{"id":17143,"date":"2021-08-23T00:00:00","date_gmt":"2021-08-23T00:00:00","guid":{"rendered":"https:\/\/pro-migration.local\/blog\/national-food-bank-day-crowdfunding-campaign\/"},"modified":"2025-06-10T11:35:00","modified_gmt":"2025-06-10T18:35:00","slug":"national-food-bank-day","status":"publish","type":"post","link":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/national-food-bank-day\/","title":{"rendered":"11 Simple Ways to Raise More on National Food Bank Day"},"content":{"rendered":"

National Food Bank Day is on the first Friday of September every year. We want to help you unlock the generosity of donors who are passionate about contributing to the cause.<\/p>\n

Food banks have the critical job of providing meals to those facing hunger, which is no small feat. As a result of the COVID-19 pandemic<\/a>, we\u2019ve seen a larger number of people in need of their services.<\/p>\n

In 2020, food banks distributed <\/i>6 billion meals<\/i><\/a> to those facing hunger in the United States.<\/i><\/strong><\/p>\n

Launch a compelling crowdfunding campaign<\/a> to take advantage of National Food Bank Day this September and raise more to impact more lives.<\/p>\n

Optimize your campaign, boost your organization\u2019s visibility, and take a sizable step toward your year-end fundraising goals with this list of quick tips.<\/p>\n

Download Your Crowdfunding Campaign Checklist<\/a><\/p>\n

Reach New Heights On National Food Bank Day<\/h2>\n

Create a well-designed, cohesive crowdfunding campaign<\/a> to support your mission on National Food Bank Day with these must-have elements.<\/p>\n

1. Welcome supporters to your campaign with a strong hero block<\/h3>\n

Your hero block is the first thing a supporter sees when they land on your campaign. It typically consists of a graphic and impactful text that sits at the top of the page. Inspire donors to take action by choosing design elements that seamlessly draw them to your donation form<\/a>.<\/p>\n

Step 1:<\/strong> Upload a custom image to use as your headline.<\/p>\n

Use a headline image on your landing page instead of a simple text headline to add visual appeal and give you more control over how your page looks. The Food Bank of South Jersey<\/a> incorporated this design for their Virtual Food Drive campaign to create a deeper connection with donors.<\/p>\n\"national\n

Step 2:<\/strong> Remain consistent with the branding of your other assets.<\/p>\n

Ensure that your National Food Bank Day campaign is a natural extension of your brand to establish trust with your supporters.<\/p>\n

Step 3:<\/strong> Define a single call to action.<\/p>\n

Focus on just one call to action, to donate, on your crowdfunding campaign to boost conversions.<\/p>\n

Try It on Classy<\/h4>\n

Easily customize your hero block<\/a> on the Classy giving experience platform with our easy-to-use design tools. Simply select the part of the page you want to edit and your design tools will appear automatically.<\/p>\n

Learn How to Build a Stellar Campaign With Classy Academy<\/a><\/p>\n

2. Communicate a sense of urgency with your supporters<\/h3>\n

Tell your story with a sense of urgency to motivate immediate action. Emphasize the timeliness of your ask with specific dates and showcase the impact each donation will make on the life of a beneficiary.<\/p>\n\"national\n

In this example, Capital Area Food Bank<\/a> uses powerful statistics to clearly define the problem they\u2019re addressing in their campaign and highlight the harsh reality of rising food insecurity in the DC Metropolitan area.<\/p>\n

Customize your \u201cAbout the Campaign\u201d section to clearly and concisely communicate your goal for National Food Bank Day, and why it\u2019s relevant right now. Provide tangible examples of how your campaign will support your beneficiaries, like \u201cHitting our goal by September 3 would allow us to provide warm meals for over 1,000 members of our community.<\/em>\u201d<\/p>\n

Speak to the increased demand for your services, and how these needs won\u2019t be met without support from your generous donors.<\/p>\n

Try It on Classy<\/h4>\n

Within minutes, you can customize your crowdfunding campaign description<\/a> on Classy to tell your story, define your goal, and inspire action.<\/p>\n

Keep in mind that you can always come back and edit this information in the future if you need to refresh your language, include a new quote, update a statistic, or reframe your goal.<\/p>\n

Tap Into the Power of Storytelling<\/a><\/p>\n

3. Make your donation button stand out<\/h3>\n

Make sure your supporters know exactly where to click by placing a visually contrasting donation button<\/a> in your hero block.<\/p>\n

Display a clear \u201cDonate Now\u201d button next to the progress bar on your campaign page to tie your ask to tangible social proof that others are supporting your cause. You can see a great example of this with Second Harvest of Silicon Valley\u2019s<\/a> crowdfunding campaign.<\/p>\n\"national\n

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Pro Tip<\/div>\n
<\/p>\n

Keep your progress bar hidden until you\u2019ve reached one-third of your fundraising goal. People tend to support winning efforts, so they\u2019ll be encouraged when they see the progress you\u2019ve already made.<\/div>\n <\/div>\n\n \n

Try It on Classy<\/h4>\n

Call on your supporters to donate with a personalized button<\/a>. Create an emotional response that cements the action of giving by using Classy\u2019s advanced designer to edit your button\u2019s text or style. A short, simple phrase like \u201cFeed the Hungry\u201d can help supporters understand the impact of their donation, which makes them more likely to donate.<\/p>\n

4. Add customized impact blocks to showcase the value of each gift<\/h3>\n

Show donors exactly what each donation helps to accomplish with impact blocks. For your National Food Bank Day campaign, you could quantify the impact of various gift amounts through months of groceries provided to a family, the number of meals that could be served at your food bank this month, or even the number of sandwiches you will be able to provide to a local school.<\/p>\n\"national\n

Second Harvest of Silicon Valley<\/a> connected dollar amounts to examples of how many food items each gift would provide.<\/p>\n

Use a high-resolution image or engaging graphic with a customized description in each block to reflect what\u2019s being shown. Keep your copy short and provide strategic options for recommended donation amounts. Remember, the suggested amounts should align with your organization\u2019s typical donation amount, as well as stretch goals.<\/p>\n

Try It on Classy<\/h4>\n

In a few quick steps, you can change the images, donation amounts, and descriptions featured on your impact blocks<\/a>. You can easily add more if needed, or reorder your set by dragging individual blocks to the location you want on your campaign page.<\/p>\n

4 Pro Tips on How to Use Impact Blocks Creatively<\/a><\/p>\n

5. Avoid links to another webpage<\/h3>\n

Keep your supporters on track to donate by limiting the number of distractions on your page. Limit the navigation options available, even to your own website, to keep donors moving straight to your donation form.<\/p>\n

The more focused your page is on one call to action, the more likely your donors are to give.<\/p>\n

6. Make your campaign page interactive<\/h3>\n

Make your donors feel appreciated with a prompt, personalized message of appreciation posted in direct response to each gift.<\/p>\n

Display recent donations and comments on your page to keep donors engaged and inspired, and to offer a space where donors can explain why your cause is important to them. This digital hub of communication between donors and administrators encourages connection and gives each supporter the instant recognition they deserve.<\/p>\n\"activity\n

Try It on Classy<\/h4>\n

Classy\u2019s activity wall<\/a> allows you to quickly recognize and thank donors in real-time, scale your outreach, and build donor loyalty. Once a supporter donates, you can reply directly on the activity wall with a public, personalized message. The donor is then immediately sent an email with a link back to the campaign landing page, notifying them you\u2019ve started a conversation.<\/p>\n

3 Ways to Use Your Activity Wall to Boost Donor Engagement<\/a><\/p>\n

7. Offer a recurring giving option<\/h3>\n

Every time someone donates to your nonprofit, your form should give them the option to make it a recurring gift. Even if a donor has never previously considered a recurring gift, the option itself may intrigue them while they\u2019re already in the mindset of giving.<\/p>\n

Lean into the generosity surrounding National Food Bank Day to establish a predictable stream of revenue, protect the long-term financial health of your organization, and help you scale.<\/p>\n

Although the monthly giving frequency is the most common, many forward-thinking nonprofits offer various giving options. Presenting your donors with choices makes their budgeting more manageable and reduces their likelihood of churning. Classy\u2019s Recurring Donor Sentiment Report<\/i><\/a> found that 50% of recurring donors prefer to give outside of just monthly increments when given a choice.<\/p>\n

See What Today’s Donors Want From the Recurring Giving Experience<\/a><\/p>\n

The Greater Boston Food Bank<\/a> offers its donors a monthly, quarterly, semi-annual, and annual giving option.<\/p>\n\"recurring\n

\"recurring<\/p>\n

Try It on Classy<\/h4>\n

Classy allows nonprofits to offer their donors eight recurring giving frequencies<\/a> based on their preference, including:<\/p>\n