Your nonprofit website is the face of your mission and an opportunity to make a first impression that leads visitors to take action to support your cause.<\/p>\n
Classy\u2019s annual donor trends report,\u00a0Why America Gives<\/em><\/a>, showed us that\u00a060% of donors visit a nonprofit\u2019s website to do research before making a donation<\/strong>\u00a0or fundraising on a charitable organization\u2019s behalf. How can you be sure your website moves supporters, partners, board members, and potential employees to act?<\/p>\n Below we dissect six of the best nonprofit website examples and what makes them shine.<\/p>\n Let\u2019s start with a breakdown of what makes a nonprofit website stand apart.<\/p>\n User experience is everything. Picture a curious internet browser looking to learn more about climate change or a passionate supporter clicking on your site from an Instagram story their friend shared about your new program.<\/p>\n Nonprofit website visitors can come from anywhere, on any platform, browser, or device. Thinking about the many paths to arrive on your homepage helps you craft an experience that\u2019s smooth for everyone. One extra click or confusing call to action (CTA) can be enough to send someone looking elsewhere. That\u2019s why the details, such as button colors and font, make a big difference.<\/p>\n Also, consider the website content and visuals that greet people:<\/p>\n Your website is the place to use the best infographics, videos, images, and design elements you have available.<\/p>\n It\u2019s time to tell your story in the most authentic and relatable way to showcase why your mission exists and the impact it makes.<\/p>\n Everything from your homepage to your \u201cAbout\u201d sections and program overviews should feel consistent to ensure easy navigation and the best user experience overall.<\/p>\n Even the most beautifully written webpage can go unread if it\u2019s too overwhelming. Think about the most critical information on each page, then lean into typography and styling that draws the eye to one heading or section at a time.<\/p>\n According to\u00a0social scientist Kevin Schulman, every story needs the following ingredients<\/a>:<\/p>\n It also needs to be authentic and personalized to the audience.<\/p>\n The good news is that everyone has a story. Unfortunately, we often forget writing is technical, and to communicate to inspire action, we need to learn and implement those technicalities.<\/em><\/strong><\/p>\n\n \n Anatomy of a Great Nonprofit Website<\/h2>\n
Make an Impression<\/h3>\n
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Tell Your Story<\/h3>\n
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