{"id":27375,"date":"2024-04-13T00:00:22","date_gmt":"2024-04-13T07:00:22","guid":{"rendered":"https:\/\/pro-migration.local\/?p=27375"},"modified":"2025-06-10T11:36:20","modified_gmt":"2025-06-10T18:36:20","slug":"online-donations","status":"publish","type":"post","link":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/online-donations\/","title":{"rendered":"Optimizing Your Online Donation Experience in the New Era of Giving"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">There\u2019s <\/span><a href=\"https:\/\/www.nonprofitpro.com\/article\/report-predicts-uptick-in-giving-in-2024-and-2025\/#:~:text=Meanwhile%2C%20stock%20market%20gains%20can,USA's%202022%20proportion%20of%2064%25.\"><span style=\"font-weight: 400;\">no shortage of generosity among donors<\/span><\/a><span style=\"font-weight: 400;\"> but rather a collective desire to support organizations in ways that align with <\/span><a href=\"https:\/\/www.philanthropy.com\/article\/5-trends-fundraisers-need-to-watch-in-2024\"><span style=\"font-weight: 400;\">online engagement trends<\/span><\/a><span style=\"font-weight: 400;\">. Still, the likelihood of capturing charitable donations depends on the flexibility and simplicity of the giving experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many nonprofit organizations have traditions rooted in offline donations, where fundraising means collecting checks and cash. Since those avenues are less prevalent now than they once were, it\u2019s critical to continue modernizing donor interactions with new-age online donation experiences. A forward-looking<\/span><a href=\"http:\/\/pro.gofundme.com\"> <span style=\"font-weight: 400;\">fundraising platform<\/span><\/a><span style=\"font-weight: 400;\"> offers donors the smooth e-commerce checkout flows they\u2019re accustomed to while providing supporters the flexibility to give how they prefer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here, we\u2019ll walk you through the technology and trends to stay ahead of for richer giving experiences that activate donors. Plus, you\u2019ll see how three organizations achieved an incredible return on investment toward their fundraising goals by upgrading traditional offline experiences to meet the moment.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Accepting Online Donations at Live Fundraisers<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The need to accept online donations, which arose out of necessity during the pandemic, has evolved into a crucial component of a robust fundraising strategy. Additionally, the pandemic taught us that virtual alternatives can&#8217;t replace the personal nature and relationship-building potential of live fundraising events but can complement live experiences to take them to the next level.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To strike the right balance, nonprofits must collect donations online while hosting live and<\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/hybrid-events\/\"> <span style=\"font-weight: 400;\">hybrid event<\/span><\/a><span style=\"font-weight: 400;\"> experiences to nurture ongoing connections.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4 Reasons to Give Donors an Easy Way to Pay Online\u00a0<\/span><\/h3>\n<ul>\n<li aria-level=\"1\"><b>You appeal to more donors<\/b><span style=\"font-weight: 400;\"> with a simple and intuitive giving process that mirrors the consumer experiences they love from their favorite brands.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>You open future engagement opportunities<\/b><span style=\"font-weight: 400;\"> by automatically capturing donor data in a <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/single-source-of-truth\/\"><span style=\"font-weight: 400;\">customer relationship management solution<\/span><\/a><span style=\"font-weight: 400;\">. This makes it easier to engage with donors via tailored email marketing and social media outreach or upgrade supporters to become recurring donors.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>You save time and money <\/b><span style=\"font-weight: 400;\">with the resources it takes to process checks and cash donations and organize them into your record system.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>You unify the supporter journey<\/b><span style=\"font-weight: 400;\"> with a cohesive donation process that donors can rely on across any fundraising campaign.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">How to Accept Donations Online: Your Tech Checklist<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now, you might be wondering how to meet the technical expectations of modern donors. Fundraising platforms are innovating alongside many popular apps and consumer experiences to give your nonprofit everything it needs to become an online powerhouse with simple, streamlined, and efficient donor experiences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This checklist will help you determine if your current fundraising platform can scale to fit your needs and what to look for in a new platform if it can&#8217;t.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Develop a Diversified Campaign Portfolio<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Open new pathways for donors to get involved with diversification. The more options they have to support you, the more likely they are to participate and deepen their connection to your cause.\u00a0<\/span><\/p>\n<p><b><i>Did you know?<\/i><\/b><span style=\"font-weight: 400;\"> Supporters who participate in multiple campaign types are 4x more valuable than supporters who participate in a single campaign type.<\/span><\/p>\n<p><b>To maximize the opportunities you have to collect online donations, consider running a mix of the following campaigns:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Crowdfunding<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Events<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Peer-to-peer fundraisers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Recurring gift campaigns<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Website donations<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Additionally, developing a diverse portfolio is vital for your organization&#8217;s sustainability. Just as a financial advisor wouldn&#8217;t recommend investing all your savings in a single volatile stock, your nonprofit shouldn&#8217;t rely on one revenue source to stay afloat.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Offer Conversion-Optimized Donation Forms<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Ensure supporters have a clearly defined path to take action when they land on your <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/donation-forms\/\"><span style=\"font-weight: 400;\">donation form<\/span><\/a><span style=\"font-weight: 400;\">. This lowers your risk of any friction points leading someone to abandon the process.\u00a0<\/span><\/p>\n<p><b>Characteristics of donation forms built to convert include:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">One-second page load speeds and mobile-first designs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Streamlined checkout flows<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nudges for donors to cover transaction fees<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Machine learning and AI to suggest the most relevant donation amount to donation form visitors<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Options to embed your form directly on a highly trafficked website page to further streamline the experience<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nudges to one-time donors to upgrade to a recurring gift<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Abandoned cart notifications that remind supporters to complete a donation<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Prioritize Modern Payment Processing<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Align your online donation experience with modern donor preferences by offering <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/fundraising-solutions\/classy-pay\/\"><span style=\"font-weight: 400;\">payment methods<\/span><\/a><span style=\"font-weight: 400;\"> they already use and have on their phones. Your donation forms should incorporate digital wallets, allowing donors to bypass getting out a physical card. Any time saved can lead to more completed donations.<\/span><\/p>\n<p><b>Choose a payment processor that speaks to the modern donor with:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Flexible payment options, including credit cards, digital wallets, Venmo, PayPal, ACH, and crypto<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prefilled digital wallets and auto-complete address fields for one-click mobile payments<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AI-enabled auto-retry logic to improve credit card acceptance\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Secure payment processing and accredited standards such as PCI Compliance Level 1 and SSL encryption\u00a0<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Provide Tax-Compliant Donation Receipts<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Remember, the <\/span><a href=\"https:\/\/www.irs.gov\/pub\/irs-pdf\/p1771.pdf\"><span style=\"font-weight: 400;\">Internal Revenue Service<\/span><\/a><span style=\"font-weight: 400;\"> requires nonprofits to send donation receipts after every transaction to maintain a tax-exempt status. If your fundraising platform can guarantee tax receipts get sent out automatically to your supporters, that\u2019s one less thing on your to-do list. It also builds trust with donors when these gift summaries are consistent and timely.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s worth checking if your fundraising tools will automate an email that includes a downloadable PDF of the tax-deductible <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/creating-a-donation-receipt\/\"><span style=\"font-weight: 400;\">donation receipt<\/span><\/a><span style=\"font-weight: 400;\">. Along with the technical details, any ability to add a personal thank-you to those communications will go a long way.<\/span><\/p>\n<p style=\"text-align: center;\"><a class=\"c-btn-primary\" href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/creating-a-donation-receipt\" target=\"_blank\">How to Create a Tax-Compliant Donation Receipt<\/a><\/p>\n<h3><span style=\"font-weight: 400;\">Craft Automated, Personalized Messages<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Go beyond an obligatory donation receipt with your donor communication. Donors often want to receive regular updates, particularly when those messages feel tailored to them.\u00a0<\/span><\/p>\n<p><b>That\u2019s where email tools can support you and your team. Look for features such as:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">An email dashboard to customize and manage communications\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The ability to brand your emails so they stand out in donors\u2019 inboxes and bring in elements of your nonprofit\u2019s personality\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Simple ways to add photos and videos that bring your message to life<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Emails triggered by certain fundraising milestones to establish momentum<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Merge tag options that add personal details to batch emails<\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><a class=\"c-btn-primary\" href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/nonprofit-email-marketing\/\" target=\"_self\">Maximize the Impact of Your Nonprofit Email Campaigns<\/a><\/p>\n<h3><span style=\"font-weight: 400;\">Lean on Donor Management Tools<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Strengthen your connections with supporters after they make a gift with a donor management system. Gaining insights into campaign success and donor behavior trends will help identify growth areas and make it easier to personalize your outreach.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, knowing which donors gave to your <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/what-is-giving-tuesday\/\"><span style=\"font-weight: 400;\">Giving Tuesday<\/span><\/a><span style=\"font-weight: 400;\"> campaign last year provides you with a tailored segment to contact for support in reaching your goal this year. Similarly, you can look at when online donations spiked or slowed down throughout a certain period to plan ahead for momentum-building outreach. Make sure your fundraising platform is <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/integrations\/\"><span style=\"font-weight: 400;\">well integrated<\/span><\/a><span style=\"font-weight: 400;\"> with your donor management system and any other tools you use to ensure data is accurate and streamlined for every campaign.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You also want to support and empower donors with self-serve tools to view their transaction history, manage donations, and make modifications to their giving plans. By allowing people to pause a <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/top-5-reasons-to-invest-in-monthly-recurring-donations\/\"><span style=\"font-weight: 400;\">recurring donation<\/span><\/a><span style=\"font-weight: 400;\"> or change the amount they give each month, your nonprofit can see higher retention than if the only option was to cancel.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">The Big Impact of Applying New-Era Giving Tools<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">The Salvation Army Brings a Fresh Take to Accepting Donations\u00a0<\/span><\/h3>\n<p><a href=\"https:\/\/www.salvationarmyusa.org\/usn\/\"><span style=\"font-weight: 400;\">The Salvation Army<\/span><\/a><span style=\"font-weight: 400;\"> recognizes how essential it is to meet their donors where they are with a simple and accessible giving experience. They introduced online payment processing through Classy as more people started going cashless in 2018 and have continued using the fundraising platform to innovate.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Though adamant about protecting the tradition of its famous red kettles, The Salvation Army added a modern touch of QR codes that send people directly to a simple donation form to give in real time. They even named their creative union of offline and online giving Kettle Pay.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To level up the experience for The Salvation Army\u2019s supporters and team members handling fundraising and donor management, Kettle Pay captured donor ZIP codes to distribute gifts to donors\u2019 local Salvation Army chapters. It became clear how valuable it was to offer a digital payment option that removed the barrier of cash availability and maintained the spirit and ritual of the red kettles people have come to love.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">  <div class=\"classy-quote\">\n    <blockquote>\n      <p class=\"quote-content\">We spun up the simplest donation form we could think of. It had four buttons\u2014$5, $10, $25, and \u2018other.\u2019 And then we had, at that time, Apple Pay, Google Pay, and your credit cards, so you can check out. We really wanted to emulate the experience of dropping in cash and coin but make it very fast and remove barriers for our donors.<\/p>\n\n      \n        <footer>\n                    <p class=\"cite-name\">Dale Bannon<\/p>\n<p class=\"cite-role\">National Community Relations and Development Director<\/p>\n                  <\/footer>\n\n      \n      <\/blockquote>\n\n        <\/div>\n\n  <\/span><\/p>\n<h4><span style=\"font-weight: 400;\">From Early Innovation to Pandemic Necessity<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">The following year, The Salvation Army rolled out digital payment options nationwide. They saw growth in digital donations that continued to support them as the pandemic created a new safety and health concern around exchanging physical cash. The original introduction and ease of QR codes went from an early innovation to an everyday tool for giving.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Donors can give either physical donations or digital offerings when they encounter a kettle. Plus, the growing list of donors who donate digitally gets tracked in The Salvation Army\u2019s donor database. That type of tracking allows the organization to continue building relationships, which wasn\u2019t an option with anonymous cash donors in the past. They were surprised to learn that <\/span><b>85% of digital red kettle donors were new to their donor community<\/b><span style=\"font-weight: 400;\">. That further emphasized the value of the online donation component to acquire and deepen their relationships with new donors.<\/span><\/p>\n  <div class=\"classy-quote\">\n    <blockquote>\n      <p class=\"quote-content\">Transitioning our red kettle online would not have been as successful as it has been without Classy\u2019s embedded donation forms. Since we launched in November 2022, we\u2019ve seen a nearly 60% completion rate.<\/p>\n\n      \n        <footer>\n                    <p class=\"cite-name\">Dale Bannon<\/p>\n<p class=\"cite-role\">National Community Relations and Development Director<\/p>\n                  <\/footer>\n\n      \n      <\/blockquote>\n\n        <\/div>\n\n  \n<p style=\"text-align: center;\"><a class=\"c-btn-primary\" href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/fundraising-demo\/\" target=\"_self\">Learn More about Classy\u2019s Fundraising Platform<\/a><\/p>\n<h3><span style=\"font-weight: 400;\">Families in Transition Redefines Annual Events<\/span><\/h3>\n<p><a href=\"https:\/\/www.fitnh.org\/\"><span style=\"font-weight: 400;\">Families in Transition<\/span><\/a><span style=\"font-weight: 400;\"> hosts an annual fundraising event that invites 500 business and civic leaders, clergies, politicians, dignitaries, and friends to come together and enjoy a breakfast on the Tuesday before Thanksgiving. As the organization\u2019s flagship fundraising event, it\u2019s experienced quite a bit of innovation through the years.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 2022, the event returned to an in-person celebration from its modified virtual version with <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/\"><span style=\"font-weight: 400;\">Classy<\/span><\/a><span style=\"font-weight: 400;\">, but it didn\u2019t lose the element of flexibility that modern attendees love. Each year, a \u201cFund the Mission\u201d pledge period takes place. Before the pandemic, donors would use the time to give cash, write checks, and fill out donor envelopes that the team would gather and log after the event concluded. The hours of manual work and desire to offer in-person attendees a renewed experience of giving led to a whole new pledge period in 2022.<\/span><\/p>\n  <div class=\"classy-quote\">\n    <blockquote>\n      <p class=\"quote-content\"><span style=\"font-weight: 400;\">Before our biggest event of the year, we implemented Classy\u2019s embedded donations forms. On the day of the event, we were able to provide a streamlined donation experience that allowed donors to give in less than five clicks.<\/span><\/p>\n\n      \n        <footer>\n                    <p class=\"cite-name\">Reilly Murphy<\/p>\n<p class=\"cite-role\">Salesforce System Administrator<\/p>\n                  <\/footer>\n\n      \n      <\/blockquote>\n\n        <\/div>\n\n  \n<p><span style=\"font-weight: 400;\">An embedded donation experience made it easy for event attendees to access everything they need to make a gift on their mobile devices quickly. Families in Transition placed a QR code on event materials like centerpieces and place mats that led attendees to the donation URL they set up ahead of time. Bringing the donations online also solved the challenge of collecting email addresses from cash and check donors.\u00a0<\/span><\/p>\n  <div class=\"classy-quote\">\n    <blockquote>\n      <p class=\"quote-content\"><span style=\"font-weight: 400;\">With QR codes printed on event materials, attendees could quickly navigate to the online donation form. As an added bonus, we captured attendee email addresses, which had been a challenge in the past, with check-based donors.<\/span><\/p>\n\n      \n        <footer>\n                    <p class=\"cite-name\">Reilly Murphy<\/p>\n<p class=\"cite-role\">Salesforce System Administrator<\/p>\n                  <\/footer>\n\n      \n      <\/blockquote>\n\n        <\/div>\n\n  \n<p><span style=\"font-weight: 400;\">Responding to what their donors want to see at different points in their supporter journey is what makes Families in Transition so successful. They preserve traditions while not being afraid to push the boundaries of modernization and see a big impact as a result.<\/span><\/p>\n  <div class=\"classy-quote\">\n    <blockquote>\n      <p class=\"quote-content\"><span style=\"font-weight: 400;\">Overall, we\u2019ve seen an increase in online giving since 2019 when we hosted our last in-person event. In 2019, 50% of donors gave cash or check gifts, and 50% gave online. In 2022, we saw online giving increase to over 70%.<\/span><\/p>\n\n      \n        <footer>\n                    <p class=\"cite-name\">Reilly Murphy<\/p>\n<p class=\"cite-role\">Salesforce System Administrator<\/p>\n                  <\/footer>\n\n      \n      <\/blockquote>\n\n        <\/div>\n\n  \n<h3><span style=\"font-weight: 400;\">Prevent Child Abuse America Doubles Giving Tuesday Impact\u00a0\u00a0<\/span><\/h3>\n<p><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/our-resources\/prevent-child-abuse-america\/\"><span style=\"font-weight: 400;\">Prevent Child Abuse America<\/span><\/a><span style=\"font-weight: 400;\"> saw the need to balance visual storytelling that engages donors and an even quicker way for them to give online. They decided to work smarter, not harder, with <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/classy-studio\/\"><span style=\"font-weight: 400;\">Classy Studio<\/span><\/a><span style=\"font-weight: 400;\"> for their Giving Tuesday campaign.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Development team leaned into the simplest way to create the campaign, embracing elements like intuitive drag-and-drop functionality and a side-panel editor. Their result was a consistently branded way to donate in minutes that felt like an e-commerce checkout experience. The addition of flexible payment options boosted the overall impact of Giving Tuesday as 35% of donors made gifts with PayPal and mobile wallets.\u00a0<\/span><\/p>\n  <div class=\"classy-quote\">\n    <blockquote>\n      <p class=\"quote-content\">We needed a way to get our story across to donors and potential donors. With Classy Studio, we had the flexibility to design a beautiful page and get it up and transacting quickly. I\u2019m excited I can now create the donation pages I\u2019ve been envisioning in my mind.<\/p>\n\n      \n        <footer>\n                    <p class=\"cite-name\">Danah Bialoruski<\/p>\n<p class=\"cite-role\">Development Associate at Prevent Child Abuse America<\/p>\n                  <\/footer>\n\n      \n      <\/blockquote>\n\n        <\/div>\n\n  \n<p><span style=\"font-weight: 400;\">This was the first of many online giving upgrades for Prevent Child Abuse America to continue meeting donors with exciting ways to get involved how they prefer.<\/span><\/p>\n<a class=\"c-btn-primary\" href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/our-resources\/prevent-child-abuse-america\/\" target=\"_self\">Read Their full Story<\/a>\n<h2><span style=\"font-weight: 400;\">Takeaways to Bring Together Offline and Online Giving<\/span><\/h2>\n<ul>\n<li aria-level=\"1\"><b>Let your brand shine through: <\/b><span style=\"font-weight: 400;\">Carry the same look and feel into your online presence across physical fundraising materials, like direct mail, QR code flyers, or signage at events, to create consistency in the donor experience, whichever way they choose to give.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Lead with a strong hook: <\/b><span style=\"font-weight: 400;\">Start each donation appeal with a compelling reason to contribute. Any time you can share your story and the value of donations ahead of your live event or on your physical fundraising materials, you\u2019re in the best place to increase potential donation totals.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Choose the best URL to send people to: <\/b><span style=\"font-weight: 400;\">Send people to the digital destination you think will most effectively inspire action when you use a QR code or something similar to offer an online donation route. This is the time to create a<\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/donation-websites\/\"> <span style=\"font-weight: 400;\">donation website<\/span><\/a><span style=\"font-weight: 400;\"> with minimal fields, user-friendly navigation, and clear instructions to help people complete their transactions. You may also be able to send people directly to your donation form if they\u2019re already familiar with your mission and are likely to convert immediately.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Provide personalized ask amounts:\u00a0 <\/b><span style=\"font-weight: 400;\">Lean on AI and machine learning to showcase r<\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/intelligent-ask-amounts\/\"><span style=\"font-weight: 400;\">eal-time ask amount suggestions<\/span><\/a><span style=\"font-weight: 400;\"> and help convert each unique donor who arrives on your donation forms.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Make it mobile-friendly: <\/b><span style=\"font-weight: 400;\">Provide <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/classy-studio-examples\/\"><span style=\"font-weight: 400;\">mobile-first functionality<\/span><\/a><span style=\"font-weight: 400;\">, from formatting to digital wallets. Classy Studio helps you edit your campaign from a mobile view to make small shifts easily.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Add a donation match: <\/b><span style=\"font-weight: 400;\">Build momentum and urgency with the opportunity to <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/tips-boost-matching-gift-revenue\/\"><span style=\"font-weight: 400;\">double the impact of an individual gift<\/span><\/a><span style=\"font-weight: 400;\"> with the help of a corporate partner or employee donation match program.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Follow up:<\/b><span style=\"font-weight: 400;\"> Make sure to capture donor contact information and track which campaign they give to in your fundraising or donation platform. Then, follow up with thoughtful communications that keep them coming back to give again in the future.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Bring the Inspiration to Your Organization<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">This is your opportunity to get creative about where to unite your offline and online fundraising. Maybe you look at where you can add QR codes to your in-person activities, locations, and events. As you brainstorm with your team about maximizing this giving route, see where your donors respond most and develop a strong action plan to boost generosity year-long.\u00a0\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/fundraising-demo\/\"><span style=\"font-weight: 400;\">Connect with the Classy team<\/span><\/a><span style=\"font-weight: 400;\"> to learn more about our industry-leading online fundraising tools to help you achieve your goals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Copy Editor: <\/span><a href=\"https:\/\/www.linkedin.com\/in\/ayannajulien\/\"><i><span style=\"font-weight: 400;\">Ayanna Julien<\/span><\/i><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There\u2019s no shortage of generosity among donors but rather a collective desire to support organizations in ways that align with online engagement trends. Still, the likelihood of capturing charitable donations depends on the flexibility and simplicity of the giving experience. Many nonprofit organizations have traditions rooted in offline donations, where fundraising means collecting checks and [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":27377,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-27375","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fundraising"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.5 (Yoast SEO v25.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Optimizing Your Online Donation Experience in the New Era of Giving - GoFundMe Pro<\/title>\n<meta name=\"description\" content=\"Discover the value of accepting donations online to enhance your offline presence and raise more for your nonprofit.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/online-donations\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Optimizing Your Online Donation Experience in the New Era of Giving\" \/>\n<meta property=\"og:description\" content=\"Discover the value of accepting donations online to enhance your offline presence and raise more for your nonprofit.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/online-donations\/\" \/>\n<meta property=\"og:site_name\" content=\"GoFundMe Pro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/classy.org\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-13T07:00:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-10T18:36:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2023\/09\/blog_reasons-to-unify-your-offline-and-online-fundraising.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1224\" \/>\n\t<meta property=\"og:image:height\" content=\"612\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jess Woloszyn\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@classy\" \/>\n<meta name=\"twitter:site\" content=\"@classy\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jess Woloszyn\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/online-donations\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/online-donations\/\"},\"author\":{\"name\":\"Jess Woloszyn\",\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#\/schema\/person\/4f00f9759022b72c1496d2fba12a712f\"},\"headline\":\"Optimizing Your Online Donation Experience in the New Era of Giving\",\"datePublished\":\"2024-04-13T07:00:22+00:00\",\"dateModified\":\"2025-06-10T18:36:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/online-donations\/\"},\"wordCount\":2700,\"publisher\":{\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/online-donations\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2023\/09\/blog_reasons-to-unify-your-offline-and-online-fundraising.jpg\",\"articleSection\":[\"Fundraising\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/online-donations\/\",\"url\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/online-donations\/\",\"name\":\"Optimizing Your Online Donation Experience in the New Era of Giving - 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