{"id":11598,"date":"2025-02-13T00:00:00","date_gmt":"2025-02-13T08:00:00","guid":{"rendered":"https:\/\/pro-migration.local\/blog\/facebook-fundraising-nonprofit\/"},"modified":"2025-06-10T11:33:19","modified_gmt":"2025-06-10T18:33:19","slug":"facebook-fundraising-nonprofit","status":"publish","type":"post","link":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/facebook-fundraising-nonprofit\/","title":{"rendered":"Facebook Fundraisers for Nonprofits: Complete How-to Guide"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Facebook from <\/span><span style=\"font-weight: 400;\">Meta<\/span> <a href=\"https:\/\/www.statista.com\/topics\/1559\/facebook-marketing\/#topicOverview\"><span style=\"font-weight: 400;\">accounts for 60%<\/span><\/a><span style=\"font-weight: 400;\"> of <\/span><span style=\"font-weight: 400;\">social media<\/span><span style=\"font-weight: 400;\"> advertising revenue worldwide. Additionally, there are <\/span><a href=\"https:\/\/www.statista.com\/statistics\/272014\/global-social-networks-ranked-by-number-of-users\/\"><span style=\"font-weight: 400;\">more than 3 billion<\/span><\/a><span style=\"font-weight: 400;\"> active <\/span><span style=\"font-weight: 400;\">Facebook users<\/span><span style=\"font-weight: 400;\"> across the globe. Given the platform\u2019s vast reach and innate ability to engage diverse audiences, it\u2019s critical that <\/span><span style=\"font-weight: 400;\">nonprofit organizations<\/span><span style=\"font-weight: 400;\"> incorporate it into their larger <\/span><span style=\"font-weight: 400;\">fundraising<\/span><span style=\"font-weight: 400;\"> strategies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is particularly crucial as younger donors have shown a significant appetite for finding and sharing charitable causes online. In fact, GoFundMe\u2019s <\/span><a href=\"https:\/\/gofundme.to\/c\/socialgiving\"><i><span style=\"font-weight: 400;\">The Social State of Giving<\/span><\/i><\/a><span style=\"font-weight: 400;\"> report found that <\/span><b>41% of Gen Z, 25% of Gen Y, and 20% of Gen X said that <\/b><b>social media<\/b><b> content has motivated them to research or donate to a cause<\/b><span style=\"font-weight: 400;\">. One tangible result of this trend is that every time a supporter shares a <\/span><span style=\"font-weight: 400;\">fundraiser<\/span><span style=\"font-weight: 400;\"> on GoFundMe, they raise an additional $100, on average.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Below, we\u2019ll cover actionable insights on how your <\/span><span style=\"font-weight: 400;\">nonprofit<\/span><span style=\"font-weight: 400;\"> can more effectively leverage Facebook as part of its overall <\/span><span style=\"font-weight: 400;\">fundraising<\/span><span style=\"font-weight: 400;\"> strategy. With these tools and integrations, you can further empower your community to support your cause and raise crucial funds for your mission.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">How should Facebook play into your <\/span><span style=\"font-weight: 400;\">fundraising<\/span><span style=\"font-weight: 400;\"> strategy?<\/span><\/h2>\n<p><a href=\"https:\/\/gofundme.to\/c\/socialgiving\"><i><span style=\"font-weight: 400;\">The Social State of Giving<\/span><\/i><\/a><span style=\"font-weight: 400;\"> report shows that <\/span><b>46% of Gen Z believe people should share their donations to inspire others, with half reporting that they share causes or <\/b><b>fundraisers<\/b><b> at least once a week<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s critical to view Facebook as more than a <\/span><span style=\"font-weight: 400;\">social media platform<\/span><span style=\"font-weight: 400;\">. View it as a powerful lever your <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/10-marketing-lessons-for-all-nonprofits\/\"><span style=\"font-weight: 400;\">nonprofit marketing<\/span><\/a><span style=\"font-weight: 400;\"> team can pull to reach new audiences, increase brand awareness, promote <\/span><span style=\"font-weight: 400;\">fundraising campaigns<\/span><span style=\"font-weight: 400;\">, and drive more revenue.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are multiple pathways for Facebook <\/span><span style=\"font-weight: 400;\">fundraising<\/span><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fundraise<\/span><span style=\"font-weight: 400;\"> directly on Facebook using the platform\u2019s built-in tools.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Promote peer-to-peer <\/span><span style=\"font-weight: 400;\">fundraising<\/span><span style=\"font-weight: 400;\"> on Facebook using our <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/integrations\/facebook\/\"><span style=\"font-weight: 400;\">Classy for Facebook<\/span><\/a><span style=\"font-weight: 400;\"> integration.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Share in-feed links to your <\/span><span style=\"font-weight: 400;\">fundraising campaigns<\/span><span style=\"font-weight: 400;\"> hosted on Classy from GoFundMe to quickly and easily reach new people using our first-of-its-kind <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/platform\/meta-social-sharing\/\"><span style=\"font-weight: 400;\">Meta<\/span><span style=\"font-weight: 400;\"> integration<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">As you incorporate Facebook into your <\/span><span style=\"font-weight: 400;\">fundraising<\/span><span style=\"font-weight: 400;\"> strategy, make sure to reference our <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/nonprofit-social-media-engagement-tactics\/\"><i><span style=\"font-weight: 400;\">Guide to <\/span><\/i><i><span style=\"font-weight: 400;\">Social Media<\/span><\/i><i><span style=\"font-weight: 400;\"> for <\/span><\/i><i><span style=\"font-weight: 400;\">Nonprofits<\/span><\/i><\/a><span style=\"font-weight: 400;\"> for tips on <\/span><span style=\"font-weight: 400;\">nonprofit<\/span> <span style=\"font-weight: 400;\">eligibility<\/span><span style=\"font-weight: 400;\"> and <\/span><span style=\"font-weight: 400;\">payouts<\/span><span style=\"font-weight: 400;\"> on the platform. You\u2019ll also learn best practices for making your <\/span><span style=\"font-weight: 400;\">Facebook page<\/span><span style=\"font-weight: 400;\"> shine, including keeping your <\/span><span style=\"font-weight: 400;\">contact information<\/span><span style=\"font-weight: 400;\"> up to date and your <\/span><span style=\"font-weight: 400;\">cover photo<\/span><span style=\"font-weight: 400;\"> on brand.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">8 tools to use for better <\/span><span style=\"font-weight: 400;\">nonprofit<\/span> <span style=\"font-weight: 400;\">fundraising on Facebook<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Facebook fundraising tools<\/span><span style=\"font-weight: 400;\"> help your <\/span><span style=\"font-weight: 400;\">nonprofit<\/span><span style=\"font-weight: 400;\"> share its <\/span><span style=\"font-weight: 400;\">message<\/span><span style=\"font-weight: 400;\"> and provide easy ways for donors to make <\/span><span style=\"font-weight: 400;\">tax-deductible<\/span><span style=\"font-weight: 400;\"> donations from a platform they know. Here are eight ways to start raising more with Facebook today.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Classy\u2019s <\/span><span style=\"font-weight: 400;\">Meta<\/span><span style=\"font-weight: 400;\"> integration<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Facebook <\/span><span style=\"font-weight: 400;\">fundraising<\/span><span style=\"font-weight: 400;\"> is now easier than ever with the <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/platform\/meta-social-sharing\/\"><span style=\"font-weight: 400;\">first <\/span><span style=\"font-weight: 400;\">nonprofit<\/span> <span style=\"font-weight: 400;\">Meta<\/span><span style=\"font-weight: 400;\"> integration of its kind<\/span><\/a><span style=\"font-weight: 400;\">. This social sharing integration allows Classy <\/span><span style=\"font-weight: 400;\">nonprofits<\/span><span style=\"font-weight: 400;\"> to mobilize brand ambassadors, <\/span><span style=\"font-weight: 400;\">influencers<\/span><span style=\"font-weight: 400;\">, and impact creators to promote their <\/span><span style=\"font-weight: 400;\">fundraising campaigns<\/span><span style=\"font-weight: 400;\"> on Facebook and Instagram with dynamic content that drives engagement and participation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On Facebook specifically, your <\/span><span style=\"font-weight: 400;\">nonprofit<\/span><span style=\"font-weight: 400;\"> can move beyond static content to inspire immediate donor action with in-feed posts that feature a new <\/span><span style=\"font-weight: 400;\">donation button<\/span><span style=\"font-weight: 400;\">, clear call to action, and dynamic progress <\/span><span style=\"font-weight: 400;\">metrics<\/span><span style=\"font-weight: 400;\">. These posts stand out with a fresh, polished look that stays consistent with your brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also increase credibility among prospective donors with posts that render as official Facebook <\/span><span style=\"font-weight: 400;\">fundraisers<\/span><span style=\"font-weight: 400;\"> with defined goals and progress bars. These posts guide supporters back to your <\/span><span style=\"font-weight: 400;\">nonprofit<\/span><span style=\"font-weight: 400;\">\u2019s optimized, Classy-powered <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/donation-websites\/\"><span style=\"font-weight: 400;\">donation page<\/span><\/a><span style=\"font-weight: 400;\"> to complete a seamless checkout and gather rich donor data to help you continue to steward supporters into lifelong champions of your cause.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Classy for Facebook integration<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Most <\/span><span style=\"font-weight: 400;\">Facebook users<\/span><span style=\"font-weight: 400;\"> are familiar with friends using the platform to host <\/span><span style=\"font-weight: 400;\">birthday fundraisers<\/span><span style=\"font-weight: 400;\"> or other <\/span><span style=\"font-weight: 400;\">individual fundraisers<\/span><span style=\"font-weight: 400;\"> processed directly through the platform. Our <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/integrations\/facebook\/\"><span style=\"font-weight: 400;\">Classy for Facebook<\/span><\/a><span style=\"font-weight: 400;\"> integration invites supporters to leverage a similar process fueled by Classy\u2019s powerful <\/span><span style=\"font-weight: 400;\">fundraising<\/span><span style=\"font-weight: 400;\"> capabilities.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fundraisers<\/span><span style=\"font-weight: 400;\"> can seamlessly boost their reach by duplicating their Classy <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/what-is-peer-to-peer-fundraising-2\/\"><span style=\"font-weight: 400;\">peer-to-peer <\/span><span style=\"font-weight: 400;\">fundraising<\/span><\/a><span style=\"font-weight: 400;\"> page<\/span><span style=\"font-weight: 400;\"> to Facebook, immediately reaching new networks of donors who want to support their friends\u2019 <\/span><span style=\"font-weight: 400;\">fundraising goals<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether supporters <\/span><span style=\"font-weight: 400;\">fundraise<\/span><span style=\"font-weight: 400;\"> through Classy or <\/span><span style=\"font-weight: 400;\">Facebook donations<\/span><span style=\"font-weight: 400;\">, their <\/span><span style=\"font-weight: 400;\">fundraising<\/span><span style=\"font-weight: 400;\"> progress-to-goal remains in sync and they gain access to a holistic view of how their <\/span><span style=\"font-weight: 400;\">fundraising campaign<\/span><span style=\"font-weight: 400;\"> performs across platforms. There\u2019s no need to manage two separate pages or copy and paste links.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While Classy for Facebook is a tool that supporters must activate on behalf of your organization, <\/span><span style=\"font-weight: 400;\">nonprofits<\/span><span style=\"font-weight: 400;\"> can proactively educate and inspire donors to tap into their Facebook networks to help your organization meet its <\/span><span style=\"font-weight: 400;\">fundraising goals<\/span><span style=\"font-weight: 400;\">. Make it even easier for supporters by providing them with resources like a <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/nonprofit-fundraiser-toolkit-must-haves\/\"><span style=\"font-weight: 400;\">fundraiser<\/span><span style=\"font-weight: 400;\">\u2019s toolkit<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By leveraging this integration, <\/span><span style=\"font-weight: 400;\">nonprofits<\/span><span style=\"font-weight: 400;\"> gain valuable insights into Facebook\u2019s impact as a donation channel, with reports on <\/span><span style=\"font-weight: 400;\">fundraiser<\/span><span style=\"font-weight: 400;\"> performance, average donation size, total funds raised, and frequent users who help expand their reach.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. <\/span><span style=\"font-weight: 400;\">Facebook Live<\/span> <span style=\"font-weight: 400;\">donate button<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Meta<\/span><span style=\"font-weight: 400;\"> has shown a commitment to providing innovative ways for people to <\/span><span style=\"font-weight: 400;\">raise money<\/span><span style=\"font-weight: 400;\"> for the causes they care about most. One tool the company offers is <\/span><span style=\"font-weight: 400;\">Facebook Live<\/span><span style=\"font-weight: 400;\">, which allows <\/span><span style=\"font-weight: 400;\">Facebook users<\/span><span style=\"font-weight: 400;\"> to add a <\/span><span style=\"font-weight: 400;\">donate button<\/span><span style=\"font-weight: 400;\"> or <\/span><span style=\"font-weight: 400;\">fundraiser<\/span><span style=\"font-weight: 400;\"> directly within their livestreams.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your donors are active on <\/span><span style=\"font-weight: 400;\">Facebook Live<\/span><span style=\"font-weight: 400;\">, encourage them to use it as a powerful way to support your <\/span><span style=\"font-weight: 400;\">nonprofit<\/span><span style=\"font-weight: 400;\">\u2019s mission.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. <\/span><span style=\"font-weight: 400;\">Fundraisers<\/span><span style=\"font-weight: 400;\"> in r<\/span><span style=\"font-weight: 400;\">eels<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Given that Meta owns both platforms, Facebook and Instagram have multiple features that work together. One example is the ability to cross-post Instagram <\/span><span style=\"font-weight: 400;\">reels<\/span><span style=\"font-weight: 400;\"> to Facebook. These casual, quick videos are highly engaging and mimic the content seen on the popular TikTok app.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Reels<\/span><span style=\"font-weight: 400;\"> present a way to encourage user-generated content, which helps your message reach new audiences through trusted peers and impact creators.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since <\/span><span style=\"font-weight: 400;\">Reels<\/span><span style=\"font-weight: 400;\"> have impression rates ranging from <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/instagram-tips-modern-nonprofit\/\"><span style=\"font-weight: 400;\">12% to 30%<\/span><\/a><span style=\"font-weight: 400;\"> and see the highest number of comments from Instagram users, these can be a powerful tool for <\/span><span style=\"font-weight: 400;\">raising funds<\/span><span style=\"font-weight: 400;\">. Accounts on either <\/span><span style=\"font-weight: 400;\">Meta<\/span><span style=\"font-weight: 400;\"> platform can use <\/span><span style=\"font-weight: 400;\">Reels<\/span><span style=\"font-weight: 400;\"> to raise funds by adding a donation link with a custom URL to their post. The link remains available for 30 days.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">5. Facebook thank-you tools<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Facebook makes it easy for users to show appreciation with its thank-you tool and automated thanking feature, enabling <\/span><span style=\"font-weight: 400;\">fundraisers<\/span><span style=\"font-weight: 400;\"> to recognize their supporters instantly.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/15-creative-ways-to-thank-donors\/\"><span style=\"font-weight: 400;\">Meaningful gratitude<\/span><\/a><span style=\"font-weight: 400;\"> fosters a positive giving experience and strengthens donor relationships, increasing the likelihood of future contributions. Remind peer-to-peer <\/span><span style=\"font-weight: 400;\">fundraisers<\/span><span style=\"font-weight: 400;\"> about these options so they can facilitate positive experiences with your cause.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your <\/span><span style=\"font-weight: 400;\">nonprofit<\/span><span style=\"font-weight: 400;\"> can also actively express gratitude by engaging with supporters\u2019 posts and comments on your <\/span><span style=\"font-weight: 400;\">Facebook page<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">6. Facebook <\/span><span style=\"font-weight: 400;\">Messenger<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Think of Facebook as more than a <\/span><span style=\"font-weight: 400;\">fundraising<\/span><span style=\"font-weight: 400;\"> channel. It\u2019s also a powerful <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/donor-stewardship-how-to-stop-losing-your-donors\/\"><span style=\"font-weight: 400;\">donor stewardship<\/span><\/a><span style=\"font-weight: 400;\"> tool. With Facebook <\/span><span style=\"font-weight: 400;\">Messenger<\/span><span style=\"font-weight: 400;\">, you can connect in real time with volunteers and potential donors, fostering relationships that extend beyond the platform.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use this opportunity to share your mission, strengthen supporter engagement, and attract new donors to your cause. Consider sending a direct <\/span><span style=\"font-weight: 400;\">message<\/span><span style=\"font-weight: 400;\"> through Facebook <\/span><span style=\"font-weight: 400;\">Messenger<\/span><span style=\"font-weight: 400;\"> to thank a donor for their support, share a quick update on your work, or invite them to an upcoming event.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">7. Organic posts<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Posting organic content from your <\/span><span style=\"font-weight: 400;\">nonprofit<\/span><span style=\"font-weight: 400;\">\u2019s <\/span><span style=\"font-weight: 400;\">Facebook page<\/span><span style=\"font-weight: 400;\"> is another way to keep donors engaged with your work. Followers want to stay up to date on events and happenings at your <\/span><span style=\"font-weight: 400;\">nonprofit<\/span><span style=\"font-weight: 400;\">. When you post content regularly, it helps keep your <\/span><span style=\"font-weight: 400;\">nonprofit organization<\/span><span style=\"font-weight: 400;\"> top of mind when supporters feel inclined to make a gift.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also invite supporters to a <\/span><span style=\"font-weight: 400;\">Facebook group<\/span><span style=\"font-weight: 400;\"> where they can engage with each other and your latest content to build even more community around your cause.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">8. <\/span><span style=\"font-weight: 400;\">Facebook Ads<\/span><\/h3>\n<p><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/boost-nonprofit-digital-marketing-google-facebook-ads\/\"><span style=\"font-weight: 400;\">Digital advertising<\/span><\/a><span style=\"font-weight: 400;\"> on <\/span><span style=\"font-weight: 400;\">social media<\/span><span style=\"font-weight: 400;\"> can be an especially effective acquisition tactic. <\/span><span style=\"font-weight: 400;\">Meta<\/span><span style=\"font-weight: 400;\">, in particular, offers powerful tools that help <\/span><span style=\"font-weight: 400;\">nonprofits<\/span><span style=\"font-weight: 400;\"> increase their visibility and reach exponentially.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One standout feature is <\/span><span style=\"font-weight: 400;\">Meta<\/span><span style=\"font-weight: 400;\">\u2019s AI-driven Advantage+ audience. This targeting tool automatically identifies and connects with the most relevant audiences for your ads. Instead of manually selecting demographics or interests, Advantage+ analyzes data from Facebook and Instagram to target audiences based on real-time performance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you <\/span><span style=\"font-weight: 400;\">use Facebook<\/span> <a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/paid-ad-performance\/\"><span style=\"font-weight: 400;\">paid ads<\/span><\/a><span style=\"font-weight: 400;\"> to promote your campaigns, such as <\/span><span style=\"font-weight: 400;\">Giving Tuesday<\/span><span style=\"font-weight: 400;\"> or a push to acquire more <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/top-5-reasons-to-invest-in-monthly-recurring-donations\/\"><span style=\"font-weight: 400;\">recurring donations<\/span><\/a><span style=\"font-weight: 400;\">, you can ensure the right people see your <\/span><span style=\"font-weight: 400;\">message<\/span><span style=\"font-weight: 400;\"> at the right time, maximizing your impact and efficiency.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also opt to segment your audience into previous donors and net new prospective donors to target customized content to each. For previous donors, target ads highlighting the impact of their past donations and how additional support can be helpful. For prospective donors, <\/span><span style=\"font-weight: 400;\">create<\/span><span style=\"font-weight: 400;\"> ads that prompt an emotional connection to your cause and highlight its urgency.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Get the most out of Facebook to improve your <\/span><span style=\"font-weight: 400;\">nonprofit<\/span><span style=\"font-weight: 400;\">\u2019s <\/span><span style=\"font-weight: 400;\">fundraising<\/span><span style=\"font-weight: 400;\"> strategy<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">With its global reach and capacity for engagement, Facebook offers your <\/span><span style=\"font-weight: 400;\">nonprofit<\/span><span style=\"font-weight: 400;\"> an opportunity to reach more people and increase your impact exponentially. Rather than seeing it as another <\/span><span style=\"font-weight: 400;\">social media platform<\/span><span style=\"font-weight: 400;\"> to keep up with, view it as a powerful tool for <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/donor-stewardship-how-to-stop-losing-your-donors\/\"><span style=\"font-weight: 400;\">donor stewardship<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><span style=\"font-weight: 400;\">fundraising<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Classy aims to make <\/span><span style=\"font-weight: 400;\">fundraising<\/span><span style=\"font-weight: 400;\"> as seamless and effective as possible for <\/span><span style=\"font-weight: 400;\">nonprofits<\/span><span style=\"font-weight: 400;\">, including sharing campaigns and <\/span><span style=\"font-weight: 400;\">messaging<\/span><span style=\"font-weight: 400;\"> through <\/span><span style=\"font-weight: 400;\">social media<\/span><span style=\"font-weight: 400;\">. That\u2019s why we offer our innovative <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/platform\/meta-social-sharing\/\"><span style=\"font-weight: 400;\">Meta<\/span><span style=\"font-weight: 400;\"> social sharing tools<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/integrations\/facebook\/\"><span style=\"font-weight: 400;\">Classy for Facebook<\/span><\/a><span style=\"font-weight: 400;\"> integration. With these in your toolkit, your <\/span><span style=\"font-weight: 400;\">nonprofit<\/span><span style=\"font-weight: 400;\"> can quickly and easily <\/span><span style=\"font-weight: 400;\">optimize<\/span><span style=\"font-weight: 400;\"> your Facebook <\/span><span style=\"font-weight: 400;\">fundraising<\/span><span style=\"font-weight: 400;\"> strategy.<\/span><\/p>\n<p>Copy editor:\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/ayannajulien\/\" target=\"_blank\" rel=\"noopener\" data-airgap-id=\"52\"><em>Ayanna Julien<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook from Meta accounts for 60% of social media advertising revenue worldwide. Additionally, there are more than 3 billion active Facebook users across the globe. Given the platform\u2019s vast reach and innate ability to engage diverse audiences, it\u2019s critical that nonprofit organizations incorporate it into their larger fundraising strategies. This is particularly crucial as younger [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":31046,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[11,12],"tags":[],"class_list":["post-11598","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fundraising","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.5 (Yoast SEO v25.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook Fundraisers for Nonprofits: Complete How-to Guide - GoFundMe Pro<\/title>\n<meta name=\"description\" content=\"Discover top tools on Facebook to help take your nonprofit organization&#039;s fundraising efforts to the next level.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/facebook-fundraising-nonprofit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Fundraisers for Nonprofits: Complete How-to Guide\" \/>\n<meta property=\"og:description\" content=\"Discover top tools on Facebook to help take your nonprofit organization&#039;s fundraising efforts to the next level.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/facebook-fundraising-nonprofit\/\" \/>\n<meta property=\"og:site_name\" content=\"GoFundMe Pro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/classy.org\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-13T08:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-10T18:33:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2023\/02\/blog_facebook-fundraising.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1224\" \/>\n\t<meta property=\"og:image:height\" content=\"612\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Korrin Bishop\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@classy\" \/>\n<meta name=\"twitter:site\" content=\"@classy\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Korrin Bishop\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/facebook-fundraising-nonprofit\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/facebook-fundraising-nonprofit\/\"},\"author\":{\"name\":\"Korrin Bishop\",\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#\/schema\/person\/e2704fec5ad429861207a3dfc6e69643\"},\"headline\":\"Facebook Fundraisers for Nonprofits: Complete How-to Guide\",\"datePublished\":\"2025-02-13T08:00:00+00:00\",\"dateModified\":\"2025-06-10T18:33:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/facebook-fundraising-nonprofit\/\"},\"wordCount\":1507,\"publisher\":{\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/facebook-fundraising-nonprofit\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2023\/02\/blog_facebook-fundraising.jpg\",\"articleSection\":[\"Fundraising\",\"Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/facebook-fundraising-nonprofit\/\",\"url\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/facebook-fundraising-nonprofit\/\",\"name\":\"Facebook Fundraisers for Nonprofits: Complete How-to Guide - GoFundMe Pro\",\"isPartOf\":{\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/facebook-fundraising-nonprofit\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/facebook-fundraising-nonprofit\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2023\/02\/blog_facebook-fundraising.jpg\",\"datePublished\":\"2025-02-13T08:00:00+00:00\",\"dateModified\":\"2025-06-10T18:33:19+00:00\",\"description\":\"Discover top tools on Facebook to help take your nonprofit organization's fundraising efforts to the next level.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/facebook-fundraising-nonprofit\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/facebook-fundraising-nonprofit\/#primaryimage\",\"url\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2023\/02\/blog_facebook-fundraising.jpg\",\"contentUrl\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2023\/02\/blog_facebook-fundraising.jpg\",\"width\":1224,\"height\":612,\"caption\":\"Facebook fundraising app on a mobile device\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#website\",\"url\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/\",\"name\":\"GoFundMe Pro\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#organization\",\"name\":\"GoFundMe Pro\",\"url\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2025\/05\/cropped-cropped-ray-dark.png\",\"contentUrl\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2025\/05\/cropped-cropped-ray-dark.png\",\"width\":534,\"height\":534,\"caption\":\"GoFundMe Pro\"},\"image\":{\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/classy.org\/\",\"https:\/\/x.com\/classy\",\"https:\/\/www.instagram.com\/gofundmepro\",\"https:\/\/www.linkedin.com\/company\/gofundme-pro\/\",\"https:\/\/en.wikipedia.org\/wiki\/Classy_(company)\",\"https:\/\/www.facebook.com\/gofundmepro\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#\/schema\/person\/e2704fec5ad429861207a3dfc6e69643\",\"name\":\"Korrin Bishop\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2022\/09\/Korrin-Bishop-96x96.jpg\",\"contentUrl\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2022\/09\/Korrin-Bishop-96x96.jpg\",\"caption\":\"Korrin Bishop\"},\"url\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog-author\/kbishop\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Facebook Fundraisers for Nonprofits: Complete How-to Guide - GoFundMe Pro","description":"Discover top tools on Facebook to help take your nonprofit organization's fundraising efforts to the next level.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/facebook-fundraising-nonprofit\/","og_locale":"en_US","og_type":"article","og_title":"Facebook Fundraisers for Nonprofits: Complete How-to Guide","og_description":"Discover top tools on Facebook to help take your nonprofit organization's fundraising efforts to the next level.","og_url":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/facebook-fundraising-nonprofit\/","og_site_name":"GoFundMe Pro","article_publisher":"https:\/\/www.facebook.com\/classy.org\/","article_published_time":"2025-02-13T08:00:00+00:00","article_modified_time":"2025-06-10T18:33:19+00:00","og_image":[{"width":1224,"height":612,"url":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2023\/02\/blog_facebook-fundraising.jpg","type":"image\/jpeg"}],"author":"Korrin Bishop","twitter_card":"summary_large_image","twitter_creator":"@classy","twitter_site":"@classy","twitter_misc":{"Written by":"Korrin Bishop","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/facebook-fundraising-nonprofit\/#article","isPartOf":{"@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/facebook-fundraising-nonprofit\/"},"author":{"name":"Korrin Bishop","@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#\/schema\/person\/e2704fec5ad429861207a3dfc6e69643"},"headline":"Facebook Fundraisers for Nonprofits: Complete How-to Guide","datePublished":"2025-02-13T08:00:00+00:00","dateModified":"2025-06-10T18:33:19+00:00","mainEntityOfPage":{"@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/facebook-fundraising-nonprofit\/"},"wordCount":1507,"publisher":{"@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#organization"},"image":{"@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/facebook-fundraising-nonprofit\/#primaryimage"},"thumbnailUrl":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2023\/02\/blog_facebook-fundraising.jpg","articleSection":["Fundraising","Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/facebook-fundraising-nonprofit\/","url":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/facebook-fundraising-nonprofit\/","name":"Facebook Fundraisers for Nonprofits: Complete How-to Guide - GoFundMe Pro","isPartOf":{"@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/facebook-fundraising-nonprofit\/#primaryimage"},"image":{"@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/facebook-fundraising-nonprofit\/#primaryimage"},"thumbnailUrl":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2023\/02\/blog_facebook-fundraising.jpg","datePublished":"2025-02-13T08:00:00+00:00","dateModified":"2025-06-10T18:33:19+00:00","description":"Discover top tools on Facebook to help take your nonprofit organization's fundraising efforts to the next level.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/facebook-fundraising-nonprofit\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/facebook-fundraising-nonprofit\/#primaryimage","url":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2023\/02\/blog_facebook-fundraising.jpg","contentUrl":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2023\/02\/blog_facebook-fundraising.jpg","width":1224,"height":612,"caption":"Facebook fundraising app on a mobile device"},{"@type":"WebSite","@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#website","url":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/","name":"GoFundMe Pro","description":"","publisher":{"@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#organization","name":"GoFundMe Pro","url":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#\/schema\/logo\/image\/","url":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2025\/05\/cropped-cropped-ray-dark.png","contentUrl":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2025\/05\/cropped-cropped-ray-dark.png","width":534,"height":534,"caption":"GoFundMe Pro"},"image":{"@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/classy.org\/","https:\/\/x.com\/classy","https:\/\/www.instagram.com\/gofundmepro","https:\/\/www.linkedin.com\/company\/gofundme-pro\/","https:\/\/en.wikipedia.org\/wiki\/Classy_(company)","https:\/\/www.facebook.com\/gofundmepro"]},{"@type":"Person","@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#\/schema\/person\/e2704fec5ad429861207a3dfc6e69643","name":"Korrin Bishop","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#\/schema\/person\/image\/","url":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2022\/09\/Korrin-Bishop-96x96.jpg","contentUrl":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2022\/09\/Korrin-Bishop-96x96.jpg","caption":"Korrin Bishop"},"url":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog-author\/kbishop\/"}]}},"_links":{"self":[{"href":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-json\/wp\/v2\/posts\/11598","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-json\/wp\/v2\/comments?post=11598"}],"version-history":[{"count":0,"href":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-json\/wp\/v2\/posts\/11598\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-json\/wp\/v2\/media\/31046"}],"wp:attachment":[{"href":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-json\/wp\/v2\/media?parent=11598"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-json\/wp\/v2\/categories?post=11598"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-json\/wp\/v2\/tags?post=11598"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}