{"id":29552,"date":"2024-08-28T00:00:17","date_gmt":"2024-08-28T07:00:17","guid":{"rendered":"https:\/\/pro-migration.local\/?p=29552"},"modified":"2025-06-10T11:36:41","modified_gmt":"2025-06-10T18:36:41","slug":"year-end-fundraising-activations","status":"publish","type":"post","link":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/year-end-fundraising-activations\/","title":{"rendered":"3 Fundraising Activations to Achieve Greater Giving This Year-End Season"},"content":{"rendered":"

The holidays signal a peak moment for generosity. People may gift new sneakers and concert tickets to their friends and family, but they also search for ways to support their local and online communities through causes that matter deeply to them.<\/span><\/p>\n

Classy research shows that conversion rates on our platform are 2x higher during the year-end season, and Giving Tuesday alone sees 12x more <\/b>donor acquisitions<\/b><\/a>.<\/b><\/p>\n

However, with <\/span>giving declining for the second year<\/span><\/a>, it\u2019s time to reevaluate the tactics and strategies that don\u2019t produce the results we want and create new protocols to inspire and motivate donors during this high-potential period.<\/span><\/p>\n

To truly engage donors, you need unforgettable experiences delivered in resonant ways. However, your nonprofit likely has limited resources, so achieving this without help can be difficult. The right <\/span>fundraising technology<\/span><\/a> can help you innovate your approach to create the experiences that drive conversion at scale.\u00a0\u00a0<\/span><\/p>\n

3 year-end campaign optimizations<\/span><\/h2>\n

Donor cultivation and stewardship continue to center on the core principles of fundraising: authentic relationships and good storytelling. But with fewer dollars to spend on campaigns, how do we reach the people who can give and have passion for our cause?\u00a0<\/span><\/p>\n

By reimagining how we deliver that message and letting technology do the hard work for us.\u00a0<\/b><\/p>\n

Here are three ways technology can help you connect with donors and raise more this year-end:<\/span><\/p>\n

1. Drive greater impact per page<\/span><\/h3>\n

Generosity is at its peak during the year-end holiday season. According to Gallup research, <\/span>holiday spending reached its highest<\/span><\/a> in November 2023.\u00a0\u00a0<\/span><\/p>\n

Data also shows that nonprofits typically see a surge in new supporters during the year-end season, making every point of conversion <\/span>3.7x more valuable<\/b> than any other point in the year due to high traffic.\u00a0<\/span><\/p>\n

How can your nonprofit maximize this donation potential?<\/span><\/p>\n

When supporters give forward by sharing your cause, they tap into the strength of their social networks, reaching over 85 million organizers and donors. Recognizing the impact of social sharing on fundraising, Classy from GoFundMe introduces the first nonprofit Meta integration of its kind<\/strong><\/a><\/span>, elevating social sharing to drive greater results.<\/p>\n

These enhancements empower nonprofits to connect with new communities and amplify their impact this giving season.<\/p>\n

Organizations can also utilize proprietary data models to personalize their outreach and make the right ask at the right time. These sophisticated models can significantly boost engagement and donations, elevating impact during this crucial time.<\/span><\/p>\n

Use Classy\u2019s Intelligent Ask Amounts to raise more<\/span><\/h4>\n

That sounds great in theory, but how can our nonprofit achieve this at scale? Research has repeatedly shown that <\/span>nonprofits typically lack the bandwidth and financial resources<\/span><\/a> to build said sophisticated models to boost engagement and donations.\u00a0<\/span><\/p>\n

Traditionally, nonprofits manually segmented their donors and sent tailored donation pages or specific ask amounts based on these segments. Fortunately, <\/span>intelligent fundraising technology<\/span><\/a> like Classy can automate and streamline this process, making personalized donor engagement achievable (and scalable) for organizations of any size.<\/span><\/p>\n

Classy\u2019s <\/span>Intelligent Ask Amounts<\/span><\/a> leverages machine learning and the following data<\/span> to predict how much a donor is most likely to give, and provide a tailored ask amount:<\/span><\/p>\n