{"id":28941,"date":"2024-06-04T00:00:37","date_gmt":"2024-06-04T07:00:37","guid":{"rendered":"https:\/\/pro-migration.local\/?p=28941"},"modified":"2025-06-10T11:36:36","modified_gmt":"2025-06-10T18:36:36","slug":"matching-gift-potential","status":"publish","type":"post","link":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/matching-gift-potential\/","title":{"rendered":"Harnessing Matching Gift Potential across Giving Experiences"},"content":{"rendered":"<p><em>This blog was written in collaboration with the team at\u00a0<\/em><a href=\"https:\/\/doublethedonation.com\/\" target=\"_blank\" rel=\"noopener\"><em>Double the Donation<\/em><\/a><em>, an\u00a0<\/em><em>online donation matching<\/em><em>\u00a0tool built to\u00a0<\/em><em>amplify<\/em><em>\u00a0<\/em><em>nonprofit<\/em><em>\u00a0<\/em><em>fundraising<\/em><em>.<\/em><\/p>\n<p>Corporate matching gifts present a powerful opportunity to amplify the impact of donor contributions. These programs\u2014offered by thousands of employers of all shapes, sizes, and business sectors\u2014facilitate companies&#8217; giving to the organizations their employees support.<\/p>\n<p>Harnessing the power of matching gifts isn\u2019t just about maximizing corporate giving revenue for a nonprofit. It&#8217;s about unlocking the full generosity of its donor base and advancing its mission with the most effective means possible.<\/p>\n<p><strong>One of the best ways to optimize your fundraising is by integrating matching gifts directly into the donation process.<\/strong>\u00a0At this point, supporters are generally at the height of their engagement and increasingly likely to take the next steps on behalf of your cause. However, just as not all donors give in the same manner, not all matching gift donors will engage with your tools or request their matches the same way.<\/p>\n<p>Therefore, adopting a universally proactive approach to promoting matching gifts, regardless of the giving method, can go a long way in increasing success and boosting funds for your mission. Read on to find out how your nonprofit team can do just that.<\/p>\n\n<h2>Why Extending Your Reach Matters in Matching Gift Fundraising<\/h2>\n<p><strong>Your nonprofit\u2019s matching gift reach is the portion of donors exposed to corporate or employee matching information when they donate.\u00a0<\/strong>For the best results, you want this figure to be as close to 100% as possible.<\/p>\n<p>Keep in mind that donors can support your cause in many ways. Therefore, it\u2019s essential to skillfully incorporate matching gifts throughout every one of them to ensure you don\u2019t miss any potential matches.<\/p>\n<p>Why? Here are a few key reasons:<\/p>\n<ul>\n<li><strong>Many donors are unaware of matching gift opportunities.<\/strong>\u00a0According to\u00a0<a href=\"https:\/\/doublethedonation.com\/matching-gift-statistics\/\" target=\"_blank\" rel=\"noopener\">statistics from Double the Donation<\/a>, 78% of donors are unaware if their employers offer matching gifts. Meanwhile, an additional 14% know their company matches gifts but are unsure of program guidelines or submission instructions. Highlighting matching gifts as individuals give (regardless of the method) ensures all donors get exposed to matching gift information. This can help to close the knowledge gap surrounding your programs.<\/li>\n<\/ul>\n<ul>\n<li><strong>Matching gift availability increases average response rates and gift sizes.\u00a0<\/strong>The same studies indicate that 84% of donors are more likely to give if there\u2019s a matching gift, while 1 in 3 would give a larger amount if a match applied to their donations. By incorporating matching gifts in all your giving channels, you can benefit from an additional source of fundraising revenue even before corporate matches get applied.<\/li>\n<\/ul>\n<ul>\n<li><strong>Smart matching gift efforts lead to heightened donor engagement.<\/strong>\u00a0A well-executed matching gift strategy can have more than 75% engagement\u20145x the average rate. Such heightened engagement\u2060\u2014which includes individuals interacting with your search tool, accessing matching gift forms or guidelines, and\/or opening multiple matching gift reminder emails\u2060\u2014can go a long way toward closing the matching gap and strengthening donor relationships.<\/li>\n<\/ul>\n<p>To illustrate the point, consider the following scenario:<\/p>\n<p>Two donors, both passionate about supporting their favorite nonprofit, each decide to make a contribution to the cause. The first donor visits the organization&#8217;s website using the Give Now button on the homepage. When they access the primary\u00a0<a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/donation-forms\/\" target=\"_blank\" rel=\"noopener\">donation form<\/a>, the individual learns about matching gift opportunities and enters their employer\u2019s name to see if they qualify. When the confirmation screen populates with program guidelines and links to their company\u2019s request forms, they complete the submission and secure a match on the organization\u2019s behalf.<\/p>\n<p>Meanwhile, a second donor gives through a\u00a0<a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/what-is-peer-to-peer-fundraising-2\/\" target=\"_blank\" rel=\"noopener\">peer-to-peer fundraising<\/a>\u00a0campaign benefitting the same nonprofit. However, the organization hasn\u2019t yet incorporated matching gifts into its dedicated peer-to-peer fundraising forms and, therefore, doesn\u2019t collect company information or inform the individual about the chance to double their gift. As a result, the donor remains unaware of the opportunity and misses the chance to amplify their impact.<\/p>\n<h2>Best Practices for Building a Multifaceted Matching Gift Strategy<\/h2>\n<p>Whether a donor chooses to give through your main donation form, event page,\u00a0<a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/peer-to-peer-fundraising\/\" target=\"_blank\" rel=\"noopener\">peer-to-peer fundraising platform<\/a>, or\u00a0<a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/crowdfunding-campaigns\/\" target=\"_blank\" rel=\"noopener\">crowdfunding website<\/a>, your nonprofit team should seize each opportunity as it arises.<\/p>\n<p>These following expert practices can help provide guidance as you establish an omnichannel engagement plan.<\/p>\n<h3>1. Understand How Donors Arrive on Your Giving Pages<\/h3>\n<p>An individual who gives to your cause through an online donation form might have navigated to the page from numerous\u00a0<a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/matching-gift-marketing-tips\/\" target=\"_blank\" rel=\"noopener\">marketing and promotional efforts<\/a>. Though it varies by organization, most of your donor traffic likely originates from a combination of these channels:<\/p>\n<ul>\n<li><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/nonprofit-websites\/\" target=\"_blank\" rel=\"noopener\">Nonprofit website<\/a><\/li>\n<li>Email marketing<\/li>\n<li><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/nonprofit-social-media-engagement-tactics\/\" target=\"_blank\" rel=\"noopener\">Social media<\/a><\/li>\n<li>Text messaging<\/li>\n<li>QR codes<\/li>\n<li>Paid advertising<\/li>\n<\/ul>\n<p>The better you understand a donor\u2019s unique journey in supporting your cause (like how they arrived at your giving page), the more likely you\u2019ll be to harness your team\u2019s fullest fundraising potential.<\/p>\n<p>How each individual engages can also impact the scale and accessibility of your matching gift efforts. For example, if a significant portion of givers frequently arrives on your giving page via email, you may want to include helpful matching gift information in email outreach going forward.<\/p>\n<h3>2. Promote Matching Gifts across All of Your Donation Methods<\/h3>\n<p>Additionally, there are numerous ways for a donor to give to a nonprofit, and organizations typically manage multiple fundraising, donation, and campaign pages at once. Therefore, you must optimize\u00a0<em>any\u00a0<\/em>method a donor chooses to support your cause to drive matching gifts to completion.<\/p>\n<p>This should include:<\/p>\n<ul>\n<li>Stand-alone donation pages<\/li>\n<li><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/embedded-giving-examples\/\" target=\"_blank\" rel=\"noopener\">Embedded giving forms<\/a><\/li>\n<li>Peer-to-peer fundraising campaigns<\/li>\n<li>Crowdfunding pages<\/li>\n<li>Fundraising events<\/li>\n<li>And more<\/li>\n<\/ul>\n<p>If you haven\u2019t yet\u00a0<a href=\"https:\/\/doublethedonation.com\/marketing-matching-gifts-donation-process\/\" target=\"_blank\" rel=\"noopener\">integrated matching gifts into your donation process<\/a>, now is the time to do so. On the other hand, if you\u2019ve implemented matching gifts throughout some\u00a0<em>but not all<\/em>\u00a0of your giving experiences, this is the perfect opportunity to standardize your approach.<\/p>\n<p>You don\u2019t want to miss out on potential matches because an eligible donor gave using donation page A rather than donation page B.<\/p>\n<h3>3. Offer a Mobile-Friendly User Experience<\/h3>\n<p>Modern supporters make tons of donations from their mobile devices. In fact, recent studies indicate that more than half of nonprofit website traffic (<a href=\"https:\/\/doublethedonation.com\/nonprofit-fundraising-statistics\/\" target=\"_blank\" rel=\"noopener\">57%<\/a>) comes from users\u2019 smartphones and tablets.<\/p>\n<p>When donors give via mobile, you want their experiences to be as seamless as if they\u2019d contributed using a standard desktop computer. However, they\u2019ll access matching gift information from their mobile devices, too. Therefore, it\u2019s essential that you optimize any matching gift tools or information provided\u2014such as company guidelines, links to request forms, and even the search widget itself\u2014for mobile usage.<\/p>\n<h3>4. Collect Employment Information as Donors Give<\/h3>\n<p>Your team needs to know where your donors work to uncover match-eligible donations. One of the best ways to source this information is by providing an easy and convenient way for individuals to supply their employer\u2019s name\u2060\u2060 directly as they give.<\/p>\n<p>For example, embedding a company search tool\u2060 in each of your donation pages ensures that each donor can access the matching gift opportunity at least once. Then, once you have employment information on record, you can screen for and identify donors who work for\u00a0<a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/company-donation-match\/\" target=\"_blank\" rel=\"noopener\">top matching gift companies<\/a>.<\/p>\n<p><strong>Fun Fact:<\/strong>\u00a0<a href=\"https:\/\/doublethedonation.com\/matching-gift-statistics\/\" target=\"_blank\" rel=\"noopener\">73% of donors<\/a>\u00a0will use a matching gift search tool on a donation form when presented with the opportunity.<\/p>\n<h3>5. Supply Clear and Actionable Next Steps<\/h3>\n<p>Regardless of the specific giving method a donor chooses, the matching gift request process will remain largely unchanged\u2060\u2014and generally simple. That said, donors might need help navigating their program and next steps. That\u2019s why it\u2019s essential to direct donors straight to their forms to reduce friction in the process and encourage them to take the next steps.<\/p>\n<p>When you know what companies your donors work for, share employer-specific eligibility criteria\u2014like donation amounts and submission deadlines\u2014and submission forms to simplify their matching gift experience.<\/p>\n<h3>6. Align Everything with Your Organization\u2019s Branding<\/h3>\n<p>Effective fundraising centers on trust. To instill a sense of trustworthiness and authenticity among supporters, consistently align branding of donor-facing communications and resources to your organization\u2060. This includes your existing color scheme, font choices, style of imagery, and more.<\/p>\n<p>Additionally, to maximize your benefits and allow for a seamless experience as donors give, encompass all elements of your branding into your engagement strategy\u2060\u2014from the donation pages you design to the follow-up email you send and across other key touchpoints\u2060.<\/p>\n<h3>7. Invest in a Tool That Integrates with Your Existing Fundraising Ecosystem<\/h3>\n<p>The easiest way to add a matching gift tool to your fundraising tech stack is to enlist one that offers ready-built integrations with your existing solutions.<\/p>\n<p>Fortunately, a native integration between\u00a0<a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/integrations\/double-the-donation\/\" target=\"_blank\" rel=\"noopener\">Classy and Double the Donation<\/a>\u00a0allows nonprofit organizations to ensure matching gift information is readily available at every stage of the giving process.<\/p>\n<h2><span style=\"font-weight: 400;\">How Social Sharing Helps Expand Matching Gift Potential<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When it comes to capturing matching gift potential, you already know that driving awareness and securing supporters\u2019 buy-in of the programs is a must.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to the <\/span><a href=\"https:\/\/www.edelman.com\/trust\/2024\/trust-barometer\"><span style=\"font-weight: 400;\">2024 Edelman Trust barometer<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><b>people trust people more than they trust organizations or companies.<\/b><span style=\"font-weight: 400;\"> In other words, an individual hearing about your cause is more likely to engage if it\u2019s being promoted by a trusted peer\u2060\u2014rather than by your own team.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That being said, one way you can bring your efforts to the next level is with <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/platform\/meta-social-sharing\/\"><span style=\"font-weight: 400;\">nonprofit social sharing<\/span><\/a><span style=\"font-weight: 400;\">. This idea empowers individual supporters to become advocates for your mission by promoting your fundraising efforts to their own personal networks. Then, when new donors opt to get involved with your cause, they, too, are given the opportunity to engage with matching gifts.<\/span><\/p>\n<p><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">Now, with\u00a0<a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/platform\/meta-social-sharing\/\" target=\"_blank\" rel=\"noopener\">Classy\u2019s first-of-its-kind Meta integration<\/a>, donors can more easily discover and contribute to nonprofit fundraisers on Instagram and Facebook and then share their support to amplify exposure.<\/span><\/p>\n<a class=\"c-btn-primary\" href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/platform\/meta-social-sharing\/\" target=\"_blank\">Enhanced social sharing with Meta<\/a>\n<h2>Types of Giving Experiences to Integrate with Matching Gifts [+ Examples]<\/h2>\n<p>If your organization has already enlisted Classy\u2019s fundraising tools, incorporating matching into your giving experiences is easy. However, depending on the specific Classy products and solutions your team uses, there are a few key ways you can do so. We\u2019ll walk through each one in greater detail below.<\/p>\n<h3>Classy Donation Pages<\/h3>\n<p>As the most recent development to the Classy fundraising platform,\u00a0<a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/classy-studio\/\" target=\"_blank\" rel=\"noopener\">Classy Studio<\/a>\u00a0crafts meaningful experiences that forge deep connections and drive conversions through tailor-made campaigns.<\/p>\n<p>Its initial phase introduces dynamic donation sites and crowdfunding capabilities. In future releases, it\u2019ll seamlessly integrate and elevate all existing capabilities, spanning embedded experiences, peer-to-peer fundraising, events, ticketing, and beyond.<\/p>\n<p>Classy Studio empowers hyperpersonalized, connected experiences across various interactions to activate nonprofit communities at scale. Organizations can access a centralized hub for managing their donation pages, marketing and communications, event fundraising tools, and more.<\/p>\n<p>To further enhance fundraising, Classy\u2019s new solution offers a native integration with the industry\u2019s leading matching gift software, Double the Donation. As seen in the example below, Classy Studio empowers organizations to embed Double the Donation\u2019s matching gift option directly in their giving forms.<\/p>\n<p>When donors choose an employer using the auto-completing search tool, the contact gets associated with the selected company, triggering tailored email outreach.<\/p>\n<img decoding=\"async\" class=\"alignnone size-large wp-image-28953\" src=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2024\/06\/classy-donation-matching-1-1024x884.png\" alt=\"Classy donation page with donation match appeal\" width=\"640\" height=\"553\" \/>\n<h3>Classy Embedded Donation Forms<\/h3>\n<p>Another type of Classy giving experience is\u00a0<a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/embedded-giving\/\" target=\"_blank\" rel=\"noopener\">embedded forms<\/a>. Embedded forms are online donation widgets that empower visitors to give without leaving your site\u2060\u2014thus reducing friction and increasing the likelihood of completed donations.<\/p>\n<p>Like with Classy Studio donation pages, organizations using the embedded forms can implement a matching gift company search tool to collect employment data. From there, the integrated system triggers automated donation follow-up outreach to encourage more matching gift submissions.<\/p>\n<p><strong>Fun Fact:\u00a0<\/strong>Classy customers using an embedded checkout form saw\u00a0<a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/embedded-giving\/\" target=\"_blank\" rel=\"noopener\">up to a 28% improvement in revenue per site visitor<\/a>. That figure can be even higher when you incorporate matching gifts.<\/p>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-28944\" src=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2024\/05\/unnamed-1.png\" alt=\"Classy embedded donation form with matching gift appeal\" width=\"329\" height=\"512\" \/>\n<h3><strong>Meta Fundraising Experiences<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Social media fundraising is a popular way to give, with platforms like Instagram and Facebook offering native giving tools, innovative ways to <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/platform\/meta-social-sharing\/\"><span style=\"font-weight: 400;\">connect to Classy fundraising pages<\/span><\/a><span style=\"font-weight: 400;\">, and more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, it\u2019s easier than ever for organizations to integrate their campaigns with social sharing tools, driving visibility, reach, and engagement alike. When the campaigns are optimized for matching gifts (such as with Double the Donation\u2019s embedded tools), individuals are encouraged to click through to access invaluable program insights and next steps.<\/span><\/p>\n<div class=\"ose- ose-uid-09513d074626371bfd2bf31f2086d544 ose-embedpress-responsive\" style=\"width:600px; height:550px; max-height:550px; max-width:100%; display:inline-block;\"><blockquote class=\"instagram-media embera-instagram-6fefc\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DBbYHT_Bq7O\/\" data-instgrm-captioned data-instgrm-version=\"13\" style=\"margin: 1px; max-width:100%; min-width:326px; max-height:100%; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\" scrolling=\"no\" frameborder=\"0\" allowTransparency=\"true\" >Instagram will load in the frontend.<\/blockquote><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/div>\n<h2>Bonus: Double Your Matching Gift Inspiration with These Success Stories<\/h2>\n<p>Matching gifts open the door to a world of creative possibilities. As you seek to maximize your impact and craft an optimized fundraising plan, drawing inspiration from other organizations\u2019 wins can provide invaluable insights.<\/p>\n<p>Take a look at the following real-world examples to see how these nonprofit fundraisers double their fundraising efforts with proven-effective strategies and approaches.<\/p>\n<h3>Leukemia &amp; Lymphoma Society\u2019s Standard Donation Page<\/h3>\n<p>LLS is one of the nation\u2019s largest health and medical nonprofits. To pursue its mission of groundbreaking blood cancer research, the organization enlists leading fundraising strategies to engage its audience\u2060\u2014including corporate matching gifts.<\/p>\n<p>One of the most effective ways LLS incorporates matching gifts throughout its fundraising efforts is directly within its online donation pag<em>es. (Interested? Check out the example\u00a0<\/em><a href=\"https:\/\/givenow.lls.org\/give\/394054\/?amount=100#!\/donation\/checkout\" target=\"_blank\" rel=\"noopener\"><em>here<\/em><\/a><em>.)<\/em><\/p>\n<img decoding=\"async\" class=\"alignnone size-large wp-image-28954\" src=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2024\/06\/LLS-Employer-Matching-561x1024.png\" alt=\"LLS donation form with employer match option\" width=\"561\" height=\"1024\" \/>\n<h4><\/h4>\n<p>The LLS team uses Classy\u2019s standard donation pages (along with modal forms) as a cornerstone of its fundraising and engagement efforts. The page also serves as a vital opportunity for the organization to collect employment data and share information regarding matching gifts, providing donors with a seamless and user-friendly giving experience.<\/p>\n<p>How? As donors give, a section of the form prompts them to check if their employer matches gifts using Double the Donation\u2019s embedded company search tool. From there, LLS further enhances the donor experience by implementing a confirmation page tool on the post-donation screen. This feature supplies company-specific program guidelines and encourages donors to access matching gift forms and complete their requests soon after giving.<\/p>\n<p>By seamlessly integrating these elements into the donation journey, LLS ensures that every contribution has the potential to be magnified through matching gifts, resulting in a more robust and impactful fundraising effort.<\/p>\n<a class=\"c-btn-primary\" href=\"https:\/\/resources.doublethedonation.com\/matching-gift-case-studies\/\" target=\"_blank\">Read the Full Case Study<\/a>\n<h3>Kesem\u2019s Embedded Giving Form<\/h3>\n<p>Kesem is a youth-centered nonprofit with a mission of supporting kids whose parents experience or have experienced cancer. To grow its revenue, the Kesem team implemented Classy&#8217;s embedded forms.<\/p>\n<p>With a prominently located Donate Now button on the navigation menu, the pop-up donation form is easy to access from anywhere on the site. The giving form also offers donors a frictionless giving experience, allowing donors to contribute swiftly without leaving the main website.<\/p>\n<p>With Double the Donation\u2019s integrated automation platform, the organization promotes matching gifts directly as donors give online. This strategic integration not only simplifies the donation process but also empowers donors to maximize their support through matching gifts, fueling Kesem&#8217;s mission even further.<\/p>\n<a class=\"c-btn-primary\" href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/our-resources\/kesem\/\" target=\"_blank\">Read the Full Case Study<\/a>\n<h2>Make the Most of Matching Gifts in Every Opportunity<\/h2>\n<p>Matching gifts allow nonprofits to maximize their revenue and empower donors to make the greatest impact with their support. Though a powerful tool in individual and corporate fundraising, a lack of awareness among supporters can limit their effectiveness.<\/p>\n<p>Fortunately, by ensuring donors have access to program information and guiding them through the process,\u00a0<strong>regardless of how they choose to give<\/strong>, you can grow matching gift returns at your organization significantly.<\/p>\n<p>Copy Editor:\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/ayannajulien\/\" target=\"_blank\" rel=\"noopener\" data-airgap-id=\"52\"><em>Ayanna Julien<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This blog was written in collaboration with the team at\u00a0Double the Donation, an\u00a0online donation matching\u00a0tool built to\u00a0amplify\u00a0nonprofit\u00a0fundraising. Corporate matching gifts present a powerful opportunity to amplify the impact of donor contributions. These programs\u2014offered by thousands of employers of all shapes, sizes, and business sectors\u2014facilitate companies&#8217; giving to the organizations their employees support. Harnessing the power [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":28946,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-28941","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fundraising"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.5 (Yoast SEO v25.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Harnessing Matching Gift Potential across Giving Experiences - GoFundMe Pro<\/title>\n<meta name=\"description\" content=\"Maximize your fundraising with matching gifts! 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