{"id":19947,"date":"2025-06-20T04:00:48","date_gmt":"2025-06-20T11:00:48","guid":{"rendered":"https:\/\/pro-migration.local\/?p=19947"},"modified":"2025-06-20T14:34:59","modified_gmt":"2025-06-20T21:34:59","slug":"launch-a-peer-to-peer-campaign","status":"publish","type":"post","link":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/launch-a-peer-to-peer-campaign\/","title":{"rendered":"How to raise more with peer-to-peer fundraising on GoFundMe Pro"},"content":{"rendered":"

Peer-to-peer fundraising<\/span> is a powerful strategy for nonprofits to expand their reach, build community, and raise crucial funding. When supporters fundraise on your behalf, they amplify your message to friends and family in a way that feels personal, trustworthy, and authentic.<\/span><\/p>\n

To encourage participation, make the process easy and fun. The key is having the right <\/span>peer-to-peer fundraising platform<\/span><\/a>.\u00a0<\/span><\/p>\n

Below, we\u2019ll walk through the core peer-to-peer fundraising models, including why they matter and how GoFundMe Pro equips you and your supporters with the tools to raise more.<\/span><\/p>\n

The ROI of peer-to-peer fundraising<\/span><\/h2>\n

Supporter behavior is evolving, with trust levels and peer influence playing a growing role in decision-making. According to the <\/span>2024 Edelman Trust Barometer<\/span><\/i> report, <\/span>48% of people<\/span><\/a> trust recommendations from friends and family when making decisions compared to 33% for ads and 17% for the news.\u00a0<\/span><\/p>\n

Additionally, supporters are more likely to give when asked by someone they know and respect. This makes them a powerful extension of your fundraising team, as they can invite new supporters into your cause. Our platform data supports this: <\/span>80% of people who donate to a nonprofit\u2019s peer-to-peer campaign on GoFundMe Pro are new to the organization<\/b>.<\/span>\u00a0<\/b><\/p>\n

Organization-led vs. supporter-led peer-to-peer fundraising<\/span><\/h3>\n

There are two primary ways to activate your community through peer-to-peer fundraising: campaigns led by your organization and campaigns initiated by your supporters.<\/span><\/p>\n

Organization-led peer-to-peer campaigns start on your terms and mostly live on your properties. They\u2019re ideal when you want more control over branding, messaging, and the overall supporter experience.<\/span><\/p>\n

With GoFundMe Pro, you can easily create a peer-to-peer campaign that supports everything from team and individual fundraisers to ticketed events and DIY challenges\u2014all while gaining deeper insights and leveraging our portfolio of customization options.<\/span><\/p>\n

Supporter-led peer-to-peer efforts, on the other hand, happen when supporters initiate a fundraiser on your behalf, outside of your campaigns. Whether they\u2019re moved by a personal connection to your cause or inspired by a moment in the news, these fundraisers often begin organically and expand your reach far beyond your existing audience.\u00a0<\/span><\/p>\n

GoFundMe is uniquely positioned to support this type of supporter-led action, with nearly 200 million users and a culture of everyday giving.<\/span><\/p>\n

A strong peer-to-peer strategy harnesses both. Organization-led campaigns give you structure and consistency. Supporter-led efforts bring scale and authenticity. So how do you make the most of each?<\/span><\/p>\n

How to maximize organization-led peer-to-peer fundraising on GoFundMe Pro<\/span><\/h2>\n

GoFundMe\u202fPro gives nonprofits full ownership over every aspect of their peer\u2011to\u2011peer fundraising. Customizable campaign pages and optimized templates help maintain brand control while making campaign-building easy. That combines with powerful built-in tools, like supporter coaching, easy social sharing, and live leaderboards, to empower your community.\u00a0<\/span><\/p>\n

The result is a seamless peer\u2011to\u2011peer experience where every dollar, donor connection, and story contributes directly back to your cause.<\/span><\/p>\n

6 peer-to-peer fundraising campaign ideas<\/span><\/h3>\n

Pair your GoFundMe Pro peer-to-peer campaigns with a theme or event to drive further engagement. Try these ideas to rally supporters around your mission:<\/span><\/p>\n

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  1. Cause awareness and giving days:<\/b> Leverage national events that relate to your cause or offer some fun to help amplify peer-to-peer fundraising, such as Breast Cancer Awareness Day or National Peanut Butter and Jelly Day. Similarly, make the most of global giving days like <\/span>Giving Tuesday<\/span><\/a>.<\/span><\/li>\n
  2. Fitness challenges: <\/b>Host a walk, run, bike, or swim where supporters can join to help raise awareness and funds for your cause.<\/span><\/li>\n
  3. Tribute or memorial campaigns:<\/b> Help supporters honor someone\u2019s memory with a peer-to-peer campaign that reflects their values.<\/span><\/li>\n
  4. School, alumni, or corporate competitions:<\/b> Encourage friendly competition among different groups to motivate supporters for a good cause.<\/span><\/li>\n
  5. Registration with fundraising events: <\/b>Allow supporters to fundraise leading up to an event. Even if they can\u2019t attend in person, they can contribute to your goals and get involved.<\/span><\/li>\n
  6. Do-it-yourself campaigns:<\/b> Let supporters get creative with their fundraising ideas throughout the year.<\/span><\/li>\n<\/ol>\n

    Offering different options like these helps build fundraising momentum that feels personalized and accessible for supporters.<\/span><\/p>\n

    Where to start<\/span><\/h3>\n

    When you\u2019re ready to launch a GoFundMe Pro peer-to-peer fundraising campaign, follow these steps:<\/span><\/p>\n