{"id":10250,"date":"2022-12-13T06:00:00","date_gmt":"2022-12-13T14:00:00","guid":{"rendered":"https:\/\/pro-migration.local\/blog\/increasing-charitable-donations-with-these-5-words\/"},"modified":"2025-06-10T11:30:13","modified_gmt":"2025-06-10T18:30:13","slug":"how-to-get-people-to-donate","status":"publish","type":"post","link":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/how-to-get-people-to-donate\/","title":{"rendered":"Increase Charitable Donations With These 6 Words"},"content":{"rendered":"

The actions and trends that drive nonprofit donations are always changing. In this post, we\u2019ll cover six magic words that can help increase donations, why these words work, and how to incorporate them into your\u00a0nonprofit marketing<\/a>, direct appeals, website, and donation form<\/a>.<\/p>\n

Picture this: you walk into a five-star hotel, step off the plush carpet, and lay down on an overstuffed comforter when you see a handwritten note thanking you by name for choosing this hotel. Within the first minute of your stay, you feel at home.<\/p>\n

What made the biggest impact on your first impression of that hotel? You expect high-quality bedding and a beautiful room, but knowing that someone took the time to welcome you personally makes a lasting impact.<\/p>\n

The same attention to detail and personalized approach should be taken when optimizing your nonprofit\u2019s online donation process. There are many best practices that can set you up to achieve your fundraising goal. Still, within your impact stories, donation site<\/a>, and communication plan<\/a>, there are a few subtle changes that could encourage more supporters to give.<\/p>\n

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1. Small<\/h2>\n

Nonprofit organizations can use this word in two ways when optimizing their marketing:<\/p>\n

1. To help people see their online donation as a minor gift as opposed to a major sacrifice.\u00a0<\/strong><\/p>\n

Which sounds like a more manageable ask: \u201ca $5 fee\u201d or \u201ca small $5 fee\u201d? Intellectually, we know the fee is the same amount of money, but the second phrase makes the fee sound even more reasonable. In fact, a study by Carnegie Mellon University found that simply adding the word \u201csmall\u201d when referring to the shipping fee for a trial DVD increased the response rate by 20 percent (1).<\/p>\n

2. To demonstrate that even a small monetary donation makes a difference.<\/strong><\/p>\n

Nonprofit professionals know that every bit of <\/span>financial support<\/span> counts when it comes to charitable donations, but the average donor may think that they can\u2019t make an impact with just a few bucks. Make sure that potential donors know how much your nonprofit <\/span>organization values every donation\u2014no matter the amount.<\/p>\n

Short Donation Message Examples:<\/strong><\/p>\n

\u201cWill you make a small $5 gift today?\u201d<\/p>\n

\u201cA small $10 donation will feed a child for seven days.\u201d<\/p>\n

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Pro Tip<\/div>\n
Make sure that the donation amount you refer to would be considered small by your target audience. A $25 donation may be small to one donor, but large to another.<\/div>\n <\/div>\n\n \n

2. Instantly\/Immediately<\/h2>\n

Using the words \u201cinstantly\u201d or \u201cimmediately\u201d is one way marketers have found to increase conversions by instilling a sense of urgency. When you go into a store and make a purchase, you immediately walk away holding that object in your hands. When a <\/span>supporter<\/span> donates to a charitable cause, the return is less immediate and concrete.<\/p>\n

This is just one way that donating is different from purchasing, but understanding your donor base\u2019s eCommerce behavior can help you begin to bridge this gratification gap.<\/p>\n

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“<\/span>Our brains love instant gratification and we become more prone to buy when we\u2019re reminded that we can solve our problems quickly. When consumers know they will be rewarded immediately, they will be anxious to buy your products.<\/p>\n\n \n