{"id":10192,"date":"2018-02-09T00:00:00","date_gmt":"2018-02-09T00:00:00","guid":{"rendered":"https:\/\/pro-migration.local\/blog\/leveraging-ecards-for-a-more-personal-and-unique-donation-experience\/"},"modified":"2025-06-10T11:30:06","modified_gmt":"2025-06-10T18:30:06","slug":"nonprofit-ecards","status":"publish","type":"post","link":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/nonprofit-ecards\/","title":{"rendered":"Use eCards for a More Personal and Unique Donation Experience"},"content":{"rendered":"

Valentine\u2019s Day is all about showing affection and appreciation for loved ones, and while a box of chocolates is tasty, sometimes people want to give something more meaningful. Empower donors to show their family and friends they care\u2014not only for them, but for a worthy cause\u2014by allowing them to send eCards alongside gifts made in honor of their loved ones.<\/p>\n

With Classy\u2019s Pro Plan<\/a>, you can use the eCards feature to allow donors to send a personalized message along with their dedicated gifts. In fact, the ability to send a tailored, beautiful note can encourage supporters to make more donations in honor of friends and family.<\/p>\n

To get you started, we\u2019ll explain how and why nonprofits should use eCards. Then we\u2019ll offer some tips for designing eCards for your campaign and finish up with a short tour of how to use eCards on Classy.<\/p>\n

Why eCards and Not Email?<\/h2>\n

As the name suggests, an eCard is a digital alternative to a greeting card or postcard. You may be wondering how allowing donors to send an eCard is any different from a dedication email, but the answer is simple: eCards allow your donors to personalize your cause in a highly stylized and branded way.<\/p>\n

Think of it as the difference between getting flowers with a typed note from 1-800-Flowers versus delivered with a handwritten card. Your eCards can deepen the meaning of a donation to both the donor and dedicatee, which is a huge plus for a supporter\u2019s personal experience with your organization.<\/p>\n

Like greeting cards, the value of your eCards isn\u2019t limited to holidays. You can update your design offering to match different seasons, cause awareness days, or keep more permanent options that reflect occasions that happen year-round, such as birthdays, weddings, and engagements.<\/p>\n

Tips to Make the Best eCards<\/h2>\n

Here are a few ways your nonprofit can work eCards into your strategy in fun, creative ways:<\/p>\n