{"id":11785,"date":"2019-01-14T00:00:00","date_gmt":"2019-01-14T00:00:00","guid":{"rendered":"https:\/\/pro-migration.local\/blog\/email-templates-retain-donors\/"},"modified":"2025-06-10T11:33:40","modified_gmt":"2025-06-10T18:33:40","slug":"email-templates-retain-donors","status":"publish","type":"post","link":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/email-templates-retain-donors\/","title":{"rendered":"8 donor retention email templates"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">There\u2019s still room for growth in donor retention. In 2024, the <\/span><a href=\"https:\/\/publications.fepreports.org\/\"><span style=\"font-weight: 400;\">average donor retention rate<\/span><\/a><span style=\"font-weight: 400;\"> stood at 42.9%\u20142.6% less than in 2023. That marks the fifth consecutive year of decline.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The good news is that when you attract a wave of new donors, whether through Giving Tuesday, year-end appeals, or <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/what-is-peer-to-peer-fundraising-2\/\"><span style=\"font-weight: 400;\">peer-to-peer fundraising<\/span><\/a><span style=\"font-weight: 400;\">, you also unlock an opportunity. With the right email engagement strategy, you can turn more first-time donors into long-term supporters.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s why we at GoFundMe created this package of donor retention email templates. Use the examples below to welcome new donors with purpose and personality. With the right balance of information and delight, you\u2019ll keep your cause top of mind, build deeper relationships, and inspire ongoing support.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">1. Give thanks<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The first step in developing a relationship with new donors is acknowledging their initial gift. In addition to sending an automated <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/creating-a-donation-receipt\/\"><span style=\"font-weight: 400;\">donation tax receipt<\/span><\/a><span style=\"font-weight: 400;\">, here\u2019s an example of how to reach back out and let them know you appreciate them.<\/span><\/p>\n<p><b>Subject line: <\/b><span style=\"font-weight: 400;\">Thank you for your generous donation!<\/span><\/p>\n<p><b>When to send: <\/b><span style=\"font-weight: 400;\">Within three days of receiving the donation<\/span><\/p>\n  <div class=\"classy-quote\">\n    <blockquote>\n      <p class=\"quote-content\"><\/p>\n<p><i><span style=\"font-weight: 400;\">Dear [NAME],\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">On behalf of the entire team at [NONPROFIT], thank you for your donation of [DOLLAR AMOUNT].\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Your contribution is vital to our work. We\u2019re determined to [MISSION STATEMENT OR TIMELY GOAL], and your support makes that possible.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">If you\u2019re interested in learning more about our organization, consider subscribing to our email newsletter [LINK] and following us on social media. You can find us at:<\/span><\/i><i><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">[INSTAGRAM HANDLE]<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">[TIKTOK HANDLE]<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">[X HANDLE]<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">[FACEBOOK HANDLE]<\/span><\/i><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">Thank you again for your generous gift. It\u2019s because of the support and loyalty of people like you that we\u2019ll achieve our mission.\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Best,\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">[NAME]<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">[TITLE]<\/span><\/i><\/p>\n<p><\/p>\n\n      \n      <\/blockquote>\n\n        <\/div>\n\n  \n<h2><span style=\"font-weight: 400;\">2. Introduce yourself<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Once a new donor has agreed to join your subscriber list, it\u2019s time to get properly acquainted. A welcome email series typically consists of three to four emails that introduce your work, set communication expectations, and help build a connection with new supporters.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Welcome series email #1\u00a0<\/span><\/h3>\n<p><b>Subject line:<\/b><span style=\"font-weight: 400;\"> Welcome, [NAME]!<\/span><\/p>\n<p><b>When to send:<\/b><span style=\"font-weight: 400;\"> As soon as a new supporter subscribes to your email list<\/span><\/p>\n  <div class=\"classy-quote\">\n    <blockquote>\n      <p class=\"quote-content\"><\/p>\n<p><i><span style=\"font-weight: 400;\">Dear [NAME],\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Thank you so much for joining our community! We truly appreciate your involvement as we work to [MISSION STATEMENT]. Your support specifically helps us [TIMELY PROJECT].\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">To better familiarize you with our work, we\u2019ll send a few messages over the next few weeks. We\u2019ll introduce you to our goals, programs, the impact we can create together, and the different ways you can get involved.\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">We\u2019d also love to get to know you better to ensure we send the most relevant content possible. Look out for a brief survey that helps us learn about your interests.\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">After this short series of messaging, you can expect to hear from us [MONTHLY\/WEEKLY\/QUARTERLY], but, of course, feel free to reach out if you have any questions.\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Again, thank you for being a part of our mission. We\u2019re thrilled to have you on board.\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Best,\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">[NAME]<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">[TITLE]<\/span><\/i><\/p>\n<p><\/p>\n\n      \n      <\/blockquote>\n\n        <\/div>\n\n  \n<h3><span style=\"font-weight: 400;\">Welcome series email #2\u00a0<\/span><\/h3>\n<p><b>Subject line:<\/b><span style=\"font-weight: 400;\"> How we [ACTION RELATED TO IMPACT]<\/span><\/p>\n<p><b>When to send:<\/b><span style=\"font-weight: 400;\"> One week after the first email<\/span><\/p>\n  <div class=\"classy-quote\">\n    <blockquote>\n      <p class=\"quote-content\"><\/p>\n<p><i><span style=\"font-weight: 400;\">Dear [NAME],\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">My name is [YOUR NAME], and I\u2019m a [TITLE] at [NONPROFIT]. I\u2019m excited for us to get to know each other as we work together to [MISSION\/GOAL STATEMENT].\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">To help you see what we\u2019re all about, I wanted to share a quick story from one of our beneficiaries.\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">[BENEFICIARY STORY]<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Thank you for helping [BENEFICIARY NAME] to [GOAL STATEMENT]. Your continued support of our [PROGRAM NAME] program will not only help [IMPACT #1], but will also [IMPACT #2].\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">So here\u2019s to [VISION STATEMENT] becoming a reality because of generous people like you.\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Best,\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">[NAME]<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">[TITLE]<\/span><\/i><\/p>\n<p><\/p>\n\n      \n      <\/blockquote>\n\n        <\/div>\n\n  \n<h3><span style=\"font-weight: 400;\">Welcome series email #3\u00a0<\/span><\/h3>\n<p><b>Subject line:<\/b><span style=\"font-weight: 400;\"> What do you care about most?<\/span><\/p>\n<p><b>When to send:<\/b><span style=\"font-weight: 400;\"> One week after the second email<\/span><\/p>\n  <div class=\"classy-quote\">\n    <blockquote>\n      <p class=\"quote-content\"><\/p>\n<p><i><span style=\"font-weight: 400;\">Dear [NAME],\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">We at [NONPROFIT] are thrilled to have your support as we work to [GOAL STATEMENT].\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">We know there are many ways you could spend your hard-earned money, and we appreciate your passion for [MISSION].\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">To ensure we only send you the most relevant communications throughout our journey together, I\u2019d like to invite you to complete a brief survey [LINK]. After you complete this survey, we\u2019ll customize our communications with you and ensure you receive messages about what interests you most.\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">On behalf of our team and those we can support because of your generosity, we thank you.\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Best,\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">[NAME]<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">[TITLE]<\/span><\/i><\/p>\n<p><\/p>\n\n      \n      <\/blockquote>\n\n        <\/div>\n\n  \n<h2><span style=\"font-weight: 400;\">3. Share impact<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Impact stories should continue after you\u2019ve thanked new supporters and embraced them into your community. To keep subscribers engaged and remind them of what\u2019s possible, share impact stories that convey your \u201cwhy\u201d and show what you do to solve the problem.<\/span><\/p>\n<p><b>Subject line: <\/b><span style=\"font-weight: 400;\">We\u2019re making history because of you<\/span><\/p>\n<p><b>When to send:<\/b><span style=\"font-weight: 400;\"> Every other month<\/span><\/p>\n  <div class=\"classy-quote\">\n    <blockquote>\n      <p class=\"quote-content\"><\/p>\n<p><i><span style=\"font-weight: 400;\">Dear [NAME],\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">I\u2019m a [TITLE] here at [NONPROFIT], and I\u2019m writing to share news about some of the recent progress we\u2019ve made, thanks to you and our larger community\u2019s continued support.\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">As a [TITLE], I support our [RESPONSIBILITIES\/AREAS OF OWNERSHIP]. In my time with [NONPROFIT], I\u2019ve been inspired by how much progress we\u2019ve made in [AREAS OF PROGRESS]. Specifically, [EXAMPLE OF PROGRESS].<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">While there\u2019s more work to do, these accomplishments are a major step forward in our efforts to [VISION STATEMENT], and we couldn\u2019t have done it without your support.\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Best,\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">[NAME]<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">[TITLE]<\/span><\/i><\/p>\n<p><\/p>\n\n      \n      <\/blockquote>\n\n        <\/div>\n\n  \n<h2><span style=\"font-weight: 400;\">4. Get personal\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Your touchpoints with supporters must be more than a slew of one-way messages. To authentically connect, you\u2019ll need to share more personal information about the people at your organization and ask for that information back.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll also want to ensure your organization operates on more than assumptions about your supporters. A brief survey is a great way to learn more about their preferences, gut check your current approach, and learn how to further optimize the individual supporter experience.<\/span><\/p>\n<p><b>Subject line:<\/b><span style=\"font-weight: 400;\"> Staff introductions<\/span><\/p>\n<p><b>When to send:<\/b><span style=\"font-weight: 400;\"> Once a year<\/span><\/p>\n  <div class=\"classy-quote\">\n    <blockquote>\n      <p class=\"quote-content\"><\/p>\n<p><i><span style=\"font-weight: 400;\">Dear [NAME],\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">My name is [YOUR NAME], and I\u2019m a [TITLE] here at [NONPROFIT]. I wanted to take a moment to introduce you to some of our awesome team members who work behind the scenes to make our mission a reality.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">[STAFF DIRECTORY]<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">As always, if you ever have any questions about how our team works to [MISSION STATEMENT], feel free to contact us.\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Best,\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">[NAME]<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">[TITLE]<\/span><\/i><\/p>\n<p><\/p>\n\n      \n      <\/blockquote>\n\n        <\/div>\n\n  \n<p><b>Subject line:<\/b><span style=\"font-weight: 400;\"> Customize your experience<\/span><\/p>\n<p><b>When to send:<\/b><span style=\"font-weight: 400;\"> Once a year<\/span><\/p>\n  <div class=\"classy-quote\">\n    <blockquote>\n      <p class=\"quote-content\"><\/p>\n<p><i><span style=\"font-weight: 400;\">Dear [NAME],\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">[YOUR NAME] here at [NONPROFIT]. You can consider me your official correspondent\u2014the person behind the curtain, if you will, orchestrating the messages you receive about our work and impact.\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">I wanted to touch base with you to see if there\u2019s anything we could do to improve your experience as a supporter. If you have a moment, please consider taking this brief survey. I\u2019d love to know if you\u2019re interested in hearing more about any of our specific programs and supporter opportunities.\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">[SURVEY LINK]<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">The survey will also help us customize your communications and ensure we continue to correspond and develop our relationship in a way that suits you.\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">As always, thank you for your continued support. Because of you, [IMPACT].\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Have a question? I\u2019d be happy to talk.\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Best,<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">[NAME]<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">[TITLE]<\/span><\/i><\/p>\n<p><\/p>\n\n      \n      <\/blockquote>\n\n        <\/div>\n\n  \n<h2><span style=\"font-weight: 400;\">5. Be spontaneous\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">To develop meaningful relationships with your supporters, it\u2019s crucial to send a diverse range of communication types.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take the time to share some messages \u201cjust because.\u201d This shows each member of your community that you care about them as individuals above and beyond numbers on your bottom line.<\/span><\/p>\n<p><b>Subject line:<\/b><span style=\"font-weight: 400;\"> Feel-good Friday<\/span><\/p>\n<p><b>When to send:<\/b><span style=\"font-weight: 400;\"> Once a quarter<\/span><\/p>\n  <div class=\"classy-quote\">\n    <blockquote>\n      <p class=\"quote-content\"><\/p>\n<p><i><span style=\"font-weight: 400;\">Dear [NAME],\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">It\u2019s finally Friday!\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">To send you into the weekend on a high note, we wanted to share this exciting news: [NEWS RELATED TO YOUR MISSION].<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">This game-changing news means [IMPACT OF THE NEWS]. In the coming weeks and months, we\u2019ll keep you posted on how this impacts our efforts and our plans for continued support of [BENEFICIARIES].\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">And if that\u2019s not enough to bring a smile to your face, be sure to check out our latest post on @[HANDLE]. There may be a small gift waiting for you!\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Best,\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">The team at [NONPROFIT]<\/span><\/i><\/p>\n<p><\/p>\n\n      \n      <\/blockquote>\n\n        <\/div>\n\n  \n<h2><span style=\"font-weight: 400;\">6. Offer fundraising opportunities<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Offering meaningful engagement opportunities helps donors feel like active participants in your mission rather than passive contributors. Peer-to-peer fundraising is especially powerful\u2014it enables supporters to advocate on your behalf, deepens their connection to your cause, and expands your reach to new networks.\u00a0<\/span><\/p>\n<p><b>Subject line:<\/b><span style=\"font-weight: 400;\"> Dedicate your [LIFE EVENT]!\u00a0<\/span><\/p>\n<p><b>When to send:<\/b><span style=\"font-weight: 400;\"> Twice a year<\/span><\/p>\n  <div class=\"classy-quote\">\n    <blockquote>\n      <p class=\"quote-content\"><\/p>\n<p><i><span style=\"font-weight: 400;\">Dear [NAME],\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Did you know that at any time, you can turn a personal life event into an opportunity to help us [GOAL STATEMENT]?\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">In less than 5 minutes, you can create a peer-to-peer fundraising page and send it to your friends. A birthday, wedding, anniversary, marathon, you name it\u2014we can help you build it and reach your goal.\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Check out this helpful tips sheet [LINK] and get started today. Once you\u2019re ready, share your fundraising page on social media and tag @[HANDLE] for a chance to be featured in our newsletter!\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Questions? Let us know. We\u2019re happy to answer them for you.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Best,<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">[NAME]<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">[TITLE]<\/span><\/i><\/p>\n<p><\/p>\n\n      \n      <\/blockquote>\n\n        <\/div>\n\n  \n<h2><span style=\"font-weight: 400;\">7. Extend event invitations<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Personally inviting donors to your events makes them feel seen, valued, and connected to your mission. It creates a sense of belonging and gives them a front-row seat to the impact of their support. These meaningful touchpoints can deepen relationships, increase donor loyalty, and open the door to greater future involvement.<\/span><\/p>\n<p><b>Subject line:<\/b><span style=\"font-weight: 400;\"> You\u2019re personally invited<\/span><\/p>\n<p><b>When to send:<\/b><span style=\"font-weight: 400;\"> 6 weeks before your next event\u00a0<\/span><\/p>\n  <div class=\"classy-quote\">\n    <blockquote>\n      <p class=\"quote-content\"><\/p>\n<p><i><span style=\"font-weight: 400;\">Dear [NAME],\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Thank you for your continued support of [NONPROFIT].\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">To show you our appreciation, we wanted you to be the first to know about an upcoming event. Our [EVENT] is happening on [DATE]. We\u2019re offering all email subscribers a special discounted ticket. Come enjoy an evening of splendor with us to celebrate [REASON FOR CELEBRATION] and the hard work you make possible.\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Get your ticket here! [LINK]<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">We look forward to seeing you in [MONTH]. For those of you who can\u2019t make it, be sure to follow us on Instagram @[HANDLE] to enjoy live moments on the big night.\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Best,\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">[NAME]<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">[TITLE]<\/span><\/i><\/p>\n<p><\/p>\n\n      \n      <\/blockquote>\n\n        <\/div>\n\n  \n<h2><span style=\"font-weight: 400;\">8. Ask for commitment\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Inviting donors to become recurring givers is one of the most effective ways to build long-term sustainability for your mission. It allows supporters to make a consistent impact and feel like true partners in your work. Framing the request personally and showing the cumulative power of their giving can turn a one-time donation into lasting support.<\/span><\/p>\n<p><b>Subject line:<\/b><span style=\"font-weight: 400;\"> Join our [RECURRING PROGRAM NAME] community<\/span><\/p>\n<p><b>When to send:<\/b><span style=\"font-weight: 400;\"> Once a quarter until the request is fulfilled<\/span><\/p>\n  <div class=\"classy-quote\">\n    <blockquote>\n      <p class=\"quote-content\"><\/p>\n<p><i><span style=\"font-weight: 400;\">Dear [NAME],\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Thank you again for your previous show of support for [NONPROFIT].\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Did you know you can make an even bigger difference as a member of our recurring giving program? [PROGRAM NAME] is an exclusive group of recurring donors who get special access to things like:\u00a0<\/span><\/i><\/p>\n<ul>\n<li><i><span style=\"font-weight: 400;\"> [PERK #1]\u00a0<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\"> [PERK #2]\u00a0<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\"> [PERK #3]\u00a0<\/span><\/i><\/li>\n<li><i><span style=\"font-weight: 400;\"> [PERK #4]\u00a0<\/span><\/i><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">Beyond the exclusives, our recurring donors are crucial members whose support helps us not only keep the lights on but also grow as an organization and take on more projects.\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Here\u2019s what one program member said about their decision to join:\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201c[TESTIMONIAL]\u201d\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Join us today at [LINK].<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Not ready to join? Make a one-time donation [LINK] to show your support.\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Best,\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">[NAME]<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">[TITLE]<\/span><\/i><\/p>\n<p><\/p>\n\n      \n      <\/blockquote>\n\n        <\/div>\n\n  \n<h2><span style=\"font-weight: 400;\">Keep the conversation going<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Think of each supporter as a friend\u2014or better yet, family. Lasting relationships require regular communication and shared moments. With a thoughtful year-round engagement plan and a meaningful mix of touchpoints, you can strengthen connections with new donors and turn them into loyal, lifelong advocates for your cause.<\/span><\/p>\n<p>Copy editor:\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/ayannajulien\/\" target=\"_blank\" rel=\"noopener\" data-airgap-id=\"52\"><em>Ayanna Julien<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There\u2019s still room for growth in donor retention. In 2024, the average donor retention rate stood at 42.9%\u20142.6% less than in 2023. That marks the fifth consecutive year of decline.\u00a0 The good news is that when you attract a wave of new donors, whether through Giving Tuesday, year-end appeals, or peer-to-peer fundraising, you also unlock [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":32102,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-11785","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fundraising"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.5 (Yoast SEO v25.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>8 donor retention email templates - GoFundMe Pro<\/title>\n<meta name=\"description\" content=\"Use these email templates to welcome new recurring donors with purpose and personality, ensuring they remain committed to your cause.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/email-templates-retain-donors\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"8 donor retention email templates\" \/>\n<meta property=\"og:description\" content=\"Use these email templates to welcome new recurring donors with purpose and personality, ensuring they remain committed to your cause.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/email-templates-retain-donors\/\" \/>\n<meta property=\"og:site_name\" content=\"GoFundMe Pro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/classy.org\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-14T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-10T18:33:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2019\/01\/blog_donor-retention-email-templates.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1224\" \/>\n\t<meta property=\"og:image:height\" content=\"612\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Hannah Kindler\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@classy\" \/>\n<meta name=\"twitter:site\" content=\"@classy\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hannah Kindler\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/email-templates-retain-donors\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/email-templates-retain-donors\/\"},\"author\":{\"name\":\"Hannah Kindler\",\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#\/schema\/person\/742b6a0ac4197e3bcfd456b7a8849564\"},\"headline\":\"8 donor retention email templates\",\"datePublished\":\"2019-01-14T00:00:00+00:00\",\"dateModified\":\"2025-06-10T18:33:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/email-templates-retain-donors\/\"},\"wordCount\":1989,\"publisher\":{\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/email-templates-retain-donors\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2019\/01\/blog_donor-retention-email-templates.png\",\"articleSection\":[\"Fundraising\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/email-templates-retain-donors\/\",\"url\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/email-templates-retain-donors\/\",\"name\":\"8 donor retention email templates - 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