When planning to launch a fundraising campaign for your nonprofit organization, it can feel like there are a million details to address. From tackling the initial stages of campaign planning to selecting the most effective touchpoints for increasing engagement, we understand the challenges.<\/p>\n
As the leader in digital fundraising innovation over the last 10 years, Classy anticipates nonprofits\u2019 evolving needs and responds by providing\u00a0smarter platform solutions<\/a>\u00a0to amplify their fundraising efforts.<\/p>\n To help you clinch your next fundraising campaign, we\u2019ve combined our latest learnings into the ultimate blueprint for organizations of any size. Explore the elements of a fundraising campaign we deem critical for conversions and community-building and discover which tools you need to achieve stellar results.<\/p>\n With attention spans dwindling and other distractions vying for donors\u2019 time, the window for activation has grown slimmer.<\/p>\n Donor expectations have evolved thanks to the state-of-the-art experiences they receive from our for-profit counterparts. As a result, nonprofits must provide smarter, more seamless solutions to giving\u2014from compelling website visuals and storytelling to a quick-and-easy checkout flow.<\/p>\n To ensure you offer the best experience to supporters, navigate your donation process as if you were a donor. While things might look good from a bird\u2019s-eye view, you never know where there\u2019s a broken link or a slow page load time.<\/p>\n Remember that donors will interact with your\u00a0fundraising platform<\/a>\u00a0on various devices, including computers, smartphones, and tablets. Testing the donor experience from different angles is a crucial part of the prelaunch process.<\/p>\n Classy makes it easier on your team by allowing you to see your campaigns on any device before going live, ensuring a seamless experience.<\/p>\n Conducting a\u00a0soft launch<\/a>\u00a0with a small group of dedicated supporters or past powerhouse fundraisers can help build campaign momentum before the official public or hard launch.<\/p>\n We know that initial traction is critical based on our understanding of the\u00a0goal proximity effect<\/a>, which reminds us that the closer you are to your fundraising goal, the more likely people are to give.<\/p>\n Soft launching your campaign also ensures you can address any bugs or errors you might have missed in your initial quality assurance check, like typos or broken links on your\u00a0donation form<\/a>, before you send it to your larger prospective donor community.<\/p>\n When connecting with donors during your soft launch phase, ask for their feedback:<\/p>\n If your campaign includes a\u00a0peer-to-peer fundraising<\/a>\u00a0element, ask participants in your soft launch to\u00a0start personal\u00a0fundraising pages<\/a>\u00a0and begin reaching out to friends and family for donations. When the time comes to invite everyone to participate, the momentum generated in your soft launch will likely carry over into your hard launch and push you toward your goal.<\/p>\n Classy campaigns show your success to date and help encourage potential supporters to join your cause via public progress metrics or a\u00a0fundraising thermometer<\/a>.<\/p>\n Data is key to making strategic fundraising decisions. By monitoring donor behavior, engagement, and activity, your team can ensure it delivers personalized and relevant messages to each donor at every stage.<\/p>\n However, if donor data is scattered across multiple platforms, getting a complete picture of your donor base can take up significant time, energy, and resources. Consolidating donor data via a\u00a0single source of truth<\/a>\u00a0enables you to identify trends and patterns quickly and make more data-driven decisions.<\/p>\n Classy offers native integrations with world-class platforms like\u00a0Salesforce\u00a0Nonprofit\u00a0Cloud<\/a>, HubSpot, Virtuous, and more because we understand the need for a unified view of donor data.<\/p>\n Thanks to a near real-time sync of donation data into their preferred donor management system, nonprofits like\u00a0World Changers Church International<\/a>\u00a0no longer have to switch between their fundraising platform and customer relationship management platform to get the information they need.<\/p>\n With Classy for Salesforce, I don\u2019t have to rely on someone to give me the information. I can go into my dashboards and find what I\u2019m looking for with the click of a button. I can easily pivot and make real-time decisions based on accurate information a lot faster than before.<\/em><\/strong><\/p>\n\n \n 1. Test your donor experience before going live<\/h2>\n
How Classy can help<\/h3>\n
2. Start with a strategic soft launch of your campaign<\/h2>\n
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How Classy can help<\/h3>\n
3. Manage fundraising data with a single source of truth<\/h2>\n
How Classy can help<\/h3>\n
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