{"id":30398,"date":"2024-10-28T00:00:16","date_gmt":"2024-10-28T07:00:16","guid":{"rendered":"https:\/\/pro-migration.local\/?p=30398"},"modified":"2025-06-10T11:36:42","modified_gmt":"2025-06-10T18:36:42","slug":"introducing-social-state-of-giving","status":"publish","type":"post","link":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/introducing-social-state-of-giving\/","title":{"rendered":"The Social State of Giving: GoFundMe\u2019s First Report on How Social Media Impacts Modern Giving"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">GoFundMe and Classy from GoFundMe are excited to announce the release of <\/span><a href=\"http:\/\/gofundme.com\/socialgiving\"><i><span style=\"font-weight: 400;\">The Social State of Giving<\/span><\/i><\/a><span style=\"font-weight: 400;\">. This groundbreaking, first-of-its-kind report uncovers how people discover, support, and engage with causes online\u2014placing a special focus on the role of social media.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">The Social State of Giving: At a glance<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As the world\u2019s largest online <\/span><span style=\"font-weight: 400;\">fundraising<\/span><span style=\"font-weight: 400;\"> platform, GoFundMe\u2014along with Classy\u2014continuously tracks emerging fundraising trends. The <\/span><i><span style=\"font-weight: 400;\">Social State of Giving<\/span><\/i><span style=\"font-weight: 400;\"> report highlights how <\/span><span style=\"font-weight: 400;\">different generations<\/span><span style=\"font-weight: 400;\"> use <\/span><span style=\"font-weight: 400;\">social media<\/span><span style=\"font-weight: 400;\"> to donate, share, and interact with causes they care about most.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To further analyze these trends, <\/span><b>we surveyed more than 1,000 people <\/b><span style=\"font-weight: 400;\">and uncovered how they engage with fundraisers in new ways online\u2014with varying insights per generation. The goal of our findings is to help nonprofits elevate their social strategies and expand their reach to new supporter communities.\u00a0<\/span><\/p>\n<a class=\"c-btn-primary\" href=\"https:\/\/gofundme.to\/socialgiving\" target=\"_self\">Dive into the report<\/a>\n<h2><span style=\"font-weight: 400;\">Generational <\/span><span style=\"font-weight: 400;\">giving trends<\/span><span style=\"font-weight: 400;\"> uncovered\u00a0\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As digital engagement increases among younger and <\/span><span style=\"font-weight: 400;\">older generations<\/span><span style=\"font-weight: 400;\">, each group continues to develop its unique way of interacting with fundraisers. Impressively, we found that younger generations drive much of the change.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our research also shows that while all age groups share similar motivations for charitable giving\u2014such as doing the right thing and feeling good about their contributions\u2014younger generations place more emphasis on cultural relevance, social sharing, and digital activism.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Notably, <\/span><b>half of <\/b><b>Gen Z<\/b><b> shares causes or <\/b><b>fundraisers<\/b><b> at least once a week<\/b><span style=\"font-weight: 400;\">.<\/span> <span style=\"font-weight: 400;\">About half of Millennials and Gen X also participate in sharing but on a monthly basis.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gen Z and Millennials are particularly inspired by the rise of \u201cimpact creators.\u201d Impact creators are influencers who use their platforms to raise awareness and drive donations. In fact, <\/span><b>over half of Gen Z trusts impact creators to donate on their behalf<\/b><span style=\"font-weight: 400;\">, reflecting the growing influence of philanthropy driven by social media.<\/span><\/p>\n<img decoding=\"async\" class=\"alignnone size-full wp-image-30403\" src=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2024\/10\/impact-creator.png\" alt=\"Impact creator\" width=\"953\" height=\"1350\" \/>\n<h2><span style=\"font-weight: 400;\">What\u2019s next?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The <a href=\"https:\/\/gofundme.to\/socialgiving\">full report<\/a> explores these trends more thoroughly, providing a comprehensive breakdown of how each generation uses <\/span><span style=\"font-weight: 400;\">social media<\/span><span style=\"font-weight: 400;\"> to participate in individual and <\/span><span style=\"font-weight: 400;\">nonprofit<\/span><span style=\"font-weight: 400;\"> giving. As more people shift toward online activism, <\/span><span style=\"font-weight: 400;\">nonprofit organizations<\/span><span style=\"font-weight: 400;\"> and <\/span><span style=\"font-weight: 400;\">fundraisers<\/span><span style=\"font-weight: 400;\"> have incredible opportunities to meet supporters where they are.<\/span><\/p>\n<p>Copy Editor:\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/ayannajulien\/\" target=\"_blank\" rel=\"noopener\" data-airgap-id=\"52\"><em>Ayanna Julien<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>GoFundMe and Classy from GoFundMe are excited to announce the release of The Social State of Giving. This groundbreaking, first-of-its-kind report uncovers how people discover, support, and engage with causes online\u2014placing a special focus on the role of social media. The Social State of Giving: At a glance As the world\u2019s largest online fundraising platform, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":30401,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[294,293],"tags":[],"class_list":["post-30398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company-news","category-data-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.5 (Yoast SEO v25.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Social State of Giving: GoFundMe\u2019s First Report on How Social Media Impacts Modern Giving - GoFundMe Pro<\/title>\n<meta name=\"description\" content=\"GoFundMe is excited to release The Social State of Giving, our first report on how people discover and support causes online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/introducing-social-state-of-giving\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Social State of Giving: GoFundMe\u2019s First Report on How Social Media Impacts Modern Giving\" \/>\n<meta property=\"og:description\" content=\"GoFundMe is excited to release The Social State of Giving, our first report on how people discover and support causes online.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/introducing-social-state-of-giving\/\" \/>\n<meta property=\"og:site_name\" content=\"GoFundMe Pro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/classy.org\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-28T07:00:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-10T18:36:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2024\/10\/blog_the-social-state-of-giving_header.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1224\" \/>\n\t<meta property=\"og:image:height\" content=\"612\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hannah Kindler\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@classy\" \/>\n<meta name=\"twitter:site\" content=\"@classy\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hannah Kindler\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/introducing-social-state-of-giving\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/introducing-social-state-of-giving\/\"},\"author\":{\"name\":\"Hannah Kindler\",\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#\/schema\/person\/742b6a0ac4197e3bcfd456b7a8849564\"},\"headline\":\"The Social State of Giving: GoFundMe\u2019s First Report on How Social Media Impacts Modern Giving\",\"datePublished\":\"2024-10-28T07:00:16+00:00\",\"dateModified\":\"2025-06-10T18:36:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/introducing-social-state-of-giving\/\"},\"wordCount\":375,\"publisher\":{\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/introducing-social-state-of-giving\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2024\/10\/blog_the-social-state-of-giving_header.jpg\",\"articleSection\":[\"Company news\",\"Data &amp; trends\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/introducing-social-state-of-giving\/\",\"url\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/introducing-social-state-of-giving\/\",\"name\":\"The Social State of Giving: GoFundMe\u2019s First Report on How Social Media Impacts Modern Giving - 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