{"id":29135,"date":"2024-07-08T00:00:00","date_gmt":"2024-07-08T07:00:00","guid":{"rendered":"https:\/\/pro-migration.local\/?p=29135"},"modified":"2025-06-10T11:36:38","modified_gmt":"2025-06-10T18:36:38","slug":"healthcare-fundraising-trends","status":"publish","type":"post","link":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/healthcare-fundraising-trends\/","title":{"rendered":"Timely Healthcare Fundraising Trends [2024]"},"content":{"rendered":"<p><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/causes\/healthcare\/\"><span style=\"font-weight: 400;\">Healthcare nonprofits<\/span><\/a><span style=\"font-weight: 400;\"> deliver life-changing work daily, and charitable giving among tight-knit communities takes them to new heights. Classy partners with many hospitals and nonprofits that support healthcare causes, including innovators like Massachusetts General Hospital, Shriners Hospitals for Children, and Avera Foundation. Understanding the current landscape is our top priority to provide the forward-thinking tools and <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/nonprofit-software-evaluation\/\"><span style=\"font-weight: 400;\">fundraising technology<\/span><\/a><span style=\"font-weight: 400;\"> our partners need to sustain long-term impact.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Members of several teams here at <\/span><span style=\"font-weight: 400;\">Classy<\/span><span style=\"font-weight: 400;\"> get together regularly with leaders from these organizations and others to discuss what truly drives success with healthcare fundraising and what challenges emerge as opportunities to focus future efforts. By recognizing this sector\u2019s increased and evolving demands, we can collectively identify ways to combat unique challenges and maximize emerging areas of opportunity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Below are some of the most recently discussed healthcare fundraising trends and tips for 2024, which will help you build, nurture, and retain loyal donor communities.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Healthcare fundraising trends for 2024 and beyond<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">1. Offering the fastest route to in-the-moment giving<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The draw to take action on behalf of a specific healthcare cause, mission, or individual can spark at any moment. It&#8217;s critical to meet that moment of passion with the easiest way to give to your organization, from anywhere, at any time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Modern donors are also far more tech-savvy. They respond well to <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/promote-donation-page\/\"><span style=\"font-weight: 400;\">scanning a QR code<\/span><\/a><span style=\"font-weight: 400;\"> in a hospital&#8217;s waiting room, launching a fundraiser in minutes, and posting it on <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/instagram-tips-modern-nonprofit\/\"><span style=\"font-weight: 400;\">Instagram<\/span><\/a><span style=\"font-weight: 400;\"> to start collecting online donations. There\u2019s also a continued focus on reaching younger donors to sustain fundraising efforts with the smoothest giving experience possible.\u00a0<\/span><\/p>\n<p><b>That might look like:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">One-button social sharing<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Direct mail with QR codes to donate immediately<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Mobile-first donation page designs<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Minimal information fields and prefilled forms for returning donors<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Recognizable mobile payment options (like Apple Pay, Venmo, and PayPal)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Essentially, the more your healthcare nonprofit can eliminate the steps between interest to give and a completed donation, the better your chance of acquiring donations.<\/span><\/p>\n<p><b>Healthcare fundraising trends in action:<\/b><\/p>\n<p><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/our-resources\/sanford-health-foundation\/\"><span style=\"font-weight: 400;\">Sanford Health Foundation<\/span><\/a><span style=\"font-weight: 400;\"> recognized how technology fuels fast experiences that donors have come to expect. The organization streamlined its Children\u2019s Gala for the modern attendee to strengthen existing relationships and make a strong impression on new community members.\u00a0<\/span><\/p>\n<p><b>The nonprofit raised nearly $1.1M on a $500K goal with swift processes and <\/b><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/fundraising-solutions\/classy-live\/\"><b>event management<\/b><\/a><b> capabilities, such as:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Automatic SMS reminders and emails<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Preloaded attendee, paddle number, and table information\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Mobile event check-in\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Credit card readers for in-the-moment donations<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The Sanford Health Foundation team estimated they saved over 80 hours altogether by automating these pre-event tasks.<\/span><\/p>\n<p style=\"text-align: left;\">  <div class=\"classy-pullquote align-none\">\n\n               <blockquote>\n        <p class=\"quote-content\"><span class=\"classy-pullquote_single\">&ldquo;<\/span>The overall event experience was donor-centric, but it was also team-centric because we didn\u2019t need to stress as much as we used to during events. We could trust the process. For everyone involved in this event, from operations and marketing to fundraising, we were all gifted time back and peace of mind [using Classy Live]. We used that time to connect with attendees and donors and steward the relationships even after the event.<\/p>\n\n        \n        <footer>\n                    <p class=\"cite-name\">Carrie Biondi<\/p>\n<p class=\"cite-role\">Senior Director of Marketing and Operations at Sanford Health Foundation<\/p>\n                  <\/footer>\n\n      \n      <\/blockquote>\n  <\/div>\n\n  <\/p>\n<p style=\"text-align: center;\"><a class=\"c-btn-primary\" href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/our-resources\/sanford-health-foundation\/\" target=\"_self\">Keep reading about Sanford Health Foundation&#8217;s event success<\/a><\/p>\n<h3><span style=\"font-weight: 400;\">2. Storytelling with a focus on conversion<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Healthcare causes evolve rapidly, creating space and a high demand for <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/new-era-storytelling\/\"><span style=\"font-weight: 400;\">storytelling<\/span><\/a><span style=\"font-weight: 400;\"> that brings donors along for the journey. Donors who give to a nonprofit to support the well-being of others want to see that tangible impact and understand how things progress. Those updates can be new medical research, patient testimonials, or upcoming initiatives.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Strong healthcare storytelling helps deliver a human touch, creates an emotional appeal by connecting patients and beneficiaries with potential donors, and reiterates the detailed impact of contributions. Continuing to look at storytelling as a cohesive process that builds on itself over time will help establish the most authentic relationships with donors.\u00a0<\/span><\/p>\n<p><b>Bring your story to life to convert donors through:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Videos, infographics, and interactive visuals that display impact<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Impact tiles that showcase what a donation can do<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Highly personalized email automation to get updates out quickly\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Webinars and additional resources that embrace the desire to learn<\/span><\/li>\n<\/ul>\n<p><b>Healthcare fundraising trends in action:<\/b><\/p>\n<p><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/our-resources\/avera-foundation\/\"><span style=\"font-weight: 400;\">Avera Foundation<\/span><\/a><span style=\"font-weight: 400;\"> touched the hearts and minds of more communities on Giving Tuesday with a storytelling campaign built around how donors like to interact with the organization. The nonprofit turned to its specific goals to weave consistent messaging and branding into each page and unique audience to engage new and existing donors.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By prioritizing donor connections, the Avera Foundation maintained steady contact between campaigns like this one and larger events, such as its Race Against Cancer, which raised a record-setting total of $650K in 2023.<\/span><\/p>\n<p style=\"text-align: center;\"><a class=\"c-btn-primary\" href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/our-resources\/avera-foundation\/\" target=\"_self\">Learn more about Avera Foundation&#8217;s donor-first strategy<\/a><\/p>\n<h3><span style=\"font-weight: 400;\">3. Supporting donor lifetime value with secure intelligence<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It&#8217;s no secret that donor lifetime value is a priority across the social sector. For healthcare organizations, there&#8217;s power in your patient and advocate communities that can turn into loyal annual giving. Intelligence can make it easier to do so without requiring more time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Boosting donor lifetime value requires more personalization than ever before to offer meaningful outreach to potential major donors, <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/top-5-reasons-to-invest-in-monthly-recurring-donations\/\"><span style=\"font-weight: 400;\">recurring donors<\/span><\/a><span style=\"font-weight: 400;\">, corporate partnerships, and many other highly specific groups. Many healthcare organizations will also need dynamic content and personalized campaigns to support various hospitals or sub-organizations within their umbrella.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/crm-integration\/\"><span style=\"font-weight: 400;\">Leveraging a customer relationship management<\/span><\/a><span style=\"font-weight: 400;\"> or donor management system is a must, and artificial intelligence makes it easier. We&#8217;re not suggesting a robotic email template but rather the many ways intelligent fundraising simplifies stewardship for large supporter communities.\u00a0<\/span><\/p>\n<p><b>Intelligence features look like:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/intelligent-ask-amounts\/\"><span style=\"font-weight: 400;\">Personalized ask amounts<\/span><\/a><span style=\"font-weight: 400;\"> for each donor who visits your donation forms to aid larger gift sizes<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Predictive supporter insights that inform recommended nurture steps and give potential<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Automatic credit card update prompts\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Recurring nudges to prompt one-time donors to upgrade to a recurring gift<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Along with intelligence, confirm that your fundraising technology leverages clean data and the <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/why-classy\/security\/\"><span style=\"font-weight: 400;\">highest security protocols<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/integrations\/\"><span style=\"font-weight: 400;\">Integrations<\/span><\/a><span style=\"font-weight: 400;\"> between fundraising tools can only enhance intelligence as more secure data flows into your systems.<\/span><\/p>\n<p style=\"text-align: center;\"><a class=\"c-btn-primary\" href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/integrations\/\" target=\"_self\">Explore integration possibilities<\/a><\/p>\n<p><b>Healthcare fundraising trends in action:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Riley Children\u2019s Foundation<\/span><span style=\"font-weight: 400;\"> harnessed deeper donor insights to help increase conversion rates and boost fundraising totals by 19%. Ahead of the busiest giving season at year-end, the nonprofit got strategic with donor segmentation and made the most of information from <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/integrations\/classy-salesforce-integration\/\"><span style=\"font-weight: 400;\">Classy and Salesforce<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Personalizing gift suggestions based on a donor\u2019s history and acquisition source created intentional communications that resulted in more completed gifts. Not only did Riley Children\u2019s Foundation see more conversions, but they also strengthened relationships with patients and supporters to nurture future fundraising opportunities and advocacy potential.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The most important aspect is that the tailored communication approach didn\u2019t require extra time to be effective because of the intelligence available at the time, which they\u2019ve only enhanced since then.<\/span><\/p>\n<p style=\"text-align: center;\"><a class=\"c-btn-primary\" href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/platform\/fundraising-intelligence\/\" target=\"_self\">Explore the latest in fundraising intelligence<\/a><\/p>\n<h3><span style=\"font-weight: 400;\">4. Offering grateful patient programs to empower fundraisers<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The communities that back the healthcare sector are tight-knit, especially with retention-focused fundraising strategies. While individual donors can&#8217;t always give more (or more frequently), they may be willing and ready to try <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/peer-to-peer-fundraising\/\"><span style=\"font-weight: 400;\">peer-to-peer fundraising<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, grateful patient programs help those impacted by an organization&#8217;s work take action through peer-to-peer fundraising. These programs and <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/what-is-peer-to-peer-fundraising-2\/\"><span style=\"font-weight: 400;\">DIY fundraising opportunities<\/span><\/a><span style=\"font-weight: 400;\"> offer advocacy and cause awareness outlets that enhance the patient and supporter experience. The more passionate supporters can share their positive sentiments with their <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/power-of-community\/\"><span style=\"font-weight: 400;\">community<\/span><\/a><span style=\"font-weight: 400;\">, the more likely the organization\u2019s story will resonate.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">People are particularly willing to give when the request comes from someone they know and trust, especially when the cause is close to their heart. Emphasize your community and empower them with an easy-to-set-up fundraising page to tell their story and see how many people it can reach.<\/span><\/p>\n<p><b>Healthcare fundraising trends in action:<\/b><\/p>\n<p><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/our-resources\/mass-general-hospital\/\"><span style=\"font-weight: 400;\">Massachusetts General Hospital<\/span><\/a><span style=\"font-weight: 400;\"> highlighted grateful patient programs that allow supporters to give back to the doctors, nurses, and hospitals that changed their lives.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fundraisers can participate in one of three programs: Community Fundraising, Mass General Marathon Team, and Mass General Cancer Center Eversource 5K Run-Walk. Community initiatives helped the nonprofit raise $7M in a year.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The flexibility of a peer-to-peer campaign allows anyone to fundraise how they&#8217;d like and personalize the experience, including aspects like messaging, visuals, and goals. As Massachusetts General Hospital looks to engage younger generations with personalized messaging and opportunities, a smooth fundraising experience is essential to their success.<\/span><\/p>\n  <div class=\"classy-pullquote align-none\">\n\n               <blockquote>\n        <p class=\"quote-content\"><span class=\"classy-pullquote_single\">&ldquo;<\/span>We want to make it as easy as possible to fundraise for us. Classy enables our supporters to make all of the choices when creating a fundraising page. My team can easily jump in and adjust a fundraising page if needed.<\/p>\n\n        \n        <footer>\n                    <p class=\"cite-name\">Leslie Ruchala<\/p>\n<p class=\"cite-role\">Director of Third-Party Fundraising at Massachusetts General Hospital<\/p>\n                  <\/footer>\n\n      \n      <\/blockquote>\n  <\/div>\n\n  \n<p style=\"text-align: center;\"><a class=\"c-btn-primary\" href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/our-resources\/mass-general-hospital\/\" target=\"_self\">Explore the success of Massachusetts General Hospital<\/a><\/p>\n<h3><span style=\"font-weight: 400;\">5. Expanding the potential of fundraising events<\/span><\/h3>\n<p><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/fundraising-solutions\/classy-live\/\"><span style=\"font-weight: 400;\">Events<\/span><\/a><span style=\"font-weight: 400;\"> are a<\/span><span style=\"font-weight: 400;\"> tr<\/span><span style=\"font-weight: 400;\">ied-and-true healthcare fundraising technique that has become more impressive. Successful organizations are taking their events to larger audiences through hybrid options that make every participant feel seen and valued.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Engagement possibilities will only grow as event strategies remain a focus, from annual galas to creative endurance series. The flexibility to offer impressive and tailored experiences across online and in-person audiences will help healthcare institutions grow that critical awareness.\u00a0<\/span><\/p>\n<p><b>Events will continue to scale with <\/b><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/fundraising-solutions\/classy-live\/\"><b>fundraising event software<\/b><\/a><b> features, such as:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Mobile auctions and paddle-raise events<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Quick QR code check-in options<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Live leaderboards and campaign progress<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Virtual tables, breakout rooms, and speed networking\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Automated event updates via text and email<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Access to a wide array of metrics to benchmark fundraising success and grow with attendee preferences<\/span><\/li>\n<\/ul>\n<p><b>Healthcare fundraising trends in action:<\/b><\/p>\n<p><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/our-resources\/shriners-childrens\/\"><span style=\"font-weight: 400;\">Shriners Children&#8217;s<\/span><\/a><span style=\"font-weight: 400;\"> planned and executed a once-in-a-century anniversary event that raised $1.6M. The event engaged 700 in-person guests at Minute Maid Park in Houston, Texas, while simultaneously livestreaming curated content to virtual attendees for maximum impact.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The nonprofit&#8217;s first event of this kind included intricate details like a live auction and a Dierks Bentley concert. Online attendees also watched recorded interviews with patient families, participated in a silent auction, and experienced more engaging ways to connect to the cause.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">6. Tapping into the power of targeted awareness campaigns\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Awareness campaigns are an opportunity to reach activated donors when they\u2019re ready to get involved. Nonprofits collaborating with the healthcare system can tap into supporters who feel deeply connected to their cause for more strategic <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/donor-acquisition-plan\/\"><span style=\"font-weight: 400;\">donor acquisition<\/span><\/a><span style=\"font-weight: 400;\">. Unlike other charitable causes, healthcare donors have a personal tie to health challenges or feel a strong call to advocate for those impacted.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An awareness campaign is a significant opportunity to engage people looking specifically for nonprofits that support their cause of interest and inspire action. A few simple lines of text and a powerful image can show new and potential supporters that your organization already does trusted, proven work in an area of health that is deeply concerning them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the same time, these campaigns must be extremely pinpointed to reach the right people at the right time in the places they already search. Many healthcare organizations have the advantage of <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/7-seo-tips-nonprofit-cant-afford-ignore\/\"><span style=\"font-weight: 400;\">search engine optimization<\/span><\/a><span style=\"font-weight: 400;\"> and the existing traffic around cause-related keywords.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, building a strategic ad campaign around the search terms &#8220;mental health&#8221; or &#8220;breast cancer nonprofits&#8221; can help you get in front of interested individuals and introduce them to your organization. From a Google, social media, or other search-based campaign, you can guide these individuals to a simple <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/donation-websites\/\"><span style=\"font-weight: 400;\">donation website<\/span><\/a><span style=\"font-weight: 400;\"> to learn more and start giving.<\/span><\/p>\n<p><b>Healthcare fundraising trends in action:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">One leading healthcare nonprofit took action when it realized that paid ads are critical to donor acquisition. The organization successfully built a community of more than 650 local affiliates and 49 state organizations with the help of awareness campaigns and a strong <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/\"><span style=\"font-weight: 400;\">fundraising platform<\/span><\/a><span style=\"font-weight: 400;\"> focused on delivering a smooth donation experience.\u00a0<\/span><\/p>\n<p><b>Using evergreen search ads on platforms like Facebook, Google, Instagram, and Bing led to impressive results, including:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>4.8x<\/b><span style=\"font-weight: 400;\"> return on investment from an evergreen search campaign<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>52% <\/b><span style=\"font-weight: 400;\">year-over-year increase in gifts<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>64%<\/b><span style=\"font-weight: 400;\"> of donation page visitors completed a donation<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Moving healthcare philanthropy forward\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Healthcare organizations take on incredibly impactful work, and it\u2019s not always easy. Classy is constantly keeping a pulse on what can simplify the fundraising process and pour more time and energy into the relationship-building at the foundation of it all.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As healthcare fundraising trends evolve, we\u2019re here to help you mobilize grateful patients to fundraise on your behalf, power your events, offer the simplest donation forms to any supporter, and bring your campaign designs to life to let your mission shine through to drive more impact.\u00a0<\/span><\/p>\n<p>Copy Editor:\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/ayannajulien\/\" target=\"_blank\" rel=\"noopener\" data-airgap-id=\"52\"><em>Ayanna Julien<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn about key healthcare fundraising trends and grab tips from our roundtable discussion with nonprofit leaders and changemakers in the space.<\/p>\n","protected":false},"author":8,"featured_media":29139,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[293,11],"tags":[],"class_list":["post-29135","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data-trends","category-fundraising"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.5 (Yoast SEO v25.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Timely Healthcare Fundraising Trends [2024] - GoFundMe Pro<\/title>\n<meta name=\"description\" content=\"Learn about key healthcare fundraising trends and grab tips from our roundtable discussion with top leaders in the space.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/healthcare-fundraising-trends\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Timely Healthcare Fundraising Trends [2024]\" \/>\n<meta property=\"og:description\" content=\"Learn about key healthcare fundraising trends and grab tips from our roundtable discussion with top leaders in the space.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/healthcare-fundraising-trends\/\" \/>\n<meta property=\"og:site_name\" content=\"GoFundMe Pro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/classy.org\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-08T07:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-10T18:36:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2024\/07\/blog_healthcare-community-meetup.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1224\" \/>\n\t<meta property=\"og:image:height\" content=\"612\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jess Woloszyn\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@classy\" \/>\n<meta name=\"twitter:site\" content=\"@classy\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jess Woloszyn\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/healthcare-fundraising-trends\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/healthcare-fundraising-trends\/\"},\"author\":{\"name\":\"Jess Woloszyn\",\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#\/schema\/person\/4f00f9759022b72c1496d2fba12a712f\"},\"headline\":\"Timely Healthcare Fundraising Trends [2024]\",\"datePublished\":\"2024-07-08T07:00:00+00:00\",\"dateModified\":\"2025-06-10T18:36:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/healthcare-fundraising-trends\/\"},\"wordCount\":2136,\"publisher\":{\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/healthcare-fundraising-trends\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2024\/07\/blog_healthcare-community-meetup.jpg\",\"articleSection\":[\"Data &amp; trends\",\"Fundraising\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/healthcare-fundraising-trends\/\",\"url\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/healthcare-fundraising-trends\/\",\"name\":\"Timely Healthcare Fundraising Trends [2024] - GoFundMe Pro\",\"isPartOf\":{\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/healthcare-fundraising-trends\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/healthcare-fundraising-trends\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2024\/07\/blog_healthcare-community-meetup.jpg\",\"datePublished\":\"2024-07-08T07:00:00+00:00\",\"dateModified\":\"2025-06-10T18:36:38+00:00\",\"description\":\"Learn about key healthcare fundraising trends and grab tips from our roundtable discussion with top leaders in the space.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/healthcare-fundraising-trends\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/healthcare-fundraising-trends\/#primaryimage\",\"url\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2024\/07\/blog_healthcare-community-meetup.jpg\",\"contentUrl\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2024\/07\/blog_healthcare-community-meetup.jpg\",\"width\":1224,\"height\":612,\"caption\":\"Healthcare provider seeing a young patient in doctor's office\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#website\",\"url\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/\",\"name\":\"GoFundMe Pro\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#organization\",\"name\":\"GoFundMe Pro\",\"url\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2025\/05\/cropped-cropped-ray-dark.png\",\"contentUrl\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2025\/05\/cropped-cropped-ray-dark.png\",\"width\":534,\"height\":534,\"caption\":\"GoFundMe Pro\"},\"image\":{\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/classy.org\/\",\"https:\/\/x.com\/classy\",\"https:\/\/www.instagram.com\/gofundmepro\",\"https:\/\/www.linkedin.com\/company\/gofundme-pro\/\",\"https:\/\/en.wikipedia.org\/wiki\/Classy_(company)\",\"https:\/\/www.facebook.com\/gofundmepro\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#\/schema\/person\/4f00f9759022b72c1496d2fba12a712f\",\"name\":\"Jess Woloszyn\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2022\/08\/JESSW-96x96.jpeg\",\"contentUrl\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2022\/08\/JESSW-96x96.jpeg\",\"caption\":\"Jess Woloszyn\"},\"url\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog-author\/jwoloszyn\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Timely Healthcare Fundraising Trends [2024] - GoFundMe Pro","description":"Learn about key healthcare fundraising trends and grab tips from our roundtable discussion with top leaders in the space.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/healthcare-fundraising-trends\/","og_locale":"en_US","og_type":"article","og_title":"Timely Healthcare Fundraising Trends [2024]","og_description":"Learn about key healthcare fundraising trends and grab tips from our roundtable discussion with top leaders in the space.","og_url":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/healthcare-fundraising-trends\/","og_site_name":"GoFundMe Pro","article_publisher":"https:\/\/www.facebook.com\/classy.org\/","article_published_time":"2024-07-08T07:00:00+00:00","article_modified_time":"2025-06-10T18:36:38+00:00","og_image":[{"width":1224,"height":612,"url":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2024\/07\/blog_healthcare-community-meetup.jpg","type":"image\/jpeg"}],"author":"Jess Woloszyn","twitter_card":"summary_large_image","twitter_creator":"@classy","twitter_site":"@classy","twitter_misc":{"Written by":"Jess Woloszyn","Est. reading time":"11 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/healthcare-fundraising-trends\/#article","isPartOf":{"@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/healthcare-fundraising-trends\/"},"author":{"name":"Jess Woloszyn","@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#\/schema\/person\/4f00f9759022b72c1496d2fba12a712f"},"headline":"Timely Healthcare Fundraising Trends [2024]","datePublished":"2024-07-08T07:00:00+00:00","dateModified":"2025-06-10T18:36:38+00:00","mainEntityOfPage":{"@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/healthcare-fundraising-trends\/"},"wordCount":2136,"publisher":{"@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#organization"},"image":{"@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/healthcare-fundraising-trends\/#primaryimage"},"thumbnailUrl":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2024\/07\/blog_healthcare-community-meetup.jpg","articleSection":["Data &amp; trends","Fundraising"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/healthcare-fundraising-trends\/","url":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/healthcare-fundraising-trends\/","name":"Timely Healthcare Fundraising Trends [2024] - GoFundMe Pro","isPartOf":{"@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/healthcare-fundraising-trends\/#primaryimage"},"image":{"@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/healthcare-fundraising-trends\/#primaryimage"},"thumbnailUrl":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2024\/07\/blog_healthcare-community-meetup.jpg","datePublished":"2024-07-08T07:00:00+00:00","dateModified":"2025-06-10T18:36:38+00:00","description":"Learn about key healthcare fundraising trends and grab tips from our roundtable discussion with top leaders in the space.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/healthcare-fundraising-trends\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/healthcare-fundraising-trends\/#primaryimage","url":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2024\/07\/blog_healthcare-community-meetup.jpg","contentUrl":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2024\/07\/blog_healthcare-community-meetup.jpg","width":1224,"height":612,"caption":"Healthcare provider seeing a young patient in doctor's office"},{"@type":"WebSite","@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#website","url":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/","name":"GoFundMe Pro","description":"","publisher":{"@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#organization","name":"GoFundMe Pro","url":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#\/schema\/logo\/image\/","url":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2025\/05\/cropped-cropped-ray-dark.png","contentUrl":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2025\/05\/cropped-cropped-ray-dark.png","width":534,"height":534,"caption":"GoFundMe Pro"},"image":{"@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/classy.org\/","https:\/\/x.com\/classy","https:\/\/www.instagram.com\/gofundmepro","https:\/\/www.linkedin.com\/company\/gofundme-pro\/","https:\/\/en.wikipedia.org\/wiki\/Classy_(company)","https:\/\/www.facebook.com\/gofundmepro"]},{"@type":"Person","@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#\/schema\/person\/4f00f9759022b72c1496d2fba12a712f","name":"Jess Woloszyn","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#\/schema\/person\/image\/","url":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2022\/08\/JESSW-96x96.jpeg","contentUrl":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2022\/08\/JESSW-96x96.jpeg","caption":"Jess Woloszyn"},"url":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog-author\/jwoloszyn\/"}]}},"_links":{"self":[{"href":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-json\/wp\/v2\/posts\/29135","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-json\/wp\/v2\/comments?post=29135"}],"version-history":[{"count":0,"href":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-json\/wp\/v2\/posts\/29135\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-json\/wp\/v2\/media\/29139"}],"wp:attachment":[{"href":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-json\/wp\/v2\/media?parent=29135"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-json\/wp\/v2\/categories?post=29135"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-json\/wp\/v2\/tags?post=29135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}