{"id":26662,"date":"2023-07-24T00:00:03","date_gmt":"2023-07-24T07:00:03","guid":{"rendered":"https:\/\/pro-migration.local\/?p=26662"},"modified":"2025-06-10T11:36:12","modified_gmt":"2025-06-10T18:36:12","slug":"crm-integration","status":"publish","type":"post","link":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/crm-integration\/","title":{"rendered":"Why the right CRM integration is critical to connected fundraising"},"content":{"rendered":"

This blog was written in collaboration with\u00a0<\/i>Saiba Singh<\/a><\/i>, Product Marketing Manager, Partnerships and Integrations, of GoFundMe Pro’s Product Marketing team.<\/i><\/p>\n

Today\u2019s digital world is crowded. Supporters are asked to engage with countless causes across multiple channels, making it hard for any single one to stand out.\u00a0<\/span><\/p>\n

To rise above the noise, nonprofits need more than compelling messaging. They need the right tools to share stories thoughtfully, at the right time, and in the right place. A strategic tech stack helps organizations personalize the donor experience in meaningful ways, building stronger connections that inspire lasting support.<\/span><\/p>\n

That\u2019s where a customer relationship management platform (CRM) comes in. When integrated with your fundraising and engagement tools, a CRM transforms scattered data into clear insights, enabling personalized engagement at scale while offering critical customization in data collection and reporting.<\/span><\/p>\n

Below, we\u2019ll cover what <\/span>CRM integrations<\/span> are, how they work, and some of their key benefits to help you build a case for making the investment.<\/span><\/p>\n

What is a CRM, and how is it used?<\/span><\/h2>\n

Before we discuss CRM integration, let\u2019s take a step back and discuss the role a CRM solution plays.\u00a0<\/span><\/p>\n

CRM solutions, like <\/span>Salesforce<\/span> Nonprofit Cloud<\/span><\/a> and Hubspot CRM, are technologies that help <\/span>project management, donor relations,<\/span> and <\/span>sales teams<\/span> store and manage donor or <\/span>customer data<\/span>. Some of that donor or <\/span>customer information<\/span> includes <\/span>customer interactions<\/span>, <\/span>contact information<\/span>, and donor preferences.\u00a0<\/span><\/p>\n

In the context of fundraising, this means capturing when, where, and how supporters engage with your organization\u2014and using that insight through your CRM system to help gift officers build strong, personalized relationships that drive donations and boost retention.<\/span><\/p>\n

What are <\/span>CRM integrations<\/span>?<\/span><\/h2>\n

CRM platforms<\/span> are the most useful when integrated with other <\/span>apps<\/span> and tools. Effective integrations allow for software and tools to automatically pull information into the CRM, keeping it a reliable source of truth.\u00a0<\/span><\/p>\n

Through these connections, <\/span>small businesses<\/span>, nonprofits, and other organizations can centralize data from various sources, such as:<\/span><\/p>\n