{"id":27730,"date":"2025-03-20T00:00:36","date_gmt":"2025-03-20T07:00:36","guid":{"rendered":"https:\/\/pro-migration.local\/?p=27730"},"modified":"2025-06-10T11:36:23","modified_gmt":"2025-06-10T18:36:23","slug":"donor-acquisition-plan","status":"publish","type":"post","link":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/donor-acquisition-plan\/","title":{"rendered":"Your Donor Acquisition Guide: 8 Ways to Find New Nonprofit Donors"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Acquiring <\/span><span style=\"font-weight: 400;\">new donors<\/span><span style=\"font-weight: 400;\"> is an investment. It can cost <\/span><span style=\"font-weight: 400;\">nonprofits<\/span> <a href=\"https:\/\/lodestar.asu.edu\/blog\/2023\/08\/how-nonprofits-can-use-donor-retention-strategies-ensure-success\"><span style=\"font-weight: 400;\">$1.50 to raise $1.00<\/span><\/a><span style=\"font-weight: 400;\"> from a new supporter. On top of this, economic uncertainty, changes in donor behaviors, and a <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/harnessing-trust\/\"><span style=\"font-weight: 400;\">shift in trust<\/span><\/a><span style=\"font-weight: 400;\"> from institutions to individuals emphasize how critical it is for <\/span><span style=\"font-weight: 400;\">nonprofits<\/span><span style=\"font-weight: 400;\"> to <\/span><span style=\"font-weight: 400;\">adapt their strategies<\/span><span style=\"font-weight: 400;\"> to align with today\u2019s best practices.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the current climate, getting donors to donate must involve a multichannel approach and <a href=\"https:\/\/www.philanthropy.com\/paid-content\/classy-from-gofundme\/190-million-people-are-looking-to-help-were-ensuring-they-find-you\" target=\"_blank\" rel=\"noopener\">efforts to meet them where they are<\/a>. To help identify <\/span><span style=\"font-weight: 400;\">prospective donors<\/span><span style=\"font-weight: 400;\"> and cultivate your next wave of lifelong supporters, we\u2019ve rounded up eight techniques to expand your <\/span><span style=\"font-weight: 400;\">donor base<\/span><span style=\"font-weight: 400;\"> and foster loyal relationships.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Explore effective ways to source donations across various <\/span><span style=\"font-weight: 400;\">giving levels<\/span><span style=\"font-weight: 400;\"> and learn how GoFundMe and Classy from GoFundMe\u2019s innovative tools can help make <\/span><span style=\"font-weight: 400;\">outreach<\/span><span style=\"font-weight: 400;\"> easier.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">1. Conduct prospect research<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Prospect research involves gathering and analyzing detailed information about <\/span><span style=\"font-weight: 400;\">potential donors<\/span><span style=\"font-weight: 400;\"> to understand who they are, what drives them, and how they might connect to your cause. Information you may collect in your <\/span><span style=\"font-weight: 400;\">donor database<\/span><span style=\"font-weight: 400;\"> includes:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Philanthropic history:<\/b><span style=\"font-weight: 400;\"> Investigate past giving behaviors for insights into future generosity, such as monetary and <\/span><span style=\"font-weight: 400;\">in-kind donations<\/span><span style=\"font-weight: 400;\"> to other <\/span><span style=\"font-weight: 400;\">nonprofits<\/span><span style=\"font-weight: 400;\">, participation in <\/span><span style=\"font-weight: 400;\">volunteer opportunities<\/span><span style=\"font-weight: 400;\">, political giving, and other support of similar causes.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Wealth screening:<\/b><span style=\"font-weight: 400;\"> Identify financial capacity with wealth markers, such as net worth, real estate holdings, stock holdings, and business affiliations.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Charitable motivations:<\/b><span style=\"font-weight: 400;\"> Delve into the \u201cwhy\u201d behind a <\/span><span style=\"font-weight: 400;\">prospective donor<\/span><span style=\"font-weight: 400;\">\u2019s giving. Which causes do they care about? What inspires their generosity?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Personal backgrounds: <\/b><span style=\"font-weight: 400;\">Get to know <\/span><span style=\"font-weight: 400;\">individual donors<\/span><span style=\"font-weight: 400;\"> to tailor your approach by gathering information on <\/span><span style=\"font-weight: 400;\">demographics<\/span><span style=\"font-weight: 400;\">, hobbies, marital status, communication preferences, and professional and educational backgrounds.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Nonprofits<\/span><span style=\"font-weight: 400;\"> can tap different databases, historical records, and other research methods to collect specific information, storing it in their <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/crm-integration\/\"><span style=\"font-weight: 400;\">customer relationship management (<\/span><span style=\"font-weight: 400;\">CRM<\/span><span style=\"font-weight: 400;\">)<\/span><\/a><span style=\"font-weight: 400;\"> platform to create complete donor profiles. This approach to <\/span><span style=\"font-weight: 400;\">donor management<\/span><span style=\"font-weight: 400;\"> can help:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Drive hyperpersonalized content.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Inform <\/span><span style=\"font-weight: 400;\">major donor<\/span> <span style=\"font-weight: 400;\">outreach<\/span><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identify planned or deferred donors.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Discover <\/span><span style=\"font-weight: 400;\">new donor<\/span><span style=\"font-weight: 400;\"> cohorts.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Prospect research is the first step toward expanding your <\/span><span style=\"font-weight: 400;\">nonprofit<\/span><span style=\"font-weight: 400;\">\u2019s reach and impact. Classy\u2019s comprehensive suite of tools can then help turn your research into action with options like flexible <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/donation-websites\/\"><span style=\"font-weight: 400;\">donation pages<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/donation-forms\/\"><span style=\"font-weight: 400;\">donation forms<\/span><\/a><span style=\"font-weight: 400;\"> tailored to your unique brand, goals, and donor preferences. Plus, gain access to in-depth <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/platform\/fundraising-intelligence\/\"><span style=\"font-weight: 400;\">fundraising intelligence<\/span><\/a><span style=\"font-weight: 400;\"> and analytics to keep your finger on the pulse of your campaigns and make refinements as needed.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">2. Leverage peer-to-<\/span><span style=\"font-weight: 400;\">peer fundraising<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/www.edelman.com\/trust\/2024\/trust-barometer\"><i><span style=\"font-weight: 400;\">2024 Edelman Trust Barometer<\/span><\/i><\/a><span style=\"font-weight: 400;\"> report found that 48% of people trust recommendations from friends and family when making decisions compared to 33% for ads and 17% for the news.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">GoFundMe\u2019s <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/introducing-social-state-of-giving\/\"><i><span style=\"font-weight: 400;\">The Social State of Giving<\/span><\/i><\/a><span style=\"font-weight: 400;\"> report supports this, finding that most Gen Zers and Millennials follow impact creators online. In fact, one in four Gen Zers said they donated as the result of a <\/span><span style=\"font-weight: 400;\">social media<\/span><span style=\"font-weight: 400;\"> creator, and 51% said they would trust impact creators to make donations on their behalf.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Given that <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/harnessing-trust\/\"><span style=\"font-weight: 400;\">people trust other people<\/span><\/a><span style=\"font-weight: 400;\"> more than organizations, leveraging <\/span><span style=\"font-weight: 400;\">current donors<\/span><span style=\"font-weight: 400;\">\u2019 interpersonal relationships to cultivate interest and support for your nonprofit is an excellent avenue for donor acquisition. One of the most effective ways to do this is through <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/what-is-peer-to-peer-fundraising-2\/\"><span style=\"font-weight: 400;\">peer-to-<\/span><span style=\"font-weight: 400;\">peer fundraising<\/span><\/a><span style=\"font-weight: 400;\">, which allows supporters to advocate for your cause and expand your reach in a cost-effective way.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Encourage long-time supporters to assist you with this type of <\/span><span style=\"font-weight: 400;\">gift fundraising<\/span><span style=\"font-weight: 400;\">, letting them know how much of an impact it can have on your organization.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once individuals give a <\/span><span style=\"font-weight: 400;\">one-time<\/span><span style=\"font-weight: 400;\"> donation through a friend\u2019s peer-to-peer campaign, use their <\/span><span style=\"font-weight: 400;\">contact information<\/span><span style=\"font-weight: 400;\"> to send a welcome series. Offer quick ways they can continue to engage with your cause and tell compelling stories that drive them to take further action.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">3. Connect through <\/span><span style=\"font-weight: 400;\">social media<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Social media<\/span><span style=\"font-weight: 400;\"> continues to be a powerful tool for finding nonprofit donations. GoFundMe\u2019s <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/introducing-social-state-of-giving\/\"><i><span style=\"font-weight: 400;\">The Social State of Giving<\/span><\/i><\/a><span style=\"font-weight: 400;\"> report found that 40% of respondents share causes or <\/span><span style=\"font-weight: 400;\">fundraisers<\/span><span style=\"font-weight: 400;\"> by posting about them on their <\/span><span style=\"font-weight: 400;\">social media<\/span><span style=\"font-weight: 400;\"> channels. This is particularly true for younger generations, with half of Gen Zers posting about <\/span><span style=\"font-weight: 400;\">fundraisers<\/span><span style=\"font-weight: 400;\"> weekly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nonprofits<\/span><span style=\"font-weight: 400;\"> can leverage this enthusiasm to expand their message\u2019s reach and acquire <\/span><span style=\"font-weight: 400;\">new donors<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><strong>First, gauge your staff\u2019s capacity to expand your social media presence and identify which social media<\/strong><span style=\"font-weight: 400;\"><strong> platforms best align with your goals and supporters\u2019 preferences.<\/strong> <strong>For example, you can:<\/strong><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Capitalize on the traffic potential of <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/facebook-fundraising-nonprofit\/\"><span style=\"font-weight: 400;\">Facebook<\/span><\/a><span style=\"font-weight: 400;\"> to boost cause awareness.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Share campaigns on <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/ways-use-linkedin-for-nonprofits\/\"><span style=\"font-weight: 400;\">LinkedIn<\/span><\/a><span style=\"font-weight: 400;\"> for higher conversion opportunities.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Unlock traffic with a multiplatform approach spanning popular channels like <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/what-is-tiktok-should-nonprofit-use\/\"><span style=\"font-weight: 400;\">TikTok<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/instagram-tips-modern-nonprofit\/\"><span style=\"font-weight: 400;\">Instagram<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p><strong>To encourage online donations, follow <a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/nonprofit-social-media-engagement-tactics\/\">social media best practices<\/a><\/strong><span style=\"font-weight: 400;\"><strong>, such as<\/strong>:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create <\/span><span style=\"font-weight: 400;\">social media<\/span><span style=\"font-weight: 400;\"> business profiles.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Schedule posts around the times and days your audience is most active.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Stay ahead of new trends and algorithm shifts.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prioritize brand and posting consistency across platforms.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Emphasize short video content and powerful imagery.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Incorporate <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/boost-nonprofit-digital-marketing-google-facebook-ads\/\"><span style=\"font-weight: 400;\">digital advertising<\/span><\/a><span style=\"font-weight: 400;\"> into your strategy when budget allows.<\/span><\/li>\n<\/ul>\n<p><strong>Additionally, leverage Classy\u2019s <a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/platform\/meta-social-sharing\/\">social sharing integration<\/a> with Meta, which makes it easier for donors to find, share, and support causes on their preferred social channels. You can use the integration to:<\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Inspire donor action through Instagram stories and in-feed Facebook posts that have a donation button and dynamic progress metrics.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Stand out in the feed with a fresh, polished look.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gain access to rich donor data and insights with funds processed exclusively through Classy.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increase credibility among donors with posts that render as official <\/span><span style=\"font-weight: 400;\">fundraisers<\/span><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">4. Engage corporate partners<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In addition to providing <\/span><span style=\"font-weight: 400;\">major gifts<\/span><span style=\"font-weight: 400;\">, <\/span><span style=\"font-weight: 400;\">sponsorships<\/span><span style=\"font-weight: 400;\">, and <\/span><span style=\"font-weight: 400;\">grantmaking<\/span><span style=\"font-weight: 400;\"> opportunities, corporate partners can allow access to their networks, offering introductions to a receptive audience. For example, <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/strengthen-nonprofit-strategic-partnership\/\"><span style=\"font-weight: 400;\">corporate <\/span><span style=\"font-weight: 400;\">partnerships<\/span><\/a><span style=\"font-weight: 400;\"> can include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Connections to board members<\/strong><span style=\"font-weight: 400;\"> with philanthropic interests<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Highlights about your nonprofit<\/strong><span style=\"font-weight: 400;\"><strong>\u2019s work<\/strong> at corporate events<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Opportunities to share your work<\/strong> during networking opportunities or lunch hours<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Introductions to other companies, philanthropists, or prospective donors<\/strong><span style=\"font-weight: 400;\"> within the corporation\u2019s network<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Matching gift programs<\/strong><span style=\"font-weight: 400;\"> for employees to encourage <\/span><span style=\"font-weight: 400;\">new donors<\/span><span style=\"font-weight: 400;\"> through the chance to have an even greater impact<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Classy\u2019s <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/corporate-partnerships\/\"><span style=\"font-weight: 400;\">corporate giving software<\/span><\/a><span style=\"font-weight: 400;\"> bolsters the donor acquisition potential of corporate <\/span><span style=\"font-weight: 400;\">partnerships<\/span><span style=\"font-weight: 400;\"> with co-branded giving pages, partner-driven events, peer-to-<\/span><span style=\"font-weight: 400;\">peer fundraising<\/span><span style=\"font-weight: 400;\"> opportunities that inspire friendly competition between departments, and more.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">5. Optimize donation experiences<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Smooth donation experiences encourage new supporters to complete their transitions. They can also build trust and confidence in your brand.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In an increasingly mobile world, one critical element is streamlining your campaigns for use on phones, tablets, e-readers, and other mobile devices. Invite people who aren\u2019t familiar with your campaigns to test the mobile journey to your <\/span><span style=\"font-weight: 400;\">donation forms<\/span><span style=\"font-weight: 400;\"> from various <\/span><span style=\"font-weight: 400;\">social media<\/span><span style=\"font-weight: 400;\"> platforms and <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/donation-request-letter\/\"><span style=\"font-weight: 400;\">email requests<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Note points of friction, load times, clunky formatting, or broken links that may impact your donor acquisition efforts.<\/strong> You may also want to:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reduce the number of required form fields.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increase font and donation button sizes.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Eliminate unnecessary text and competing <\/span><span style=\"font-weight: 400;\">calls to action<\/span><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Compress image sizes to reduce loading times.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/classy-studio\/\">Classy Studio<\/a><span style=\"font-weight: 400;\">, our easy and flexible campaign builder, takes donation experiences to the next level. With the ability to customize your story, brand, and campaigns, you can create hyperpersonalized, connected experiences across various interactions that activate your community at scale.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To ensure our customers\u2019 success, we released a <\/span><a href=\"https:\/\/academy.classy.org\/page\/campaign-catalog\"><span style=\"font-weight: 400;\">campaign catalog<\/span><\/a><span style=\"font-weight: 400;\"> of Studio templates that have been tested for effectiveness and engagement. Simply request the template of your choice, and we\u2019ll upload it directly into your account.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/embedded-giving\/\"><span style=\"font-weight: 400;\">Embedded Studio<\/span><\/a><span style=\"font-weight: 400;\"> enables <\/span><span style=\"font-weight: 400;\">nonprofits<\/span><span style=\"font-weight: 400;\"> to incorporate pop-up and in-line <\/span><span style=\"font-weight: 400;\">donation forms directly<\/span><span style=\"font-weight: 400;\"> on their websites, allowing supporters to donate without leaving their current page. According to our internal platform testing, the approach has shown a <\/span><b>28% lift in revenue per site visitor<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">6. Time your campaigns effectively<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Once you develop your <\/span><span style=\"font-weight: 400;\">fundraising campaigns<\/span><span style=\"font-weight: 400;\"> and identify which distribution platforms will best support your donor acquisition goals, schedule your content for when donors are the most likely to engage with it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use data from your past campaigns\u2014as well as the latest best practices for email and different <\/span><span style=\"font-weight: 400;\">social media<\/span><span style=\"font-weight: 400;\"> channels\u2014to determine the optimal send times for the highest engagement and donation volume. You can also use weekends to share touchpoints that keep donors connected to your cause when they\u2019re more likely to have some downtime.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To ensure your acquisition <\/span><span style=\"font-weight: 400;\">initiatives<\/span><span style=\"font-weight: 400;\"> get in front of the right audiences at the right times:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Review campaign traffic<\/strong> daily, weekly, and monthly to tailor promotions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Compare email open rates<\/strong> to send time to target engagement.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Plan a midyear analysis<\/strong> to optimize your <\/span><span style=\"font-weight: 400;\">fundraising<\/span><span style=\"font-weight: 400;\"> strategy ahead of the peak <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/year-end-giving\/\"><span style=\"font-weight: 400;\">year-end giving<\/span><\/a><span style=\"font-weight: 400;\"> season.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Between the season\u2019s spirit of generosity and potential tax advantages, year-end is a particularly potent time to acquire <\/span><span style=\"font-weight: 400;\">new donors<\/span><span style=\"font-weight: 400;\">. Ramp up your end-of-year donor cultivation efforts with more frequent <\/span><span style=\"font-weight: 400;\">social media<\/span><span style=\"font-weight: 400;\"> updates, <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/8-tips-to-re-engage-lapsed-donors-through-email\/\"><span style=\"font-weight: 400;\">personalized thank-you notes to lapsed donors<\/span><\/a><span style=\"font-weight: 400;\">, and small gifts or swag to motivate <\/span><span style=\"font-weight: 400;\">new donors<\/span><span style=\"font-weight: 400;\"> to engage with your <\/span><span style=\"font-weight: 400;\">nonprofit<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll also want to participate in <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/what-is-giving-tuesday\/\"><span style=\"font-weight: 400;\">Giving Tuesday<\/span><\/a><span style=\"font-weight: 400;\"> to get your <\/span><span style=\"font-weight: 400;\">giving programs<\/span><span style=\"font-weight: 400;\"> in front of prospective audiences.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">7. Expand your reach through diverse channels<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">While acquisition channels like <\/span><span style=\"font-weight: 400;\">social media<\/span><span style=\"font-weight: 400;\">, direct mail, and email are tried-and-true options, it\u2019s crucial to expand your reach wherever you can when looking for new supporters.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Update your information on <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/nonprofit-ratings\/\"><span style=\"font-weight: 400;\">nonprofit<\/span><span style=\"font-weight: 400;\"> rating sites<\/span><\/a><span style=\"font-weight: 400;\"> like Charity Navigator, BBB Wise Giving Alliance, and Candid\u2019s GuideStar. This way, when <\/span><span style=\"font-weight: 400;\">prospective donors<\/span><span style=\"font-weight: 400;\"> search for details about your <\/span><span style=\"font-weight: 400;\">nonprofit<\/span><span style=\"font-weight: 400;\">, they\u2019ll get a complete look and a vote of confidence for your brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another <\/span><span style=\"font-weight: 400;\">effective strategy<\/span><span style=\"font-weight: 400;\"> is claiming your <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/solutions\/gofundme-nonprofits\/\"><span style=\"font-weight: 400;\">Nonprofit<\/span><span style=\"font-weight: 400;\"> Page<\/span><\/a><span style=\"font-weight: 400;\"> on GoFundMe. These pages enable supporters to easily find, donate, and fundraise for <\/span><span style=\"font-weight: 400;\">nonprofits<\/span><span style=\"font-weight: 400;\"> on the GoFundMe platform. Your team can easily onboard and manage your organization on the site and access relevant supporter data to improve your discoverability, find new potential supporters, and benefit from more supporter-led <\/span><span style=\"font-weight: 400;\">fundraising efforts<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s also worth checking out GoFundMe\u2019s new <\/span><a href=\"https:\/\/gofundme.to\/c\/gofundme-charity-streaming\"><span style=\"font-weight: 400;\">streaming widgets<\/span><\/a><span style=\"font-weight: 400;\">, which integrate seamlessly with platforms like Twitch, TikTok, and Instagram, allowing you to collect donations in real time from your viewers. Fans can actively contribute to causes while enjoying your live content or that of impact creators or other supporters.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">8. Use events to build <\/span><span style=\"font-weight: 400;\">donor relationships<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Fundraising events<\/span><span style=\"font-weight: 400;\"> are an excellent way to build relationships with first-time donors. They provide a memorable introduction to your cause. Plus, Classy\u2019s <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/proinfo.gofundme.com\/the-2022-fundraising-event-experience-report.html?_gl=1*7p14lu*_gcl_au*MTE4MDU3MjY2Ni4xNzM2ODA4NTc2\"><i><span style=\"font-weight: 400;\">Fundraising Event<\/span><\/i><i><span style=\"font-weight: 400;\"> Experience<\/span><\/i><\/a><span style=\"font-weight: 400;\"> report found that <\/span><b>91% of <\/b><b>fundraising event<\/b><b> attendees will likely take further action with a <\/b><b>nonprofit organization<\/b><b> after a positive event experience<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A great way to acquire <\/span><span style=\"font-weight: 400;\">new donors<\/span><span style=\"font-weight: 400;\"> through events is to let current supporters bring a plus-one. You can even offer discounted ticket bundles to encourage members of your community to bring their friends.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Other ways to get the most out of donor acquisition efforts at events are to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Foster <\/span><span style=\"font-weight: 400;\">in-person<\/span><span style=\"font-weight: 400;\"> networking between attendees and staff members.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Host fun activities in trendy or attractive venues to draw in new supporters.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gift attendees with free branded swag or perks.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Send thank-you notes, make <\/span><span style=\"font-weight: 400;\">phone calls<\/span><span style=\"font-weight: 400;\">, and offer other <\/span><span style=\"font-weight: 400;\">stewardship<\/span><span style=\"font-weight: 400;\"> after the event, like a <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/post-survey-event-questions\/\"><span style=\"font-weight: 400;\">post-event survey<\/span><\/a><span style=\"font-weight: 400;\">, to show how much you value new attendees\u2019 input.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make sure new supporters know their next opportunity to give or get involved.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">For hybrid events, ensure your virtual component thoughtfully complements your <\/span><span style=\"font-weight: 400;\">in-person<\/span><span style=\"font-weight: 400;\"> efforts. <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/fundraising-solutions\/classy-live\/\"><span style=\"font-weight: 400;\">Classy Live<\/span><\/a><span style=\"font-weight: 400;\"> can enhance attendee involvement, boost <\/span><span style=\"font-weight: 400;\">fundraising efforts<\/span><span style=\"font-weight: 400;\">, streamline event communications, and increase revenue for your cause, whether <\/span><span style=\"font-weight: 400;\">in person<\/span><span style=\"font-weight: 400;\">, hybrid, or virtual.<\/span><\/p>\n<p><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/our-resources\/rocky-mountain-public-media\/\"><span style=\"font-weight: 400;\">Rocky Mountain Public Media<\/span><\/a><span style=\"font-weight: 400;\"> used Classy Live to improve event processes for its annual Live at the Vineyards event, raising 30% more than the previous year from over 1,400 attendees. <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/our-resources\/peloton4parkinsons\/\"><span style=\"font-weight: 400;\">Peloton4Parkinson\u2019s<\/span><\/a><span style=\"font-weight: 400;\"> also used the platform to host its yearly day-long spin ride, which engages virtual and <\/span><span style=\"font-weight: 400;\">in-person<\/span><span style=\"font-weight: 400;\"> attendees, surpassing its <\/span><span style=\"font-weight: 400;\">fundraising<\/span><span style=\"font-weight: 400;\"> goal by 14.4%.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Try new strategies to find donors for <\/span><span style=\"font-weight: 400;\">nonprofit organizations<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Knowing how to find donors for a <\/span><span style=\"font-weight: 400;\">nonprofit<\/span><span style=\"font-weight: 400;\"> is a critical first step to building an effective <\/span><span style=\"font-weight: 400;\">fundraising<\/span><span style=\"font-weight: 400;\"> strategy. With these multichannel approaches that meet donors where they are, you can be confident that your <\/span><span style=\"font-weight: 400;\">nonprofit<\/span><span style=\"font-weight: 400;\"> maximizes key and untapped acquisition opportunities.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you feel confident about securing donations for your <\/span><span style=\"font-weight: 400;\">nonprofit<\/span><span style=\"font-weight: 400;\">, explore <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/want-donors-to-give-again-read-this\/\"><span style=\"font-weight: 400;\">donor retention<\/span><span style=\"font-weight: 400;\"> strategies<\/span><\/a><span style=\"font-weight: 400;\"> to maximize your acquisition investments and build an ever-stronger community of support for your cause.<\/span><\/p>\n<p>Copy editor:\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/ayannajulien\/\" target=\"_blank\" rel=\"noopener\" data-airgap-id=\"52\"><em>Ayanna Julien<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Acquiring new donors is an investment. It can cost nonprofits $1.50 to raise $1.00 from a new supporter. On top of this, economic uncertainty, changes in donor behaviors, and a shift in trust from institutions to individuals emphasize how critical it is for nonprofits to adapt their strategies to align with today\u2019s best practices. In [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":31224,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-27730","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fundraising"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.5 (Yoast SEO v25.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Your Donor Acquisition Guide: 8 Ways to Find New Nonprofit Donors - GoFundMe Pro<\/title>\n<meta name=\"description\" content=\"Find and attract nonprofit donors with actionable acquisition strategies that increase giving and grow your supporter base.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/donor-acquisition-plan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Your Donor Acquisition Guide: 8 Ways to Find New Nonprofit Donors\" \/>\n<meta property=\"og:description\" content=\"Find and attract nonprofit donors with actionable acquisition strategies that increase giving and grow your supporter base.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/donor-acquisition-plan\/\" \/>\n<meta property=\"og:site_name\" content=\"GoFundMe Pro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/classy.org\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-20T07:00:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-10T18:36:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2023\/10\/blog_nonprofit-donor-acquisition-guide.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1224\" \/>\n\t<meta property=\"og:image:height\" content=\"612\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Korrin Bishop\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@classy\" \/>\n<meta name=\"twitter:site\" content=\"@classy\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Korrin Bishop\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/donor-acquisition-plan\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/donor-acquisition-plan\/\"},\"author\":{\"name\":\"Korrin Bishop\",\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#\/schema\/person\/e2704fec5ad429861207a3dfc6e69643\"},\"headline\":\"Your Donor Acquisition Guide: 8 Ways to Find New Nonprofit Donors\",\"datePublished\":\"2025-03-20T07:00:36+00:00\",\"dateModified\":\"2025-06-10T18:36:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/donor-acquisition-plan\/\"},\"wordCount\":1998,\"publisher\":{\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/donor-acquisition-plan\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2023\/10\/blog_nonprofit-donor-acquisition-guide.jpg\",\"articleSection\":[\"Fundraising\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/donor-acquisition-plan\/\",\"url\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/donor-acquisition-plan\/\",\"name\":\"Your Donor Acquisition Guide: 8 Ways to Find New Nonprofit Donors - 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