{"id":11838,"date":"2025-05-23T00:00:00","date_gmt":"2025-05-23T07:00:00","guid":{"rendered":"https:\/\/pro-migration.local\/blog\/diy-fundraising-year-long\/"},"modified":"2025-06-10T11:33:47","modified_gmt":"2025-06-10T18:33:47","slug":"diy-fundraising-year-long","status":"publish","type":"post","link":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/diy-fundraising-year-long\/","title":{"rendered":"DIY fundraising: How to activate supporters year-round"},"content":{"rendered":"

When someone joins your nonprofit\u2019s <\/span>peer-to-peer fundraising<\/span><\/a> campaign<\/span>, they show a deep passion for your mission and a willingness to take action. These dedicated supporters are motivated to reach out to their networks, rally donations, and raise funds on your behalf.\u00a0<\/span><\/p>\n

With creative freedom and the right tools, their impact can go even further. That\u2019s where <\/span>do-it-yourself<\/span> (DIY) fundraising comes in. <\/span>DIY fundraising<\/span> empowers supporters to raise money anytime and for any personal reason or occasion\u2014even outside of a formal campaign.\u00a0<\/span><\/p>\n

Below, we\u2019ll define <\/span>DIY fundraising<\/span> and show how GoFundMe makes it easier to bring this powerful strategy to life.<\/span><\/p>\n

What is <\/span>DIY fundraising<\/span>?<\/span><\/h2>\n

DIY fundraising<\/span>\u2014short for \u201c<\/span>do-it-yourself<\/span>\u201d fundraising\u2014is a form of <\/span>peer-to-peer fundraising<\/span> that gives supporters the freedom to <\/span>raise awareness<\/span> and money for your nonprofit on their terms.\u00a0<\/span><\/p>\n

It goes by many names: evergreen fundraising, year-round <\/span>peer-to-peer fundraising<\/span>, or DIY. At GoFundMe Pro, we call it <\/span>DIY fundraising<\/span>.<\/span><\/p>\n

Like traditional peer-to-peer fundraising campaigns, <\/span>DIY fundraising<\/span> allows supporters to create <\/span>personal fundraising pages<\/span> to collect donations on your nonprofit\u2019s behalf. The difference? Traditional peer-to-peer fundraising campaigns have a set end date and raise money for a specific program. Once the campaign ends, all associated pages close, and the funds go to one predetermined area.\u00a0<\/span><\/p>\n

DIY fundraising<\/span> is always on. Supporters can start a fundraiser at any time of year and for any reason meaningful to them, such as birthdays, anniversaries, athletic events, or personal <\/span>milestones<\/span>. They can also choose which of your programs they want to support.\u00a0<\/span><\/p>\n

Enabling your supporters to take the lead<\/span><\/h3>\n

Giving supporters this level of creative freedom often leads to greater revenue and stronger engagement. <\/span>DIY fundraising is<\/span> a powerful way to tap into wider networks and reach new supporters faster.\u00a0<\/span><\/p>\n

In fact, the <\/span>2024 Edelman Trust Barometer<\/span><\/i><\/a> found that <\/span>48% of people trust recommendations from friends and family<\/b>, reinforcing the value of peer-led fundraising. Similarly, one in four Gen Z respondents reported donating because of a <\/span>social media<\/span> creator, according to GoFundMe\u2019s <\/span>The Social State of Giving<\/span><\/i><\/a> report.<\/span><\/p>\n

By giving supporters more ways to evangelize your mission for you, you invite their communities to do the same. Here\u2019s how GoFundMe makes it happen.\u00a0<\/span><\/p>\n

How GoFundMe makes <\/span>DIY fundraising<\/span> even easier\u00a0\u00a0<\/span><\/h2>\n

We\u2019re entering a new era of supporter-led giving\u2014one where supporters increasingly look to each other for guidance on where and how to donate. It\u2019s a shift rooted in trust and community, and we\u2019ve seen it firsthand on our <\/span>fundraising platform<\/span>.<\/span><\/p>\n

GoFundMe has become a space where everyday people launch movements, rally communities, and build lasting support for the causes that matter most to them. We embrace this momentum by helping nonprofits tap into the growing culture of peer-to-peer, organic fundraising, making these moments more visible, more frequent, and more impactful.<\/span><\/p>\n

Empowering supporters to raise more for your nonprofit on GoFundMe<\/h3>\n

One-click fundraising<\/span><\/h4>\n

Anyone can now create a fundraiser for a nonprofit on GoFundMe with a single click. Using AI-generated content, supporters can quickly review and publish fundraisers, removing barriers to getting started.<\/span><\/p>\n

Live fundraising tools<\/span><\/h4>\n

To complement our popular <\/span>DIY fundraising<\/span> tools, we\u2019ve introduced a <\/span>livestreaming<\/span> widget<\/span><\/a> that integrates with major streaming platforms. This feature allows supporters to amplify their impact by raising money for their favorite causes directly from GoFundMe during live <\/span>events<\/span> like:\u00a0<\/span><\/p>\n