{"id":12073,"date":"2024-09-05T00:00:00","date_gmt":"2024-09-05T07:00:00","guid":{"rendered":"https:\/\/pro-migration.local\/blog\/launch-giving-tuesday-matching-gift-campaign\/"},"modified":"2025-06-10T11:34:25","modified_gmt":"2025-06-10T18:34:25","slug":"giving-tuesday-donation-match","status":"publish","type":"post","link":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/giving-tuesday-donation-match\/","title":{"rendered":"Giving Tuesday Matching Donations: Doubling Your Year-End Impact"},"content":{"rendered":"<p><i><span style=\"font-weight: 400;\">This blog was written in collaboration with <\/span><\/i><a href=\"https:\/\/www.linkedin.com\/in\/adamjweinger\/\"><i><span style=\"font-weight: 400;\">Adam Weinger<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">, President of <\/span><\/i><a href=\"https:\/\/doublethedonation.com\/\"><i><span style=\"font-weight: 400;\">Double the Donation<\/span><\/i><i><span style=\"font-weight: 400;\">. <\/span><\/i><\/a><i><span style=\"font-weight: 400;\">Double the Donation<\/span><\/i><i><span style=\"font-weight: 400;\"> helps <\/span><\/i><i><span style=\"font-weight: 400;\">nonprofits<\/span><\/i><i><span style=\"font-weight: 400;\"> increase annual revenue through <\/span><\/i><i><span style=\"font-weight: 400;\">corporate matching gifts<\/span><\/i><i><span style=\"font-weight: 400;\"> and volunteer grant programs.\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Classy&#8217;s <\/span><a href=\"https:\/\/donationtrends.classy.org\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">The State of Modern Philanthropy<\/span><\/i><\/a><span style=\"font-weight: 400;\"> report reveals that Giving Tuesday is a powerhouse for donor acquisition, with <\/span><b>organizations gaining over 10x more donors than on any other day<\/b><span style=\"font-weight: 400;\">. Additionally, conversion rates on Giving Tuesday are <\/span><b>2x as high as the daily average<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Corporate matching gifts<\/span><span style=\"font-weight: 400;\"> can supplement this year-end intensity to create a compelling strategy with unparalleled outcomes. Below are some of the most effective ways to jump-start your <\/span><span style=\"font-weight: 400;\">matching gift<\/span><span style=\"font-weight: 400;\"> campaign this <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/6-creative-fundraising-ideas-inspire-you-givingtuesday\/\"><span style=\"font-weight: 400;\">Giving Tuesday<\/span><\/a><span style=\"font-weight: 400;\"> and lead you into the holiday <\/span><span style=\"font-weight: 400;\">giving season<\/span><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Understand the corporate matching gift opportunity<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Set giving and matching gift fundraising goals<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Research donor information to identify lucrative opportunities<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Communicate with donors to encourage matching gifts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Automate matching gift fundraising<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ready to get started? Let\u2019s jump in.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Understand the corporate matching gift opportunity<\/span><\/h2>\n<p><a href=\"https:\/\/360matchpro.com\/matching-gifts\/\"><b>Corporate matching gifts<\/b><\/a><b> are financial donations made by companies to support the <\/b><b>nonprofit<\/b><b> causes their employees already support. <\/b><span style=\"font-weight: 400;\">Before you can successfully promote these programs alongside your <\/span><span style=\"font-weight: 400;\">Giving Tuesday<\/span><span style=\"font-weight: 400;\"> and year-end <\/span><span style=\"font-weight: 400;\">fundraising<\/span><span style=\"font-weight: 400;\"> efforts, it\u2019s crucial to have a solid understanding of the programs\u2060\u2014and what currently hinders their success.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to <\/span><a href=\"https:\/\/doublethedonation.com\/tips\/matching-grant-resources\/matching-gift-statistics\/\"><span style=\"font-weight: 400;\">research from <\/span><span style=\"font-weight: 400;\">Double the Donation<\/span><\/a><span style=\"font-weight: 400;\">, an average of $4 to $7 billion in <\/span><span style=\"font-weight: 400;\">matching funds<\/span><span style=\"font-weight: 400;\"> is left unclaimed each year. Why? Although companies with <\/span><span style=\"font-weight: 400;\">matching gift programs<\/span><span style=\"font-weight: 400;\"> employ more than 26 million individuals, most are uninformed of their eligibility. This means that the biggest obstacle to maximizing <\/span><span style=\"font-weight: 400;\">match<\/span><span style=\"font-weight: 400;\"> campaign funding is often a lack of awareness.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">How do <\/span><span style=\"font-weight: 400;\">matching gifts<\/span><span style=\"font-weight: 400;\"> work?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Every company that <\/span><a href=\"https:\/\/360matchpro.com\/matching-gift-companies\/\"><span style=\"font-weight: 400;\">offers a <\/span><span style=\"font-weight: 400;\">matching gift program<\/span><\/a><span style=\"font-weight: 400;\"> chooses program guidelines. These include donation minimums and maximums, match ratios, and, of course, the match request submission deadline. <\/span><b>With<\/b> <b>year-end<\/b> <b>fundraising, the submission deadline is one of the most<\/b> <b>important considerations.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Since many companies allow donation match requests throughout the calendar year that the employee made the gift, the holiday season is a great opportunity to follow up with match-eligible donors who previously gave that year. This allows you to collect additional revenue as the year draws close <\/span><i><span style=\"font-weight: 400;\">without asking existing donors to reach back into their wallets.<\/span><\/i><\/p>\n<h2><span style=\"font-weight: 400;\">Set giving and matching gift fundraising goals<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As you prepare your <\/span><span style=\"font-weight: 400;\">fundraising<\/span><span style=\"font-weight: 400;\"> and overall <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/giving-tuesday-messaging\/\"><span style=\"font-weight: 400;\">communication strategies for <\/span><span style=\"font-weight: 400;\">Giving Tuesday<\/span><\/a><span style=\"font-weight: 400;\">, setting goals and expectations surrounding your <\/span><span style=\"font-weight: 400;\">giving program<\/span><span style=\"font-weight: 400;\"> is essential. These objectives should be specific, measurable, and realistic to help motivate donor participation and team member momentum.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A few examples of <\/span><span style=\"font-weight: 400;\">Giving Tuesday<\/span> <a href=\"https:\/\/doublethedonation.com\/matching-gift-metrics-nonprofits-should-track\/\"><span style=\"font-weight: 400;\">matching gift<\/span><span style=\"font-weight: 400;\"> metrics<\/span><\/a><span style=\"font-weight: 400;\"> might include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Response rate to <\/span><span style=\"font-weight: 400;\">matching gift<\/span><span style=\"font-weight: 400;\"> messaging<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Percentage of donors\u2019 match eligibility statuses<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Total amount raised from <\/span><span style=\"font-weight: 400;\">matching gifts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Number of <\/span><span style=\"font-weight: 400;\">matching gifts<\/span><span style=\"font-weight: 400;\"> received<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Percentage of available <\/span><span style=\"font-weight: 400;\">matching gift<\/span><span style=\"font-weight: 400;\"> revenue secured<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Number of new donors who submitted <\/span><span style=\"font-weight: 400;\">matching gift<\/span><span style=\"font-weight: 400;\"> requests<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Number of recurring donors who submitted <\/span><span style=\"font-weight: 400;\">matching gift<\/span><span style=\"font-weight: 400;\"> requests<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">To simplify the reporting process, some tools will automatically track valuable <\/span><span style=\"font-weight: 400;\">fundraising<\/span><span style=\"font-weight: 400;\"> data to ensure accurate and up-to-date <\/span><span style=\"font-weight: 400;\">matching gift<\/span><span style=\"font-weight: 400;\"> information. For example, <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/integrations\/double-the-donation\/\"><span style=\"font-weight: 400;\">360MatchPro and Classy<\/span><\/a><span style=\"font-weight: 400;\"> can track and report on prescribed data-driven goals to ensure your organization has access to the most effective <\/span><span style=\"font-weight: 400;\">matching gift<\/span><span style=\"font-weight: 400;\"> strategies and platform <\/span><span style=\"font-weight: 400;\">functionality<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Research donor information to identify lucrative opportunities<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As with any <\/span><span style=\"font-weight: 400;\">fundraising campaign<\/span><span style=\"font-weight: 400;\">, start with research. A few main <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/donor-information-for-nonprofits\/\"><span style=\"font-weight: 400;\">donor data insights\u2060<\/span><\/a><span style=\"font-weight: 400;\">\u2014particularly regarding their employment status\u2060\u2014will help you get started. Specifically, this should include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Companies that offer generous <\/span><span style=\"font-weight: 400;\">matching gift programs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Companies your donors work for<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Companies that overlap between the two<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This information can show you where to focus your efforts and how to ensure the most efficient use of your time by targeting mid-level and <\/span><span style=\"font-weight: 400;\">major donors<\/span><span style=\"font-weight: 400;\"> with the most generous <\/span><span style=\"font-weight: 400;\">matching gift programs<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fortunately, many resources are available to assist you in gathering the data. For example, <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/company-donation-match\/\"><span style=\"font-weight: 400;\">this compilation of top <\/span><span style=\"font-weight: 400;\">matching gift<\/span><span style=\"font-weight: 400;\"> companies<\/span><\/a><span style=\"font-weight: 400;\"> shares a list of well-known businesses that match gifts and a summary of each program offered.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can even use corporate databases like <\/span><a href=\"https:\/\/doublethedonation.com\/matching-gift-database\/\"><span style=\"font-weight: 400;\">360MatchPro by <\/span><span style=\"font-weight: 400;\">Double the Donation<\/span><\/a><span style=\"font-weight: 400;\"> to get detailed information about <\/span><span style=\"font-weight: 400;\">matching gift<\/span><span style=\"font-weight: 400;\"> guidelines for thousands of companies. (Hint: This particular software <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/integrations\/double-the-donation\/\"><span style=\"font-weight: 400;\">integrates directly into your Classy platform<\/span><\/a><span style=\"font-weight: 400;\"> to easily access <\/span><span style=\"font-weight: 400;\">matching gift<\/span><span style=\"font-weight: 400;\"> information.)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you have this information, examine where your donors work and apply your insights from leading <\/span><span style=\"font-weight: 400;\">matching gift programs<\/span><span style=\"font-weight: 400;\"> to uncover specific matching opportunities. For example, you might look at your most recent high-value donors to see if they qualify for <\/span><span style=\"font-weight: 400;\">matching gifts<\/span><span style=\"font-weight: 400;\"> as you prepare your <\/span><span style=\"font-weight: 400;\">Giving Tuesday donation<\/span><span style=\"font-weight: 400;\"> strategy.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Communicate with donors to encourage matching gifts<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You\u2019ll likely send many <\/span><span style=\"font-weight: 400;\">fundraising<\/span><span style=\"font-weight: 400;\"> appeals and other donor-facing messages around <\/span><span style=\"font-weight: 400;\">Giving Tuesday<\/span><span style=\"font-weight: 400;\">. After all, you want to urge supporters to get involved in your global <\/span><span style=\"font-weight: 400;\">Giving Day<\/span><span style=\"font-weight: 400;\"> campaign. For the best results, we strongly urge you to incorporate <\/span><span style=\"font-weight: 400;\">matching gifts<\/span><span style=\"font-weight: 400;\"> throughout your communications at a few key points.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Leading up to <\/span><span style=\"font-weight: 400;\">Giving Tuesday<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As <\/span><span style=\"font-weight: 400;\">Giving Tuesday<\/span><span style=\"font-weight: 400;\"> approaches, you\u2019ll likely <\/span><span style=\"font-weight: 400;\">initiate<\/span><span style=\"font-weight: 400;\"> supporter <\/span><span style=\"font-weight: 400;\">outreach<\/span><span style=\"font-weight: 400;\"> to prepare for your upcoming <\/span><span style=\"font-weight: 400;\">fundraiser<\/span><span style=\"font-weight: 400;\">. While this can look different from one organization to the next, you may expect to communicate with donors across multiple channels\u2060, including your campaign <\/span><span style=\"font-weight: 400;\">landing page<\/span><span style=\"font-weight: 400;\">, newsletters, blog posts, email marketing, text messaging, direct mail, <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/5-social-media-tips-for-your-givingtuesday-campaign\/\"><span style=\"font-weight: 400;\">social media<\/span><\/a><span style=\"font-weight: 400;\">, and more.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, don\u2019t forget to incorporate all necessary information within your <\/span><span style=\"font-weight: 400;\">match campaign<\/span><span style=\"font-weight: 400;\"> messaging to drive the most significant results. According to the previously cited <\/span><span style=\"font-weight: 400;\">Double the Donation<\/span> <span style=\"font-weight: 400;\">matching gift<\/span><span style=\"font-weight: 400;\"> research:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Over 84% of survey participants say they\u2019re more likely to donate if offered a <\/span><span style=\"font-weight: 400;\">matching gift<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">1 in 3 donors states they\u2019d give a larger initial donation if their gift received a match<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A 71% increase in response rate and a 51% increase in <\/span><span style=\"font-weight: 400;\">donation amount<\/span><span style=\"font-weight: 400;\"> occurred when mentioning <\/span><span style=\"font-weight: 400;\">matching gifts<\/span><span style=\"font-weight: 400;\"> in <\/span><span style=\"font-weight: 400;\">fundraising<\/span><span style=\"font-weight: 400;\"> appeals<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These metrics show that donors respond positively to <\/span><span style=\"font-weight: 400;\">matching gift<\/span><span style=\"font-weight: 400;\"> appeals in marketing. This means that not only will effective promotional tactics help you secure matches for gifts you\u2019ve already received, but they can also encourage additional donations that you might not have collected otherwise.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Within the donation process<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Promoting <\/span><span style=\"font-weight: 400;\">matching gift<\/span><span style=\"font-weight: 400;\"> opportunities at the height of donor engagement is essential, and directly within the giving experience\u2014on <\/span><span style=\"font-weight: 400;\">Giving Tuesday<\/span><span style=\"font-weight: 400;\">, specifically\u2060\u2014is one of the best times to do it. Luckily, it\u2019s easy to incorporate <\/span><span style=\"font-weight: 400;\">matching gifts<\/span><span style=\"font-weight: 400;\"> within the donation process, especially with online donations on Classy\u2019s <\/span><a href=\"http:\/\/pro.gofundme.com\"><span style=\"font-weight: 400;\">fundraising<\/span><span style=\"font-weight: 400;\"> platform<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>That said, your <\/b><b>Giving Tuesday <\/b><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/donation-page-checklist\/\"><b>donation page<\/b><\/a><span style=\"font-weight: 400;\"> can be a fantastic chance to request employment data, especially for those donors whose employment status you don\u2019t have on record.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But, be sure to mention <\/span><span style=\"font-weight: 400;\">matching gifts<\/span><span style=\"font-weight: 400;\"> where you collect this information, as donors tend to be more willing to enter employment data when they know how you\u2019ll use it.<\/span><\/p>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-29586\" src=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2020\/11\/classy-donation-matching_frontend-5.png\" alt=\"Giving Tuesday matching donation form\" width=\"1566\" height=\"940\" \/>\n<h3><\/h3>\n<p><span style=\"font-weight: 400;\">Continuously promoting <\/span><span style=\"font-weight: 400;\">matching gifts<\/span> <a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/matching-gift-potential\/\"><span style=\"font-weight: 400;\">throughout the donor experience<\/span><\/a><span style=\"font-weight: 400;\"> will also allow you to increase awareness of these opportunities while donors are actively involved in supporting your organization.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">After <\/span><span style=\"font-weight: 400;\">Giving Tuesday<\/span><span style=\"font-weight: 400;\"> ends<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">We recommend following up with donors in the hours or days after <\/span><span style=\"font-weight: 400;\">Giving Tuesday<\/span><span style=\"font-weight: 400;\"> to remind them about match opportunities and encourage them to complete their submissions. Consider these tips as you do so:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Remember that timing is everything:<\/b> <span style=\"font-weight: 400;\">Double the Donation<\/span><span style=\"font-weight: 400;\"> reports that sending <\/span><span style=\"font-weight: 400;\">matching gift<\/span><span style=\"font-weight: 400;\"> reminder emails within 24 hours of a donation results in a 53% open rate. That\u2019s 2-3x higher than the average <\/span><span style=\"font-weight: 400;\">nonprofit<\/span><span style=\"font-weight: 400;\"> email open rate.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Provide as much targeted information as possible:<\/b><span style=\"font-weight: 400;\"> Donors don\u2019t want to conduct research to submit a match request. Simplify the process by sharing company-specific program details with individuals whose employment data you have on file. This should include the company\u2019s minimum and maximum match amounts, qualified employees and <\/span><span style=\"font-weight: 400;\">nonprofits<\/span><span style=\"font-weight: 400;\">, match ratios, submission deadlines, and links to submission forms.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Encourage donors to keep you updated regarding the request process:<\/b><span style=\"font-weight: 400;\"> We recommend incorporating an easy link in your <\/span><span style=\"font-weight: 400;\">matching gift<\/span><span style=\"font-weight: 400;\"> emails that informs your team when donors complete their end of the <\/span><span style=\"font-weight: 400;\">matching gift<\/span><span style=\"font-weight: 400;\"> request to aid in tracking matches to completion. Then, be sure to thank them for their time and effort.<\/span><\/li>\n<\/ul>\n<h3><\/h3>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-29587\" src=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2020\/11\/Known-Donor-Email.png\" alt=\"Giving Tuesday matching donation email\" width=\"1794\" height=\"1647\" \/>\n<h3><\/h3>\n<p><span style=\"font-weight: 400;\">Fortunately, the integration between Classy and <\/span><span style=\"font-weight: 400;\">Double the Donation<\/span><span style=\"font-weight: 400;\"> makes it easy to implement timely, targeted follow-ups (complete with a trackable \u201cI submitted my match!\u201d link). To learn more about how <\/span><i><span style=\"font-weight: 400;\">you <\/span><\/i><span style=\"font-weight: 400;\">can do so, we\u2019ll cover automation in more detail below.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Year-round<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">So far, this guide has primarily focused on <\/span><span style=\"font-weight: 400;\">matching gifts<\/span><span style=\"font-weight: 400;\"> for your upcoming <\/span><span style=\"font-weight: 400;\">Giving Tuesday<\/span> <span style=\"font-weight: 400;\">fundraising campaign<\/span><span style=\"font-weight: 400;\">. This is an excellent opportunity you don\u2019t want to miss, particularly when you craft your <\/span><span style=\"font-weight: 400;\">Giving Tuesday<\/span><span style=\"font-weight: 400;\"> plan to lead into a strategic rest-of-the-year-end <\/span><span style=\"font-weight: 400;\">giving season<\/span><span style=\"font-weight: 400;\"> strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But your <\/span><span style=\"font-weight: 400;\">matching gift<\/span><span style=\"font-weight: 400;\"> efforts shouldn\u2019t end there. Marketing <\/span><span style=\"font-weight: 400;\">matching gifts<\/span><span style=\"font-weight: 400;\"> to your supporters can also be an effective <\/span><span style=\"font-weight: 400;\">year-round<\/span> <span style=\"font-weight: 400;\">initiative<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>And it should start\u2060 with\u2060\u2014and center on\u2060\u2014your <\/b><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/nonprofit-websites\/\"><b>nonprofit<\/b><b> website<\/b><\/a><b>. <\/b><span style=\"font-weight: 400;\">After all, this is arguably your most valuable marketing asset, so it makes sense to <\/span><a href=\"https:\/\/doublethedonation.com\/marketing-matching-gifts-website\/\"><span style=\"font-weight: 400;\">incorporate <\/span><span style=\"font-weight: 400;\">matching gift<\/span><span style=\"font-weight: 400;\"> information where relevant<\/span><\/a><span style=\"font-weight: 400;\">. Establish a dedicated <\/span><span style=\"font-weight: 400;\">matching gift<\/span><span style=\"font-weight: 400;\"> webpage, add a section on <\/span><span style=\"font-weight: 400;\">matching gifts<\/span><span style=\"font-weight: 400;\"> to your \u201cways to give\u201d screen, and incorporate <\/span><span style=\"font-weight: 400;\">matching gifts<\/span><span style=\"font-weight: 400;\"> on your navigation menu to aid current and prospective supporters.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The bottom line is that if you\u2019ve yet to explore the power and possibilities involved with corporate gift matching, hosting a <\/span><span style=\"font-weight: 400;\">Giving Tuesday<\/span> <span style=\"font-weight: 400;\">matching gift<\/span><span style=\"font-weight: 400;\"> campaign can be an excellent way to jump-start your efforts. However, you\u2019ll want to keep growing your <\/span><span style=\"font-weight: 400;\">matching gift<\/span> <span style=\"font-weight: 400;\">fundraising<\/span> <span style=\"font-weight: 400;\">initiatives<\/span><span style=\"font-weight: 400;\"> well into the future so that available matches eventually get claimed.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Automate matching gift fundraising<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As our final practice, automating the <\/span><span style=\"font-weight: 400;\">matching gift<\/span><span style=\"font-weight: 400;\"> process is one of the best ways to streamline your efforts and boost efficiency across your organization. Doing so allows you to save more of your team\u2019s time and effort, which they can reallocate to your highest-value <\/span><span style=\"font-weight: 400;\">matching gift<\/span><span style=\"font-weight: 400;\"> prospects. That\u2019s especially critical, considering everything your team will do to boost year-end giving.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Automating <\/span><span style=\"font-weight: 400;\">matching gifts<\/span><span style=\"font-weight: 400;\"> effectively requires investment in a powerful platform. To drive the best results, this tool should <\/span><a href=\"https:\/\/support.classy.org\/s\/article\/double-the-donation\"><span style=\"font-weight: 400;\">integrate with your online <\/span><span style=\"font-weight: 400;\">fundraising<\/span><span style=\"font-weight: 400;\"> software, like Classy<\/span><\/a><span style=\"font-weight: 400;\">, and help manage the process from start to finish\u2060.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, <\/span><span style=\"font-weight: 400;\">Double the <\/span><a href=\"https:\/\/doublethedonation.com\/get-a-demo\/\"><span style=\"font-weight: 400;\">Donation<\/span><span style=\"font-weight: 400;\">\u2019s 360MatchPro<\/span><\/a><span style=\"font-weight: 400;\"> is a complete automation tool designed to aid <\/span><span style=\"font-weight: 400;\">nonprofits<\/span><span style=\"font-weight: 400;\"> and schools in identifying, marketing, and reporting on <\/span><span style=\"font-weight: 400;\">matching gifts<\/span><span style=\"font-weight: 400;\"> every step of the way.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Double<\/span><span style=\"font-weight: 400;\"> your year-end fundraising with a <\/span><span style=\"font-weight: 400;\">Giving Tuesday<\/span><span style=\"font-weight: 400;\"> matching gift campaign today<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Keep these <\/span><span style=\"font-weight: 400;\">matching gift<\/span><span style=\"font-weight: 400;\"> strategies in mind as you complete the final stretch of <\/span><span style=\"font-weight: 400;\">Giving Day<\/span><span style=\"font-weight: 400;\"> planning. Goal setting, research, and communication are vital yet simple ways to implement a successful matching method in time for one of the most philanthropic <\/span><span style=\"font-weight: 400;\">days of the year<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As we\u2019ve seen, <\/span><span style=\"font-weight: 400;\">matching gifts<\/span><span style=\"font-weight: 400;\"> are beneficial <\/span><span style=\"font-weight: 400;\">year-round<\/span><span style=\"font-weight: 400;\">, but their impact is multiplied during the <\/span><span style=\"font-weight: 400;\">end-of-year<\/span> <span style=\"font-weight: 400;\">fundraising<\/span><span style=\"font-weight: 400;\"> season. By providing your team with a solid foundation for <\/span><span style=\"font-weight: 400;\">matching gift<\/span><span style=\"font-weight: 400;\"> basics, you can maximize your efforts to drive your cause forward more effectively.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Imagine what your organization can do with <\/span><span style=\"font-weight: 400;\">double<\/span><span style=\"font-weight: 400;\"> the revenue.\u00a0<\/span><\/p>\n<p>Copy Editor:\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/ayannajulien\/\" target=\"_blank\" rel=\"noopener\" data-airgap-id=\"52\"><em>Ayanna Julien<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Use these three strategies to get a matching gift campaign up for Giving Tuesday and take advantage of the $4 to $7 billion in matching gift funds that go unclaimed each year.<\/p>\n","protected":false},"author":23,"featured_media":22330,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-12073","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fundraising"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.5 (Yoast SEO v25.3) - 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