{"id":10228,"date":"2024-03-12T00:00:00","date_gmt":"2024-03-12T07:00:00","guid":{"rendered":"https:\/\/pro-migration.local\/blog\/what-is-peer-to-peer-fundraising-2\/"},"modified":"2025-11-17T09:16:19","modified_gmt":"2025-11-17T17:16:19","slug":"next-gen-peer-to-peer-fundraising","status":"publish","type":"post","link":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/next-gen-peer-to-peer-fundraising\/","title":{"rendered":"The Power of Peer-to-Peer Fundraising and Its Impact on Next-Gen Giving"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Community is the heartbeat of modern philanthropy, and peer-to-peer fundraising is a powerful way to cultivate it on a large scale.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After nearly 20 years of innovation, <\/span><span style=\"font-weight: 400;\">nonprofit<\/span><span style=\"font-weight: 400;\"> feedback, donor research, and philanthropic learnings, GoFundMe recognizes the immense power of peer-to-peer fundraising and its enduring influence on the new era of giving. So, how exactly is peer-to-peer fundraising changing, and what can your nonprofit do to unleash communities that stay and grow with you?<\/span><\/p>\n<p><b>Keep reading to feel confident about:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How effective peer-to-peer fundraising can be for <\/span><span style=\"font-weight: 400;\">nonprofits<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How to realize the value of community in <\/span><span style=\"font-weight: 400;\">online fundraising<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What\u2019s ahead for the next generation of peer-to-peer fundraising<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How to accelerate your peer-to-peer fundraising impact<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">What is peer-to-peer fundraising?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Peer-to-peer fundraising is a multitiered approach to crowdfunding in which individuals create personal fundraising pages to raise money for a nonprofit organization<\/span><span style=\"font-weight: 400;\">. Each supporters sets a goal and calls on their community to help them achieve it.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">How effective is peer-to-peer fundraising?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Peer-to-peer fundraising has become increasingly crucial in recent years. When donor acquisition began to slow in 2020, <\/span><span style=\"font-weight: 400;\">nonprofits<\/span><span style=\"font-weight: 400;\"> broadened their reach by inspiring supporters to champion their causes.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our platform data shows that <\/span><b>80% of people who donate to a peer-to-peer campaign on GoFundMe Pro are brand new to the organization<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Peer-to-peer campaigns reach people through the sources they trust most: their close circles and community members. This helps dedicated supporters take action in a big way without bearing the financial impact alone.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Amid ongoing economic fluctuations, increasing interest rates, and daunting cost-of-living expenses, this is a more realistic action for supporters to take.<\/span><\/p>\n<p><b>Here\u2019s a look at the results <\/b><b>nonprofits<\/b><b> experience with GoFundMe Pro&#8217;s <\/b><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/peer-to-peer-fundraising\/\"><b>peer-to-<\/b><b>peer fundraising platform<\/b><\/a><b>:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">God\u2019s Love We Deliver achieved a <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/our-resources\/gods-love-we-deliver\/\"><span style=\"font-weight: 400;\">68% peer-to-peer conversion rate.<\/span><\/a><\/li>\n<li><span>To Write Love On Her Arms saw <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/our-resources\/to-write-love-on-her-arms\/\"><span>60%+ of online donation volume<\/span><\/a><span> from peer-to-peer giving.<\/span><\/li>\n<li>Girlstart raised <a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/our-resources\/girlstart\/\">22% more year over year<\/a> per individual peer-to-peer fundraiser.<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><a class=\"c-btn-primary\" href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/customers\/\" target=\"_blank\">Read more success stories<\/a><\/p>\n<h3><span style=\"font-weight: 400;\">Peer-to-peer fundraising and the next generation of donors<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Younger donors want to make a difference and are eager to spread the word. GoFundMe Pro&#8217;s <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/why-america-gives\/\"><b><i>Why America Gives<\/i><\/b><\/a><b> report found that next-gen donors (Gen Z + Millennials) are 2.7 times more likely to host an <\/b><b>individual fundraising page<\/b><b> for an organization and 3 times more likely to advocate than traditional donors<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Peer-to-peer fundraising effectively taps into their growing passion with a simple yet impactful way to demonstrate their desired scale of impact.<\/span><\/p>\n  <div class=\"classy-quote\">\n    <blockquote>\n      <p class=\"quote-content\">We used [GoFundMe Pro\u2019s] peer-to-peer tool for a month-long campaign in which our local supporters could solicit their friends and family in support of our program. They just clicked on the site, signed up, launched their pages, and off they went. It was also an incredible way to galvanize support for the program from our local Millennial and Gen Z supporters.<\/p>\n\n      \n        <footer>\n                    <p class=\"cite-name\">Lauren Arana<\/p>\n<p class=\"cite-role\">Assistant Vice President of Development at Brooklyn Public Library<\/p>\n                  <\/footer>\n\n      \n      <\/blockquote>\n\n        <\/div>\n\n  \n<h3><span style=\"font-weight: 400;\">The role of community in p<\/span><span style=\"font-weight: 400;\">eer-to-peer fundraising success<\/span><\/h3>\n<p><b>Giving happens where community thrives.<\/b><span style=\"font-weight: 400;\"> A strong community will directly impact the success of donor acquisition, fundraising, and relationship-building, leading to lasting donor retention. <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/new-era-connection\/\"><span style=\"font-weight: 400;\">Connection in the new era of giving<\/span><\/a><span style=\"font-weight: 400;\"> reflects how donors can participate in charitable behavior from anywhere, anytime.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Meeting the moment with a fundraising campaign that extends your reach globally can unite larger communities around a common mission. Supporters may take action to help a friend, peer, or family member initially, but stay for a deeper connection to a community that works to achieve something much greater.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Defining next-gen peer-to-peer fundraising<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Community fundraising started when the world was different, and nonprofits relied on personal and in-person relationship-building within their local communities to engage potential donors.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The coordination, infrequent touchpoints, and lack of data intelligence to tailor interactions made scaled connections nearly impossible. That often led to complicated donation processes, lapsed donors, and <\/span><span style=\"font-weight: 400;\">retention<\/span><span style=\"font-weight: 400;\"> nightmares.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ve come a long way since then.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">There\u2019s a shift at play<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">We\u2019re starting to see individuals put more trust in other individuals to help them decide where to make their next donation. In fact, the <a href=\"https:\/\/www.edelman.com\/trust\/2024\/trust-barometer\" target=\"_blank\" rel=\"noopener\">2024 Edelman Trust Barometer<\/a> report shows that <strong>48% of people trust recommendations from friends and family when making decisions,<\/strong> compared to 33% for ads and 17% for the news. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Similarly, GoFundMe\u2019s <a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/introducing-social-state-of-giving\/\" target=\"_blank\" rel=\"noopener\">The Social State of Giving<\/a> report highlights the influence of social media creators, with most Gen Zers and Millennials following \u201cimpact creators\u201d online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moving forward, we have to give individuals more ways to evangelize your mission for you, and invite their communities to do the same.\u00a0<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">What this means for n<\/span><span style=\"font-weight: 400;\">onprofits<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">It&#8217;s time to shift your approach to supporter-led fundraising, inviting loyal advocates to take the lead. With the right tools and access to reliable insights, n<\/span><span style=\"font-weight: 400;\">onprofits<\/span><span style=\"font-weight: 400;\"> can feel confident putting their supporters in the driver&#8217;s seat.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">GoFundMe is home to 190 million people expressing their generosity, providing us with a first-hand look at how communities come together for the causes they care about. Based on those behaviors, we&#8217;re creating tools and technology that make fundraising easier<\/span><span style=\"font-weight: 400;\"> and allow you to tell your story on a broader stage.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><a class=\"c-btn-primary\" href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/peer-to-peer-fundraising\/\" target=\"_self\">Explore GoFundMe Pro&#8217;s P2P solutions<\/a><\/p>\n<h2><span style=\"font-weight: 400;\">8 ways to accelerate peer-to-peer fundraising impact<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Below, you\u2019ll see tangible ways to take action for your <\/span><span style=\"font-weight: 400;\">next peer-to-peer fundraising campaign<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Start with known supporters<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Reaching your peer-to-peer campaign goal starts with the initial momentum that only a core group of supporters and evangelists can create. Those first few donations and participants showcase the true sense of community surrounding your campaign as it reaches more new donors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make it easy for anyone to fundraise by providing out-of-the-box, self-serve peer-to-peer tools, like GoFundMe&#8217;s <a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/platform\/meta-social-sharing\/\" target=\"_blank\" rel=\"noopener\">social sharing integrations<\/a>, <a href=\"https:\/\/gofundme.to\/c\/gofundme-charity-streaming\" target=\"_blank\" rel=\"noopener\">streaming widgets,<\/a> and <a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/birthday-fundraiser\/\" target=\"_blank\" rel=\"noopener\">birthday fundraisers<\/a>. That initial spark of high energy and passion can naturally draw in like-minded fundraisers who will reach more donors on your behalf.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Understand your fundraisers<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Personalization is non-negotiable. The small shift to meaningful outreach with fundraisers can be the difference between someone feeling ready to get involved or feeling like another donor on your massive email list.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/peer-to-peer-donor-management\/\"><span style=\"font-weight: 400;\">donor management<\/span><\/a><span style=\"font-weight: 400;\"> or customer relationship management (<\/span><span style=\"font-weight: 400;\">CRM<\/span><span style=\"font-weight: 400;\">) tools can make it much easier to personalize outreach at scale. Understanding who your fundraisers are, where to reach them, and what motivates them will help your messages resonate and inspire action.<\/span><\/p>\n<p style=\"text-align: center;\"><a class=\"c-btn-primary\" href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/peer-to-peer-donor-management\/\" target=\"_self\"> How donor management scales peer-to-peer efforts<\/a><\/p>\n<h3><span style=\"font-weight: 400;\">3. Meet fundraisers where they are today\u00a0\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">We talked about the effectiveness nonprofits already see from peer-to-peer fundraising, but what about the communities they have yet to engage?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Individuals who directly donate to others through GoFundMe may be great supporters to tap for a fundraiser organized on your nonprofit&#8217;s behalf. Also, individuals who start GoFundMe fundraisers might enjoy creating a personal fundraising page on GoFundMe Pro for a cause that aligns with their personal values.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. Help supporters reach more people to raise more money<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The initial support you offer supporters will allow them to take the reins on your peer-to-peer efforts. Focus on helping them feel confident crafting a message, sharing it authentically, and establishing trust between their communities and your cause.<\/span><\/p>\n<p><b>Successful fundraising best practices:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Provide a <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/nonprofit-fundraiser-toolkit-must-haves\/\"><span style=\"font-weight: 400;\">fundraiser&#8217;s <\/span><span style=\"font-weight: 400;\">toolkit<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Share <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/9-email-tips-activate-peer-to-peer-fundraisers\/\"><span style=\"font-weight: 400;\">email templates<\/span><\/a><span style=\"font-weight: 400;\"> and sample posts for <\/span><span style=\"font-weight: 400;\">social fundraising<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offer <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/canva-for-nonprofits\/\"><span style=\"font-weight: 400;\">design resources<\/span><\/a><span style=\"font-weight: 400;\"> for <\/span><span style=\"font-weight: 400;\">personal fundraising pages<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Supply statistics and testimonials that further emphasize your mission<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Grant access to video tutorials, <\/span><span style=\"font-weight: 400;\">webinars<\/span><span style=\"font-weight: 400;\">, and <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/peer-to-peer-fundraising-tips\/\"><span style=\"font-weight: 400;\">best practices<\/span><\/a><span style=\"font-weight: 400;\"> from successful fundraisers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Include <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/social-media-post-examples-drive-engagement\/\"><span style=\"font-weight: 400;\">engaging graphics<\/span><\/a><span style=\"font-weight: 400;\"> to share with social networks in seconds<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offer incentives for top fundraisers (like T-shirts or event access)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Think about hosting these resources on a dedicated webpage, like the <\/span><a href=\"https:\/\/www.nationalbreastcancer.org\/\"><span style=\"font-weight: 400;\">National Breast Cancer Foundation<\/span><\/a><span style=\"font-weight: 400;\"> did, or reach out at the start of a new peer-to-peer campaign to help them develop a fundraising strategy for success.\u00a0<\/span><\/p>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-28470\" src=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2014\/10\/E23568F8-3164-4996-8DA1-3AF79C6BACFC.jpeg\" alt=\"peer-to-peer\" width=\"1333\" height=\"460\" \/>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-28471\" src=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2014\/10\/A6AC704B-3DE5-46BB-8EC2-B5536F1F8034.jpeg\" alt=\"peer-to-peer \" width=\"1142\" height=\"448\" \/>\n<h3><span style=\"font-weight: 400;\">5. Understand the advantages of timing<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It\u2019s crucial to time your <\/span><span style=\"font-weight: 400;\">peer-to-peer fundraising campaign<\/span><span style=\"font-weight: 400;\"> around when people are most likely to take action. Your <\/span><span style=\"font-weight: 400;\">nonprofit<\/span><span style=\"font-weight: 400;\"> has two main <\/span><span style=\"font-weight: 400;\">types of peer<\/span><span style=\"font-weight: 400;\">-to-peer campaigns to leverage:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Rolling or year-round campaigns<\/b><span style=\"font-weight: 400;\"> allow supporters to launch a personal fundraising page whenever they want. Supporters can host donation<\/span><span style=\"font-weight: 400;\"> pages on GoFundMe Pro or fundraisers on GoFundMe<\/span><span style=\"font-weight: 400;\">\u00a0around a life event, like a birthday, or get creative to respond to a heightened passion for making a difference.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Time-based campaigns<\/b><span style=\"font-weight: 400;\"> occur within a specific time frame, generally 6-8 weeks. They\u2019re usually fixed around a particular theme and motivate advocates and their donors with a sense of urgency to reach fundraising goals within a shorter period.\u00a0<\/span><\/li>\n<\/ul>\n<p><b>GoFundMe Pro&#8217;s <\/b><a href=\"https:\/\/donationtrends.classy.org\/\"><b><i>State of Modern Philanthropy<\/i><\/b><\/a><b> report found that time-based campaigns with a peer-to-peer element on GoFundMe Pro raised 3.8 times more than all other time-based campaigns combined.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">To maximize your potential, consider running both simultaneously. Your year-round campaigns can offer a <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/diy-fundraising-year-long\/\"><span style=\"font-weight: 400;\">DIY fundraising<\/span><\/a><span style=\"font-weight: 400;\"> component to capture every moment of generosity. In contrast, time-based campaigns rally communities around current events or build momentum on bigger <\/span><span style=\"font-weight: 400;\">giving days<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">6. Enhance t<\/span><span style=\"font-weight: 400;\">eam fundraising<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Communities thrive on team-building, and peer-to-peer fundraising can provide a platform to foster this spirit. In fact,<\/span> <a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/why-america-gives\/\"><b><i>Why America Gives<\/i><\/b><\/a><b> found that next-gen donors are 1.5 times as likely to become aware of causes through their co-workers compared to traditional donors<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Empower individuals to recruit help by creating team fundraising pages. Each team member creates a page to share their <\/span><span style=\"font-weight: 400;\">personal connection,<\/span><span style=\"font-weight: 400;\"> contributing to the team\u2019s goal. A sense of <\/span><span style=\"font-weight: 400;\">friendly competition<\/span><span style=\"font-weight: 400;\"> on the <\/span><span style=\"font-weight: 400;\">leaderboards<\/span><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/fundraising-thermometer\/\"><span style=\"font-weight: 400;\">fundraising thermometers<\/span><\/a><span style=\"font-weight: 400;\"> can reach more people and bring in higher fundraising totals.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">7. Don\u2019t overlook peer-to-p<\/span><span style=\"font-weight: 400;\">eer fundraising events<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Every event is an opportunity to build deeper relationships with supporters and network with community members in a new way. Innovative <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/fundraising-events\/\"><span style=\"font-weight: 400;\">event registration software for nonprofits<\/span><\/a><span style=\"font-weight: 400;\"> helps you invite attendees to set up <\/span><span style=\"font-weight: 400;\">peer-to-peer fundraising pages<\/span><span style=\"font-weight: 400;\"> in addition to (or instead of) a registration fee.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can prompt supporters to raise a specific amount before the event to participate. Successful <\/span><span style=\"font-weight: 400;\">nonprofits<\/span><span style=\"font-weight: 400;\"> also use peer-to-peer events for informal gatherings, like races or <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/walk-a-thon\/\"><span style=\"font-weight: 400;\">walk-<\/span><span style=\"font-weight: 400;\">a-thons<\/span><\/a><span style=\"font-weight: 400;\">, and more formal gatherings, like a <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/5-gala-hosting-tips-for-the-small-nonprofit\/\"><span style=\"font-weight: 400;\">gala fundraiser<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3 style=\"text-align: left;\">8. Leverage donor trust in corporations to expand your reach<\/h3>\n<p><span style=\"font-weight: 400;\">Peer-to-peer fundraising often appeals to corporate partners looking to expand workplace giving and initiate new <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/creative-examples-corporate-sponsorships\/\"><span style=\"font-weight: 400;\">corporate <\/span><span style=\"font-weight: 400;\">sponsorships<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/team-fundraising-engage-corporate-partners\/\"><span style=\"font-weight: 400;\">Team fundraising<\/span><\/a><span style=\"font-weight: 400;\"> is a great employee engagement idea and helps your mission reach even more people.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Corporate giving is a prevalent strategy\u2060, and it only continues to grow. In fact,<\/span>\u00a0<a href=\"https:\/\/doublethedonation.com\/matching-gift-statistics\/\" target=\"_blank\" rel=\"noopener\">surveys indicate<\/a>\u00a0that 94% of major U.S. corporations plan to heighten or maintain charitable giving in the next few years.<\/p>\n<p><span style=\"font-weight: 400;\">You can pair a corporate partner\u2019s priorities for employee engagement and <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/corporate-social-responsibility\/\"><span style=\"font-weight: 400;\">corporate social responsibility<\/span><\/a><span style=\"font-weight: 400;\"> with a simple, co-branded fundraising campaign.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><a class=\"c-btn-primary\" href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/corporate-partnerships\/\" target=\"_self\">Strengthen your corporate partnerships with GoFundMe Pro<\/a><\/p>\n<h2><span style=\"font-weight: 400;\">A meaningful peer-to-peer fundraising example<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Storytelling is what helps <\/span><span style=\"font-weight: 400;\">peer-to-peer fundraising campaigns<\/span><span style=\"font-weight: 400;\"> stand apart and touch people in a more impactful way.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.rulingourexperiences.com\/\"><span style=\"font-weight: 400;\">Ruling Our eXperiences<\/span><\/a><span style=\"font-weight: 400;\">, an organization helping girls use their voices and embrace their confidence, experienced firsthand the impact of a single donor\u2019s personal story.\u00a0<\/span><\/p>\n<p><b>The organization grew 180% in one year <\/b><span style=\"font-weight: 400;\">when a supporter turned the tragic loss of his daughter into a greater purpose to fuel change. His desire to drive impact and a simple peer-to-peer campaign that helped showcase Ruling Our eXperiences\u2019 work welcomed a wave of <\/span><span style=\"font-weight: 400;\">new supporters<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ruling Our eXperiences offers fundraisers thoughtful language and a <a href=\"https:\/\/www.youtube.com\/watch?v=GywgPJ0oBec\" target=\"_blank\" rel=\"noopener\">video<\/a> they can place alongside their unique reason for <\/span><span style=\"font-weight: 400;\">raising money<\/span><span style=\"font-weight: 400;\"> that helps more people understand the true impact of their contributions and advocacy. That initial support empowers individuals to personalize the fundraising experience to invite communities in.<\/span><\/p>\n<p>Copy editor:\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/ayannajulien\/\" target=\"_blank\" rel=\"noopener\" data-airgap-id=\"52\"><em>Ayanna Julien<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn why strategic peer-to-peer campaigns are crucial for nonprofits and how you can leverage them effectively in the new era of giving.<\/p>\n","protected":false},"author":8,"featured_media":28472,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-10228","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fundraising"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.5 (Yoast SEO v25.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Power of Peer-to-Peer Fundraising and Its Impact on Next-Gen Giving - 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