{"id":11916,"date":"2023-01-31T06:00:00","date_gmt":"2023-01-31T14:00:00","guid":{"rendered":"https:\/\/pro-migration.local\/blog\/11-tips-to-increase-your-email-click-through-rates\/"},"modified":"2025-06-10T11:33:59","modified_gmt":"2025-06-10T18:33:59","slug":"increase-email-click-through-rate","status":"publish","type":"post","link":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/increase-email-click-through-rate\/","title":{"rendered":"11 Tips to Increase Your Email Click-Through Rates"},"content":{"rendered":"

Your <\/span>email click-through rate<\/span> (<\/span>CTR<\/span>) tells you whether people engage with your emails and land on the pages you want them to see or abandon your message before taking that next step. Increasing your <\/span>CTR<\/span> starts with a few best practices, a dash of creativity, and a bit of experimentation for meaningful results.<\/span><\/p>\n

Here\u2019s why you should care about your email <\/span>CTR<\/span>, with 11 tips to boost your <\/span>click-through rate<\/span> and engage donors in a more impactful way.<\/span><\/p>\n

What Is an Email Click-Through Rate?<\/h2>\n

Your <\/span>CTR<\/span> is the percentage of people who opened your email and clicked on a link within the message. A <\/span>high click-through rate<\/span> means you\u2019ve successfully enticed your audience to explore your content and take action.<\/span><\/p>\n

CTR<\/span> is an essential <\/span>metric<\/span> for nonprofit marketers<\/span> because it helps them better understand their audience. Engaging subject lines, layouts, and visuals translate to higher CTRs, but it\u2019s up to them to experiment and learn what resonates best with their<\/span>\u00a0audience.<\/span><\/p>\n

If you use an <\/span>email marketing<\/span> tool, it should showcase your <\/span>CTR<\/span> within its reporting <\/span>metrics<\/span>. If not, you can also calculate your email <\/span>CTR<\/span> manually. Here\u2019s how: take the <\/span>number of clicks<\/span> your email received and divide that by the <\/span>number of people<\/span> who opened your email.\u00a0 Multiply that number by 100 to show a percentage.<\/span><\/p>\n

Your <\/span>CTR<\/span> can vary depending on the email type and specific audience preferences. <\/span>If your CTR is lower<\/span>, now is the time to set a goal to improve it.<\/span><\/p>\n

How to Increase Email Click-Through Rates<\/h2>\n

1. Write Compelling Subject Lines<\/h3>\n

Seasoned nonprofit marketers know that email success starts with the <\/span>subject line<\/span>. To engage with your email, readers need to open it first.<\/span><\/p>\n

Here are a few tips to level up your copywriting:<\/span><\/p>\n