{"id":11371,"date":"2017-06-20T00:00:00","date_gmt":"2017-06-20T00:00:00","guid":{"rendered":"https:\/\/pro-migration.local\/blog\/boost-nonprofits-visibility\/"},"modified":"2025-06-10T11:32:49","modified_gmt":"2025-06-10T18:32:49","slug":"boost-nonprofits-visibility","status":"publish","type":"post","link":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/boost-nonprofits-visibility\/","title":{"rendered":"3 Inexpensive Ways to Boost Your Nonprofit\u2019s Visibility"},"content":{"rendered":"\n<p>Visibility and public awareness are important concerns for any organization, whether they\u2019re selling cars or funding cancer research. People can only donate, volunteer, and support your work if they know your organization exists. But although nonprofit marketing is an important component of fundraising and operational success, many nonprofit organizations struggle to gain exposure and visibility.<\/p>\n\n\n\n<p>There are, however, some low-cost ways for nonprofits to reach <a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/what-is-peer-to-peer-fundraising-2\/\">wider audiences<\/a> of potential donors. Learn how to partner with other organizations, tap into the power of local events, and ask media outlets for support to boost your organization\u2019s visibility.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-partner-to-reach-a-new-audience\">1. Partner to Reach a New Audience<\/h2>\n\n\n\n<p>Ultimately, you want to increase your nonprofit\u2019s visibility to get more people interested and involved in your work. So you need to connect with other audiences who might not be aware of your cause and impact. A great way to do this is to partner with another organization to appeal to their community.<\/p>\n\n\n\n<p>Forging a <a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/corporate-partnership-success-in-3-easy-parts\/\">partnership<\/a> gets your work in front of a new group of people, whether it\u2019s a company\u2019s staff, a sports team\u2019s audience, or a restaurant\u2019s patrons. For instance, you might ask a local caf\u00e9 to donate a portion of a day\u2019s proceeds to your organization. Emphasize that you will promote the event within your community and mobilize your supporters to show up and spend their money. When proposing a partnership, remember to highlight the value you can provide as well.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><a class=\"c-btn-primary\" href=\"https:\/\/gofundme.to\/__proxy\/proinfo.gofundme.com\/guide-to-pitching-to-corporate-sponsors\" target=\"_self\">Read Next: The Nonprofit&#8217;s Guide to Pitching Corporate Sponsors<\/a><\/p>\n\n\n\n<p>Many workplaces build morale with charity projects, and local businesses and teams love to associate themselves with respected social impact organizations. Mama\u2019s Kitchen partnered with Sycuan Casino to bring a group of volunteers in. Partner support can come in the form of volunteer hours, as well as public visibility, in-kind donations, and cash.<\/p>\n\n\n\t\t<div class=\"embedpress-gutenberg-wrapper aligncenter   ep-content-protection-disabled inline\" id=\"a4921967-bb5a-4f41-b44f-f8968e77bc5f\">\n\t\t\t\t\t\t<div class=\"wp-block-embed__wrapper   \">\n\t\t\t\t<div id=\"ep-gutenberg-content-b009912a3b8c732c2451c5deeb9f0236\" class=\"ep-gutenberg-content\">\n\t\t\t\t\t<div \n\t\t\t\t\t\t >\n\t\t\t\t\t\t<div  class=\"ep-embed-content-wraper  insta-grid  \" \n\t\t\t\t\t\t \n\t\t\t\t\t\t \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t<div class=\"ose- ose-uid-d9edb230694b0bbf91cd895dc7124b85 ose-embedpress-responsive\" style=\"width:600px; height:550px; max-height:550px; max-width:100%; display:inline-block;\"><iframe allowFullScreen=\"true\" class=\"embera-facebook-iframe-1f317 embedpress-facebook-vid-iframe\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?height=450&#038;href=https:\/\/www.facebook.com\/watch\/?v=10155138058591473&#038;t=0&#038;show_text=true&#038;width=600&#038;t=0&#038;controls=1&#038;iv_load_policy=0&#038;fs=1&#038;rel=1&#038;autoplay=0&#038;mute=1&#038;color=red&#038;modestbranding=0&#038;cc_load_policy=0\" width=\"600\" height=\"550\" style=\"border:none;overflow:hidden\" scrolling=\"no\" frameborder=\"0\" allow=\"encrypted-media;accelerometer;autoplay;clipboard-write;gyroscope;picture-in-picture clipboard-write; encrypted-media; picture-in-picture; web-share\" allowTransparency=\"true\" allowFullScreen=\"true\"><\/iframe><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<style>\n\t\t.ose-youtube.ose-uid-d9edb230694b0bbf91cd895dc7124b85 {\n\t\t\twidth: 0px !important;\n\t\t\theight: 0px!important;\n\t\t\tmax-height: 0px !important;\n\t\t\tmax-width: 100%;\n\t\t}\n\n\t\t.ose-youtube.ose-uid-d9edb230694b0bbf91cd895dc7124b85>iframe {\n\t\t\theight: 0px !important;\n\t\t\tmax-height: 0px !important;\n\t\t\twidth: 100%;\n\t\t\tposition: relative !important;\n\t\t}\n\t\t\n\n\t\t.ose-uid-d9edb230694b0bbf91cd895dc7124b85 .wistia_embed {\n\t\t\tmax-width: 100%;\n\t\t}\n\n\t\t.alignright .ose-wistia.ose-uid-d9edb230694b0bbf91cd895dc7124b85{\n\t\t\tmargin-left: auto;\n\t\t}\n\t\t.alignleft .ose-wistia.ose-uid-d9edb230694b0bbf91cd895dc7124b85{\n\t\t\tmargin-right: auto;\n\t\t}\n\t\t.aligncenter .ose-wistia.ose-uid-d9edb230694b0bbf91cd895dc7124b85{\n\t\t\tmargin: auto;\n\t\t}\n\t\t.ose-uid-d9edb230694b0bbf91cd895dc7124b85 img.watermark{\n\t\t\tdisplay: none;\n\t\t}\n\t\t\n\t\t\n\n\t\t\n\n\t<\/style><style>\n\t\t.ose-matterport.ose-uid-d9edb230694b0bbf91cd895dc7124b85 {\n\t\t\tposition: relative;\n\t\t\twidth: 0px !important;\n\t\t\theight: 0px !important;\n\t\t\tmax-width: 100%;\n\t\t  }\n\t\t.ose-giphy.ose-uid-d9edb230694b0bbf91cd895dc7124b85 img{\n\t\t\tposition: relative;\n\t\t\twidth: 0px !important;\n\t\t\theight: 0px !important;\n\t\t\tmax-width: 100%;\n\t\t  }\n\n\n\n\t<\/style>\n\n\n<p>When approaching potential partners, start the conversation with a clear idea of their audience and how to reach them. Also be aware of how the other organization\u2019s mission and practices align with your cause and values.<\/p>\n\n\n\n<p><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/4-tips-corporate-partnerships\/\">Partnerships work<\/a> best when there is a clear connection between the missions of both parties. For example, Mothers Against Drunk Driving partnered with Uber, a ride-sharing app that helps people get home safe.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-bring-your-work-to-popular-events\">2. Bring Your Work to Popular Events<\/h2>\n\n\n\n<p>Bringing your business to where people already congregate is vital for visibility. This is why your social impact organization needs to have a strong presence at local events.<\/p>\n\n\n\n<p>Farmer\u2019s markets, holiday celebrations, and other events that attract lots of people are prime opportunities to increase visibility. Instead of going out and trying to reach people all over your city, state, or country (who may not even be paying attention), you should bring your cause to where you know people will be.<\/p>\n\n\n\n<p>Look at your city\u2019s schedule of upcoming events, contact the organizers, and ask what role your organization can play. If you&#8217;re going to be one group among many, it\u2019s a good idea to have an eye-catching display or activity to attract people. But, just like forging an organizational partnership, nonprofits should take care in choosing events to attend. Don&#8217;t spend valuable time at an event whose audience has no interest in your cause.<\/p>\n\n\n\n<p>But the right event can create tons of exposure. <a href=\"https:\/\/www.keep-a-breast.org\/\">Keep-A-Breast<\/a> has maintained a fruitful ongoing presence at <a href=\"https:\/\/www.vanswarpedtour.com\/\">The Vans Warped Tour<\/a>, a summer concert series that attracts thousands of young music-lovers.<\/p>\n\n\n\n<p>Because Keep-A-Breast aims to eradicate breast cancer in future generations, The Warped Tour\u2019s crowd of <a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/what-is-peer-to-peer-fundraising-2\/\">teens and young adults<\/a> are the perfect match for their message. If there&#8217;s a specific age group or population you want to reach, look for events they already attend.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-mingle-with-the-media\">3. Mingle With the Media<\/h2>\n\n\n\n<p>One thing that holds many nonprofits back from reaching a wider audience is the assumption that without a large budget, you\u2019re doomed.<\/p>\n\n\n\n<p>But just because you can\u2019t purchase a prime time commercial spot, doesn\u2019t mean television is completely out of your reach.<\/p>\n\n\n\n<p>Local news networks often cover charity campaigns and events, but you be proactive to get attention. The simplest way to get what you want is to simply ask for it. As with fundraising, you have to be willing to ask media outlets to shed a little light on your organization.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" width=\"650\" height=\"396\" src=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2017\/06\/intl-turtle-day-still.jpg\" alt=\"The San Diego Turtle and Tortoise Society\" class=\"wp-image-22180\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>The same goes with local newspapers. If you can\u2019t interest a reporter in a story, you can ask about donated ad space.<\/p>\n\n\n\n<p>Arranging publicity opportunities like these will become easier if you cultivate ongoing relationships with media outlets. Check in with your staff and board to see if they have any friends or family who can get your foot in the door.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><a class=\"c-btn-primary\" href=\"https:\/\/gofundme.to\/__proxy\/proinfo.gofundme.com\/nonprofit-guide-to-nonprofit-storytelling\" target=\"_self\">Read Next: The Guide to Nonprofit Storytelling<\/a><\/p>\n\n\n\n<p>If you want to be seen, you must be willing to step into the spotlight. In the absence of a big marketing budget, making connections and taking advantage of existing audiences allows nonprofits to reach more potential supporters.<\/p>\n\n\n\n<p>Finding a good partner allows you to reach their community, and it gives them the benefit of branding themselves as charitable and involved in the community. Local events gather large numbers of people to one place, presenting a great opportunity to introduce them to your mission. Finally, <a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/5-unconventional-pr-tactics-nonprofits\/\">asking local media<\/a> outlets for coverage can be surprisingly effective.<\/p>\n\n\n\n<p>If you proactively look at the opportunities around you, your nonprofit can reach new audiences and expand your base of support.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Visibility and public awareness are important concerns for any organization, whether they\u2019re selling cars or funding cancer research. People can only donate, volunteer, and support your work if they know your organization exists. But although nonprofit marketing is an important component of fundraising and operational success, many nonprofit organizations struggle to gain exposure and visibility. [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":6934,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[11,12],"tags":[],"class_list":["post-11371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fundraising","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.5 (Yoast SEO v25.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 Inexpensive Ways to Boost Your Nonprofit\u2019s Visibility - GoFundMe Pro<\/title>\n<meta name=\"description\" content=\"Low-cost nonprofit marketing tips to reach a wider audience of potential donors. 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