{"id":11918,"date":"2024-11-21T00:00:00","date_gmt":"2024-11-21T08:00:00","guid":{"rendered":"https:\/\/pro-migration.local\/blog\/nonprofit-social-media-engagement-tactics\/"},"modified":"2025-06-10T11:34:00","modified_gmt":"2025-06-10T18:34:00","slug":"nonprofit-social-media-engagement-tactics","status":"publish","type":"post","link":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/nonprofit-social-media-engagement-tactics\/","title":{"rendered":"Your Guide to Social Media for Nonprofits + 6 Tips"},"content":{"rendered":"\r\n

A community member searches for cause-related <\/span>hashtags<\/span> on Instagram and finds your nonprofit. A supporter shares your message on Facebook and encourages their network to donate. A company finds your <\/span>LinkedIn<\/span> profile while researching <\/span>sponsorship opportunities<\/span><\/a>.\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n

These are just a few examples of the powerful role social media can play in your conversion funnel\u2014from when a potential donor first learns about your <\/span>nonprofit organization<\/span> to their initial gift and ongoing support. <\/span>Social media platforms<\/span> are a valuable tool for increasing awareness of your cause and engaging people with your <\/span>organization\u2019s mission<\/span>.\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n

Below, we offer six tips for how nonprofits can leverage their <\/span>social media strategy<\/span> to guide potential supporters from awareness to engagement to conversion. We also cover how to choose the right platform for your organization and how Classy from GoFundMe can make your <\/span>social media plan<\/span> easier with new <\/span>nonprofit social-sharing tools<\/span><\/a>.<\/span><\/p>\r\n\r\n\r\n\r\n

6 social media tips for nonprofits<\/span><\/h2>\r\n\r\n\r\n\r\n

In <\/span>The Social State of Giving<\/span><\/i><\/a>, our collaborative report with GoFundMe, we found that every time an organizer shares their <\/span>fundraiser<\/span> online, it can help drive an additional $100 toward their goal.\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n

Gen Z seems particularly enthusiastic about this, with 46% saying they believe people should share their donations online to help spread the word and inspire others. About half also said that they share causes or <\/span>fundraisers<\/span> with their <\/span>social networks<\/span> at least once a week.<\/span><\/p>\r\n\r\n\r\n\r\n

Knowing which <\/span>social media marketing strategies<\/span> work can help nonprofits better meet supporters where they are. Here are six to get you started.\u00a0<\/span><\/p>\r\n\r\n\r\n\r\n

1. Lean into videos<\/span><\/h3>\r\n\r\n\r\n\r\n

Videos make the most <\/span>engaging content<\/span> on <\/span>social media platforms<\/span>. In fact, Instagram <\/span>reels<\/span> show an <\/span>average impression rate of up to 30%<\/span><\/a>, depending on the account size, which is about double the platform\u2019s other content types. Meanwhile, the video-focused platform <\/span>TikTok<\/span> has the <\/span>highest engagement rate<\/span><\/a> per post compared to Instagram, Facebook, or X (formerly Twitter).<\/span><\/p>\r\n\r\n\r\n\r\n

With <\/span>content creation<\/span>, nonprofits should <\/span>make more videos<\/span><\/a>, including <\/span>livestreams<\/span>. However, it\u2019s critical to note that it\u2019s not always professionally produced <\/span>video content<\/span> that sees the most engagement. Quick, relatable video snippets can capture your <\/span>target audience<\/span>\u2019s attention without requiring significant time or budget to create.<\/span><\/p>\r\n\r\n\r\n\t\t

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@firststepcommunities<\/a>

#endhomelessness<\/a> #nonprofitsoftiktok<\/a> <\/p> \u266c original sound – First Step Communities<\/a> <\/section> <\/blockquote>