{"id":12178,"date":"2021-04-19T00:00:00","date_gmt":"2021-04-19T00:00:00","guid":{"rendered":"https:\/\/pro-migration.local\/blog\/soft-launch-email-templates\/"},"modified":"2025-06-10T11:34:40","modified_gmt":"2025-06-10T18:34:40","slug":"soft-launch-email-templates","status":"publish","type":"post","link":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/soft-launch-email-templates\/","title":{"rendered":"2 Soft Launch Email Templates to Kickstart Your Fundraising Campaign"},"content":{"rendered":"<p>A fundraising campaign soft launch\u2014the release of your campaign to a limited audience prior to the general public\u2014allows your organization to establish early momentum on your campaign. When you invite these loyal supporters to take action, you need to introduce your campaign in a way that emphasizes their unique value and motivates them to help kick off your fundraising effort. And if your supporters don\u2019t engage with your call to action the first time around, a well-structured follow-up is crucial.<\/p>\n<p style=\"text-align: center;\"><a class=\"c-btn-primary\" href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/fundraising-campaign-templates\/\" target=\"_self\">Explore Fundraising Campaign Templates on Classy<\/a><\/p>\n<p>We\u2019ve created two email templates to guide the way your nonprofit reaches out to your inner circle of supporters during your next soft launch. Learn how to introduce and motivate your biggest advocates to get involved, and how to follow up with the donors that didn\u2019t engage with your appeal the first time around.<\/p>\n<div class=\"embedpress-wrapper ose-wistia ose-uid-860d55e73c8b6d7dc974b3d5bcea2105 responsive\"><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><script>window.pp_embed_wistia_labels = {\"watch_from_beginning\":\"Watch from the beginning\",\"skip_to_where_you_left_off\":\"Skip to where you left off\",\"you_have_watched_it_before\":\"It looks like you've watched<br \\\/>part of this video before!\"};<\/script>\n<script>window._wq = window._wq || []; _wq.push({\"m55\": {\"videoFoam\":false,\"fullscreenButton\":true,\"playbar\":true,\"smallPlayButton\":true,\"autoPlay\":false,\"playerColor\":\"#00adef\",\"focus\":false,\"plugin\":{\"dimthelights\":{\"src\":\"https:\\\/\\\/pro.gofundme.com\\\/wp-content\\\/plugins\\\/embedpress\\\/EmbedPress\\\/Includes\\\/assets\\\/js\\\/wistia\\\/min\\\/dimthelights.min.js\",\"autoDim\":false}}}});<\/script>\n<div id=\"wistia_m55kwq6kmu\" class=\"wistia_embed wistia_async_m55kwq6kmu\" style=\"width:640px; height:360px;\"><\/div>\n<\/div>\n<h2><strong>Email #1: Introduce the Campaign<\/strong><\/h2>\n<p>When you kick off your soft launch, your first email appeal to your loyal group of supporters should set the tone for the campaign, get them excited, and include a compelling call to action.<\/p>\n<p>To get started crafting the perfect email appeal, prioritize these must-have elements:<\/p>\n<ul>\n<li><b>Set your email apart with a unique <\/b><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/better-open-rates-by-the-holidays-killer-email-subject-lines\/\"><b>subject line<\/b><\/a><b>.<\/b> Make sure it\u2019s timely, personalized, and has a sense of urgency. You could also try posing a question, like \u201cTrue or false: $50 can save a life.\u201d<\/li>\n<li><b>Make it personal. <\/b>Mention the donor\u2019s past involvement with your organization and the impact their previous gifts have made. If possible, use tangible examples to show how their personal contributions have supported your mission.<\/li>\n<li><b>Use language that creates a sense of exclusivity. <\/b>Remind your donors that they bring a unique value to your organization.<\/li>\n<li><b>Explain your motivation. <\/b>Make it clear what need your campaign is addressing and why it matters to your donors.<\/li>\n<li><b>Provide all of the details. <\/b>Clarify the campaign type, start and end dates, specific goals, and any other pertinent information your donors might want before getting involved.<\/li>\n<li><b>Clarify your call to action. <\/b>Keep it simple with one clear CTA to avoid overwhelming your donors.<\/li>\n<li><b>Offer <\/b><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/creative-ways-incentivize-thank-fundraisers\/\"><b>unique incentives<\/b><\/a><b> or perks. <\/b>Emphasize that these incentives are only offered to your most avid supporters.<\/li>\n<li><b>Provide multiple ways to give. <\/b>Make it as easy as possible for donors to finalize their gifts by <a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/classy-pay-supports-ach-fights-fraud\/\">offering options like ACH<\/a>, credit cards, and digital wallets like Google Pay or Apple Pay.<\/li>\n<li><b>Provide a point of contact to answer any questions. <\/b>Let your donors know that there is always someone available to help them navigate the campaign.<\/li>\n<li><b>Include all necessary tools to fundraise, if applicable. <\/b>Include fundraising FAQs, toolkits, and campaign examples to guide your supporters. Offering to help each donor customize their personal fundraising page is another nice touch.<\/li>\n<\/ul>\n<img decoding=\"async\" class=\"aligncenter size-full wp-image-23157\" src=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2021\/04\/email-templates-for-soft-launch_V3_HD-02-750x987-1.jpg\" alt=\"soft launch email template\" width=\"750\" height=\"987\" \/>\n<h2><strong>Email #2: Follow Up With Unengaged Donors<\/strong><\/h2>\n<p>Even if you\u2019ve crafted the world\u2019s best appeal, it\u2019s possible some donors won\u2019t engage. A strategic, personalized follow-up email can be the motivation a donor needs to take that next step.<\/p>\n<p>Keep these elements in mind when drafting your next follow-up email:<\/p>\n<ul>\n<li><b>Include their name in the subject line. <\/b>Prove to your donor that they weren\u2019t part of a mass email chain and that you truly value their involvement.<\/li>\n<li><b>Be specific in your storytelling. <\/b>Share how this campaign will impact a particular beneficiary. If possible, include data to show the full extent of the problem you\u2019re addressing.<\/li>\n<li><b>Provide campaign updates. <\/b>Donors want to participate in a winning effort, so share the success you\u2019ve had so far.<\/li>\n<li><b>Ask for feedback. <\/b>Encourage your donor to suggest how you can improve your campaign to show that you care about their involvement and value their input.<\/li>\n<li><b>Re-emphasize the unique incentives or perks.<\/b> Remind each donor that these perks are only offered to this select group.<\/li>\n<li><b>Provide multiple ways to give. <\/b>Even more importantly now, meet your donors where they\u2019re at to ensure a frustrating checkout process doesn\u2019t discourage them from finalizing their gift.<\/li>\n<li><b>Set them up for success. <\/b>If your supporters are being asked to fundraise, do the hard work for them by highlighting the resources, guides, templates, and examples you\u2019ve created to make the process easier. <img decoding=\"async\" class=\"aligncenter size-full wp-image-23157\" src=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2021\/04\/email-templates-for-soft-launch_V3_HD-02-750x987-1.jpg\" alt=\"soft launch email template\" width=\"750\" height=\"987\" \/><\/li>\n<\/ul>\n<h2><\/h2>\n<p>Use these soft launch email templates to help guide your email strategy and boost donor engagement so that your campaign can hit the ground running in the next phase of your launch.<\/p>\n<h3>Takeaways<\/h3>\n<ul>\n<li>Make sure your subject line is personalized, timely, and intriguing to the donor<\/li>\n<li>Use language that makes each donor feel special<\/li>\n<li>Tell the story of your campaign and how each gift can get you closer to your goal<\/li>\n<li>Be clear on your call to action and emphasize how easy easy it is to get involved<\/li>\n<li>Provide resources, contact information, or toolkits to ensure your donors and fundraisers feel supported<\/li>\n<\/ul>\n<p>To learn more about elevating your email communication strategy, check out our other templates:<\/p>\n<ul>\n<li><a href=\"https:\/\/gofundme.to\/__proxy\/proinfo.gofundme.com\/9-email-templates-to-engage-donors-year-round-classy\">9 Email Templates to Engage Donors Year-Round<\/a><\/li>\n<li><a href=\"https:\/\/gofundme.to\/__proxy\/proinfo.gofundme.com\/10-giving-tuesday-email-templates-classy\">10 Giving Tuesday Email Templates<\/a><\/li>\n<li><a href=\"https:\/\/gofundme.to\/__proxy\/proinfo.gofundme.com\/16-email-templates-for-giving-tuesday-through-year-end-classy\">16 Email Templates for Giving Tuesday Through Year-End<\/a><\/li>\n<li><a href=\"https:\/\/gofundme.to\/__proxy\/proinfo.gofundme.com\/8-email-templates-to-upgrade-your-recurring-donors\">8 Email Templates to Upgrade Your Recurring Donors<\/a><\/li>\n<li><a href=\"https:\/\/gofundme.to\/__proxy\/proinfo.gofundme.com\/13-donor-retention-email-templates-classy\">13 Donor Retention Email Templates<\/a><\/li>\n<li><a href=\"https:\/\/gofundme.to\/__proxy\/proinfo.gofundme.com\/16-email-templates-to-retain-crisis-donors\">16 Email Templates to Retain Crisis Donors<\/a><\/li>\n<\/ul>\n<hr class=\"classy-divider\" \/>\n<p style=\"text-align: center;\"><strong>Have you registered for the <a href=\"https:\/\/collaborative.classy.org\">can&#8217;t-miss nonprofit conference of the year<\/a>?<\/strong><\/p>\n<p style=\"text-align: center;\"><a class=\"c-btn-primary\" href=\"https:\/\/collaborative.classy.org\" target=\"_self\">Save Your Seat<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A fundraising campaign soft launch\u2014the release of your campaign to a limited audience prior to the general public\u2014allows your organization to establish early momentum on your campaign. When you invite these loyal supporters to take action, you need to introduce your campaign in a way that emphasizes their unique value and motivates them to help [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":22327,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[11,12],"tags":[],"class_list":["post-12178","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fundraising","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.5 (Yoast SEO v25.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2 Soft Launch Email Templates to Kickstart Your Fundraising Campaign - GoFundMe Pro<\/title>\n<meta name=\"description\" content=\"Learn how to craft an effective email appeal to kickstart your nonprofit&#039;s soft launch and motivate your supporters to get involved.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/soft-launch-email-templates\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2 Soft Launch Email Templates to Kickstart Your Fundraising Campaign\" \/>\n<meta property=\"og:description\" content=\"Learn how to craft an effective email appeal to kickstart your nonprofit&#039;s soft launch and motivate your supporters to get involved.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/soft-launch-email-templates\/\" \/>\n<meta property=\"og:site_name\" content=\"GoFundMe Pro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/classy.org\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-19T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-10T18:34:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2021\/04\/soft-launch-email-templates-header-scaled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1141\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hannah Kindler\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@classy\" \/>\n<meta name=\"twitter:site\" content=\"@classy\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hannah Kindler\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/soft-launch-email-templates\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/soft-launch-email-templates\/\"},\"author\":{\"name\":\"Hannah Kindler\",\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#\/schema\/person\/742b6a0ac4197e3bcfd456b7a8849564\"},\"headline\":\"2 Soft Launch Email Templates to Kickstart Your Fundraising Campaign\",\"datePublished\":\"2021-04-19T00:00:00+00:00\",\"dateModified\":\"2025-06-10T18:34:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/soft-launch-email-templates\/\"},\"wordCount\":897,\"publisher\":{\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/soft-launch-email-templates\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2021\/04\/soft-launch-email-templates-header-scaled-1.jpg\",\"articleSection\":[\"Fundraising\",\"Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/soft-launch-email-templates\/\",\"url\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/soft-launch-email-templates\/\",\"name\":\"2 Soft Launch Email Templates to Kickstart Your Fundraising Campaign - 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