{"id":26221,"date":"2023-06-06T05:00:39","date_gmt":"2023-06-06T12:00:39","guid":{"rendered":"https:\/\/pro-migration.local\/?p=26221"},"modified":"2025-06-10T11:36:09","modified_gmt":"2025-06-10T18:36:09","slug":"ga4-reports-nonprofits","status":"publish","type":"post","link":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/ga4-reports-nonprofits\/","title":{"rendered":"GA4 Reports for Nonprofits: Unlocking Insights with GoFundMe Pro Data"},"content":{"rendered":"

This blog was written by Luke Dringoli, VP of Technology at Media Cause<\/a> and board member of the Madelyn James Pediatric Cancer Foundation. With over 14 years of experience in the digital marketing industry, he is a respected thought leader who has spoken at events like INBOUND, the Nonprofit Technology Conference, and ActCON.<\/em><\/p>\n

Clear, robust, and actionable data is the lifeblood of any nonprofit. If your organization can analyze how people interact with your website and fundraising efforts, when they take the actions you want them to take, and where they come from, you have the metrics you need to guide your work and grow your impact.<\/p>\n

Google Analytics 4 (GA4), Google\u2019s next-generation website analytics tool, is focused on tracking events and offering more advanced ways to analyze your website visitors\u2019 user behavior and the actions each individual does or doesn\u2019t take. GoFundMe Pro offers a native GA4 integration<\/a>\u00a0that is simple to set up and an advanced\u00a0integration using Google Tag Manager<\/a>\u00a0that is infinitely customizable.<\/p>\n

In this post, we\u2019ll walk you through five custom reports to set up once you have GA4 running across your organization\u2019s main website and GoFundMe Pro campaign pages.<\/p>\n

GA4 Report #1: Donation Funnel Report<\/h2>\n

A donation funnel report is one of the most essential reports your organization can build. Simply put, it helps you understand how many visitors considered making a donation and how many of them followed through with it. Bookmark this report and check it often to understand the health of your GoFundMe Pro campaigns\u2019 conversion and user acquisition rates.<\/p>\n\"\"\n

Steps<\/h3>\n
    \n
  1. In your Google Analytics 4 account, click\u00a0Explore<\/strong>\u00a0in the left-hand navigation bar.<\/li>\n
  2. Select\u00a0Funnel exploration\u00a0<\/strong>from the list of templates at the top of the page.<\/li>\n
  3. Under\u00a0Steps<\/strong>, remove each default step and click the edit button to create a new step for each stage of your donation funnel.<\/li>\n
  4. Name Step 1\u00a0Donation Page View<\/strong>\u00a0and select\u00a0Page title\u00a0<\/strong>as the event.<\/li>\n
  5. Select\u00a0+ Add filter\u00a0<\/strong>and set it to contains > \u201cDonate to\u201d for all GoFundMe Pro donation form pages or \u201cDonate to [Campaign Name]\u201d to measure a specific Classy campaign\u2019s donation form.\n