{"id":30447,"date":"2024-11-05T00:00:30","date_gmt":"2024-11-05T08:00:30","guid":{"rendered":"https:\/\/pro-migration.local\/?p=30447"},"modified":"2025-06-10T11:36:43","modified_gmt":"2025-06-10T18:36:43","slug":"zero-dollar-fundraisers","status":"publish","type":"post","link":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/zero-dollar-fundraisers\/","title":{"rendered":"5 Tips to Motivate Zero-Dollar Fundraisers and Fuel Peer-to-Peer Success"},"content":{"rendered":"

This blog was written in collaboration with <\/span><\/i>Nuclavis<\/span><\/i><\/a>, a mobile technology and services company specializing in digital strategies, mobile apps, and custom software to empower nonprofit peer-to-peer fundraising programs.<\/span><\/i><\/p>\n

If you\u2019ve managed a <\/span>peer-to-peer fundraising<\/span><\/a> campaign, you\u2019re likely familiar with the \u201czero-dollar fundraiser\u201d dilemma\u2014when participants sign up but don\u2019t raise funds. It\u2019s an inevitable reality, as not everyone will be ready or able to take that next step.\u00a0<\/span><\/p>\n

The challenge is engaging a broad audience <\/span>and<\/span><\/i> empowering them to take action. That\u2019s why we\u2019ve gathered five tips to help you motivate more of those potential fundraisers to advocate for your cause and encourage people in their networks to support your meaningful mission.<\/span><\/p>\n

An uptick in zero-dollar fundraisers\u00a0<\/span><\/h2>\n

Since the return of in-person events, excitement around peer-to-peer programs is high, and more people are eager to sign up and reconnect with their communities. However, despite the initial enthusiasm, many participants face challenges that prevent them from following through on their fundraising obligations.\u00a0<\/span><\/p>\n

While advances in technology and social media have made it easier to discover charitable opportunities, economic pressures have made it harder for participants to secure donations from their networks. At the same time, nonprofits face increased demand for services, leaving them with limited resources to coach and activate peer-to-peer participants effectively.\u00a0<\/span><\/p>\n

But with the right strategies, this trend doesn\u2019t have to become the new norm. By harnessing a sense of community and providing the proper guidance, nonprofits can turn that excitement into meaningful fundraising efforts.<\/span><\/p>\n

5 tips for greater peer-to-peer engagement\u00a0<\/span><\/h2>\n

Achieving your peer-to-peer goals begins with implementing the right strategies and tactics to engage fundraisers from the start. Here are five ways to accomplish that at your nonprofit.\u00a0<\/span><\/p>\n

1. Communicate your expectations clearly<\/span><\/h3>\n

Participants won\u2019t know there\u2019s an expectation to fundraise unless you clearly communicate it from the first touchpoint. Here\u2019s how to create a culture of fundraising through your messaging:\u00a0<\/span><\/p>\n