{"id":12096,"date":"2024-11-14T00:00:00","date_gmt":"2024-11-14T08:00:00","guid":{"rendered":"https:\/\/pro-migration.local\/blog\/year-end-donor-thank-you-email-examples\/"},"modified":"2025-06-10T11:34:26","modified_gmt":"2025-06-10T18:34:26","slug":"year-end-donor-thank-you-email-examples","status":"publish","type":"post","link":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/year-end-donor-thank-you-email-examples\/","title":{"rendered":"6 Year-End Thank-You Message Tips + Examples"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Classy from GoFundMe platform data shows that <strong>30% of annual gross donation volume occurred between Giving Tuesday and New Year\u2019s Eve<\/strong> in 2023, with <strong>conversion rates 3\u20134x higher on Giving Tuesday than any other day<\/strong>. Having a solid donor <\/span><span style=\"font-weight: 400;\">recognition program<\/span><span style=\"font-weight: 400;\"> is vital for <\/span><span style=\"font-weight: 400;\">retention, and <\/span><span style=\"font-weight: 400;\">nurturing the many supporters you worked so hard to convert through year-end campaigns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Timely, effective thank-you messages let supporters know you appreciate them, show them how you\u2019ll use their charitable contributions, and communicate your brand and mission further. Below, we cover six tips for creating year-end <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/15-creative-ways-to-thank-donors\/\"><span style=\"font-weight: 400;\">thank-you emails<\/span><\/a><span style=\"font-weight: 400;\"> with a <\/span><span style=\"font-weight: 400;\">personal touch<\/span><span style=\"font-weight: 400;\">, along with three inspiring examples from real nonprofits.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">6 approaches to writing year-end thank-you emails<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">An <\/span><span style=\"font-weight: 400;\">appreciation letter<\/span><span style=\"font-weight: 400;\"> is an opportunity to highlight your <\/span><span style=\"font-weight: 400;\">great work<\/span><span style=\"font-weight: 400;\"> and show donors how they\u2019re an integral part of it. Here are some ways to communicate this creatively at the <\/span><span style=\"font-weight: 400;\">end of the year<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Highlight the impact of small donations<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Even if a donor gives $5, that could be the start of a lifelong relationship with your nonprofit. If they have a positive first-time giving experience, they may choose to:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increase their gift amount next time\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Become a recurring donor<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Volunteer at one of your events<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Encourage their network to donate via <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/platform\/meta-social-sharing\/\"><span style=\"font-weight: 400;\">nonprofit social sharing tools<\/span><\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Give <\/span><span style=\"font-weight: 400;\">heartfelt thanks<\/span><span style=\"font-weight: 400;\"> at the <\/span><span style=\"font-weight: 400;\">end of the year<\/span><span style=\"font-weight: 400;\"> to remind donors that no matter the size of their gift, they\u2019ll make a difference. This <\/span><span style=\"font-weight: 400;\">positive feedback<\/span><span style=\"font-weight: 400;\"> may be exactly what they need to take their next step with your nonprofit.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Give a simple season\u2019s greeting<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A quick email thanking donors for their support and wishing them a joyous <\/span><span style=\"font-weight: 400;\">holiday season<\/span><span style=\"font-weight: 400;\"> lets them know you\u2019re thinking about them. It also demonstrates <\/span><span style=\"font-weight: 400;\">thoughtfulness<\/span><span style=\"font-weight: 400;\">, recognizing that this is a time to slow down and respect donors\u2019 time with their loved ones while signaling that you\u2019ll be back in touch in the <\/span><span style=\"font-weight: 400;\">new year<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This thank-you message communicates that you care about your supporters as people, not just donors. You want to wish them a happy holiday because you\u2019re grateful they\u2019re part of your community and inner circle, not just because you want to make an appeal.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think of this outreach as a handwritten note to a friend for the holidays. You can even incorporate digital signatures from your team members to give it a snail-mail feel.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. Use data to summarize the year\u2019s impact<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Using data to demonstrate your nonprofit\u2019s impact throughout the <\/span><span style=\"font-weight: 400;\">past year<\/span><span style=\"font-weight: 400;\"> fosters a sense of <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/nonprofit-transparency\/\"><span style=\"font-weight: 400;\">transparency and trust<\/span><\/a><span style=\"font-weight: 400;\"> that you allocate fundraising revenue responsibly. It showcases <\/span><span style=\"font-weight: 400;\">specific details<\/span><span style=\"font-weight: 400;\"> of a <\/span><span style=\"font-weight: 400;\">job well done<\/span><span style=\"font-weight: 400;\"> to meet your mission.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can pull data from your <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/nonprofit-annual-report-worksheet\/\"><span style=\"font-weight: 400;\">nonprofit annual report<\/span><\/a><span style=\"font-weight: 400;\"> or get help from Classy\u2019s <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/platform\/nonprofit-reporting\/\"><span style=\"font-weight: 400;\">reporting tools<\/span><\/a><span style=\"font-weight: 400;\"> to paint a clear picture of the <\/span><span style=\"font-weight: 400;\">good work<\/span><span style=\"font-weight: 400;\"> your donors made possible. Incorporate these figures into your thank-you email to showcase the <\/span><span style=\"font-weight: 400;\">milestones<\/span><span style=\"font-weight: 400;\"> that your donors have helped you achieve. This progress can inspire them to join you for <\/span><span style=\"font-weight: 400;\">years of service<\/span><span style=\"font-weight: 400;\"> ahead.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. Showcase the personal side of your brand<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your year-end thank-you email can also double as an <\/span><span style=\"font-weight: 400;\">employee appreciation<\/span><span style=\"font-weight: 400;\"> note. Incorporate a personal tone to your message by showcasing your <\/span><span style=\"font-weight: 400;\">company culture<\/span><span style=\"font-weight: 400;\"> and the <\/span><span style=\"font-weight: 400;\">hard work<\/span><span style=\"font-weight: 400;\"> of various <\/span><span style=\"font-weight: 400;\">team players<\/span><span style=\"font-weight: 400;\"> throughout the year. By highlighting <\/span><span style=\"font-weight: 400;\">employee recognition<\/span><span style=\"font-weight: 400;\"> within your thank-you email, donors get a peek behind the curtain of your operations and feel more connected to your cause.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also center <\/span><span style=\"font-weight: 400;\">teamwork<\/span><span style=\"font-weight: 400;\"> by involving more frontline staff in your thank-you message. For example, if your executive director usually signs donation confirmation letters, have more services and support staff sign year-end thank-you\u2019s. Lighthearted photos and visuals of your staff also tap into a cheerful sense of year-end gratitude and show a more intimate side of your nonprofit organization.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">5. Incorporate a video message<\/span><\/h3>\n<p><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/nonprofit-thank-you-video-examples\/\"><span style=\"font-weight: 400;\">Thank-you videos<\/span><\/a><span style=\"font-weight: 400;\"> allow you to spotlight emotional imagery from the field that connects your audience to your mission. They also invite your staff to speak directly to donors to <\/span><span style=\"font-weight: 400;\">express gratitude<\/span><span style=\"font-weight: 400;\">, adding a more human element to digital communications.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition to embedding a video into your year-end thank-you email, you can use it to reach a broader audience through your <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/nonprofit-social-media-engagement-tactics\/\"><span style=\"font-weight: 400;\">social media channels<\/span><\/a><span style=\"font-weight: 400;\">. That way, if a supporter doesn\u2019t open your email, your appreciation can still reach them through their preferred platform.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aim to keep a <\/span><span style=\"font-weight: 400;\">positive attitude<\/span><span style=\"font-weight: 400;\"> in your year-end video and consider bringing together your <\/span><span style=\"font-weight: 400;\">entire team<\/span><span style=\"font-weight: 400;\"> to say thank you at the end.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">6. Communicate an opportunity to meet your year-end goal<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Including an appeal isn\u2019t the primary goal of year-end <\/span><span style=\"font-weight: 400;\">appreciation messages<\/span><span style=\"font-weight: 400;\">. In fact, they don\u2019t need to include one at all. However, a thank-you email can be an opportunity to <\/span><span style=\"font-weight: 400;\">follow up<\/span><span style=\"font-weight: 400;\"> with supporters if you\u2019re still shy of your year-end fundraising goal. Just make sure to keep your request for <\/span><span style=\"font-weight: 400;\">continued support<\/span><span style=\"font-weight: 400;\"> donor-focused.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In your thank-you note, make a soft ask, letting supporters know you need a little more help to go the <\/span><span style=\"font-weight: 400;\">extra mile<\/span><span style=\"font-weight: 400;\"> and start next year off strong. Ensure your messaging centers on how grateful you are for what you\u2019ve already raised and what that amount will still allow you to accomplish. If you do receive additional gifts following this email, make sure to send another thank-you to those donors for adding to your fundraising effort.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">3 real-world examples of nonprofit year-end thank-you\u2019s<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now you know some of the best practices for year-end thank-you messages. But what do they look like in action? These three nonprofits provide excellent examples of how to incorporate the tips from above.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. To Write Love on Her Arms showcases impact data creatively<\/span><\/h3>\n<p><a href=\"https:\/\/twloha.com\/\"><span style=\"font-weight: 400;\">To Write Love on Her Arms<\/span><\/a><span style=\"font-weight: 400;\"> is a nonprofit movement dedicated to presenting hope and finding help for people struggling with depression, addiction, self-injury, and suicide. The organization took a creative approach to sharing year-end data by sending an email inspired by the popular Spotify Wrapped marketing campaign. Spotify Wrapped provides users of the music streaming platform with fun tidbits about their listening habits that year.<\/span><\/p>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-30534\" src=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2020\/11\/blog-linkedin-TWLOHA.png\" alt=\"TWLOHA year-end thank-you message example\" width=\"2160\" height=\"1040\" \/>\n<p><span style=\"font-weight: 400;\">TWLOHA used similar design graphics to share five panels that started with the message, \u201cLet\u2019s talk about what you made possible.\u201d One panel creates a stacked burger of impact, with data ranging from how many people the nonprofit reached in its online community to how many high schools received its free mental health curriculum. Another panel connects the nonprofit\u2019s mission directly to supporters by highlighting that they, too, made it through 525,600 minutes that year despite their hardest days.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The end of the \u201cTWLOHA Wrapped\u201d thank-you email offers a message of hope and a brief request for donations of $1, $5, or $20 to keep the movement going. Overall, the email is fun, engaging, grateful, and easy to repurpose for sharing on <\/span><span style=\"font-weight: 400;\">social media<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Food Bank of Delaware gives a simple holiday greeting<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/www.fbd.org\/\"><span style=\"font-weight: 400;\">Food Bank of Delaware<\/span><\/a><span style=\"font-weight: 400;\"> is a nonprofit that provides food to nourish its community while collaborating on long-<\/span><span style=\"font-weight: 400;\">term<\/span><span style=\"font-weight: 400;\"> solutions to hunger and poverty. Its year-end thank-you email leveraged the power of a simple digital holiday card.<\/span><\/p>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-30536\" src=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2020\/11\/blog_foodbankofdelaware_-v2.png\" alt=\"Food Bank of Deleware year-end thank-you message example\" width=\"2160\" height=\"1040\" \/>\n<p><span style=\"font-weight: 400;\">In the email, the food bank included a seasonal \u201cHappy Holidays\u201d graphic made of oranges, which visually connected supporters back to its food-focused mission. Then, there was a brief note at the bottom from the nonprofit\u2019s president reminding the donor of what they made possible this year, using \u201cyou-focused\u201d language: <\/span><b>\u201cWe\u2019re witnessing the impact of your generosity more than ever right now. Behind every distribution, every box of food, and every smile or sigh of relief, there\u2019s a meal . . . a meal <\/b><b><i>you<\/i><\/b><b> made possible, Olivia.\u201d<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The nonprofit wishes the recipient a relaxing, joyous season, with a final thanks for their compassion and support throughout the year. While there is a Give Now <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/tips-donation-buttons-by-campaign-type\/\"><span style=\"font-weight: 400;\">donation button<\/span><\/a><span style=\"font-weight: 400;\"> in the email footer for potential conversions, the message solely focuses on thanks.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. Feed My Starving Children gives thanks for a recurring giving push<\/span><\/h3>\n<p><a href=\"https:\/\/www.fmsc.org\/\"><span style=\"font-weight: 400;\">Feed My Starving Children<\/span><\/a><span style=\"font-weight: 400;\"> is a nonprofit that works with food distribution partners worldwide to bring nutritious meals to hungry children. Its year-end thank-you message included a photo of some of its beneficiaries at the top holding a sign that says, \u201cThanks!\u201d Beneath, is a short message of gratitude highlighting one key data point from the year donors made possible: 1,181,826 kids received a daily meal.<\/span><\/p>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-30535\" src=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2020\/11\/blog-linkedin-feedmystarvingchildren.png\" alt=\"Feed My Starving Children year-end thank-you message example\" width=\"2160\" height=\"1040\" \/>\n<p><span style=\"font-weight: 400;\">By keeping the message short and sweet, the nonprofit keeps donors focused on the meaningful impact they\u2019ve had. The thank-you email also includes three call-to-action buttons at the bottom for inspired donors to give a one-time donation, volunteer, or join the <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/top-5-reasons-to-invest-in-monthly-recurring-donations\/\"><span style=\"font-weight: 400;\">monthly giving program<\/span><\/a><span style=\"font-weight: 400;\">. The option to become a recurring donor is centered and larger than the other two, drawing attention to the impactful opportunity.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Strengthen donor relationships with year-end thank-you emails<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Year-end <\/span><span style=\"font-weight: 400;\">thank-you letters<\/span><span style=\"font-weight: 400;\"> are critical for showing supporters what they\u2019ve helped you accomplish. In expressing your gratitude, you jump-start crucial year-end nurture tactics that aid <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/january-important-time-donor-retention\/\"><span style=\"font-weight: 400;\">donor retention come January<\/span><\/a><span style=\"font-weight: 400;\">. Plus, you ensure donors feel appreciated and inspired to give again to your work next year.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re looking for additional tips on how to connect meaningfully with donors this <\/span><span style=\"font-weight: 400;\">holiday season<\/span><span style=\"font-weight: 400;\">, check out our <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/proinfo.gofundme.com\/16-email-templates-for-giving-tuesday-through-year-end-classy\"><span style=\"font-weight: 400;\">email templates<\/span><\/a><span style=\"font-weight: 400;\"> for Giving Tuesday through year-end. Thoughtful messaging at year-end can build the bridge from a first-time donor on Giving Tuesday to a lifelong champion of your cause.\u00a0<\/span><\/p>\n<p>Copy Editor:\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/ayannajulien\/\" target=\"_blank\" rel=\"noopener\" data-airgap-id=\"52\"><em>Ayanna Julien<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Classy from GoFundMe platform data shows that 30% of annual gross donation volume occurred between Giving Tuesday and New Year\u2019s Eve in 2023, with conversion rates 3\u20134x higher on Giving Tuesday than any other day. Having a solid donor recognition program is vital for retention, and nurturing the many supporters you worked so hard to [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":30533,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[11,12],"tags":[],"class_list":["post-12096","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fundraising","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.5 (Yoast SEO v25.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 Year-End Thank-You Message Tips + Examples - GoFundMe Pro<\/title>\n<meta name=\"description\" content=\"Get tips and explore real-life examples from nonprofits to inspire meaningful year-end thank-you messages.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/year-end-donor-thank-you-email-examples\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Year-End Thank-You Message Tips + Examples\" \/>\n<meta property=\"og:description\" content=\"Get tips and explore real-life examples from nonprofits to inspire meaningful year-end thank-you messages.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/year-end-donor-thank-you-email-examples\/\" \/>\n<meta property=\"og:site_name\" content=\"GoFundMe Pro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/classy.org\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-14T08:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-10T18:34:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2020\/11\/blog_image_01.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1224\" \/>\n\t<meta property=\"og:image:height\" content=\"612\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Korrin Bishop\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@classy\" \/>\n<meta name=\"twitter:site\" content=\"@classy\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Korrin Bishop\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/year-end-donor-thank-you-email-examples\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/year-end-donor-thank-you-email-examples\/\"},\"author\":{\"name\":\"Korrin Bishop\",\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#\/schema\/person\/e2704fec5ad429861207a3dfc6e69643\"},\"headline\":\"6 Year-End Thank-You Message Tips + Examples\",\"datePublished\":\"2024-11-14T08:00:00+00:00\",\"dateModified\":\"2025-06-10T18:34:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/year-end-donor-thank-you-email-examples\/\"},\"wordCount\":1547,\"publisher\":{\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/year-end-donor-thank-you-email-examples\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2020\/11\/blog_image_01.jpg\",\"articleSection\":[\"Fundraising\",\"Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/year-end-donor-thank-you-email-examples\/\",\"url\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/year-end-donor-thank-you-email-examples\/\",\"name\":\"6 Year-End Thank-You Message Tips + Examples - 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