{"id":30011,"date":"2024-10-15T00:00:02","date_gmt":"2024-10-15T07:00:02","guid":{"rendered":"https:\/\/pro-migration.local\/?p=30011"},"modified":"2025-06-10T11:36:41","modified_gmt":"2025-06-10T18:36:41","slug":"nurture-micro-communities","status":"publish","type":"post","link":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/nurture-micro-communities\/","title":{"rendered":"Nurturing Micro-Communities with Employer Collaboration"},"content":{"rendered":"<p><em>This blog was written in collaboration with the team at\u00a0<\/em><a href=\"https:\/\/doublethedonation.com\/\" target=\"_blank\" rel=\"noopener\"><em>Double the Donation<\/em><\/a><em>, an\u00a0<\/em><em>online donation matching<\/em><em>\u00a0tool built to\u00a0<\/em><em>amplify<\/em><em>\u00a0<\/em><em>nonprofit<\/em><em>\u00a0<\/em><em>fundraising<\/em><em>.<\/em><\/p>\n<p><span style=\"font-weight: 400;\">Fostering community is an integral part of nonprofit operations. However, we may need to reframe our thinking about community to obtain a bigger-picture understanding of the concept. <\/span><a href=\"https:\/\/www.philanthropy.com\/paid-content\/classy\/what-we-get-wrong-about-community-and-why-it-matters\"><span style=\"font-weight: 400;\">According to Soraya Alexander, President of Classy from GoFundMe and COO of GoFundMe<\/span><\/a><span style=\"font-weight: 400;\">, <strong>\u201cCommunity should be considered a verb\u2014not literally, but in the way that it fosters connected constituents.\u201d<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">So how can you promote community in action in a way that rallies supporters, creates engagement and connection, and ensures those who get involved become deeply committed to your cause? It helps to start small\u2014with micro-communities.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this guide, we\u2019ll provide an overview of everything your team needs to know about forming and nurturing micro-communities\u2060 and how employer collaboration can go a long way in doing so.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What\u2019s inside:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Using employer data<\/strong> to identify micro-communities<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Qualifying the potential<\/strong> of micro-community-led partnerships<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Researching companies<\/strong> represented in your micro-communities<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Nurturing<\/strong> strong, personalized corporate relationships<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Putting it into action<\/strong>: 3 examples of collaborative micro-communities<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">To begin, we\u2019ll remind you how <\/span><a href=\"https:\/\/360matchpro.com\/donor-employer-information\/\"><span style=\"font-weight: 400;\">utilizing employer data<\/span><\/a><span style=\"font-weight: 400;\"> can help identify and build these micro-communities. By tapping into existing supporter networks and corporate relationships, your organization can foster meaningful connections that spark engagement and grow your cause from within.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Using employer data to identify micro-communities<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In a collaborative blog post with our friends at Double the Donation, <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/employer-micro-communities\/\"><i><span style=\"font-weight: 400;\">How to Uncover Micro-Communities with Employer Data<\/span><\/i><\/a><span style=\"font-weight: 400;\">, we explored how tapping into employment information can help nonprofits form and engage micro-communities within their supporter base. As a brief refresher, here are a few best practices we covered:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Collect employment information as donors give.<\/b><span style=\"font-weight: 400;\"> Embed Double the Donation\u2019s <\/span><a href=\"https:\/\/doublethedonation.com\/matching-gift-database\/\"><span style=\"font-weight: 400;\">matching gift search tool<\/span><\/a><span style=\"font-weight: 400;\"> directly into your Classy giving forms.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Identify and analyze trends in employment data.<\/b><span style=\"font-weight: 400;\"> Locate trends and uncover potential communities. 360MatchPro provides a handy Top Companies report.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Encourage connections between donors in like communities.<\/b><span style=\"font-weight: 400;\"> Offer exclusive opportunities for group engagement\u2060.<\/span><\/li>\n<\/ul>\n<img decoding=\"async\" class=\"alignnone wp-image-30032 size-full\" src=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2024\/10\/Classy_DTD_Nurturing-Micro-Communities-with-Employer-Collaboration_Top-Companies-Large.png\" alt=\"Double the Donation Top Companies report\" width=\"6144\" height=\"3510\" \/>\n<h3><\/h3>\n<p><span style=\"font-weight: 400;\">If you don\u2019t currently collect employment information from donors as they give, don\u2019t fret. An employer append\u2060\u2014<\/span><a href=\"https:\/\/doublethedonation.com\/data-enhancement\/employer-appends\/\"><span style=\"font-weight: 400;\">or data enhancement service\u2060<\/span><\/a><span style=\"font-weight: 400;\">\u2014can help you fill in the gaps in existing supporter records. Then, use that information, along with donor-collected insights, to identify and pursue your greatest opportunities.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Qualifying the potential of micro-community-led partnerships<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve identified potential micro-communities in your network, establish a plan for qualifying the value each could bring to your cause.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Essentially, you\u2019ll want to use employer data to deepen existing relationships with companies that have a large presence in your donor base <\/span><i><span style=\"font-weight: 400;\">and <\/span><\/i><span style=\"font-weight: 400;\">uncover new fundraising opportunities through those employers. When considering the potential value of a prospective corporate relationship, analyze the partnership using the following criteria:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Existing relationship strength:<\/b><span style=\"font-weight: 400;\"> Have you run similar projects with the company in the past? How successful were the previous initiatives?\u00a0<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><i><span style=\"font-weight: 400;\">Example:<\/span><\/i><span style=\"font-weight: 400;\"> In a previous year, company A sponsored our spring peer-to-peer fundraising event. This means they\u2019ve shown support in the past and may do so again.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Employer industry:<\/b><span style=\"font-weight: 400;\"> In what business sector does the company exist? Is the industry known for its dedication to philanthropy?<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><i><span style=\"font-weight: 400;\">Example: <\/span><\/i><span style=\"font-weight: 400;\">Technology and financial services businesses are some of the most likely to offer corporate giving programs. If company A falls into one of these categories, they may be more likely to get involved.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li><b>Level of CSR involvement:<\/b><span style=\"font-weight: 400;\"> Does the company have any existing <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/corporate-social-responsibility\/\"><span style=\"font-weight: 400;\">corporate social responsibility<\/span><\/a><span style=\"font-weight: 400;\"> efforts? Are there any notable giving programs offered (like matching gifts, volunteer grants, or volunteer time off)?<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><i><span style=\"font-weight: 400;\">Example: <\/span><\/i><span style=\"font-weight: 400;\">Company A is a <\/span><a href=\"https:\/\/doublethedonation.com\/list-matching-gifts-companies\/\"><span style=\"font-weight: 400;\">well-known matching gift company<\/span><\/a><span style=\"font-weight: 400;\"> with a lofty maximum threshold and a generous matching gift ratio. This demonstrates the company\u2019s ongoing commitment to social good, which you can use to your advantage when pitching a partnership.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li><b>Philanthropic affinity:<\/b><span style=\"font-weight: 400;\"> If the company has a history of philanthropic engagement, has it supported similar causes to yours? Does anything in its values or mission statement reflect an affinity to support your organization?<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><i><span style=\"font-weight: 400;\">Example: <\/span><\/i><span style=\"font-weight: 400;\">Company A (a dog food company) has a well-documented record of contributing to organizations focused on animal welfare. Organization B, a local pet shelter, would be a great fit for a partnership.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Researching companies represented in your micro-communities<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">After qualifying your greatest opportunities, you\u2019ll want to take a closer look at leading employers represented in your micro-communities. The more you understand their values, goals, and opportunities for collaboration, the better you can engage with the companies and their employees.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As you begin your research, focus on elements that can inform partnership conversations. As with any partnership pitch, it\u2019s integral that you center your proposal around mutual benefits\u2060\u2014such as goals or projects that will bring substantial value to both teams.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So where should you start your efforts? We recommend considering a company\u2019s:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mission statement and core values<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Public statements or press releases<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marketing campaigns<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customer demographics and overlapping audiences<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Employee engagement programs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">And more<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">By thoroughly researching these aspects of a company\u2019s business practices, you&#8217;ll gain valuable insights that can help tailor your outreach and position your organization <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/creative-examples-corporate-sponsorships\/\"><span style=\"font-weight: 400;\">as a strategic partner<\/span><\/a><span style=\"font-weight: 400;\">. This groundwork will pave the way for meaningful, reciprocal collaborations.<\/span><\/p>\n<a class=\"c-btn-primary\" href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/creative-examples-corporate-sponsorships\/\" target=\"_blank\">Corporate partnership examples and advice<\/a>\n<h2><span style=\"font-weight: 400;\">Nurturing strong, personalized corporate relationships<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">At this point, it\u2019s time to initiate those corporate relationships. Now that you have their employees\u2019 support, you\u2019ll need to garner leadership approval and begin a partnership or offer another meaningful opportunity to enrich your existing relationship.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As you begin drafting your first round of outreach, consider the following factors:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Personalize your collaboration proposals as much as possible. <\/b><span style=\"font-weight: 400;\">To ensure your message stands out, it\u2019s a good idea to tailor your pitch to each prospective partner. Feel free to reference the elements highlighted above\u2060\u2014from mission statements to current giving programs and beyond.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Mention the philanthropic benefits of a partnership. <\/b><span style=\"font-weight: 400;\">Remember to focus on the advantages to your potential partner more than your organization. This can include cause alignment, enhanced marketing visibility, and employee engagement\u2060\u2014especially when you consider the micro-communities that may already exist.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>List relevant collaboration opportunities. <\/b><span style=\"font-weight: 400;\">Corporate partnerships can take many forms, but you\u2019ll want to provide real and relevant examples of ways these companies can get involved. This can include <\/span><a href=\"https:\/\/doublethedonation.com\/cause-marketing-examples\/\"><span style=\"font-weight: 400;\">cause marketing campaigns<\/span><\/a><span style=\"font-weight: 400;\">, in-kind donations, event sponsorships, and more\u2060\u2014the opportunities are endless.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Check out this example of a proposal message personalized to the recipient:<\/span><\/p>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-30031\" src=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2024\/10\/Classy_DTD_Nurturing-Micro-Communities-with-Employer-Collaboration_Email-Large.png\" alt=\"Corporate partnership proposal message\" width=\"2400\" height=\"3600\" \/>\n<h2><span style=\"font-weight: 400;\">Putting it into action: 3 examples of collaborative micro-communities<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When aiming to establish employer micro-communities and strengthen your nonprofit\u2019s reach, look to real-world examples to provide valuable insights and inspiration. See how other organizations have successfully collaborated with companies in their networks and identify key strategies to apply to your efforts.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Example #1: LLS + Danaher Corporation<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Danaher Corporation, an American global conglomerate company, partnered with the Leukemia &amp; Lymphoma Society to offer a unique matching gift program that supported employees\u2019 peer-to-peer fundraising efforts.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The partnership, which grew from Danaher\u2019s existing employee engagement with LLS\u2019s mission, involved the formation of a corporate team participating in LLS\u2019s Light the Night Walk fundraising event. Team members were encouraged to collect donations on behalf of the organization, and the company doubled employees\u2019 fundraising totals through a <\/span><a href=\"http:\/\/doublethedonation.com\/one-off-matching-gift-programs\/\"><span style=\"font-weight: 400;\">one-off matching gift partnership<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This initiative not only encouraged greater employee participation but also fostered a sense of purpose and unity within the company, as employees saw their efforts directly benefit a cause they cared about in greater ways than otherwise possible.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Example #2: Habitat for Humanity + Nissan<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Nissan, a multinational automobile manufacturer, has <\/span><a href=\"https:\/\/www.habitat.org\/about\/partners\/corporate-and-foundation\"><span style=\"font-weight: 400;\">established a partnership with Habitat for Humanity<\/span><\/a><span style=\"font-weight: 400;\"> based on a strong foundation of employee volunteerism. Over the years, Nissan employees have donated more than 100,000 volunteer hours to help build new homes for families in need.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This long-standing partnership developed from Nissan employees&#8217; desire to engage in hands-on community service projects. Nissan\u2019s corporate social responsibility program supported this employee-driven interest, providing opportunities for teams to volunteer together and strengthening the connection between employees, their local communities, and Nissan\u2019s broader commitment to social good.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Example #3: Field of Dreams + Apple<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Apple, a consumer electronics company with a significant presence worldwide, has fostered a meaningful partnership with one nonprofit, Field of Dreams, Inc. What started as a series of ad hoc volunteer experiences for Apple employees has developed into a <\/span><a href=\"https:\/\/www.apple.com\/newsroom\/2022\/12\/across-the-globe-apple-and-its-teams-find-new-ways-to-give\/\"><span style=\"font-weight: 400;\">weekly initiative spanning several years of community service<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The partnership has strengthened employee engagement by aligning with their interests while also reinforcing Apple\u2019s commitment to making a positive social impact in the communities where its employees live and work.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Next steps for success with employer micro-communities<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">By identifying and nurturing employer-based micro-communities within your supporter base, you can unlock the potential for deeper engagement, stronger corporate relationships, and long-term advocacy. Collaboration with donors\u2019 employers can go a long way in amplifying your mission, as these partnerships create a powerful ripple effect\u2014extending your cause into wider networks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To take full advantage of these opportunities, consider powering your efforts with <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/integrations\/double-the-donation\/\"><span style=\"font-weight: 400;\">Double the Donation and Classy\u2019s seamless integration<\/span><\/a><span style=\"font-weight: 400;\">. By connecting your supporters with micro-communities and maximizing corporate partnerships with the right tools, you can drive an even greater impact on your mission.<\/span><\/p>\n<p>Copy Editor:\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/ayannajulien\/\" target=\"_blank\" rel=\"noopener\" data-airgap-id=\"52\"><em>Ayanna Julien<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This blog was written in collaboration with the team at\u00a0Double the Donation, an\u00a0online donation matching\u00a0tool built to\u00a0amplify\u00a0nonprofit\u00a0fundraising. Fostering community is an integral part of nonprofit operations. However, we may need to reframe our thinking about community to obtain a bigger-picture understanding of the concept. According to Soraya Alexander, President of Classy from GoFundMe and COO [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":30013,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-30011","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fundraising"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.5 (Yoast SEO v25.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nurturing Micro-Communities with Employer Collaboration - GoFundMe Pro<\/title>\n<meta name=\"description\" content=\"Rally support for your nonprofit by developing and nurturing passionate micro-communities. 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