{"id":11180,"date":"2017-01-10T00:00:00","date_gmt":"2017-01-10T00:00:00","guid":{"rendered":"https:\/\/pro-migration.local\/blog\/press-coverage-nonprofit\/"},"modified":"2025-06-10T11:32:28","modified_gmt":"2025-06-10T18:32:28","slug":"press-coverage-nonprofit","status":"publish","type":"post","link":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/press-coverage-nonprofit\/","title":{"rendered":"4 Ways to Get Press Coverage for Your Nonprofit"},"content":{"rendered":"<p>The way some people talk about it, you might think getting your story picked up by the media is the hardest thing in the world. You might also assume press coverage is the <a href=\"https:\/\/www.cision.com\/\">be-all and end-all<\/a> for your nonprofit.<\/p>\n<p>However, getting press coverage isn\u2019t impossible. People get their stories published every day, and journalists are hungry for content. Your nonprofit news can be one of those covered, but you have to approach the media correctly from square one. Here\u2019s what you should do.<\/p>\n<h2><strong>1. Perform Your Due Diligence<\/strong><\/h2>\n<p>The simplest step towards press coverage\u2014the prep-work\u2014is often overlooked. That\u2019s problematic because it\u2019s one of the most important parts of your journey to get press coverage.<\/p>\n<p>Getting your story picked up is all about the details. The deeper you take your research, process, story, and outreach, the bigger your chance of securing press coverage. Spend your time reading and researching sites and journalists to feel out their content preferences and specific beats.<\/p>\n<p>Always ask the following questions:<\/p>\n<ul>\n<li>What market category does my story, news, or announcement fall in?<\/li>\n<li>Which sites cover news for that market vertical?<\/li>\n<li>Which reporters write the best about this subject?<\/li>\n<li>How many relevant reporters fall into this category?<\/li>\n<li>What is their email, Twitter handle, and other contact information?<\/li>\n<\/ul>\n<p>These questions are designed to narrow your focus and help build a list of contacts. You should never put all your eggs in one basket, so don\u2019t put all your effort behind one site or journalist. Diversify your list as much as possible. Then, segment it further.<\/p>\n<h2><strong>2. Segment Your Press Coverage List<\/strong><\/h2>\n<p>Marketers prioritize <a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/how-to-segment-your-nonprofit-emails-and-measure-success\/\">list segmentation<\/a> all the time, and you should focus on it with journalists.<\/p>\n<p>Maximize <a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/writing-the-perfect-fundraising-email\/\">open and engagement rates<\/a> by segmenting your list in several different ways. You could break contacts up by gender, age, interests, or industry. The level of data available for segmentation, though, depends on the depth of research you conduct.<\/p>\n<p>For example, if you only get the name of a journalist and that they like to cover social good, you may want to dig a little deeper. More information is better than not enough, so find out:<\/p>\n<ul>\n<li>What jobs they\u2019ve worked in the past<\/li>\n<li>Where they went to school<\/li>\n<li>Who\u2019s in their professional network<\/li>\n<li>What their interests are<\/li>\n<li>What groups or clubs they are affiliated with<\/li>\n<\/ul>\n<p>In marketing circles, list segmentation is important because it allows the right people to receive the most pertinent content at precisely the right time. In the context of your nonprofit publication hunt, it tells you when to send your story, who the most relevant journalists are, and when is the most opportune time to send it.<\/p>\n<p>Your list serves as a jumping off point for all future publication and press coverage efforts as well. Do it right the first time and you\u2019ll set yourself up for success in the long run. Strong, detailed research also makes your approach and outreach to a new media contact that much easier.<\/p>\n<h2><strong>3. Approach a New Media Contact <\/strong><\/h2>\n<p>The easiest way to get in touch with journalists\u2014and media people in general\u2014is through email. You should have secured this information during your due diligence phase.<\/p>\n<p>When you write your email, keep in mind that the first thing they read is <a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/better-open-rates-by-the-holidays-killer-email-subject-lines\/\">the subject line<\/a>. Make your subject gripping, but don\u2019t oversell or over-sensationalize the content inside. For example, if your story is about a major #GivingTuesday initiative that yielded solid results, you wouldn\u2019t say:<\/p>\n<p>\u201cWe just had the best Giving Tuesday campaign the world has ever seen to date\u201d<\/p>\n<p>Instead, you might use:<\/p>\n<p>\u201c#GivingTuesday: How we raised 300% more money in 2016 vs 2015\u201d<\/p>\n<p>What\u2019s wrong with the first option and right about the second? The first one is a baseless claim, it\u2019s not newsworthy, and its sensationalism falls flat and feels clich\u00e9. The second one is short, carries weight, and doesn\u2019t oversell anything.<\/p>\n<p>Some best practices to keep in mind when writing subject lines in email:<\/p>\n<ul>\n<li>Keep it short, 50 characters or shorter<\/li>\n<li>Get the news across as early as possible in the sentence<\/li>\n<li>Let the story speak for itself\u2014there\u2019s no need to oversell or lie<\/li>\n<li>Never mark a story \u201curgent\u201d or \u201chigh priority\u201d<\/li>\n<li>Tease the information inside your email without giving it away<\/li>\n<\/ul>\n<p>When it comes to the body of your email, don\u2019t get too caught up thinking you have to follow the guidelines for a traditional press release. Stale content defeats the purpose of a bright headline, and traditional press releases are nothing if not boring.<\/p>\n<p>Keep your emails high and tight, cut the fluff language, and strike a balance between professional and friendly. A good rule of thumb is to write like an ambitious freelancer, not a desperate person.<\/p>\n<p>Like a first impression face to face, you only get one chance to impress your media contact. It\u2019s worth putting time into because, in a perfect world, this is the start of a bountiful work relationship for you both.<\/p>\n<h2><strong>4. The Pitch and Relationship Building <\/strong><\/h2>\n<p>The pitch is the culmination of all your work up to this point. If you\u2019ve done everything right, you stand a good chance of getting journalists to pay attention to your story. Have confidence in the process and know that your work is sound.<\/p>\n<p>However, it doesn\u2019t hurt to double-check everything. <a href=\"https:\/\/www.forbes.com\/sites\/mikalbelicove\/2013\/12\/10\/13-dos-and-donts-when-pitching-to-the-media\/?sh=47efbfbd5095\">Before you send<\/a> off your email pitch, be 100 percent sure that:<\/p>\n<ul>\n<li>Your pitch is personalized to your contact<\/li>\n<li>Your pitch contains the right biographical information about the journalist<\/li>\n<li>The journalist\u2019s name is spelled right<\/li>\n<li>Any background facts on the journalist are triple-checked for accuracy<\/li>\n<li>Your copy is typo-free<\/li>\n<li>Your personal contact information is prominently displayed<\/li>\n<\/ul>\n<p>After you send the email, <a href=\"https:\/\/www.monster.com\/career-advice\/article\/pitching-to-the-media\">be patient<\/a>. Never pester journalists with daily follow-up emails. Pushing too much is guaranteed to get your pitch trashed. And the second a journalist responds, identify yourself, your nonprofit, and your motivation behind pitching them for press coverage.<\/p>\n<p>Once the conversation is started, further drive home your initial pitch. Don\u2019t get overzealous and start discussing future stories: only focus on your current story.<\/p>\n<p>The end goal is for this first pitch to be near-perfect so your contact realizes you supply <a href=\"https:\/\/gofundme.to\/__proxy\/proinfo.gofundme.com\/nonprofit-guide-to-nonprofit-storytelling\">good stories<\/a> with high potential for audience engagement. This demonstrates that you\u2019re a trusted source and lays the foundation for future work together.<\/p>\n<p>At the end of the day, don\u2019t forget that journalists are professionals, just like you, with a job to do. Cater to their professional persona, but also show you\u2019re interested about who they are as a person. If it feels like too much to take in at once, try studying what doesn\u2019t work and what journalists hate.<\/p>\n<h2><strong>BONUS: What Not to Do<\/strong><\/h2>\n<p>A cursory Google search of \u201cwhat journalists hate\u201d will populate an abundance of articles. Sometimes, it can be easier to focus on what doesn\u2019t work when outlining your roadmap to publication.<\/p>\n<p>Taken from <a href=\"https:\/\/twitter.com\/dearpr?lang=en\">Dear PR<\/a>, a Twitter account made by a journalist, the following tweets are from other journalists about what they dislike when being pitched. Keep these in mind when building your own plan to get your nonprofit story published.<\/p>\n<p>Check it out:<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">pr peeps, check your lists so you don\u2019t end up sending the same email to one person THREE TIMES.<\/p>\n<p>&mdash; Julie Gerstein (@havethehabit) <a href=\"https:\/\/twitter.com\/havethehabit\/status\/798981293786726404?ref_src=twsrc%5Etfw\">November 16, 2016<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">.<a href=\"https:\/\/twitter.com\/DearPR?ref_src=twsrc%5Etfw\">@DearPR<\/a>, PLEASE DO NOT SEND AN ENTIRE PRESS RELEASE WRITTEN IN CAPITAL LETTERS. I WILL PRINT IT OUT AND BURN IT ON GENERAL PRINCIPLE.<\/p>\n<p>&mdash; Therese Apel (@TRex21) <a href=\"https:\/\/twitter.com\/TRex21\/status\/793928373508706305?ref_src=twsrc%5Etfw\">November 2, 2016<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Dear journalist, I know this isn&#39;t the sort of thing you usually cover, but here&#39;s a pitch anyway. Also, a link to a story you wrote once.<\/p>\n<p>&mdash; Brian Heater (@bheater) <a href=\"https:\/\/twitter.com\/bheater\/status\/796705015087951872?ref_src=twsrc%5Etfw\">November 10, 2016<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">dear pr emails, I HAVE a name I&#39;m not &#39;dear blogger&#39;<\/p>\n<p>&mdash; Areeba Siddique (@areebasiddique) <a href=\"https:\/\/twitter.com\/areebasiddique\/status\/788339765095596032?ref_src=twsrc%5Etfw\">October 18, 2016<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">pr people, i\u2019m chained to my desk, i can\u2019t go to your press preview. just send me the stuff you think is cool! i gotta make ~content~ ffs<\/p>\n<p>&mdash; Julie Gerstein (@havethehabit) <a href=\"https:\/\/twitter.com\/havethehabit\/status\/792009796190953472?ref_src=twsrc%5Etfw\">October 28, 2016<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\"><a href=\"https:\/\/twitter.com\/DearPR?ref_src=twsrc%5Etfw\">@DearPR<\/a>, please don&#39;t begin the pitch with &quot;It&#39;s hard to ignore the buzz&quot;<\/p>\n<p>&mdash; Dana Hull \ud83d\udc69\ud83c\udffb\u200d\ud83d\udcbb (@danahull) <a href=\"https:\/\/twitter.com\/danahull\/status\/785941771272359936?ref_src=twsrc%5Etfw\">October 11, 2016<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p>When you map it all out, the process to get a story published is more than doable. The key to success is planning ahead of time, conducting detailed research, and building a process that works beyond one publication.<\/p>\n<p>In order to nail down all the elements of your process, from ideation through cementing yourself as an industry expert, download our PR for Nonprofits Guide below.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Securing press coverage is often viewed as a difficult exercise, but if you properly plan out a strategy your nonprofit&#8217;s story can be the next great piece of breaking news.<\/p>\n","protected":false},"author":23,"featured_media":22372,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-11180","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.5 (Yoast SEO v25.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 Ways to Get Press Coverage for Your Nonprofit - GoFundMe Pro<\/title>\n<meta name=\"description\" content=\"Press coverage is often regarded as a difficult exercise, but with proper preparation and strategy, you can get your nonprofit&#039;s story told.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/press-coverage-nonprofit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 Ways to Get Press Coverage for Your Nonprofit\" \/>\n<meta property=\"og:description\" content=\"Press coverage is often regarded as a difficult exercise, but with proper preparation and strategy, you can get your nonprofit&#039;s story told.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/press-coverage-nonprofit\/\" \/>\n<meta property=\"og:site_name\" content=\"GoFundMe Pro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/classy.org\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-01-10T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-10T18:32:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2017\/01\/nonprofit-press-coverage.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"535\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Contributing Author\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@classy\" \/>\n<meta name=\"twitter:site\" content=\"@classy\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Contributing Author\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/press-coverage-nonprofit\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/press-coverage-nonprofit\/\"},\"author\":{\"name\":\"Contributing Author\",\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#\/schema\/person\/b013a2ce067cdb532f0b5902a99cf0b2\"},\"headline\":\"4 Ways to Get Press Coverage for Your Nonprofit\",\"datePublished\":\"2017-01-10T00:00:00+00:00\",\"dateModified\":\"2025-06-10T18:32:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/press-coverage-nonprofit\/\"},\"wordCount\":1326,\"publisher\":{\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/press-coverage-nonprofit\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2017\/01\/nonprofit-press-coverage.jpg\",\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/press-coverage-nonprofit\/\",\"url\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/press-coverage-nonprofit\/\",\"name\":\"4 Ways to Get Press Coverage for Your Nonprofit - GoFundMe Pro\",\"isPartOf\":{\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/press-coverage-nonprofit\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/press-coverage-nonprofit\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2017\/01\/nonprofit-press-coverage.jpg\",\"datePublished\":\"2017-01-10T00:00:00+00:00\",\"dateModified\":\"2025-06-10T18:32:28+00:00\",\"description\":\"Press coverage is often regarded as a difficult exercise, but with proper preparation and strategy, you can get your nonprofit's story told.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/press-coverage-nonprofit\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/press-coverage-nonprofit\/#primaryimage\",\"url\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2017\/01\/nonprofit-press-coverage.jpg\",\"contentUrl\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2017\/01\/nonprofit-press-coverage.jpg\",\"width\":1200,\"height\":535,\"caption\":\"newspapers stacked\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#website\",\"url\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/\",\"name\":\"GoFundMe Pro\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#organization\",\"name\":\"GoFundMe Pro\",\"url\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2025\/05\/cropped-cropped-ray-dark.png\",\"contentUrl\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2025\/05\/cropped-cropped-ray-dark.png\",\"width\":534,\"height\":534,\"caption\":\"GoFundMe Pro\"},\"image\":{\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/classy.org\/\",\"https:\/\/x.com\/classy\",\"https:\/\/www.instagram.com\/gofundmepro\",\"https:\/\/www.linkedin.com\/company\/gofundme-pro\/\",\"https:\/\/en.wikipedia.org\/wiki\/Classy_(company)\",\"https:\/\/www.facebook.com\/gofundmepro\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#\/schema\/person\/b013a2ce067cdb532f0b5902a99cf0b2\",\"name\":\"Contributing Author\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2025\/05\/cropped-cropped-ray-dark-96x96.png\",\"contentUrl\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2025\/05\/cropped-cropped-ray-dark-96x96.png\",\"caption\":\"Contributing Author\"},\"url\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog-author\/classycontributors\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"4 Ways to Get Press Coverage for Your Nonprofit - GoFundMe Pro","description":"Press coverage is often regarded as a difficult exercise, but with proper preparation and strategy, you can get your nonprofit's story told.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/press-coverage-nonprofit\/","og_locale":"en_US","og_type":"article","og_title":"4 Ways to Get Press Coverage for Your Nonprofit","og_description":"Press coverage is often regarded as a difficult exercise, but with proper preparation and strategy, you can get your nonprofit's story told.","og_url":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/press-coverage-nonprofit\/","og_site_name":"GoFundMe Pro","article_publisher":"https:\/\/www.facebook.com\/classy.org\/","article_published_time":"2017-01-10T00:00:00+00:00","article_modified_time":"2025-06-10T18:32:28+00:00","og_image":[{"width":1200,"height":535,"url":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2017\/01\/nonprofit-press-coverage.jpg","type":"image\/jpeg"}],"author":"Contributing Author","twitter_card":"summary_large_image","twitter_creator":"@classy","twitter_site":"@classy","twitter_misc":{"Written by":"Contributing Author","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/press-coverage-nonprofit\/#article","isPartOf":{"@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/press-coverage-nonprofit\/"},"author":{"name":"Contributing Author","@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#\/schema\/person\/b013a2ce067cdb532f0b5902a99cf0b2"},"headline":"4 Ways to Get Press Coverage for Your Nonprofit","datePublished":"2017-01-10T00:00:00+00:00","dateModified":"2025-06-10T18:32:28+00:00","mainEntityOfPage":{"@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/press-coverage-nonprofit\/"},"wordCount":1326,"publisher":{"@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#organization"},"image":{"@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/press-coverage-nonprofit\/#primaryimage"},"thumbnailUrl":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2017\/01\/nonprofit-press-coverage.jpg","articleSection":["Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/press-coverage-nonprofit\/","url":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/press-coverage-nonprofit\/","name":"4 Ways to Get Press Coverage for Your Nonprofit - GoFundMe Pro","isPartOf":{"@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/press-coverage-nonprofit\/#primaryimage"},"image":{"@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/press-coverage-nonprofit\/#primaryimage"},"thumbnailUrl":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2017\/01\/nonprofit-press-coverage.jpg","datePublished":"2017-01-10T00:00:00+00:00","dateModified":"2025-06-10T18:32:28+00:00","description":"Press coverage is often regarded as a difficult exercise, but with proper preparation and strategy, you can get your nonprofit's story told.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/press-coverage-nonprofit\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/press-coverage-nonprofit\/#primaryimage","url":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2017\/01\/nonprofit-press-coverage.jpg","contentUrl":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2017\/01\/nonprofit-press-coverage.jpg","width":1200,"height":535,"caption":"newspapers stacked"},{"@type":"WebSite","@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#website","url":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/","name":"GoFundMe Pro","description":"","publisher":{"@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#organization","name":"GoFundMe Pro","url":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#\/schema\/logo\/image\/","url":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2025\/05\/cropped-cropped-ray-dark.png","contentUrl":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2025\/05\/cropped-cropped-ray-dark.png","width":534,"height":534,"caption":"GoFundMe Pro"},"image":{"@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/classy.org\/","https:\/\/x.com\/classy","https:\/\/www.instagram.com\/gofundmepro","https:\/\/www.linkedin.com\/company\/gofundme-pro\/","https:\/\/en.wikipedia.org\/wiki\/Classy_(company)","https:\/\/www.facebook.com\/gofundmepro"]},{"@type":"Person","@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#\/schema\/person\/b013a2ce067cdb532f0b5902a99cf0b2","name":"Contributing Author","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#\/schema\/person\/image\/","url":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2025\/05\/cropped-cropped-ray-dark-96x96.png","contentUrl":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2025\/05\/cropped-cropped-ray-dark-96x96.png","caption":"Contributing Author"},"url":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog-author\/classycontributors\/"}]}},"_links":{"self":[{"href":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-json\/wp\/v2\/posts\/11180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-json\/wp\/v2\/comments?post=11180"}],"version-history":[{"count":0,"href":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-json\/wp\/v2\/posts\/11180\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-json\/wp\/v2\/media\/22372"}],"wp:attachment":[{"href":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-json\/wp\/v2\/media?parent=11180"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-json\/wp\/v2\/categories?post=11180"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-json\/wp\/v2\/tags?post=11180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}