{"id":11988,"date":"2022-04-13T04:00:00","date_gmt":"2022-04-13T11:00:00","guid":{"rendered":"https:\/\/pro-migration.local\/blog\/essential-tips-mobile-friendly-nonprofit\/"},"modified":"2025-06-10T11:34:09","modified_gmt":"2025-06-10T18:34:09","slug":"essential-tips-mobile-friendly-nonprofit","status":"publish","type":"post","link":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/essential-tips-mobile-friendly-nonprofit\/","title":{"rendered":"7 Essential Tips to Make Your Nonprofit Mobile-Friendly"},"content":{"rendered":"<p>In 2011, only\u00a0<a href=\"https:\/\/gofundme.to\/__proxy\/proinfo.gofundme.com\/why-america-gives-special-report\">11% of traffic<\/a>\u00a0to Classy fundraising campaigns came from mobile devices. By 2021, that number rose\u00a0<a href=\"https:\/\/gofundme.to\/__proxy\/proinfo.gofundme.com\/the-state-of-modern-philanthropy-2021\">more than fivefold (58%)<\/a>\u00a0across the platform.<\/p>\n<p>Not only are mobile-friendly campaigns a must-have in today\u2019s digital age, but\u00a0<a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/nonprofit-online-payment-processing\/\">mobile payment trends<\/a>\u00a0show donors are increasingly interested in checkout experiences that don\u2019t require a physical form of payment. Classy\u2019s\u00a0<a href=\"https:\/\/gofundme.to\/__proxy\/proinfo.gofundme.com\/why-america-gives-2021\"><em>Why America Gives 2021 <\/em><\/a>report found that 72% of donors would likely donate through methods like PayPal, Venmo, or cryptocurrency if offered. Our newly released report, <a href=\"https:\/\/donationtrends.classy.org\/\" target=\"_blank\" rel=\"noopener\"><strong><em>The State of Modern Philanthropy 2022<\/em><\/strong><\/a> validates that sentiment.<\/p>\n<p style=\"text-align: center;\"><a class=\"c-btn-primary\" href=\"https:\/\/donationtrends.classy.org\/\" target=\"_blank\">Visit Our Latest Report<\/a><\/p>\n<p>In a culture that is increasingly shifting to digital forms of engagement, both a mobile-friendly online presence and checkout experience are imperative. Use these tips to make sure the most important donor-facing elements of your brand, such as your website, emails, and fundraising campaigns, are optimized for a user-friendly mobile experience.<\/p>\n<h2>1. Create Mobile-Friendly Emails to Increase Engagement<\/h2>\n<p>It\u2019s likely at some point you\u2019ve heard (or even used) the phrase, \u201cSorry, this got lost in my inbox.\u201d Lessen your chances of disappearing amid a sea of emails by optimizing your messages for higher open and click-through rates on a mobile device. Potential strategies for easy-to-read emails include:<\/p>\n<h3>Use a Short, Catchy Subject Line<\/h3>\n<p>Most desktop inboxes will show about 60 characters of a subject line. This\u00a0<a href=\"https:\/\/www.businessinsider.com\/how-to-write-an-email-subject-line-2015-1#eliminate-filler-words-5\">drops to about 30 characters<\/a>\u00a0on a mobile device. Make sure the most important piece of your message is right upfront to draw readers in, and keep your subject lines to eight words or less to ensure you don\u2019t get cut off. Give a clear summary of what the reader can expect and stay in line with today\u2019s\u00a0<a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/sample-email-subject-lines-for-fundraising\/\">email subject line best practices<\/a>.<\/p>\n<p>There are a few techniques you can use in your subject lines to increase your open and reply rates, such as:<\/p>\n<ul>\n<li>Indicating a sense of urgency with words like \u201cimportant,\u201d \u201ctomorrow,\u201d \u201cRSVP today,\u201d or \u201c24 hours left\u201d<\/li>\n<li>Personalizing by including your supporter\u2019s name, which\u00a0<a href=\"https:\/\/www.huffpost.com\/entry\/copywriting-for-business_b_2286336\">activates brain regions<\/a>\u00a0that make people more trusting of and engaged with your message<\/li>\n<li>Replacing the word \u201cdonate,\u201d which has the\u00a0<a href=\"https:\/\/mailchimp.com\/resources\/catchy-email-subject-lines\/\">lowest open rate<\/a>, with \u201chelping\u201d or \u201cfundraising\u201d<\/li>\n<li>Using numbers to catch the reader\u2019s eye by contrasting it with the text<\/li>\n<\/ul>\n<p>Some\u00a0<a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/sample-email-subject-lines-for-fundraising\/\">example subject lines<\/a>\u00a0using these techniques could include:<\/p>\n<ul>\n<li>John, Register Today for the Spring Gala<\/li>\n<li>5 Reasons to Volunteer With Us This Weekend<\/li>\n<li>24 Hours Left to Help Reach Our Goal, Jane<\/li>\n<\/ul>\n<h3>Add Bold Buttons for Calls to Action<\/h3>\n<p>You want your supporters to not only read your information on their mobile devices, but to also take the next step of making a donation, signing up for a newsletter, volunteering, or whatever your call to action may be. A hyperlink within a paragraph of text could be easy for supporters to miss, especially if they\u2019re reading on a small screen.<\/p>\n<p>Instead, add a button in a bold color with clear language, such as \u201cSign up now!\u201d or \u201cMake a Donation.\u201d This makes taking that next step as clear and easy as tapping a finger.<\/p>\n<h3>Format for Easy Reading<\/h3>\n<p>Large blocks of text can be intimidating to an online reader and could lead to your email getting deleted upon opening. Stay mobile-friendly by writing and formatting your text so your reader can quickly scan the information. Consider formatting options like:<\/p>\n<ul>\n<li>Bullets<\/li>\n<li>Bolding<\/li>\n<li>Headers<\/li>\n<li>Paragraph breaks<\/li>\n<li>Short sentences<\/li>\n<li>Callout boxes<\/li>\n<li>Infographics<\/li>\n<\/ul>\n<p>Readers can process images\u00a0<a href=\"https:\/\/www.constantcontact.com\/blog\/use-images-in-email-design\/\">faster than text<\/a>, so use imagery to draw in your supporters and set the tone of your message.<\/p>\n<p>Finally, prevent the dreaded \u201cpinch and zoom\u201d on your donors\u2019 mobile screens to make the email large enough to read. Use a mobile-responsive email template that automatically adjusts to any device.<\/p>\n<h2>2. Optimize Your Website for Mobile Viewing<\/h2>\n<p>Ninety-four percent of organic search traffic\u00a0<a href=\"https:\/\/www.businessnewsdaily.com\/7808-google-search-ranking-mobile.html\">comes from Google<\/a>, and mobile-friendly websites take priority in Google\u2019s search results. Ensuring your website is mobile-friendly not only increases the likelihood of new supporters finding your nonprofit, but also provides supporters with a frustration-free experience once they land on your page.<\/p>\n<p>If you\u2019re not sure where to start in improving the mobile-friendliness of your website, consider these steps:<\/p>\n<ul>\n<li>Reduce the number of required textbox fields when\u00a0<a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/5-ways-to-optimize-your-blog-ctas-for-better-conversions\/\">making a donation<\/a>, as these can be harder to navigate on mobile<\/li>\n<li>Increase font and donation button sizes for less strain on visitors\u2019 eyes<\/li>\n<li>Cut unnecessary text to make your content easier to scan<\/li>\n<li>Decrease image sizes to promote faster load times<\/li>\n<\/ul>\n<p>There are several\u00a0<a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/tools-need-fundraising-success\/\">free Google tools<\/a>\u00a0nonprofits can use to test the mobile-friendliness of their websites, including:<\/p>\n<ul>\n<li><a href=\"https:\/\/search.google.com\/search-console\/about\">Google Search Console<\/a>\u00a0tools and reports to help measure your website\u2019s search traffic and performance, fix any problems, and make your website standout in Google search results<\/li>\n<li><a href=\"https:\/\/pagespeed.web.dev\/?utm_source=psi&amp;utm_medium=redirect\">PageSpeed Insights<\/a>\u00a0tool that analyzes your website\u2019s load time and content to make suggestions on how to speed it up<\/li>\n<li><a href=\"https:\/\/search.google.com\/test\/mobile-friendly\">Mobile-Friendly Test<\/a>\u00a0tool that shows how easy it is to access your website on a mobile device<\/li>\n<\/ul>\n<p>You can also review Google\u2019s\u00a0<a href=\"https:\/\/developers.google.com\/search\/mobile-sites\/get-started\">guide on how to create mobile-friendly<\/a>\u00a0websites for additional tips.<\/p>\n<p style=\"text-align: center;\"><a class=\"c-btn-primary\" href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/7-seo-tips-nonprofit-cant-afford-ignore\/\" target=\"_blank\">Read Next: 7 SEO Tips and Best Practices for Nonprofits<\/a><\/p>\n<h2>3. Leverage Social Media to Fuel Mobile Giving<\/h2>\n<p>Social media-sharing has played a large role in the rise of charitable giving and the widespread adoption of mobile-friendly sites. Classy\u2019s\u00a0<a href=\"https:\/\/gofundme.to\/__proxy\/proinfo.gofundme.com\/the-state-of-modern-philanthropy-2021\"><em>The<\/em><em>State of Modern Philanthropy 2021<\/em><\/a>report found that mobile devices drive 27% of the traffic to Classy campaign pages from social media, compared to just 7% from desktop. With social media serving as a top marketing channel for nonprofit professionals, this creates an easy opportunity for upping your mobile-friendly campaign.<\/p>\n<p>Tapping on\u00a0<a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/nonprofit-influencers\/\">social media influencers<\/a>\u00a0is one great way to do this. Classy\u2019s\u00a0<a href=\"https:\/\/gofundme.to\/__proxy\/proinfo.gofundme.com\/why-america-gives-special-report\"><em>Why America Gives<\/em><\/a>\u00a0report found that only 9% of survey respondents had donated to a nonprofit as the result of a Hollywood celebrity\u2019s influence, whereas 26% had given based on the recommendation of an influencer, or more relatable champion of the cause. This is great news for nonprofits because it reaffirms the value of micro-influencers. Although their following is typically smaller, their followers are more likely to actively engage with the content they produce.<\/p>\n<p>Every social media channel has its own best practices. Here are a few tips for three of the most popular platforms:<\/p>\n<h3>Twitter<\/h3>\n<p>Twitter has a limit of 280 characters per tweet, including links, hashtags, and copy. Be mindful of these restrictions and only tag other accounts that are active and likely to boost your number of impressions. The same goes for\u00a0<a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/nonprofit-hashtags-find\/\">hashtags<\/a>; don\u2019t waste characters on a hashtag not many people follow.<\/p>\n<p>Tweets that include an image get retweeted\u00a0<a href=\"https:\/\/postcron.com\/en\/blog\/8-surprising-twitter-statistics-get-more-engagement\/\">34% more often<\/a>\u00a0than those without, so make sure you\u2019re including imagery when it\u2019s relevant to your message.<\/p>\n<p>It\u2019s also important to balance what type of content you\u2019re sharing. Try the\u00a0<a href=\"https:\/\/buffer.com\/resources\/self-promotion-in-social-media\/\">5-3-2 model<\/a>\u00a0to elevate your content strategy. Share:<\/p>\n<ul>\n<li>Five tweets with content from others<\/li>\n<li>Three with content from your nonprofit<\/li>\n<li>Two with personal status updates.<\/li>\n<\/ul>\n<p>Interestingly, Hootsuite conducted\u00a0<a href=\"https:\/\/blog.hootsuite.com\/linkless-tweets-experiment\/\">an experiment<\/a>\u00a0that found 56% of their most-engaged tweets did not contain links. This not only proves that variety is key, but also that it\u2019s worth testing different types of content so your audience is not constantly inundated with calls to action.<\/p>\n<p>Here are a few types of content your nonprofit might consider:<\/p>\n<ul>\n<li>A link to a blog post on your website<\/li>\n<li>Information on where to sign up for volunteer opportunities<\/li>\n<li>A reminder to donate to your latest campaign<\/li>\n<li>Time remaining to buy tickets for your event<\/li>\n<\/ul>\n<p>Personal updates from your nonprofit could include:<\/p>\n<ul>\n<li>Shoutouts to staff who have gone above and beyond<\/li>\n<li>Behind-the-scenes photos of your nonprofit at work<\/li>\n<li>Thank-you messages for or announcements about\u00a0<a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/create-digitize-local-partnerships\/\">your local partnerships<\/a><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><a class=\"c-btn-primary\" href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/twitter-tips-modern-nonprofit\/\" target=\"_blank\">Read Next: 25 Twitter Tips for the Modern Nonprofit<\/a><\/p>\n<h3>Facebook<\/h3>\n<p>Make sure to\u00a0<a href=\"https:\/\/www.convinceandconvert.com\/social-media-strategy\/double-social-engagement-with-images\/#:~:text=Social%20Media%20Strategist%20Jeff%20Bullas,more%20engagement%20than%20those%20without.\">add images to your Facebook posts<\/a>\u00a0when relevant to increase engagement. Keep your text brief and remember to link out to your website or share posts written about your nonprofit. If you have important announcements, you can pin them to the top of your page to boost their exposure.<\/p>\n<p>Nonprofits should also take advantage of the massive opportunity for mobile fundraising through Facebook. On\u00a0<a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\">Classy<\/a>, supporters can duplicate their personal fundraising page to Facebook to expand their reach and multiply their impact. The\u00a0<a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/integrations\/facebook\/\">Classy for Facebook integration<\/a>\u00a0allows supporters to instantly create a Facebook fundraiser with their name, photo, and personal headline. Your mobile fundraisers can raise money on either platform and their campaign progress will remain in sync.<\/p>\n<p style=\"text-align: center;\"><a class=\"c-btn-primary\" href=\"https:\/\/gofundme.to\/__proxy\/proinfo.gofundme.com\/classy-facebook-a-guide-to-boosting-fundraiser-retention.html\" target=\"_blank\">DOWNLOAD: Classy + Facebook\u2014A Guide to Boosting Fundraiser Retention<\/a><\/p>\n<h3>Instagram<\/h3>\n<p>Instagram is a great platform to show the direct impact of supporters\u2019 donations through powerful imagery and video.<\/p>\n<p>Use\u00a0<a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/instagram-story-ideas-engage-donors\/\">Instagram Stories<\/a>\u00a0to give a behind-the-scenes look at your nonprofit and keep supporters updated without the fear of over-posting. In fact,\u00a0<a href=\"https:\/\/www.omnicoreagency.com\/instagram-statistics\/\">58% of users<\/a>\u00a0say they\u2019re more interested in a brand after seeing it in a Story, and another 50% of Instagram users say they\u2019ve taken the next step to visit a website to make a purchase of a product or service after seeing it in Stories.<\/p>\n  <div class=\"classy-protip align-center\">\n    <div class=\"classy-protip_title\">Pro Tip<\/div>\n    <div class=\"classy-protip_text\">If you put together a Story that you want to save, such as scenes from your latest <a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/5-gala-hosting-tips-for-the-small-nonprofit\/\">fundraising gala<\/a>, add it as a\u00a0<a href=\"https:\/\/embedsocial.com\/blog\/instagram-highlights\/\">Highlight<\/a>\u00a0to your profile so users can easily access it on-demand.<\/div>\n  <\/div>\n\n  \n<p>Instagram best practice is to post a combination of photos and videos, especially as the latter continues to\u00a0<a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/nonprofit-video-marketing-trends-tips\/\">gain popularity<\/a>\u00a0across platforms.\u00a0<a href=\"https:\/\/www.instagram.com\/p\/CSpBIyKteOD\/\">Nine out of 10 users<\/a>\u00a0watch Instagram videos weekly.<\/p>\n<p>Finally, make sure your nonprofit\u2019s Instagram account is set to a \u201cbusiness profile,\u201d and list yourself as a nonprofit for the \u201ctype of business\u201d category. This will ensure users can quickly identify your social mission. It also provides you access to analytics on impressions, engagement, and reach for all your posts and stories.<\/p>\n<p style=\"text-align: center;\"><a class=\"c-btn-primary\" href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/instagram-tips-modern-nonprofit\/\" target=\"_blank\">Read Next: 25 Instagram Tips for the Modern Nonprofit<\/a><\/p>\n<h2>4. Power Your Virtual, Live, and Hybrid Events With Mobile-Friendly Offerings<\/h2>\n<p>In today\u2019s world, your nonprofit needs to offer a remarkable, mobile-friendly\u00a0<a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/hybrid-fundraising-model\/\">event experience<\/a>\u00a0to both in-person and virtual attendees. Whether you want to host a virtual event that transcends geographical borders, elevate your physical event with mobile-friendly technology, or throw a hybrid event that maximizes both in-person and digital presence,\u00a0<a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/fundraising-solutions\/classy-live\/\">Classy Live<\/a>\u2014our virtual and hybrid event platform\u2014can power your fundraising event and help you deliver an unforgettable experience.<\/p>\n<h3>In-Person Events<\/h3>\n<p>When situations allow for in-person gatherings, <a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/fundraising-solutions\/classy-live\/\">Classy Live<\/a> can streamline your mobile-friendly registration process by helping you sell full tables or individual tickets through the same registration page, allow registrants to fundraise on your behalf leading up to the event, and send personalized welcome emails straight from the platform with all the information your participants need.<\/p>\n<p>Through the mobile-optimized attendee experience, participants can use their mobile devices to:<\/p>\n<ul>\n<li>Access your virtual venue<\/li>\n<li>Bid on auction items<\/li>\n<li>Purchase merchandise<\/li>\n<li>Respond to a direct appeal<\/li>\n<li>Make a gift through text-to-donate<\/li>\n<\/ul>\n<h3>Virtual and Hybrid Events<\/h3>\n<p>Offer a connected and mobile-friendly virtual event experience through a\u00a0<a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/fundraising-events\/\">ticketed or registration with fundraising<\/a>\u00a0campaign. All registrations will seamlessly sync from Classy to Classy Live to ensure consistency.<\/p>\n<p>Classy\u2019s registration with fundraising event type also makes it easy for attendees to create personalized fundraising pages and join fundraising teams to help raise more funds leading up to and during your event. Given that\u00a0<a href=\"https:\/\/gofundme.to\/__proxy\/proinfo.gofundme.com\/the-state-of-modern-philanthropy-2021.html\">4 out of 5 donors<\/a>\u00a0who donate to an individual\u2019s fundraising campaign are new to the organization, this campaign type also enables your organization to reach new donors while boosting revenue.<\/p>\n<p>Drive more engagement day-of when you use Classy Live features to:<\/p>\n<ul>\n<li><strong>Create a full agenda<\/strong>\u00a0with sessions, highlighted speakers, a silent or live auction, or specific networking periods for participants<\/li>\n<li><strong>Host breakout rooms<\/strong>\u00a0on specific topics<\/li>\n<li><strong>Host a virtual auction<\/strong>, generate donations by displaying\u00a0<strong>fund-a-need items<\/strong>, and\u00a0<strong>sell fixed-price items or merchandise<\/strong><\/li>\n<li><strong>Display an ever-present campaign progress ba<\/strong>r<\/li>\n<li><strong>Recognize sponsors<\/strong>\u00a0and their speaking sessions, and give them virtual booths where attendees can engage with them directly<\/li>\n<li>Use Classy Live\u2019s native\u00a0<strong>livestreaming or stream<\/strong>\u00a0from technologies like Zoom, YouTube Live, StreamYard, and OBS<\/li>\n<li><strong>Encourage attendees to create a profile\u00a0<\/strong>when they enter your virtual venue, and Classy Live\u2019s AI-powered technology can pair them with individuals with similar interests if they participate in speed networking<\/li>\n<li><strong>Upload event resources and content<\/strong>\u00a0like your annual report, a letter from a beneficiary, or event instructions<\/li>\n<\/ul>\n<p>Learn how\u00a0<a href=\"https:\/\/gofundme.to\/__proxy\/proinfo.gofundme.com\/rs\/673-DCU-558\/images\/ACE-Customer-Story-Classy-Live.pdf\">African Community Education<\/a>\u00a0grew their 15th Annual Hybrid Gala by 200% year over year with Classy Live.<\/p>\n<h2>5. Tap Into the Power of Text Messaging<\/h2>\n<p>Texting is often associated with mobile-friendly campaigns and mobile payment trends. Traditional\u00a0<a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/text-to-give-limitations\/\">text-to-give campaigns<\/a>\u00a0involve supporters texting a specific word or number to an organization. That text triggers a set donation amount that is charged to the supporter\u2019s monthly phone bill. While convenient, this method has its downsides, including:<\/p>\n<ul>\n<li>No option to make a recurring donation<\/li>\n<li>Donation caps of $5, $10, or $25<\/li>\n<li>Lack of data to support donor stewardship<\/li>\n<li>Delay in receiving donations from phone carriers<\/li>\n<\/ul>\n<p>Rather than traditional text-to-give, organizations using Classy Live can use text messages to power donations prior to or during their fundraising events.<\/p>\n<p>This\u00a0<a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/text-to-donate\/\">text-to-donate<\/a>\u00a0functionality allows a nonprofit to assign a keyword for each event. You can then notify your attendees of the phone number and keyword to text to make a donation. Once they text that keyword, an auto-response delivers the donation form to complete their gift. The donation form is auto-generated based on your event branding for consistency, but you can also edit it if you choose.<\/p>\n<h2>6. Always Perform Quality Checks<\/h2>\n<p>You might think your nonprofit is mobile-friendly, but a great way to know for sure is to test it yourself. If you run into slow load times, points of friction in the checkout process, or payment issues, your supporters are probably having a similar experience.<\/p>\n<p>As you\u2019re testing your various social media pages, online fundraising campaigns, website, emails, and other digital communications, make sure to:<\/p>\n<ul>\n<li><strong>Click every link:<\/strong>\u00a0All links should successfully direct to their intended pages<\/li>\n<li><strong>Review your text style<\/strong>: Consider the font and size of your text to ensure easy mobile reading<\/li>\n<li><strong>Proofread<\/strong>: Avoid typos in your donor-facing materials<\/li>\n<li><strong>Check your visuals<\/strong>: All images should load quickly with clear resolution and align with your overall branding<\/li>\n<\/ul>\n<p>As you perform quality checks, pull up your website, emails, and fundraising campaign pages on different devices, such as phones, tablets, and a desktop computer. Make sure the formatting is mobile-friendly and responsive to various operating systems and layouts.<\/p>\n<p>You should also submit a test donation to ensure the process is simple and error-free, including any follow-up communications with donors.<\/p>\n<h2>7. Make It Easy to Give From Any Device<\/h2>\n<p>All of the above tips can help provide a positive, mobile-friendly experience for supporters while they read your emails, view your social media posts, and tap into live events, but the ultimate goal is to earn donations.<\/p>\n<p>Today\u2019s digital landscape requires you to have\u00a0<a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/products\/\">mobile-responsive, user-centric fundraising<\/a>\u00a0software so supporters can easily make a gift once they land on your donation page. Classy campaign pages are mobile-friendly for every user on every device.<\/p>\n<img decoding=\"async\" class=\"aligncenter wp-image-21225 size-full\" src=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2020\/05\/unnamed.png\" alt=\"mobile-friendly donation page\" width=\"428\" height=\"512\" \/>\n<p>Regardless of the software your nonprofit is using, you can preview your campaign page in Google Chrome with these simple steps:<\/p>\n<ul>\n<li>Right-click<\/li>\n<li>Choose \u201cInspect\u201d<\/li>\n<li>Select \u201cToggle device toolbar\u201d<\/li>\n<\/ul>\n<p>Further enhance your donation page with these four quick tips:<\/p>\n<ul>\n<li>Reduce the number of required textbox fields<\/li>\n<li>Increase font and donation button sizes<\/li>\n<li>Trim unnecessary text<\/li>\n<li>Decrease image sizes to promote faster load times<\/li>\n<\/ul>\n<h3>Enable Digital Wallets, ACH, PayPal, and Venmo<\/h3>\n<p>The ultimate mobile-friendly giving experience offers multiple mobile payment methods, which can increase your overall conversion and retention rates.<\/p>\n<p>Digital wallets allow a donor to pay using a credit card stored through Apple Pay, Google Pay, or Microsoft Pay, reducing friction in the checkout flow. ACH (Automated Clearing House), also known as direct debits, allows a donor to make a gift directly from their bank account. Both options eliminate the need to manually enter payment information, which saves your supporters\u00a0 time and reduces the likelihood that they will abandon the checkout process.<\/p>\n<p>On the Classy platform, organizations see an 11-14% lift in mobile conversion rates, as well as a substantial increase in the size of recurring gifts, when digital wallets are enabled.<\/p>\n<p>More specifically, when recurring donors make a gift with ACH:<\/p>\n<ul>\n<li>Average recurring gifts are\u00a0<a href=\"https:\/\/gofundme.to\/__proxy\/proinfo.gofundme.com\/the-state-of-modern-philanthropy-2021\">55% larger<\/a>\u00a0than those made with a credit card<\/li>\n<li>Recurring donors are retained\u00a0<a href=\"https:\/\/www.epcor.org\/docs\/NACHA-NonProfit-CaseStudy-Final-Updated.pdf\">20% longer<\/a>\u00a0than donors who prefer to give in other ways<\/li>\n<\/ul>\n<p>In addition, Classy offers digital payment integrations with\u00a0<a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/why-accept-paypal-donations\/\">PayPal<\/a>\u00a0and\u00a0<a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/venmo-donations\/\">Venmo<\/a>. Offer these payment methods for multiple campaign types and giving frequencies, each fully integrated with Classy\u2019s back-end reporting system. Give supporters the ability to donate through the mobile apps they prefer.<\/p>\n<h3>Protect Your Donors From Fraud<\/h3>\n<p>In the process of becoming more mobile-friendly, your organization needs to offer its donors the highest levels of security in order to retain their trust. The nonprofit space continually faces challenges with the fight against fraud, but taking a proactive approach to combat these obstacles can save your organization from a massive setback in the future.<\/p>\n<p>If you\u2019re not sure where to start, consider these actionable tips:<\/p>\n<ul>\n<li>Monitor your accounts daily<\/li>\n<li>Require the card verification value (CVV) in all checkout processes<\/li>\n<li>Encourage unique password requirements<\/li>\n<li>Partner with a verified payment processor<\/li>\n<\/ul>\n<p><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/introducing-classy-pay\/\">Classy Pay<\/a>\u00a0is our seamless integration with Stripe that offers all customers an added layer of protection against online payments fraud.\u00a0<a href=\"https:\/\/stripe.com\/radar\">Stripe Radar<\/a>\u00a0uses machine learning to automatically detect and block fraudulent payments in real time, putting security front and center for all transactions.<\/p>\n<h3>Offer a Mobile-First Checkout Experience With a Donation Modal<\/h3>\n<p>Key elements of mobile-friendly checkout experiences offered by retailers across the web include brand customization, minimal customer input, and frictionless flow. Through <a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/modal-forms\/\">Classy\u2019s donation popup modal<\/a>, your nonprofit can offer that same first-rate experience and improve results.<\/p>\n<p>Modals are designed with mobile in mind, built to optimize conversion specifically for mobile visitors. When an organization activates the donation modal on their website, a site visitor can complete a donation without ever leaving the page.<\/p>\n<p>Once a visitor clicks the donate button to activate the overlaid donation modal, they will be able to select an amount, frequency, and checkout option. Donors can select from PayPal, credit card, ACH, or mobile wallet, just like on a standard Classy donation form. Once they input their payment information, they\u2019ll see a donation confirmation window that summarizes their gift and allows them to share.<\/p>\n<h2>Make Your Nonprofit Mobile-Friendly to Increase Supporter Engagement<\/h2>\n<p>Having a mobile-friendly presence is critical for nonprofits interacting with their busy supporters. By optimizing your emails, website, social media channels, and mobile giving experience, you can create a seamless path for donors to engage with your nonprofit and support your mission, no matter their device.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Use these seven tips to make sure the most important donor-facing elements of your brand, such as your website, emails, and fundraising campaigns, are optimized for a user-friendly mobile experience.<\/p>\n","protected":false},"author":73,"featured_media":21606,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-11988","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fundraising"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.5 (Yoast SEO v25.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Essential Tips to Make Your Nonprofit Mobile-Friendly - 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