{"id":10332,"date":"2025-02-18T00:00:00","date_gmt":"2025-02-18T08:00:00","guid":{"rendered":"https:\/\/pro-migration.local\/blog\/6-essential-donation-page-best-practices\/"},"modified":"2025-06-10T11:30:28","modified_gmt":"2025-06-10T18:30:28","slug":"donation-page-examples","status":"publish","type":"post","link":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/donation-page-examples\/","title":{"rendered":"5 Donation Page Examples and Winning Strategies to Optimize Your Fundraising"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">An optimized <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/donation-websites\/\"><span style=\"font-weight: 400;\">donation page<\/span><\/a><span style=\"font-weight: 400;\"> can make all the difference in turning a potential supporter into a committed donor. But <\/span><span style=\"font-weight: 400;\">great <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/accepting-donations-online-and-offline\/\"><span style=\"font-weight: 400;\">donation<\/span><span style=\"font-weight: 400;\"> experiences<\/span><\/a><span style=\"font-weight: 400;\"> don\u2019t just process transactions. They build trust, reinforce your <\/span><span style=\"font-weight: 400;\">nonprofit organization<\/span><span style=\"font-weight: 400;\">\u2019s mission, and make giving easy and meaningful.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether someone lands on your <\/span><span style=\"font-weight: 400;\">online donation page<\/span><span style=\"font-weight: 400;\"> from an email, <\/span><span style=\"font-weight: 400;\">social media<\/span><span style=\"font-weight: 400;\">, or <\/span><span style=\"font-weight: 400;\">donation button<\/span><span style=\"font-weight: 400;\"> on your <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/nonprofit-websites\/\"><span style=\"font-weight: 400;\">nonprofit website<\/span><\/a><span style=\"font-weight: 400;\">, a seamless experience that aligns with your brand and simplifies the <\/span><span style=\"font-weight: 400;\">giving process<\/span><span style=\"font-weight: 400;\"> is key to driving more completed donations.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this blog, we\u2019ll explore best practices for creating high-converting <\/span><span style=\"font-weight: 400;\">donation pages<\/span><span style=\"font-weight: 400;\"> using <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/classy-studio\/\"><span style=\"font-weight: 400;\">Classy Studio<\/span><\/a><span style=\"font-weight: 400;\"> and highlight standout examples from <\/span><span style=\"font-weight: 400;\">nonprofits<\/span><span style=\"font-weight: 400;\"> that get it right.<\/span><\/p>\n<a class=\"c-btn-primary\" href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/donation-page-checklist\/\" target=\"_blank\">Free donation page checklist<\/a>\n<h2><span style=\"font-weight: 400;\">5 <\/span><span style=\"font-weight: 400;\">nonprofit donation page examples<\/span><span style=\"font-weight: 400;\"> to emulate<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">By following a few key <\/span><span style=\"font-weight: 400;\">donation page best practices<\/span><span style=\"font-weight: 400;\">, you can effectively encourage one-time and <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/top-5-reasons-to-invest-in-monthly-recurring-donations\/\"><span style=\"font-weight: 400;\">recurring donations<\/span><\/a><span style=\"font-weight: 400;\">. Let\u2019s explore five outstanding <\/span><span style=\"font-weight: 400;\">donation page examples<\/span><span style=\"font-weight: 400;\">, along with simple, actionable tips that you can implement right away to improve your <\/span><span style=\"font-weight: 400;\">fundraising campaigns<\/span><span style=\"font-weight: 400;\"> and start driving more donations.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Put yourself in your busiest <\/span><span style=\"font-weight: 400;\">potential donor<\/span><span style=\"font-weight: 400;\">\u2019s shoes<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A donor\u2019s time is precious, so clarity and brevity are key. They need to quickly understand:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your organization\u2019s story\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Why they should give\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The impact of their gift<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Classy from GoFundMe\u2019s impact tiles are a helpful tool for emphasizing the value of every dollar. By showcasing the tangible outcomes of each <\/span><span style=\"font-weight: 400;\">suggested donation amount<\/span><span style=\"font-weight: 400;\">, they help donors understand the real-world impact of their contributions and feel more connected to your organization\u2019s work.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, ensure your experience is <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/essential-tips-mobile-friendly-nonprofit\/\"><span style=\"font-weight: 400;\">mobile-friendly<\/span><\/a><span style=\"font-weight: 400;\">, as more and more donations come from <\/span><span style=\"font-weight: 400;\">mobile devices<\/span><span style=\"font-weight: 400;\"> (mobile users make up <\/span><a href=\"https:\/\/www.statista.com\/statistics\/277125\/share-of-website-traffic-coming-from-mobile-devices\/\"><span style=\"font-weight: 400;\">over 62%<\/span><\/a><span style=\"font-weight: 400;\"> of web traffic). Don\u2019t make them wait for the page to load, either\u2014speed matters.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lastly, offering <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/nonprofit-online-payment-processing\/\"><span style=\"font-weight: 400;\">flexible, <\/span><span style=\"font-weight: 400;\">secure payment options<\/span><\/a><span style=\"font-weight: 400;\">, including digital wallets, empowers donors to give in the way that suits them best. Meeting their preferences with quick, easy <\/span><span style=\"font-weight: 400;\">payment methods<\/span><span style=\"font-weight: 400;\"> is key to driving conversions.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">See it in action with Classy Studio<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">After initial success throughout the year with Studio, the <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/our-resources\/lucile-packard-foundation\/\"><span style=\"font-weight: 400;\">Lucile Packard Foundation<\/span><\/a><span style=\"font-weight: 400;\"> team incorporated the <\/span><span style=\"font-weight: 400;\">donation page<\/span><span style=\"font-weight: 400;\"> builder into their Giving Tuesday campaign.<\/span><\/p>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-31077\" src=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2022\/06\/lucile-packard-foundation-2.png\" alt=\"Lucile Packard Foundation donation page example \" width=\"2161\" height=\"1674\" \/>\n<h4><\/h4>\n<p><span style=\"font-weight: 400;\">In 2024, the <\/span><span style=\"font-weight: 400;\">nonprofit<\/span><span style=\"font-weight: 400;\">\u2019s team crafted a compelling year-end campaign theme, \u201cMaking Futures Bright,\u201d and focused on rich content and imagery that featured three powerful Patient Hero stories, one of which they highlighted on Giving Tuesday. Additionally, the Lucile Packard Foundation team leveraged impact tiles to clearly explain the value of each dollar amount.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The outcome? <\/span><b>On Giving Tuesday, the Lucile Packard Foundation raised 44% more year over year and saw a 44% higher average <\/b><b>gift amount<\/b><b> than the overall average for the year.<\/b><\/p>\n  <div class=\"classy-quote\">\n    <blockquote>\n      <p class=\"quote-content\"><b><i>One of the benefits of Classy Studio is that we can tell a story and drive donations on a single page, so we\u2019re not getting drop-off from people who don\u2019t click through to the <\/i><\/b><b><i>donation form<\/i><\/b><b><i> from a traditional <\/i><\/b><b><i>landing page<\/i><\/b><b><i>.<\/i><\/b><\/p>\n\n      \n        <footer>\n                    <p class=\"cite-name\">Lynne Chiu<\/p>\n<p class=\"cite-role\">Associate Director of Digital Fundraising at Lucile Packard Foundation<\/p>\n                  <\/footer>\n\n      \n      <\/blockquote>\n\n        <\/div>\n\n  \n<a class=\"c-btn-primary\" href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/our-resources\/lucile-packard-foundation\/\" target=\"_blank\">Read the full story<\/a>\n<h3><span style=\"font-weight: 400;\">2. Personalize every touchpoint<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Personalization is essential for <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/elevating-donor-engagement\/\"><span style=\"font-weight: 400;\">donor engagement<\/span><\/a><span style=\"font-weight: 400;\">, but how does that translate to your <\/span><span style=\"font-weight: 400;\">fundraising efforts<\/span><span style=\"font-weight: 400;\">?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One way is to create customized versions of your <\/span><span style=\"font-weight: 400;\">donation pages<\/span><span style=\"font-weight: 400;\">, perfecting the messaging based on the specific cohort that sees it. This ensures every donor feels like they get a tailored experience, whether they\u2019re a first-time visitor, a <\/span><span style=\"font-weight: 400;\">recurring donor<\/span><span style=\"font-weight: 400;\">, or a supporter of a specific <\/span><span style=\"font-weight: 400;\">online fundraising campaign<\/span><span style=\"font-weight: 400;\"> or event.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, a powerful end-to-end message throughout the donor journey plays a key role in deepening a donor\u2019s connection to your cause. By maintaining consistent communication across all touchpoints\u2014whether through your website, <\/span><span style=\"font-weight: 400;\">donation page<\/span><span style=\"font-weight: 400;\">, or email\u2014you build trust and familiarity with your supporters.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, consistency doesn\u2019t mean a one-size-fits-all approach. It\u2019s critical to personalize these communications to the channels that make the most sense for each returning or <\/span><span style=\"font-weight: 400;\">new donor<\/span><span style=\"font-weight: 400;\">. Whether it\u2019s an email, text message, or <\/span><span style=\"font-weight: 400;\">social media<\/span><span style=\"font-weight: 400;\"> post, delivering the right message via the right channel at the right time increases the chances of a well-received message.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tailoring your approach to meet the donor where they are\u2014based on their preferences and behaviors\u2014further strengthens the relationship and encourages ongoing support for your mission.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">See it in action with Classy Studio<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">On Giving Tuesday 2024, <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/our-resources\/joni-and-friends\/\"><span style=\"font-weight: 400;\">Joni and Friends<\/span><\/a><span style=\"font-weight: 400;\"> added a <\/span><span style=\"font-weight: 400;\">pop-up<\/span><span style=\"font-weight: 400;\"> to its <\/span><span style=\"font-weight: 400;\">homepage<\/span><span style=\"font-weight: 400;\">, which led directly to a Studio campaign. To optimize the campaign, the Joni and Friends team used source codes to better understand the performance on different channels, helping to inform the <\/span><span style=\"font-weight: 400;\">user experience<\/span><span style=\"font-weight: 400;\"> for future campaigns.\u00a0<\/span><\/p>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-31076\" src=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2022\/06\/joni-and-friends-1-1.png\" alt=\"Joni and Friends donation page example\" width=\"1024\" height=\"639\" \/>\n<h4><\/h4>\n<p><span style=\"font-weight: 400;\">When a supporter decided to make a gift, whether a one-time or <\/span><span style=\"font-weight: 400;\">monthly donation<\/span><span style=\"font-weight: 400;\">, the Studio checkout process was only a few short steps and kept them on the same page. In addition, the Joni and Friends team mastered the donation follow-up strategy, which includes personal touches and automated nudges\u2014easy-to-add custom elements in Studio.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With this personalized, high-performing Studio campaign, <\/span><b>they raised 121% more than the previous year and increased the number of gifts by 37%<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n  <div class=\"classy-quote\">\n    <blockquote>\n      <p class=\"quote-content\"><b><i>With Classy Studio, we could quickly create our Giving Tuesday campaign and customize it exactly how we wanted without needing a developer to step in.<\/i><\/b><\/p>\n\n      \n        <footer>\n                    <p class=\"cite-name\">Amy Hurtado<\/p>\n<p class=\"cite-role\">Vice President of Marketing and Engagement at Joni and Friends<\/p>\n                  <\/footer>\n\n      \n      <\/blockquote>\n\n        <\/div>\n\n  \n<a class=\"c-btn-primary\" href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/our-resources\/joni-and-friends\/\" target=\"_blank\">Read the full story<\/a>\n<h3><span style=\"font-weight: 400;\">3. Leverage your community\u2019s strength to drive bigger results<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Powerful impact is <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/power-of-community\/\"><span style=\"font-weight: 400;\">driven by community<\/span><\/a><span style=\"font-weight: 400;\">\u2014when people come together and rally their networks to achieve a common goal. For an <\/span><span style=\"font-weight: 400;\">effective donation page<\/span><span style=\"font-weight: 400;\">, it\u2019s essential to tap into this collaborative model.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Start by creating a sense of urgency so donors know why they should act now. Pair this urgency with a progress bar and sponsor matching to show movement toward the <\/span><span style=\"font-weight: 400;\">fundraising goal<\/span><span style=\"font-weight: 400;\">, which can be incredibly motivating for <\/span><span style=\"font-weight: 400;\">potential donors<\/span><span style=\"font-weight: 400;\"> and their networks to get involved.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social proof also plays a key role in building trust, showing that others have already committed to the cause. An activity feed can be especially impactful in this regard, highlighting recent donations and encouraging others to join.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To further enhance your page&#8217;s reach, ensure it\u2019s easily shareable and discoverable. Our <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/platform\/meta-social-sharing\/\"><span style=\"font-weight: 400;\">first-of-its-kind Meta integration<\/span><\/a><span style=\"font-weight: 400;\"> enables seamless <\/span><span style=\"font-weight: 400;\">social sharing<\/span><span style=\"font-weight: 400;\">, empowering supporters to share the page to their Instagram stories and Facebook feeds with one click, boosting visibility and helping you engage a wider audience.<\/span><\/p>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-30615\" src=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2024\/10\/img-blog-meta-2-1.png\" alt=\"Classy nonprofit social sharing integration with Meta\" width=\"1080\" height=\"520\" \/>\n<h4><span style=\"font-weight: 400;\">See it in action with Classy Studio<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">With such an impressive social following (134,000+ followers on Instagram alone), the <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/our-resources\/austin-pets-alive\/\"><span style=\"font-weight: 400;\">Austin Pets Alive!<\/span><\/a><span style=\"font-weight: 400;\"> team wants to maximize the channel their supporters interact with the most.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Classy\u2019s direct integration with Meta empowers donors to give back and give forward with dynamic <\/span><span style=\"font-weight: 400;\">social sharing<\/span><span style=\"font-weight: 400;\"> tools, which will power more lifesaving work throughout the year.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This integration will also make it easier for the Austin Pets Alive! team to track which donors come in through that particular channel since the donation checkout flow collects the same data as any other Classy <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/donation-forms\/\"><span style=\"font-weight: 400;\">donation form<\/span><\/a><span style=\"font-weight: 400;\">, a challenge many organizations have faced in the past on Instagram.<\/span><\/p>\n<a class=\"c-btn-primary\" href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/our-resources\/austin-pets-alive\/\" target=\"_blank\">Read the full story<\/a>\n<h3><span style=\"font-weight: 400;\">4. Empower donors to expand their gifts<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A key to raising more for your cause is expanding the potential of each donation appeal.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Offering a recurring <\/span><span style=\"font-weight: 400;\">giving option<\/span><span style=\"font-weight: 400;\"> is one effective way to do this. According to GoFundMe&#8217;s <\/span><span style=\"font-weight: 400;\">fundraising platform<\/span><span style=\"font-weight: 400;\"> data, <\/span><b>recurring donors<\/b> <b>are 9x more valuable than one-time donors, and 25% of them return to make an additional donation within the same year<\/b><span style=\"font-weight: 400;\">.<\/span><b>\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">However, creating an impactful recurring giving experience goes beyond adding a <\/span><span style=\"font-weight: 400;\">recurring gift<\/span><span style=\"font-weight: 400;\"> button. It\u2019s about giving supporters control over <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/upgrade-recurring-donors-frequencies-end-dates\/\"><span style=\"font-weight: 400;\">how often they give<\/span><\/a><span style=\"font-weight: 400;\">\u2014whether monthly, weekly, annually, or on another schedule that works for them\u2014increasing the likelihood of long-term commitment.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also inspire donors to fill their philanthropic \u201cshopping carts\u201d using <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/solutions\/giving-cart\/\"><span style=\"font-weight: 400;\">Giving Cart\u2019s e-commerce-like functionality<\/span><\/a><span style=\"font-weight: 400;\">, which makes it easier to select multiple <\/span><span style=\"font-weight: 400;\">online giving<\/span><span style=\"font-weight: 400;\"> opportunities. On average, <\/span><b>17% of Giving Cart supporters donate multiple gifts<\/b><span style=\"font-weight: 400;\"> compared to non-Giving Cart campaigns.\u00a0<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">See it in action with Classy Studio<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">When Classy released Giving Cart, the <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/our-resources\/city-of-refuge\/\"><span style=\"font-weight: 400;\">City of Refuge<\/span><\/a><span style=\"font-weight: 400;\"> team was one of the first to raise their hand. The tool\u2019s flexibility allowed them to add a portfolio of gifts that their supporters could add to their philanthropic carts, such as:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Supplies for a teacher\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Supplies for a student\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">After-school programming\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">One-time donation<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Monthly donation<\/span><\/li>\n<\/ul>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-31075\" src=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2022\/06\/city-of-refuge.gif\" alt=\"City of Refuge donation page example\" width=\"998\" height=\"592\" \/>\n<h4><\/h4>\n<p><span style=\"font-weight: 400;\">The City of Refuge team <\/span><b>raised over $45,000 in one month<\/b><span style=\"font-weight: 400;\">, providing 300 new pairs of shoes and 300 new backpacks filled with school supplies to students who needed them.<\/span><\/p>\n  <div class=\"classy-quote\">\n    <blockquote>\n      <p class=\"quote-content\"><b><i>Giving Cart helps us show donors the impact they\u2019re having, which inspires more connection and giving.<\/i><\/b><\/p>\n\n      \n        <footer>\n                    <p class=\"cite-name\">Edward Phillips<\/p>\n<p class=\"cite-role\">Chief Development Officer at City of Refuge<\/p>\n                  <\/footer>\n\n      \n      <\/blockquote>\n\n        <\/div>\n\n  \n<a class=\"c-btn-primary\" href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/our-resources\/city-of-refuge\/\" target=\"_blank\">Read the full story<\/a>\n<h3><span style=\"font-weight: 400;\">5. Test everything<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A golden rule is to test every step of the <\/span><span style=\"font-weight: 400;\">donation process<\/span><span style=\"font-weight: 400;\"> through your <\/span><span style=\"font-weight: 400;\">fundraising software<\/span><span style=\"font-weight: 400;\"> before launching. By testing, you can make optimizations based on what works and what doesn\u2019t, like tweaking your <\/span><span style=\"font-weight: 400;\">donation page design<\/span><span style=\"font-weight: 400;\"> or <\/span><span style=\"font-weight: 400;\">call to action<\/span><span style=\"font-weight: 400;\"> for higher <\/span><span style=\"font-weight: 400;\">conversion rates<\/span><span style=\"font-weight: 400;\">.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At Classy, we take this approach to continuously optimize our solutions for <\/span><span style=\"font-weight: 400;\">nonprofits<\/span><span style=\"font-weight: 400;\">. Our <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/research\/\"><span style=\"font-weight: 400;\">research hub<\/span><\/a><span style=\"font-weight: 400;\"> showcases some of our large-scale tests, ensuring you get the best solutions automatically. You can also run tests of your own, like <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/our-resources\/khan-academy\/\"><span style=\"font-weight: 400;\">Khan Academy<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One example of this scaled testing is our launch of <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/intelligent-ask-amounts\/\"><span style=\"font-weight: 400;\">Intelligent Ask Amounts (IAA)<\/span><\/a><span style=\"font-weight: 400;\">. During the 2024 giving season, donors presented with IAA <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/research\/intelligent-ask-amounts-increases-giving-season-donation-revenue\/\"><span style=\"font-weight: 400;\">gave 4-7% more<\/span><\/a><span style=\"font-weight: 400;\"> in donation revenue compared to those who saw a standard ask array, with larger average gift sizes driving this increase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Explore <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/research\/\"><span style=\"font-weight: 400;\">other tests<\/span><\/a><span style=\"font-weight: 400;\"> we&#8217;ve conducted to shape our Classy <\/span><span style=\"font-weight: 400;\">donation pages<\/span><span style=\"font-weight: 400;\"> and discover how we\u2019ve developed proven layouts based on 15 years of <\/span><span style=\"font-weight: 400;\">fundraising<\/span><span style=\"font-weight: 400;\"> expertise across <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/our-story\/\"><span style=\"font-weight: 400;\">Classy and GoFundMe<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Stay ahead with an optimized Studio <\/span><span style=\"font-weight: 400;\">donation page<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Your <\/span><span style=\"font-weight: 400;\">donation page<\/span><span style=\"font-weight: 400;\"> is one of the most crucial elements in your <\/span><span style=\"font-weight: 400;\">fundraising strategy<\/span><span style=\"font-weight: 400;\">. Whether refreshing an ongoing campaign or optimizing your evergreen <\/span><span style=\"font-weight: 400;\">donor experience<\/span><span style=\"font-weight: 400;\">, it\u2019s essential to stay current with best practices and tools that drive results.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With Classy Studio, you can easily elevate your <\/span><span style=\"font-weight: 400;\">donation page<\/span><span style=\"font-weight: 400;\"> to meet the latest standards, ensuring it\u2019s <\/span><span style=\"font-weight: 400;\">user-friendly<\/span><span style=\"font-weight: 400;\"> and fully optimized for donor engagement and conversion. For more real-life examples, check out our <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/resources\/online-fundraising-inspiration\/\"><span style=\"font-weight: 400;\">online fundraising<\/span><span style=\"font-weight: 400;\"> inspiration hub<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ready to improve your donation page? Sign up for our <\/span><a href=\"https:\/\/academy.classy.org\/workshop-build-your-giving-season-campaign-on-classy-studio\"><span style=\"font-weight: 400;\">next Studio training<\/span><\/a><span style=\"font-weight: 400;\"> or <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/?s=intelligent+ask&amp;post_types=post\"><span style=\"font-weight: 400;\">request a demo<\/span><\/a><span style=\"font-weight: 400;\"> to learn how we can help you create the <\/span><span style=\"font-weight: 400;\">best donation page<\/span><span style=\"font-weight: 400;\"> experience for your supporters.<\/span><\/p>\n<p>Copy editor:\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/ayannajulien\/\" target=\"_blank\" rel=\"noopener\" data-airgap-id=\"52\"><em>Ayanna Julien<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>An optimized donation page can make all the difference in turning a potential supporter into a committed donor. But great donation experiences don\u2019t just process transactions. They build trust, reinforce your nonprofit organization\u2019s mission, and make giving easy and meaningful.\u00a0 Whether someone lands on your online donation page from an email, social media, or donation [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":31073,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-10332","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fundraising"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.5 (Yoast SEO v25.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Donation Page Examples and Winning Strategies to Optimize Your Fundraising - GoFundMe Pro<\/title>\n<meta name=\"description\" content=\"Boost your donations with these conversion-focused tips and top donation page examples powered by Campaign Studio.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/donation-page-examples\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Donation Page Examples and Winning Strategies to Optimize Your Fundraising\" \/>\n<meta property=\"og:description\" content=\"Boost your donations with these conversion-focused tips and top donation page examples powered by Campaign Studio.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/donation-page-examples\/\" \/>\n<meta property=\"og:site_name\" content=\"GoFundMe Pro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/classy.org\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-18T08:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-10T18:30:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2022\/06\/blog_donation-page-examples.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1224\" \/>\n\t<meta property=\"og:image:height\" content=\"612\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hannah Kindler\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@classy\" \/>\n<meta name=\"twitter:site\" content=\"@classy\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hannah Kindler\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/donation-page-examples\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/donation-page-examples\/\"},\"author\":{\"name\":\"Hannah Kindler\",\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#\/schema\/person\/742b6a0ac4197e3bcfd456b7a8849564\"},\"headline\":\"5 Donation Page Examples and Winning Strategies to Optimize Your Fundraising\",\"datePublished\":\"2025-02-18T08:00:00+00:00\",\"dateModified\":\"2025-06-10T18:30:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/donation-page-examples\/\"},\"wordCount\":1777,\"publisher\":{\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/donation-page-examples\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2022\/06\/blog_donation-page-examples.jpg\",\"articleSection\":[\"Fundraising\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/donation-page-examples\/\",\"url\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/donation-page-examples\/\",\"name\":\"5 Donation Page Examples and Winning Strategies to Optimize Your Fundraising - 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