{"id":10969,"date":"2016-10-05T00:00:00","date_gmt":"2016-10-05T00:00:00","guid":{"rendered":"https:\/\/pro-migration.local\/blog\/crowdfunding-vs-peer-to-peer-difference\/"},"modified":"2025-06-10T11:32:11","modified_gmt":"2025-06-10T18:32:11","slug":"crowdfunding-vs-peer-to-peer-difference","status":"publish","type":"post","link":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/crowdfunding-vs-peer-to-peer-difference\/","title":{"rendered":"Crowdfunding vs. Peer-to-Peer Fundraising: What\u2019s the Difference?"},"content":{"rendered":"<p>Unless you spend all day, every day thinking about fundraising pages (like we do), there are times you might get the concepts of <a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/peer-to-peer-fundraising\/\" target=\"_blank\" rel=\"noopener\">peer-to-peer fundraising platforms<\/a> and crowdfunding confused. To help you identify the key differences and best times to create these pages, below are the purposes of each campaign type and occasions to run each.<\/p>\n<p style=\"text-align: center;\"><strong>Already a Classy Customer? <\/strong><\/p>\n<p style=\"text-align: center;\"><a class=\"c-btn-primary\" href=\"https:\/\/calendly.com\/classy-coaching\/peer-to-peer-fundamentals?utm_source=marketingblog&#038;month=2022-02\" target=\"_blank\">Sign Up for Peer-to-Peer Coaching <\/a><\/p>\n<h2>Crowdfunding Campaigns<\/h2>\n<p><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/simple-blueprint-successful-crowdfunding-campaigns\/\" target=\"_blank\" rel=\"noopener\">Crowdfunding campaigns<\/a> are versatile appeals for your community\u2019s support. Use a campaign landing page to accept general donations, raise money for a specific project, or drive support for a time-based initiative.<\/p>\n<p>No matter what\u2019s driving the campaign, the main call to action on a crowdfunding landing page is to <strong>donate<\/strong>. All Classy Crowdfunding pages feature one main donate button. However, organizations can add <a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/impact-levels-drive-donations\/\">Impact Levels<\/a> that describe how certain donation amounts support their cause. These can help donors select and follow through with specific contribution amounts.<\/p>\n<p><a href=\"https:\/\/love146.org\/\">Love146<\/a> uses Impact Levels to provide examples of the difference $50, $110, $350, and $700 can make.<\/p>\n<img decoding=\"async\" class=\"aligncenter size-full wp-image-22496\" src=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2016\/10\/Picture1.jpg\" alt=\"love 146\" width=\"679\" height=\"1350\" \/>\n<h3>When to Build a Crowdfunding Campaign<\/h3>\n<p>Your organization can run crowdfunding and peer-to-peer campaigns simultaneously, but there are times when one method of fundraising may make more sense over the other.<\/p>\n<p>You\u2019d likely decide to run a crowdfunding campaign if you need to:<\/p>\n<ul>\n<li>Create a dynamic, beautiful general donation page<\/li>\n<li>Design specific landing pages that cater to different segments of donors<\/li>\n<li>Run a campaign for a specific day, such as a national awareness day or #GivingTuesday<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><a class=\"c-btn-primary\" href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/what-is-crowdfunding\/\" target=\"_blank\">Read Next for a Deeper Dive: What is Crowdfunding?<\/a><\/p>\n<h2>Peer-to-Peer Fundraising Campaign<\/h2>\n<p>Compared to a traditional crowdfunding campaign, <a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/what-is-peer-to-peer-fundraising-2\/\" target=\"_blank\" rel=\"noopener\">peer-to-peer fundraising campaigns<\/a> have the power to reach a larger audience because individual supporters solicit their networks for donations. These campaigns can serve as time-based initiatives or year-round fundraising opportunities.<\/p>\n<p>The main purpose of a peer-to-peer page is to call supporters to <strong>fundraise<\/strong> on behalf of your organization. While there is also an option to complete a one-time donation, the goal of the page is to recruit individuals who will appeal to their personal networks.<\/p>\n<p>Instead of Impact Levels that depict the significance of a single donation amount, the Impact Levels on Classy\u2019s peer-to-peer landing page convey the impact an individual could make as a fundraiser.<\/p>\n<h3>When to Build a Peer-to-Peer Fundraising Campaign<\/h3>\n<p>You can run time-based peer-to-peer campaigns, create a year-round fundraising option that allows supporters to dedicate their life events, or run both simultaneously.<\/p>\n<p>These peer-to-peer fundraising campaigns can serve to:<\/p>\n<ul>\n<li>Leverage the network of your supporter base to raise more money<\/li>\n<li>Tap into the network of certain key influencers, such as brand ambassadors, celebrity supporters, or board members<\/li>\n<li>Give donors a year-round option to raise money on behalf of your organization for different life events, such as birthdays or weddings<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><a class=\"c-btn-primary\" href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/what-is-peer-to-peer-fundraising-2\/\" target=\"_blank\">Read Next for a Deeper Dive: What is Peer-to-Peer?<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>In the modern world of fundraising, <a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/crowdfunding-campaigns\/\">crowdfunding<\/a> and peer-to-peer campaigns are two essential tools in your organization\u2019s development arsenal. Both power your appeals and empower your staff to design beautiful pages that convert visitors. Want to explore crowdfunding and peer-to-peer on Classy? Request a demo today.<\/p>\n<hr class=\"classy-divider\" \/>\n","protected":false},"excerpt":{"rendered":"<p>Your organization can run crowdfunding and peer-to-peer campaigns simultaneously, but there are times when one method of fundraising may make more sense over the other. Understand the key differences in order to use both methods strategically.<\/p>\n","protected":false},"author":23,"featured_media":26120,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-10969","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fundraising"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.5 (Yoast SEO v25.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Crowdfunding vs. Peer-to-Peer Fundraising: What\u2019s the Difference? - GoFundMe Pro<\/title>\n<meta name=\"description\" content=\"Peer-to-peer fundraising is a type of crowdfunding used to raise money for your cause. 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