{"id":12034,"date":"2024-10-30T00:00:00","date_gmt":"2024-10-30T07:00:00","guid":{"rendered":"https:\/\/pro-migration.local\/blog\/giving-tuesday-emails-that-convert\/"},"modified":"2025-06-10T11:34:19","modified_gmt":"2025-06-10T18:34:19","slug":"giving-tuesday-emails-that-convert","status":"publish","type":"post","link":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/giving-tuesday-emails-that-convert\/","title":{"rendered":"5 Giving Tuesday Email Examples That Convert"},"content":{"rendered":"

In 2023, Giving Tuesday <\/span>raised $3.1 billion<\/span><\/a> in the United States, which included <\/span>$49,405,464 for 3,500 <\/span>nonprofits<\/span><\/a> on Classy from GoFundMe. The global event inspires millions of people to donate to causes they care about, and <\/span>email marketing<\/span> is one key strategy that can effectively inspire new and existing audiences to support your <\/span>nonprofit<\/span>\u2019s timely goals.<\/span><\/p>\n

The number of emails supporters receive spikes during the <\/span>holiday season<\/span>, especially around <\/span>Black Friday<\/span>, the <\/span>highest email volume<\/span><\/a> day of the year. Despite this influx, Classy\u2019s data shows that <\/span>donation conversion rates are <\/b>2x as high<\/b><\/a> during the <\/b>year-end<\/b> season<\/b>. In fact, <\/span>Giving Tuesday campaigns<\/span> see <\/span>12x more donor acquisitions<\/b><\/a>. This makes it crucial to design emails with a compelling, clear call to action that can push through the noise and stand out in a crowded inbox.<\/span><\/p>\n

Below, we highlight five high-converting <\/span>Giving Tuesday email examples<\/span> that spark engagement, encourage action, and drive donations. Leverage these strategies to increase <\/span>open rates<\/span> across your organization\u2019s <\/span>year-end<\/span> messaging<\/span><\/a> and make the most of this global giving event.<\/span><\/p>\n

1. Engage donors creatively ahead of Giving Tuesday<\/span><\/h2>\n

Your <\/span>nonprofit<\/span>\u2019s success on <\/span>Giving Tuesday<\/span><\/a> hinges on your preparations well before the event. In the weeks leading up to <\/span>Giving Tuesday<\/span>, you want to excite donors about the approaching donation opportunity and remind them to <\/span>save the date<\/span>.\u00a0<\/span><\/p>\n

Social media<\/span><\/h3>\n

With millions of active users, Facebook and Instagram dominate the global social media landscape. Together, their fundraising tools have helped raise over $8 billion for nonprofits and personal causes, fueled by the generosity of more than 85 million organizers and donors.<\/span><\/p>\n

To empower nonprofits this giving season and beyond, <\/span>Classy is introducing the <\/b>first nonprofit Meta integration of its kind<\/b><\/a> to take social sharing to a new level<\/b>. These tools offer a brand-new social sharing experience on Instagram and Facebook, designed to not only inspire donors to give back but also empower them to give forward.<\/span><\/p>\nEnhanced social sharing with Meta<\/a>\n

Email<\/span><\/h3>\n

Another way to foster early momentum is through a <\/span>campaign soft launch<\/span><\/a>. This allows you to test your plans in an environment where you can make adjustments while simultaneously collecting <\/span>online donations<\/span> from your most loyal inner circle.\u00a0<\/span><\/p>\n

Then, when you officially launch, new visitors will see you\u2019ve already made significant progress toward your goal and, according to the <\/span>goal proximity effect<\/span><\/a>, could feel more motivated to participate.<\/span><\/p>\n

Check out <\/span>this blog<\/span><\/a> for step-by-step guidance on how to execute a successful soft launch.<\/span><\/p>\n

You can also integrate Giving Tuesday into your existing year-end communications before your official launch. This helps introduce the event to your donors early, inviting them to become familiar with your goals and making them more likely to participate when the giving day arrives.\u00a0<\/span><\/p>\n

The key is to <\/span>send one email per week dedicated to Giving Tuesday<\/span><\/a> throughout the month leading up to your launch, whether you combine it with preexisting efforts or craft a new message. If you feel crunched for time, don\u2019t be afraid to use tools like ChatGPT to ask for Giving Tuesday email templates that you can quickly customize.<\/span><\/p>\n

Example: Feed My Starving Children<\/span><\/h3>\n

Feed My Starving Children<\/span><\/a> shares its FMSC MarketPlace two weeks before Giving Tuesday. The <\/span>nonprofit<\/span> highlights holiday-themed gifts from its shop handmade by program beneficiaries. It also notes how many meals the <\/span>nonprofit<\/span> can provide with each purchase.<\/span><\/p>\n

Sending this email in advance of Giving Tuesday puts a face to FMSC\u2019s work and gives supporters a chance to connect in a meaningful way. The <\/span>nonprofit<\/span> notes: \u201cEach purchase supports sustainable employment, strengthens families and communities, and feeds kids\u201d\u2014a reminder to shoppers of the mission when their purchase arrives about two weeks later on Giving Tuesday.<\/span><\/p>\n\"Feed\n

2. Kick-start <\/span>fundraising<\/span> with a gift option on <\/span>Cyber Monday<\/span><\/h2>\n

The <\/span>holiday season<\/span> is ripe with consumer-focused days, such as <\/span>Black Friday<\/span>, Small Business Saturday, and <\/span>Cyber Monday<\/span>. Amid the shopping hustle, donors may be hungry for a chance to slow down and tap into the spirit of generosity.\u00a0<\/span><\/p>\n

Meet donors where they are and <\/span>kick off<\/span> your <\/span>Giving Tuesday campaign<\/span> early by using one of these big shopping days to grab their attention.\u00a0<\/span><\/p>\n

Encourage donors to “shop” for someone on their holiday list by making a donation in their honor. This not only allows you to test creative fundraising campaigns but also gets your cause in front of busy supporters early, keeping your nonprofit top of mind for Giving Tuesday and the entire year-end giving season.\u00a0<\/span><\/p>\n

Backing your <\/span>call to action<\/span> with such a timely, compelling message can also help accelerate your <\/span>fundraising<\/span> platform\u2019s <\/span>return on investment (ROI)<\/span><\/a>. The giving season is an organically high-traffic, high-conversion time for <\/span>nonprofits<\/span>, so maximizing the short window is a great strategy for organizations that are new to their platform or still ramping.\u00a0<\/span><\/p>\nHow Ronald McDonald House maximizes platform ROI<\/a>\n

Example: Concern Worldwide US<\/span><\/h3>\n

Concern Worldwide US<\/span><\/a> uses <\/span>Cyber Monday<\/span> as inspiration to sell e-cards that support its mission. The <\/span>nonprofit<\/span> explains, \u201cIn 2022, Americans spent nearly $11.3 billion on <\/span>Cyber Monday<\/span>. Imagine the impact that could have for the most vulnerable communities living on the frontlines of the global hunger crisis.\u201d<\/span><\/p>\n

The email makes gift-giving easy by highlighting how it only takes one click to purchase an e-card for someone special. This approach helps donors get a head start on their holiday shopping while also helping Concern Worldwide US jump-start its Giving Tuesday goals.<\/span><\/p>\n\"Concern\n

3. Foster friendly competition with a matching gift<\/span><\/h2>\n

Research from Double the Donation found that over <\/span>84% of survey participants<\/span><\/a> were more likely to donate if there was a matching gift, and 1 in 3 said they\u2019d give a larger initial donation if there was a match.\u00a0<\/span><\/p>\n

On Giving Tuesday, highlighting a <\/span>donation match<\/span><\/a> can strengthen your <\/span>call to action<\/span>. While there are many ways to promote a matching gift, incorporating a competitive element is one creative route you can take. Compare year-over-year matching donation <\/span>totals<\/span> to try to raise the bar, offer a prize for the first dozen donors to make a matched gift, or tender fun games to promote meeting your match goal.<\/span><\/p>\n

Example: Days for Girls<\/span><\/h3>\n

Days for Girls<\/span><\/a> uses an attention-grabbing <\/span>email subject line<\/span> in this <\/span>Giving Tuesday email<\/span> to introduce supporters to its matching gift challenge: \u201cOne Million Dollars?\ud83d\ude09\u201d It then informs recipients that the <\/span>nonprofit<\/span> is participating in GlobalGiving\u2019s 24-hour Move a Million Campaign for Giving Tuesday, where all donations up to $2,500 are eligible for a portion of the $1 million matching prize.<\/span><\/p>\n

The nonprofit reminds supporters that their support helped secure a tenth-place finish in <\/span>last year<\/span>\u2019s campaign, raising $41,000 with a match of more than $15,000. The <\/span>call to action<\/span> is in bold: \u201c<\/span>Will you help us beat <\/b>last year<\/b>\u2019s giving?<\/b>\u201d<\/span><\/p>\n

This approach motivates donors to make their impact even better than <\/span>last year<\/span>. The <\/span>nonprofit<\/span> ends the email with a brief reminder of its mission and a link to where supporters can watch the leaderboard to track the campaign\u2019s progress.<\/span><\/p>\n\"Days\n

4. Drive urgency with time-limited opportunities<\/span><\/h2>\n

Another powerful way to drive momentum on Giving Tuesday is to put a time restriction on your <\/span>matching campaign<\/span>. If you tell supporters a matching gift is only available for a few hours, that creates a <\/span>sense of urgency<\/span>. Email recipients get motivated to move from their inbox to your <\/span>donation site<\/span><\/a> to help meet your <\/span>fundraising goal<\/span> right away.\u00a0<\/span><\/p>\n

A time-limited match also offers the opportunity for additional touchpoints through subsequent emails, with <\/span>Giving Tuesday email subject lines<\/span><\/a> like:<\/span><\/p>\n