{"id":10892,"date":"2016-08-08T00:00:00","date_gmt":"2016-08-08T00:00:00","guid":{"rendered":"https:\/\/pro-migration.local\/blog\/impact-levels-drive-donations\/"},"modified":"2025-06-10T11:31:59","modified_gmt":"2025-06-10T18:31:59","slug":"impact-levels-drive-donations","status":"publish","type":"post","link":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/impact-levels-drive-donations\/","title":{"rendered":"How to Use Impact Levels to Drive Donations"},"content":{"rendered":"<p><b><\/b>Donors want to know how their contribution affects your mission. Because of this expectation, organizations cannot sacrifice their story at any point in an individual\u2019s journey to become a supporter.<\/p>\n<p>You can use impact levels to carry your story through the entire donation experience\u2014from the campaign page to the donation page\u2014which in turn helps drive donations.<\/p>\n<p>These assets describe how a specific donation amount relates to one of your organization\u2019s outcomes. They connect donors to impact and reaffirm that you\u2019re doing what you need to get closer to your goal. Impact levels demonstrate that every donation counts and help donors overcome the <a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/overcoming-the-4-barriers-that-keep-donors-from-giving\/\">four barriers<\/a> that keep donors from giving:<\/p>\n<ul>\n<li>Fear of regret &#8211; the donor asks if they made the right decision.<\/li>\n<li>The bystander effect &#8211; the donor assumes they don\u2019t need to act because someone else will.<\/li>\n<li>Efficacy &#8211; the donor questions whether their donation will even make a difference to the cause.<\/li>\n<li>The paradox of choice &#8211; the donor doesn\u2019t know how to choose a donation amount.<\/li>\n<\/ul>\n<h2><b>How Impact Levels Address All the Barriers<\/b><\/h2>\n<p>The key to overcoming all these barriers boils down to trust, transparency, and impact.<\/p>\n<ul>\n<li><strong>Trust:<\/strong> Your impact levels should instantly prove that a supporter\u2019s donation is used wisely and on an outcome that directly impacts your campaign\u2019s purpose.<\/li>\n<li><strong>Transparency:<\/strong> Impact levels should provide transparency into how a donation will be used. These need to be honest representations of a donation\u2019s value to your campaign\u2019s purpose or to your organization\u2019s overall mission and long-term impact goals.<\/li>\n<li><strong>Impact:<\/strong> Impact levels related to your organization\u2019s outcomes. An outcome is a bite-sized result of the work you do. All those bite-sized results, the short-term and medium-term outcomes of your activities, culminate in long-term impact for your mission.<\/li>\n<\/ul>\n<p>To map out the right outcomes, social entrepreneurship professors from the University of Pennsylvania <a href=\"https:\/\/wsp.wharton.upenn.edu\/book\/the-social-entrepreneurs-playbook-2\/\">recommend<\/a> building a logic model. This is a standard tool used by all sorts of organizations to measure effectiveness and keep programs on track towards goals.<\/p>\n<img decoding=\"async\" class=\"aligncenter size-full wp-image-22761\" src=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2016\/08\/logic-model-upenn-750x315-1.jpg\" alt=\"Elements of a Logic Model\" width=\"750\" height=\"315\" \/>\n<p>Now that we have the methodology down, let\u2019s look at how some organizations connect donor dollars to impact to drive donations. In this case, these organizations use Classy\u2019s Impact Level feature that comes standard in the <a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/3-crowdfunding-features-to-know-and-love\/\">new Fundraising Suite<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: center;\"><b>TEAM RUBICON<\/b><\/h3>\n<img decoding=\"async\" class=\"aligncenter size-full wp-image-22760\" src=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2016\/08\/tr-impact-level-750x344-1.jpg\" alt=\"TEAM RUBICON\" width=\"750\" height=\"344\" \/>\n<h3 style=\"text-align: center;\"><b>MORE THAN ME<\/b><\/h3>\n<img decoding=\"async\" class=\"aligncenter size-full wp-image-22759\" src=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2016\/08\/mtm-impact-levels-750x310-1.jpg\" alt=\"how far your dollar can go\" width=\"750\" height=\"310\" \/>\n<h3 style=\"text-align: center;\"><b>BLUE ENGINE<\/b><\/h3>\n<img decoding=\"async\" class=\"aligncenter size-full wp-image-22758\" src=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2016\/08\/blueengine-impact-levels-750x320-1.jpg\" alt=\"BLUE ENGINE\" width=\"750\" height=\"320\" \/>\n<h3 style=\"text-align: center;\"><b>GREEN DOT PUBLIC SCHOOLS<\/b><\/h3>\n<img decoding=\"async\" class=\"aligncenter size-full wp-image-22757\" src=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2016\/08\/greendot-impact-levels-750x311-1.jpg\" alt=\"GREEN DOT PUBLIC SCHOOLS\" width=\"750\" height=\"311\" \/>\n<h3 style=\"text-align: center;\"><b>SELAMTA MONTHLY GIVING PROGRAM<\/b><b><br \/>\n<\/b><\/h3>\n<img decoding=\"async\" class=\"aligncenter wp-image-22755 size-full\" src=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2016\/08\/selamta-impact-750x362-1.jpg\" alt=\"SELAMTA MONTHLY GIVING PROGRAM\" width=\"750\" height=\"362\" \/>\n<p>Use whatever imagery works best for your organization. In some cases, illustrations work well, in other you may want to feature real-life images. Whatever you decide on, make sure impact levels are descriptive, outcome-driven, and tie into your campaign&#8217;s overarching story.<\/p>\n<p>Note that you can also apply these same philosophies to peer-to-peer campaigns and fundraising levels.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Donors want to know how their contribution affects your mission. Because of this expectation, organizations cannot sacrifice their story at any point in an individual\u2019s journey to become a supporter. You can use impact levels to carry your story through the entire donation experience\u2014from the campaign page to the donation page\u2014which in turn helps drive [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":22754,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-10892","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fundraising"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.5 (Yoast SEO v25.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Use Impact Levels to Drive Donations - GoFundMe Pro<\/title>\n<meta name=\"description\" content=\"Who doesn&#039;t want to drive donations during a fundraising campaign? That&#039;s the purpose, right?! Learn how this design best practice will get more donations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/impact-levels-drive-donations\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use Impact Levels to Drive Donations\" \/>\n<meta property=\"og:description\" content=\"Who doesn&#039;t want to drive donations during a fundraising campaign? That&#039;s the purpose, right?! 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