{"id":15857,"date":"2021-06-16T00:00:00","date_gmt":"2021-06-16T00:00:00","guid":{"rendered":"https:\/\/pro-migration.local\/blog\/nonprofit-fundraiser-toolkit-must-haves\/"},"modified":"2025-06-10T11:34:52","modified_gmt":"2025-06-10T18:34:52","slug":"nonprofit-fundraiser-toolkit-must-haves","status":"publish","type":"post","link":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/nonprofit-fundraiser-toolkit-must-haves\/","title":{"rendered":"What You Need in Your Nonprofit’s Fundraiser Toolkit"},"content":{"rendered":"

With Classy\u2019s <\/span>peer-to-peer<\/span><\/a> and registration with fundraising campaign types, your supporters can sign up to fundraise on your behalf. This can be a great way to expand your reach. However, many of the participants in these campaigns often are not professional fundraisers, so they need a little help along the way to ensure they can be as successful as they want to be.<\/span><\/p>\n

To assist with participants\u2019 success, nonprofits can create fundraiser toolkits that provide guidance both technically for the peer-to-peer fundraising sign-up process and strategically for outreach to potential donors.<\/span><\/p>\n

In this post, we\u2019ll cover eight key items to include in your fundraiser toolkit that can equip and empower your supporters while simplifying the process.<\/span><\/p>\n

Your Peer-to-Peer Fundraising Toolkit Template<\/a><\/p>\n

1. Thank You and Welcome Messages<\/h2>\n

Begin your fundraiser toolkit with a quick thank-you note<\/a> to the supporter for participating. Showing your appreciation upfront helps to strengthen the fundraiser\u2019s connection with your nonprofit.<\/span><\/p>\n

Within this introduction, you can also include some basic background information on your history, mission, and values. Additionally, if your fundraiser toolkit is for a specific challenge, such as an annual walk, you can share a little more about the event, including how and why it got started and its overall timeline.<\/span><\/p>\n

The Salvation Army begins its fundraiser toolkit with a one-pager that highlights its mission. On the next page, titled \u201cGetting Started,\u201d the nonprofit starts with a big \u201cTHANK YOU!\u201d and then moves into reassuring the fundraiser that they can be successful with their goal. They do so while also highlighting some figures on what different donation amounts allow the nonprofit to do, such as \u201c$50 helps fill 39 hungry stomachs in your community.\u201d<\/span><\/p>\n

By saying thank you and expressing support for the fundraiser\u2019s goal upfront, The Salvation Army sets the tone for the rest of the toolkit.<\/span><\/p>\n\"thank-you\n

2. Step-By-Step Instructions to Set Up a Fundraising Page<\/h2>\n

After your welcome message, you\u2019ll want to cover the nitty gritty details of how a fundraiser can actually set up and personalize their fundraising page. Explain the process step by step and have someone who has never done it before test your instructions to make sure they\u2019re easy to follow.<\/span><\/p>\n

In your instructions, you can also include helpful tips for things like what campaign photo the fundraiser might want to use, or ideas for their campaign page\u2019s headline. Adding screenshots of the registration page and links to additional resources further clarifies your instructions.<\/span><\/p>\n

The example below from Hope for Haiti\u2019s 2020 fundraiser toolkit shows how you can incorporate screenshots to make registration steps clear.<\/span><\/p>\n\"registration\n

3. High-Level Tips for Success<\/h2>\n

After a welcome message and instructions on how to create a fundraising page, the remainder of your fundraiser toolkit will provide tips for how fundraisers can use storytelling<\/a>, social media, and other stewardship strategies to be successful with their campaigns. However, before diving into the details, it\u2019s helpful to set the stage with a quick summary of high-level tips for success.<\/span><\/p>\n

Choose 2 to 4 messages you want to call out specifically for fundraisers to consider during their efforts. These could include tips, such as:<\/span><\/p>\n