{"id":25090,"date":"2025-01-06T00:00:51","date_gmt":"2025-01-06T08:00:51","guid":{"rendered":"https:\/\/pro-migration.local\/?p=25090"},"modified":"2025-06-10T11:35:52","modified_gmt":"2025-06-10T18:35:52","slug":"workplace-giving","status":"publish","type":"post","link":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/workplace-giving\/","title":{"rendered":"Starting Off Strong: Workplace Giving and Start-of-Year Fundraising"},"content":{"rendered":"<p><em>This blog was written in collaboration with the team at\u00a0<\/em><a href=\"https:\/\/doublethedonation.com\/\" target=\"_blank\" rel=\"noopener\"><em>Double the Donation<\/em><\/a><em>, an\u00a0<\/em><em>online donation matching<\/em><em>\u00a0tool built to\u00a0<\/em><em>amplify<\/em><em>\u00a0<\/em><em>nonprofit<\/em><em>\u00a0<\/em><em>fundraising<\/em><em>.<\/em><\/p>\n<p><span style=\"font-weight: 400;\">When the year-end giving season comes to an end, your team is likely ready to take a few well-deserved deep breaths. However, it\u2019s essential to maintain the momentum of elevated giving and donor engagement as the new calendar year begins.<\/span><\/p>\n<p><b>Luckily, the <\/b><b>benefits of <\/b><a href=\"https:\/\/doublethedonation.com\/why-workplace-giving-matters\/\"><b>workplace giving<\/b><\/a><b> can help you maintain supporter momentum well into the new year and beyond.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">In this guide, we\u2019ll cover the basics of beginning-of-year <\/span><span style=\"font-weight: 400;\">fundraising<\/span><span style=\"font-weight: 400;\"> and the vitality of workplace <\/span><span style=\"font-weight: 400;\">philanthropy programs<\/span><span style=\"font-weight: 400;\">. We\u2019ll also share top tips and practices for organizations looking to make the most of <\/span><span style=\"font-weight: 400;\">corporate philanthropy<\/span> <span style=\"font-weight: 400;\">initiatives<\/span><span style=\"font-weight: 400;\"> to elevate their strategies.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">The importance of effective start-of-year <\/span><span style=\"font-weight: 400;\">fundraising<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The average <\/span><span style=\"font-weight: 400;\">nonprofit<\/span><span style=\"font-weight: 400;\"> typically sees its highest levels of donor engagement during the year-end giving season. <\/span><b>In fact, Classy from GoFundMe data has shown that 12x more donors get involved with a <\/b><b>nonprofit organization<\/b><b> on Giving Tuesday compared to an average day of the year. <\/b><\/p>\n<p><span style=\"font-weight: 400;\">Looking ahead, it\u2019s critical to sustain that momentum and <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/want-donors-to-give-again-read-this\/\"><span style=\"font-weight: 400;\">retain donors<\/span><\/a><span style=\"font-weight: 400;\"> through <\/span><a href=\"https:\/\/doublethedonation.com\/nonprofit-fundraising\/\"><span style=\"font-weight: 400;\">ongoing <\/span><span style=\"font-weight: 400;\">fundraising<\/span><\/a><span style=\"font-weight: 400;\"> and stewardship efforts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The transition into the new year also presents opportunities to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/year-end-donor-thank-you-email-examples\/\"><span style=\"font-weight: 400;\">Thank year-end donors<\/span><\/a><span style=\"font-weight: 400;\"> for their participation in your recent <\/span><span style=\"font-weight: 400;\">fundraising<\/span><span style=\"font-weight: 400;\"> push.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Share updates on and celebrate year-end <\/span><span style=\"font-weight: 400;\">fundraising<\/span><span style=\"font-weight: 400;\"> success.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reach out to those who may not have given during the year-end season.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Provide an overview of your organization\u2019s upcoming <\/span><span style=\"font-weight: 400;\">fundraising<\/span> <span style=\"font-weight: 400;\">initiatives<\/span><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offer new ways to get involved, such as with <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/top-5-reasons-to-invest-in-monthly-recurring-donations\/\"><span style=\"font-weight: 400;\">recurring donations<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Inform and remind donors about their employers\u2019 <\/span><span style=\"font-weight: 400;\">workplace giving programs<\/span><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In addition, it\u2019s a great time for your internal team to review the data you\u2019ve collected during previous engagement efforts and decide to adjust and redirect as necessary.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">The relationship between workplace philanthropy and start-of-year giving<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Workplace giving programs<\/span><span style=\"font-weight: 400;\"> offer impactful opportunities to enhance donor engagement while increasing funding for your <\/span><span style=\"font-weight: 400;\">nonprofit<\/span><span style=\"font-weight: 400;\"> through a combination of corporate and individual contributions. These programs not only drive direct support for your cause but also align with <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/corporate-social-responsibility\/\"><span style=\"font-weight: 400;\">corporate social responsibility (CSR)<\/span><\/a> <span style=\"font-weight: 400;\">initiatives<\/span><span style=\"font-weight: 400;\">, helping companies demonstrate their commitment to social impact and fuel positive <\/span><span style=\"font-weight: 400;\">company culture<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s no better time to optimize your team\u2019s corporate <\/span><span style=\"font-weight: 400;\">fundraising<\/span><span style=\"font-weight: 400;\"> strategy than at the start of a new year when organizations set fresh goals and look for ways to make a meaningful impact.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Perhaps you developed numerous <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/corporate-partnerships-giving-tuesday\/\"><span style=\"font-weight: 400;\">corporate <\/span><span style=\"font-weight: 400;\">partnerships<\/span><\/a><span style=\"font-weight: 400;\"> during your Giving Tuesday and other end-of-year <\/span><span style=\"font-weight: 400;\">fundraising<\/span><span style=\"font-weight: 400;\"> campaigns. You don\u2019t want those <\/span><span style=\"font-weight: 400;\">partnerships<\/span><span style=\"font-weight: 400;\"> to slip away during the transition to the new year. Instead, pursue workplace <\/span><span style=\"font-weight: 400;\">giving opportunities<\/span><span style=\"font-weight: 400;\"> as an excellent way to incorporate corporate support year-round while empowering donors to take a hands-on role in their employers\u2019 philanthropic <\/span><span style=\"font-weight: 400;\">initiatives<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Workplace giving programs<\/span><span style=\"font-weight: 400;\"> may likely include (but aren\u2019t limited to) <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/tips-boost-matching-gift-revenue\/\"><span style=\"font-weight: 400;\">matching gifts<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/volunteer-grants\/\"><span style=\"font-weight: 400;\">volunteer grants<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><span style=\"font-weight: 400;\">volunteer time<\/span><span style=\"font-weight: 400;\"> off (VTO), payroll giving, and more. When captured, workplace giving can provide an invaluable <\/span><span style=\"font-weight: 400;\">fundraising<\/span><span style=\"font-weight: 400;\"> lift.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/company-donation-match\/\"><span style=\"font-weight: 400;\">companies with <\/span><span style=\"font-weight: 400;\">matching gift programs<\/span><\/a><span style=\"font-weight: 400;\"> financially match their employees\u2019 <\/span><span style=\"font-weight: 400;\">charitable contributions<\/span><span style=\"font-weight: 400;\"> to qualifying organizations. In other words, your organization receives two gifts for the cost of soliciting one.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Similarly, companies with <\/span><span style=\"font-weight: 400;\">volunteer grant<\/span><span style=\"font-weight: 400;\"> programs provide financial support to organizations where their employees volunteer regularly. This means your volunteers\u2019 time turns into dollars that will also benefit your cause.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When offered, these <\/span><span style=\"font-weight: 400;\">types of programs<\/span><span style=\"font-weight: 400;\"> often lead to significantly increased individual engagement as well\u2060\u2014in addition to the corporate funds flowing in as a result. In fact, <\/span><a href=\"https:\/\/doublethedonation.com\/matching-gift-statistics\/\"><span style=\"font-weight: 400;\">research from Double the Donation<\/span><\/a><span style=\"font-weight: 400;\"> on the effects of <\/span><span style=\"font-weight: 400;\">matching gifts<\/span><span style=\"font-weight: 400;\"> on <\/span><span style=\"font-weight: 400;\">fundraising<\/span><span style=\"font-weight: 400;\"> appeals indicates that <\/span><b>84% of survey participants say they\u2019re more likely to donate if a match is offered, while 1 in 3 donors states they\u2019d give a larger gift if matching is applied.<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you incorporate these appeals into your upcoming start-of-year <\/span><span style=\"font-weight: 400;\">fundraising<\/span><span style=\"font-weight: 400;\"> push, your organization is likely to see huge results in terms of individual and <\/span><span style=\"font-weight: 400;\">corporate giving<\/span><span style=\"font-weight: 400;\"> success.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Top tips to optimize start-of-year <\/span><span style=\"font-weight: 400;\">fundraising<\/span><span style=\"font-weight: 400;\"> with workplace giving<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Incorporate these tried-and-true best practices into your organization\u2019s strategy to raise more with <\/span><span style=\"font-weight: 400;\">workplace giving programs<\/span><span style=\"font-weight: 400;\"> in the new year.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Follow up with still-eligible <\/span><span style=\"font-weight: 400;\">matching gift<\/span><span style=\"font-weight: 400;\"> donors<\/span><\/h3>\n<p><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/company-donation-match\/\"><span style=\"font-weight: 400;\">Many companies<\/span><\/a><span style=\"font-weight: 400;\"> offer donation matching, and each one has the ability to set its submission deadline. That means employees must complete the request process <\/span><a href=\"https:\/\/doublethedonation.com\/matching-gift-requests\"><span style=\"font-weight: 400;\">prior to the specified date<\/span><\/a><span style=\"font-weight: 400;\"> to remain eligible for the match.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One popular deadline structure ties it to the calendar year in which an individual completes their personal donation, <\/span><i><span style=\"font-weight: 400;\">plus an extension or grace period beyond year-end.<\/span><\/i><span style=\"font-weight: 400;\"> Come January of the following year, many donors who work for these <\/span><span style=\"font-weight: 400;\">types of workplaces<\/span><span style=\"font-weight: 400;\"> (such as Pfizer, Coca-Cola, MBIA, or Verizon) are likely still eligible to have their previous donations matched.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yet, many other companies use a rolling deadline structure where employees must submit their <\/span><span style=\"font-weight: 400;\">matching gift requests<\/span><span style=\"font-weight: 400;\"> within a set period following the initial gift (often six or 12 months). In this case, individuals who work for companies like IBM, Johnson &amp; Johnson, and Microsoft and contributed throughout the year-end giving season likely remain eligible for match opportunities as well.<\/span><\/p>\n<p><b>We recommend taking the time early into the new year to inform or remind donors about their <\/b><b>matching gift<\/b><b> eligibility.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Even if you\u2019ve already sent a message regarding workplace <\/span><span style=\"font-weight: 400;\">giving initiatives<\/span><span style=\"font-weight: 400;\">, there\u2019s a good chance it got lost in all the commotion of the year\u2019s end. Thus, a new year&#8217;s outreach may be what you and your donors need to cross the finish line.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Or perhaps they know of the opportunity but keep resolving to the \u201cI\u2019ll do it tomorrow\u201d mindset. In that case, consider encouraging \u2060donors to make a New Year\u2019s resolution of crossing their match request off their to-do list\u2014and be sure to remind them when their match eligibility window will close.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Communicate that many employers\u2019 program maximums have reset<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Many companies set their <\/span><a href=\"https:\/\/doublethedonation.com\/matching-gift-guidelines\/\"><span style=\"font-weight: 400;\">workplace giving guidelines<\/span><\/a><span style=\"font-weight: 400;\"> so that individual maximums reset annually\u2060\u2014most often at the start of the new calendar year. This means many donors will have new potential <\/span><span style=\"font-weight: 400;\">matching gift<\/span><span style=\"font-weight: 400;\"> and <\/span><span style=\"font-weight: 400;\">volunteer grant<\/span><span style=\"font-weight: 400;\"> funding made available to them by their employers, even if they maxed out their limits in the previous year.<\/span><\/p>\n<p><b>Those individuals can once again participate in their companies\u2019 <\/b><b>workplace giving programs<\/b><b>, enabling them to significantly impact the causes they care about most\u2060\u2060\u2014like yours!<\/b><\/p>\n<p><span style=\"font-weight: 400;\">When donors (particularly those who work for companies that establish lower-maximum thresholds for their <\/span><span style=\"font-weight: 400;\">employee giving programs<\/span><span style=\"font-weight: 400;\">) give to multiple charitable causes, their funding limits can deplete quickly each year. Again, this makes the start of the new year an excellent opportunity to communicate workplace <\/span><span style=\"font-weight: 400;\">giving initiatives<\/span><span style=\"font-weight: 400;\"> and drive more donors to action before it becomes too late.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. Thank donors for personal gifts and workplace giving participation<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This next tip for maximizing start-of-year <\/span><span style=\"font-weight: 400;\">fundraising<\/span><span style=\"font-weight: 400;\"> and workplace giving is one that you can and should maintain throughout the year\u2060: Be sure to <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/15-creative-ways-to-thank-donors\/\"><span style=\"font-weight: 400;\">thank donors<\/span><\/a><span style=\"font-weight: 400;\"> for all their support, whether it\u2019s for a personal donation or participation in a <\/span><span style=\"font-weight: 400;\">corporate giving program<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">During these exchanges, be sure to highlight that they may still have the opportunity to increase the impact of their gifts. From there, you\u2019ll want to communicate gratitude to those who do so.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Though workplace or employer giving funding doesn\u2019t come from an individual donor\u2019s wallet, it\u2019s critical to acknowledge that the gift wouldn\u2019t have been possible without their willingness to go above and beyond for the cause.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. Highlight new or expanded <\/span><span style=\"font-weight: 400;\">workplace giving programs<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The start of the new year is also a great time to bring awareness to companies offering newly developed or expanded <\/span><span style=\"font-weight: 400;\">workplace giving programs<\/span><span style=\"font-weight: 400;\">. After all\u2060, it&#8217;s a new year with new opportunities\u2060.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This approach allows <\/span><span style=\"font-weight: 400;\">nonprofits<\/span><span style=\"font-weight: 400;\"> to capitalize on fresh giving programs and renewed donor engagement. By showcasing <\/span><a href=\"https:\/\/doublethedonation.com\/trends-in-corporate-philanthropy\/#recent\"><span style=\"font-weight: 400;\">recently developed <\/span><span style=\"font-weight: 400;\">initiatives<\/span><\/a><span style=\"font-weight: 400;\"> or updates to existing ones, organizations can capture the attention of donors who may have otherwise been unaware, hesitant to participate, or ineligible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s also an ideal time to inform corporate employees about relevant program enhancements, such as increased match caps or expanded eligibility criteria. Beginning the year with <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/matching-gift-marketing-tips\/\"><span style=\"font-weight: 400;\">clear, proactive communication<\/span><\/a><span style=\"font-weight: 400;\"> around these programs sets a positive tone, encourages early engagement, and helps build momentum for sustained workplace giving success throughout the year.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">5. Leverage peer influence to drive workplace giving participation<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Peer influence remains one of the most effective catalysts for <\/span><span style=\"font-weight: 400;\">nonprofit<\/span><span style=\"font-weight: 400;\"> involvement, and Classy\u2019s <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/platform\/meta-social-sharing\/\"><span style=\"font-weight: 400;\">Meta integration<\/span><\/a><span style=\"font-weight: 400;\"> takes this dynamic to the next level.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the rise of digital engagement, supporters of all ages can now share their personal social good journeys online, sparking a ripple effect that drives increased visibility and participation for <\/span><span style=\"font-weight: 400;\">nonprofits<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">GoFundMe\u2019s <\/span><a href=\"https:\/\/gofundme.to\/c\/socialgiving\"><i><span style=\"font-weight: 400;\">The Social State of Giving<\/span><\/i><\/a><span style=\"font-weight: 400;\"> report highlights how this trend transcends generations: <\/span><b>41% of Gen Z report being motivated by social media content to research or donate to a cause compared to 25% of Gen Y and 20% of Gen X.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Among these, Gen Z stands out as digital natives who seamlessly integrate their passions for social causes into their online personas, sharing them as naturally as they do hobbies and interests. Their authentic storytelling not only reflects a deep desire to contribute to greater solutions but also inspires their peers to take action.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Classy\u2019s <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/platform\/meta-social-sharing\/\"><span style=\"font-weight: 400;\">nonprofit<\/span><span style=\"font-weight: 400;\"> social sharing tools<\/span><\/a><span style=\"font-weight: 400;\"> make this even easier, allowing donors to discover and contribute to <\/span><span style=\"font-weight: 400;\">nonprofit<\/span> <span style=\"font-weight: 400;\">fundraisers<\/span><span style=\"font-weight: 400;\"> directly on Instagram and Facebook. Once they\u2019ve donated, supporters can share their contributions with their networks, amplifying exposure and encouraging others to get involved.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This feature empowers <\/span><span style=\"font-weight: 400;\">nonprofits<\/span><span style=\"font-weight: 400;\"> to tap into their supporters&#8217; natural sharing habits, accelerating the ripple effect of peer influence.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Similarly, this momentum is equally transformative in workplace giving. When employees share their charitable activities\u2014whether through donations, volunteering, or <\/span><a href=\"https:\/\/doublethedonation.com\/matching-gift-database\/\"><span style=\"font-weight: 400;\">corporate matching programs<\/span><\/a><span style=\"font-weight: 400;\">\u2014on social media, they magnify their impact. These posts not only deepen engagement with their networks but also inspire others to explore similar opportunities with their employers, fostering a culture of collective social impact.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">6. Lean into corporate volunteerism<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">With the start of the new year tied closely to resolutions and dedication to personal betterment, there\u2019s no better time to prioritize volunteerism in your <\/span><span style=\"font-weight: 400;\">nonprofit<\/span><span style=\"font-weight: 400;\">\u2019s engagement strategy. And corporate <\/span><span style=\"font-weight: 400;\">volunteer programs<\/span><span style=\"font-weight: 400;\"> can be a great way to do so.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After all, leaning into corporate volunteerism allows your <\/span><span style=\"font-weight: 400;\">team members<\/span><span style=\"font-weight: 400;\"> to engage supporters in meaningful ways while amplifying support for your cause. Corporate volunteerism also provides employees with opportunities to connect personally with an organization\u2019s mission, fostering a sense of purpose and deepening their commitment to giving back.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, many companies offer <\/span><a href=\"https:\/\/resources.doublethedonation.com\/ultimate-guide-to-volunteer-grants\"><span style=\"font-weight: 400;\">volunteer grants<\/span><\/a><span style=\"font-weight: 400;\">, which provide monetary donations to <\/span><span style=\"font-weight: 400;\">nonprofits<\/span><span style=\"font-weight: 400;\"> where employees dedicate their time, or <\/span><a href=\"https:\/\/resources.doublethedonation.com\/ultimate-guide-to-volunteer-time-off\"><span style=\"font-weight: 400;\">VTO programs<\/span><\/a><span style=\"font-weight: 400;\">, which supply paid time off to participate in volunteer activities\u2060\u2014thus driving additional engagement in volunteerism.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Starting the year with a focus on volunteerism helps <\/span><span style=\"font-weight: 400;\">nonprofits<\/span><span style=\"font-weight: 400;\"> and companies set a collaborative tone. It enables employees to align their values with their actions and creates a mutually beneficial cycle of <\/span><span style=\"font-weight: 400;\">employee participation<\/span><span style=\"font-weight: 400;\">, advocacy, and <\/span><span style=\"font-weight: 400;\">charitable giving<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">5 examples of stellar <\/span><span style=\"font-weight: 400;\">workplace giving programs<\/span><span style=\"font-weight: 400;\"> with start-of-year deadlines<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We mentioned that many companies enact deadlines for their <\/span><span style=\"font-weight: 400;\">workplace giving programs<\/span><span style=\"font-weight: 400;\"> that coincide with the end of the calendar year, <\/span><i><span style=\"font-weight: 400;\">plus a grace period into the new one. <\/span><\/i><span style=\"font-weight: 400;\">When your team is familiar with programs like these, you\u2019ll have what it takes to promote the time-sensitive opportunity to your supporters.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s take a look at a few leading examples of <\/span><span style=\"font-weight: 400;\">workplace giving programs<\/span><span style=\"font-weight: 400;\"> with start-of-year deadlines.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Best Buy<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Best Buy supports workplace giving through a <\/span><span style=\"font-weight: 400;\">matching gift program<\/span><span style=\"font-weight: 400;\">, doubling donations made by eligible employees to qualifying <\/span><span style=\"font-weight: 400;\">nonprofits<\/span><span style=\"font-weight: 400;\">. Additionally, the company promotes <\/span><span style=\"font-weight: 400;\">employee engagement<\/span><span style=\"font-weight: 400;\"> by offering <\/span><span style=\"font-weight: 400;\">volunteer grants<\/span><span style=\"font-weight: 400;\"> for employees who dedicate their time to charitable causes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These <\/span><span style=\"font-weight: 400;\">initiatives<\/span><span style=\"font-weight: 400;\"> demonstrate the company&#8217;s commitment to empowering its workforce to support their communities. To remain eligible for the programs, Best Buy employees must complete their <\/span><span style=\"font-weight: 400;\">matching gift<\/span><span style=\"font-weight: 400;\"> and <\/span><span style=\"font-weight: 400;\">volunteer grant<\/span><span style=\"font-weight: 400;\"> requests by January 31 of the year following the date of their initial engagement.<\/span><\/p>\n<p><a href=\"https:\/\/doublethedonation.com\/matching-gifts\/best-buy-co-inc\"><span style=\"font-weight: 400;\">Learn more about Best Buy\u2019s <\/span><span style=\"font-weight: 400;\">workplace giving programs<\/span><span style=\"font-weight: 400;\"> here.<\/span><\/a><\/p>\n<h3><span style=\"font-weight: 400;\">Caterpillar, Inc.<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Caterpillar, Inc. has a reputation for its robust <\/span><span style=\"font-weight: 400;\">corporate giving programs<\/span><span style=\"font-weight: 400;\">, which include <\/span><span style=\"font-weight: 400;\">matching gifts<\/span><span style=\"font-weight: 400;\"> and <\/span><span style=\"font-weight: 400;\">volunteer grants<\/span><span style=\"font-weight: 400;\">. Through the programs, Caterpillar matches <\/span><span style=\"font-weight: 400;\">employee donations<\/span><span style=\"font-weight: 400;\"> to eligible <\/span><span style=\"font-weight: 400;\">nonprofits<\/span><span style=\"font-weight: 400;\"> at a 1:1 ratio, amplifying the impact of their employees\u2019 contributions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The company also rewards employees for their <\/span><span style=\"font-weight: 400;\">volunteer hours<\/span><span style=\"font-weight: 400;\"> by providing grants to the organizations they serve, encouraging financial and hands-on support.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Employees and retirees can participate in the programs by submitting <\/span><span style=\"font-weight: 400;\">matching gift<\/span><span style=\"font-weight: 400;\"> and <\/span><span style=\"font-weight: 400;\">volunteer grant<\/span><span style=\"font-weight: 400;\"> requests online by January 31 of the year following the contribution.<\/span><\/p>\n<p><a href=\"https:\/\/doublethedonation.com\/matching-gifts\/caterpillar-inc\"><span style=\"font-weight: 400;\">Learn more about Caterpillar, Inc.\u2019s <\/span><span style=\"font-weight: 400;\">workplace giving programs<\/span><span style=\"font-weight: 400;\"> here.<\/span><\/a><\/p>\n<h3><span style=\"font-weight: 400;\">The Home Depot<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The Home Depot&#8217;s <\/span><span style=\"font-weight: 400;\">workplace giving program<\/span><span style=\"font-weight: 400;\"> emphasizes community engagement through <\/span><span style=\"font-weight: 400;\">matching gifts<\/span><span style=\"font-weight: 400;\"> and corporate <\/span><span style=\"font-weight: 400;\">volunteer opportunities<\/span><span style=\"font-weight: 400;\">. Currently, the company matches up to $1,000 annually per employee to each organization they donate to (with a maximum of $3,000 per employee).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To participate in the <\/span><span style=\"font-weight: 400;\">matching gift program<\/span><span style=\"font-weight: 400;\">, employees must register their gift requests by January 31 of the year following the date of the donation.<\/span><\/p>\n<p><a href=\"https:\/\/doublethedonation.com\/matching-gifts\/the-home-depot\"><span style=\"font-weight: 400;\">Learn more about The Home Depot\u2019s <\/span><span style=\"font-weight: 400;\">workplace giving programs<\/span><span style=\"font-weight: 400;\"> here.<\/span><\/a><\/p>\n<h3><span style=\"font-weight: 400;\">Bank of America<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Bank of America offers a comprehensive <\/span><span style=\"font-weight: 400;\">workplace giving program<\/span><span style=\"font-weight: 400;\">, including <\/span><span style=\"font-weight: 400;\">matching gifts<\/span><span style=\"font-weight: 400;\"> and <\/span><span style=\"font-weight: 400;\">volunteer grants<\/span><span style=\"font-weight: 400;\">. The company matches <\/span><span style=\"font-weight: 400;\">employee donations<\/span><span style=\"font-weight: 400;\"> to eligible <\/span><span style=\"font-weight: 400;\">nonprofits<\/span><span style=\"font-weight: 400;\">, significantly increasing the impact of individual contributions. Bank of America also supports employee volunteerism through grants to <\/span><span style=\"font-weight: 400;\">nonprofits<\/span><span style=\"font-weight: 400;\"> based on the time employees dedicate to volunteering.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Associates can submit their matches or grant requests until March 31 of the year following their donation or <\/span><span style=\"font-weight: 400;\">volunteer hours<\/span><span style=\"font-weight: 400;\">, providing several months into the new year to do so.<\/span><\/p>\n<p><a href=\"https:\/\/doublethedonation.com\/matching-gifts\/bank-of-america\"><span style=\"font-weight: 400;\">Learn more about Bank of America\u2019s <\/span><span style=\"font-weight: 400;\">workplace giving programs<\/span><span style=\"font-weight: 400;\"> here.<\/span><\/a><\/p>\n<h3><span style=\"font-weight: 400;\">Sherwin-Williams<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Sherwin-Williams supports workplace giving through a <\/span><span style=\"font-weight: 400;\">matching gift program<\/span><span style=\"font-weight: 400;\">, <\/span><span style=\"font-weight: 400;\">matching donations<\/span><span style=\"font-weight: 400;\"> made by employees to eligible <\/span><span style=\"font-weight: 400;\">nonprofit organizations<\/span><span style=\"font-weight: 400;\">. Additionally, the company encourages employees to engage in volunteer activities and offers grants to <\/span><span style=\"font-weight: 400;\">nonprofits<\/span><span style=\"font-weight: 400;\"> where employees invest their time, further amplifying their contributions to the community.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These programs highlight how the company empowers its employees to make a meaningful impact, fostering a culture of giving and social responsibility. To qualify for a match or <\/span><span style=\"font-weight: 400;\">volunteer grant<\/span><span style=\"font-weight: 400;\">, The Sherwin-Williams Foundation must receive the form no later than March 31 of the year following the calendar year in which the employee made the gift.<\/span><\/p>\n<p><a href=\"https:\/\/doublethedonation.com\/matching-gifts\/sherwin-williams\"><span style=\"font-weight: 400;\">Learn more about Sherwin-Williams\u2019 <\/span><span style=\"font-weight: 400;\">workplace giving programs<\/span><span style=\"font-weight: 400;\"> here.<\/span><\/a><\/p>\n<h2><span style=\"font-weight: 400;\">Fuel your new year <\/span><span style=\"font-weight: 400;\">fundraising<\/span><span style=\"font-weight: 400;\"> with an engaging <\/span><span style=\"font-weight: 400;\">workplace giving campaign<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Strategic <\/span><span style=\"font-weight: 400;\">fundraising<\/span><span style=\"font-weight: 400;\"> should occur year-round, and the beginning of a new calendar year is a fantastic opportunity for a fresh start in your engagements.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the same time, remember that companies typically offer <\/span><span style=\"font-weight: 400;\">workplace giving programs<\/span><span style=\"font-weight: 400;\"> from January to December. Now is the time to adjust and revamp your efforts\u2060, including equipping your team with <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/integrations\/double-the-donation\/\"><span style=\"font-weight: 400;\">the <\/span><span style=\"font-weight: 400;\">giving platform<\/span><span style=\"font-weight: 400;\"> to do it well<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>Copy editor: <a href=\"https:\/\/www.linkedin.com\/in\/ayannajulien\/\" target=\"_blank\" rel=\"noopener\" data-airgap-id=\"52\"><em>Ayanna Julien<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This blog was written in collaboration with the team at\u00a0Double the Donation, an\u00a0online donation matching\u00a0tool built to\u00a0amplify\u00a0nonprofit\u00a0fundraising. When the year-end giving season comes to an end, your team is likely ready to take a few well-deserved deep breaths. However, it\u2019s essential to maintain the momentum of elevated giving and donor engagement as the new calendar [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":30771,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-25090","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fundraising"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.5 (Yoast SEO v25.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Starting Off Strong: Workplace Giving and Start-of-Year Fundraising - GoFundMe Pro<\/title>\n<meta name=\"description\" content=\"Explore the essentials of kickstarting your year with effective fundraising strategies and the impact of workplace philanthropy programs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/workplace-giving\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Starting Off Strong: Workplace Giving and Start-of-Year Fundraising\" \/>\n<meta property=\"og:description\" content=\"Explore the essentials of kickstarting your year with effective fundraising strategies and the impact of workplace philanthropy programs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/workplace-giving\/\" \/>\n<meta property=\"og:site_name\" content=\"GoFundMe Pro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/classy.org\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-06T08:00:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-10T18:35:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2022\/12\/blog_workplace-giving.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1224\" \/>\n\t<meta property=\"og:image:height\" content=\"612\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Contributing Author\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@classy\" \/>\n<meta name=\"twitter:site\" content=\"@classy\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Contributing Author\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/workplace-giving\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/workplace-giving\/\"},\"author\":{\"name\":\"Contributing Author\",\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#\/schema\/person\/b013a2ce067cdb532f0b5902a99cf0b2\"},\"headline\":\"Starting Off Strong: Workplace Giving and Start-of-Year Fundraising\",\"datePublished\":\"2025-01-06T08:00:51+00:00\",\"dateModified\":\"2025-06-10T18:35:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/workplace-giving\/\"},\"wordCount\":2442,\"publisher\":{\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/workplace-giving\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2022\/12\/blog_workplace-giving.jpg\",\"articleSection\":[\"Fundraising\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/workplace-giving\/\",\"url\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/workplace-giving\/\",\"name\":\"Starting Off Strong: Workplace Giving and Start-of-Year Fundraising - 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