gofundme.to\/__proxy\/proinfo.gofundme.com\/5-ways-online-fundraising-pays-for-itself\" target=\"_self\">Free Download: The Pocket Guide to Online Fundraising<\/a><\/p>\n<h2>Culture and the Happiness of Your Team<\/h2>\n<p>When you define organizational culture, you also define how you treat your team <em>and<\/em> set an example for how you want your team to treat one another. Talented people want to work for people who care about them, and when your staff members feel valued and empowered, it directly impacts their motivation and productivity at work.<\/p>\n<p>Practicing communicative processes is a critical component of building a healthy organizational culture. Perhaps you hold a weekly or bi-weekly meeting where you open the floor for your staff to share what they\u2019re working on, reflections, concerns, and wins. This could open up space to give and receive feedback, which is empowering and impactful for your work as a team.<\/p>\n<p>More than anything, practices like this demonstrate that every member\u2019s ideas and personal development are valued. Heighten your employees\u2019 excitement and commitment to your mission by making them feel like their work matters. Foster an inclusive culture where they feel like they can communicate freely, express their ideas, and directly influence the success of your organization.<\/p>\n<p style=\"text-align: center;\"><a class=\"c-btn-primary\" href=\"https:\/\/collaborative.classy.org\" target=\"_self\">More Leadership Tips Ahead &#8230;<\/a><\/p>\n<p>A positive culture will align individuals with your organization\u2019s core values and give them a strong sense of purpose. But creating a specific culture for your organization is a proactive choice.<\/p>\n<p>If you want to build a culture that inspires people to dedicate their lives to your mission, you\u2019ll need to take the time and effort to push it in the desired direction. These efforts will have a lasting impact on your employees, supporters, and overall success as an organization.<\/p>\n<p>To learn more about how you can elevate your leadership skills, access the extended sessions library from the <a href=\"https:\/\/collaborative.classy.org\">Collaborative: Virtual Sessions<\/a>, where you can watch all the recordings from the event and hear from industry leaders on fundraising and marketing best practices, leadership in times of crisis, and resilience. The best part is that it&#8217;s completely free.<\/p>\n<p style=\"text-align: center;\"><a class=\"c-btn-primary\" href=\"https:\/\/collaborative.classy.org\" target=\"_self\"> Watch Now: Collaborative Extended Sessions<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Defining organizational culture isn&#8217;t just for companies, it&#8217;s for nonprofits too. Find out how you can build a healthy culture at your organization.<\/p>\n","protected":false},"author":73,"featured_media":23292,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[292],"tags":[],"class_list":["post-10093","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nonprofit-development"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.5 (Yoast SEO v25.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Defining Your Nonprofit&#039;s Culture Will Be the Most Important Thing You Do This Year - GoFundMe Pro<\/title>\n<meta name=\"description\" content=\"Defining organizational culture isn&#039;t just for companies, it&#039;s for nonprofits too. Find out how you can build a healthy culture at your organization.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/why-defining-your-nonprofits-culture-will-be-the-most-important-thing-you-do-this-year\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Defining Your Nonprofit&#039;s Culture Will Be the Most Important Thing You Do This Year\" \/>\n<meta property=\"og:description\" content=\"Defining organizational culture isn&#039;t just for companies, it&#039;s for nonprofits too. Find out how you can build a healthy culture at your organization.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/why-defining-your-nonprofits-culture-will-be-the-most-important-thing-you-do-this-year\/\" \/>\n<meta property=\"og:site_name\" content=\"GoFundMe Pro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/classy.org\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-24T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-10T18:29:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2019\/05\/define-your-culture.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"535\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Elizabeth Pun\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@classy\" \/>\n<meta name=\"twitter:site\" content=\"@classy\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elizabeth Pun\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/why-defining-your-nonprofits-culture-will-be-the-most-important-thing-you-do-this-year\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/why-defining-your-nonprofits-culture-will-be-the-most-important-thing-you-do-this-year\/\"},\"author\":{\"name\":\"Elizabeth Pun\",\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#\/schema\/person\/566214b33b2635c538b835757bbed17b\"},\"headline\":\"Why Defining Your Nonprofit&#8217;s Culture Will Be the Most Important Thing You Do This Year\",\"datePublished\":\"2019-05-24T00:00:00+00:00\",\"dateModified\":\"2025-06-10T18:29:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/why-defining-your-nonprofits-culture-will-be-the-most-important-thing-you-do-this-year\/\"},\"wordCount\":1343,\"publisher\":{\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/why-defining-your-nonprofits-culture-will-be-the-most-important-thing-you-do-this-year\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2019\/05\/define-your-culture.jpg\",\"articleSection\":[\"Nonprofit development\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/why-defining-your-nonprofits-culture-will-be-the-most-important-thing-you-do-this-year\/\",\"url\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/why-defining-your-nonprofits-culture-will-be-the-most-important-thing-you-do-this-year\/\",\"name\":\"Why Defining Your Nonprofit's Culture Will Be the Most Important Thing You Do This Year - GoFundMe Pro\",\"isPartOf\":{\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/why-defining-your-nonprofits-culture-will-be-the-most-important-thing-you-do-this-year\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/why-defining-your-nonprofits-culture-will-be-the-most-important-thing-you-do-this-year\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2019\/05\/define-your-culture.jpg\",\"datePublished\":\"2019-05-24T00:00:00+00:00\",\"dateModified\":\"2025-06-10T18:29:56+00:00\",\"description\":\"Defining organizational culture isn't just for companies, it's for nonprofits too. Find out how you can build a healthy culture at your organization.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/why-defining-your-nonprofits-culture-will-be-the-most-important-thing-you-do-this-year\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/why-defining-your-nonprofits-culture-will-be-the-most-important-thing-you-do-this-year\/#primaryimage\",\"url\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2019\/05\/define-your-culture.jpg\",\"contentUrl\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2019\/05\/define-your-culture.jpg\",\"width\":1200,\"height\":535,\"caption\":\"Group of people in a store\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#website\",\"url\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/\",\"name\":\"GoFundMe Pro\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#organization\",\"name\":\"GoFundMe Pro\",\"url\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2025\/05\/cropped-cropped-ray-dark.png\",\"contentUrl\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2025\/05\/cropped-cropped-ray-dark.png\",\"width\":534,\"height\":534,\"caption\":\"GoFundMe Pro\"},\"image\":{\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/classy.org\/\",\"https:\/\/x.com\/classy\",\"https:\/\/www.instagram.com\/gofundmepro\",\"https:\/\/www.linkedin.com\/company\/gofundme-pro\/\",\"https:\/\/en.wikipedia.org\/wiki\/Classy_(company)\",\"https:\/\/www.facebook.com\/gofundmepro\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#\/schema\/person\/566214b33b2635c538b835757bbed17b\",\"name\":\"Elizabeth Pun\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2023\/01\/elizabeth-pun-headshot-96x96.jpeg\",\"contentUrl\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2023\/01\/elizabeth-pun-headshot-96x96.jpeg\",\"caption\":\"Elizabeth Pun\"},\"url\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog-author\/liz-c\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Why Defining Your Nonprofit's Culture Will Be the Most Important Thing You Do This Year - GoFundMe Pro","description":"Defining organizational culture isn't just for companies, it's for nonprofits too. Find out how you can build a healthy culture at your organization.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/why-defining-your-nonprofits-culture-will-be-the-most-important-thing-you-do-this-year\/","og_locale":"en_US","og_type":"article","og_title":"Why Defining Your Nonprofit's Culture Will Be the Most Important Thing You Do This Year","og_description":"Defining organizational culture isn't just for companies, it's for nonprofits too. Find out how you can build a healthy culture at your organization.","og_url":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/why-defining-your-nonprofits-culture-will-be-the-most-important-thing-you-do-this-year\/","og_site_name":"GoFundMe Pro","article_publisher":"https:\/\/www.facebook.com\/classy.org\/","article_published_time":"2019-05-24T00:00:00+00:00","article_modified_time":"2025-06-10T18:29:56+00:00","og_image":[{"width":1200,"height":535,"url":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2019\/05\/define-your-culture.jpg","type":"image\/jpeg"}],"author":"Elizabeth Pun","twitter_card":"summary_large_image","twitter_creator":"@classy","twitter_site":"@classy","twitter_misc":{"Written by":"Elizabeth Pun","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/why-defining-your-nonprofits-culture-will-be-the-most-important-thing-you-do-this-year\/#article","isPartOf":{"@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/why-defining-your-nonprofits-culture-will-be-the-most-important-thing-you-do-this-year\/"},"author":{"name":"Elizabeth Pun","@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#\/schema\/person\/566214b33b2635c538b835757bbed17b"},"headline":"Why Defining Your Nonprofit&#8217;s Culture Will Be the Most Important Thing You Do This Year","datePublished":"2019-05-24T00:00:00+00:00","dateModified":"2025-06-10T18:29:56+00:00","mainEntityOfPage":{"@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/why-defining-your-nonprofits-culture-will-be-the-most-important-thing-you-do-this-year\/"},"wordCount":1343,"publisher":{"@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#organization"},"image":{"@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/why-defining-your-nonprofits-culture-will-be-the-most-important-thing-you-do-this-year\/#primaryimage"},"thumbnailUrl":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2019\/05\/define-your-culture.jpg","articleSection":["Nonprofit development"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/why-defining-your-nonprofits-culture-will-be-the-most-important-thing-you-do-this-year\/","url":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/why-defining-your-nonprofits-culture-will-be-the-most-important-thing-you-do-this-year\/","name":"Why Defining Your Nonprofit's Culture Will Be the Most Important Thing You Do This Year - GoFundMe Pro","isPartOf":{"@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/why-defining-your-nonprofits-culture-will-be-the-most-important-thing-you-do-this-year\/#primaryimage"},"image":{"@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/why-defining-your-nonprofits-culture-will-be-the-most-important-thing-you-do-this-year\/#primaryimage"},"thumbnailUrl":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2019\/05\/define-your-culture.jpg","datePublished":"2019-05-24T00:00:00+00:00","dateModified":"2025-06-10T18:29:56+00:00","description":"Defining organizational culture isn't just for companies, it's for nonprofits too. Find out how you can build a healthy culture at your organization.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/why-defining-your-nonprofits-culture-will-be-the-most-important-thing-you-do-this-year\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/why-defining-your-nonprofits-culture-will-be-the-most-important-thing-you-do-this-year\/#primaryimage","url":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2019\/05\/define-your-culture.jpg","contentUrl":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2019\/05\/define-your-culture.jpg","width":1200,"height":535,"caption":"Group of people in a store"},{"@type":"WebSite","@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#website","url":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/","name":"GoFundMe Pro","description":"","publisher":{"@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#organization","name":"GoFundMe Pro","url":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#\/schema\/logo\/image\/","url":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2025\/05\/cropped-cropped-ray-dark.png","contentUrl":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2025\/05\/cropped-cropped-ray-dark.png","width":534,"height":534,"caption":"GoFundMe Pro"},"image":{"@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/classy.org\/","https:\/\/x.com\/classy","https:\/\/www.instagram.com\/gofundmepro","https:\/\/www.linkedin.com\/company\/gofundme-pro\/","https:\/\/en.wikipedia.org\/wiki\/Classy_(company)","https:\/\/www.facebook.com\/gofundmepro"]},{"@type":"Person","@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#\/schema\/person\/566214b33b2635c538b835757bbed17b","name":"Elizabeth Pun","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#\/schema\/person\/image\/","url":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2023\/01\/elizabeth-pun-headshot-96x96.jpeg","contentUrl":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2023\/01\/elizabeth-pun-headshot-96x96.jpeg","caption":"Elizabeth Pun"},"url":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog-author\/liz-c\/"}]}},"_links":{"self":[{"href":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-json\/wp\/v2\/posts\/10093","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-json\/wp\/v2\/users\/73"}],"replies":[{"embeddable":true,"href":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-json\/wp\/v2\/comments?post=10093"}],"version-history":[{"count":0,"href":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-json\/wp\/v2\/posts\/10093\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-json\/wp\/v2\/media\/23292"}],"wp:attachment":[{"href":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-json\/wp\/v2\/media?parent=10093"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-json\/wp\/v2\/categories?post=10093"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-json\/wp\/v2\/tags?post=10093"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}