{"id":32240,"date":"2025-06-22T19:56:34","date_gmt":"2025-06-23T02:56:34","guid":{"rendered":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/?p=32240"},"modified":"2025-06-22T19:58:00","modified_gmt":"2025-06-23T02:58:00","slug":"increase-recurring-donations-email-templates","status":"publish","type":"post","link":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/increase-recurring-donations-email-templates\/","title":{"rendered":"How to increase recurring donations [8 email templates]"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Did you know that <\/span><span style=\"font-weight: 400;\">recurring donors<\/span><span style=\"font-weight: 400;\"> are over 9x more valuable to your <\/span><span style=\"font-weight: 400;\">nonprofit<\/span><span style=\"font-weight: 400;\"> than <\/span><span style=\"font-weight: 400;\">one-time donors<\/span><span style=\"font-weight: 400;\">? These loyal supporters not only provide a consistent <\/span><span style=\"font-weight: 400;\">revenue stream<\/span><span style=\"font-weight: 400;\"> but also deliver powerful long-term value to fuel your mission-driven work.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, GoFundMe\u2019s <\/span><i><span style=\"font-weight: 400;\">The State of Modern Philanthropy<\/span><\/i><span style=\"font-weight: 400;\"> report found that 29% of <\/span><span style=\"font-weight: 400;\">new donors<\/span><span style=\"font-weight: 400;\"> who join a <\/span><span style=\"font-weight: 400;\">recurring giving program<\/span><span style=\"font-weight: 400;\"> do so within the first 90 days of their initial gift. This makes early engagement key to building a sustainable <\/span><span style=\"font-weight: 400;\">donor base<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to increase <\/span><span style=\"font-weight: 400;\">recurring donations<\/span><span style=\"font-weight: 400;\"> through <\/span><span style=\"font-weight: 400;\">online fundraising<\/span><span style=\"font-weight: 400;\">, we\u2019ve got you covered. Below, you\u2019ll find eight opportunities to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cultivate new <\/span><span style=\"font-weight: 400;\">recurring donors<\/span><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improve <\/span><span style=\"font-weight: 400;\">donor retention<\/span><span style=\"font-weight: 400;\"> for <\/span><span style=\"font-weight: 400;\">recurring gifts<\/span><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Encourage additional <\/span><span style=\"font-weight: 400;\">one-time gifts<\/span><span style=\"font-weight: 400;\"> on top of <\/span><span style=\"font-weight: 400;\">recurring donations<\/span><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Each opportunity comes with an email <\/span><span style=\"font-weight: 400;\">template<\/span><span style=\"font-weight: 400;\"> to help you jump-start your <\/span><span style=\"font-weight: 400;\">outreach<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">1. Impact appeal<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Once a year, reach out to your <\/span><span style=\"font-weight: 400;\">recurring donors<\/span><span style=\"font-weight: 400;\"> to thank them for their support and show them how they can deepen their impact. Encourage them to consider increasing their <\/span><span style=\"font-weight: 400;\">gift amount<\/span><span style=\"font-weight: 400;\"> by explaining how that extra support would help expand your programs, strengthen your mission, and tackle the issues you work to solve.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember to be clear and specific about the impact of a larger gift. Then, make it easy for them to take action by linking to an <\/span><span style=\"font-weight: 400;\">online <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/solutions\/donation-forms\/\"><span style=\"font-weight: 400;\">donation form<\/span><\/a><span style=\"font-weight: 400;\"> where they can adjust their gift size. To make the ask even more compelling, consider framing it as part of a special <\/span><span style=\"font-weight: 400;\">giving campaign<\/span><span style=\"font-weight: 400;\"> within your <\/span><span style=\"font-weight: 400;\">monthly giving program<\/span><span style=\"font-weight: 400;\">\u2014one that celebrates donors who take the next step in helping your cause.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Email <\/span><span style=\"font-weight: 400;\">template<\/span><span style=\"font-weight: 400;\">: Impact appeal for <\/span><span style=\"font-weight: 400;\">recurring donors<\/span><\/h3>\n  <div class=\"classy-quote\">\n    <blockquote>\n      <p class=\"quote-content\"><\/p>\n<p><b>Subject:<\/b><span style=\"font-weight: 400;\"> You\u2019re Already a <\/span><span style=\"font-weight: 400;\">Monthly Donor<\/span><span style=\"font-weight: 400;\">\u2014Ready to Take the Next Step?<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Hi [First Name],<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Thank you for being part of our <\/span><\/i><i><span style=\"font-weight: 400;\">monthly giving program<\/span><\/i><i><span style=\"font-weight: 400;\">! Your <\/span><\/i><i><span style=\"font-weight: 400;\">ongoing support<\/span><\/i><i><span style=\"font-weight: 400;\"> is a powerful force behind everything we do. Because of you, [insert brief program result or success, e.g., \u201chundreds of families have access to healthy meals every week\u201d].<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">As we look ahead, we\u2019re inviting our most committed supporters to consider increasing their <\/span><\/i><i><span style=\"font-weight: 400;\">monthly gift amount<\/span><\/i><i><span style=\"font-weight: 400;\"> as part of a special <\/span><\/i><i><span style=\"font-weight: 400;\">giving campaign<\/span><\/i><i><span style=\"font-weight: 400;\">. Even a small increase\u2014only $5 or $10 more per month\u2014can help [insert tangible outcome, like \u201cfund after-school art classes for local students\u201d].<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">If you\u2019re able to do a little more, we\u2019ve made it easy. Visit our <\/span><\/i><i><span style=\"font-weight: 400;\">online donation form<\/span><\/i><i><span style=\"font-weight: 400;\"> and adjust your <\/span><\/i><i><span style=\"font-weight: 400;\">monthly gift<\/span><\/i><i><span style=\"font-weight: 400;\"> in seconds:<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">BUTTON: [Update Your <\/span><\/i><i><span style=\"font-weight: 400;\">Monthly Gift<\/span><\/i><i><span style=\"font-weight: 400;\">]<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Thank you for being the reason our work continues. Together, we can make an even greater impact.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">With gratitude,<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">[Your Name]<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">[Your <\/span><\/i><i><span style=\"font-weight: 400;\">Nonprofit<\/span><\/i><i><span style=\"font-weight: 400;\">]<\/span><\/i><\/p>\n<p><\/p>\n\n      \n      <\/blockquote>\n\n        <\/div>\n\n  \n<h2><span style=\"font-weight: 400;\">2. Matching gifts<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/matching-gift-potential\/\"><span style=\"font-weight: 400;\">matching gift<\/span><\/a><span style=\"font-weight: 400;\"> is a great way to inspire your <\/span><span style=\"font-weight: 400;\">recurring donors<\/span><span style=\"font-weight: 400;\"> to give more. Let them know when there\u2019s a matching period and how they can take part. Encourage them to either increase their <\/span><span style=\"font-weight: 400;\">monthly gift<\/span><span style=\"font-weight: 400;\"> or make a <\/span><span style=\"font-weight: 400;\">one-time donation<\/span><span style=\"font-weight: 400;\"> to help meet the match.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In your message, explain the match terms and amount. Then, show how their additional support will help your cause. Matching gifts are a <\/span><span style=\"font-weight: 400;\">cost-effective<\/span><span style=\"font-weight: 400;\"> way to boost your <\/span><span style=\"font-weight: 400;\">nonprofit fundraising<\/span><span style=\"font-weight: 400;\"> and give donors the chance to double their impact.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Email <\/span><span style=\"font-weight: 400;\">template<\/span><span style=\"font-weight: 400;\">: Matching gift appeal to <\/span><span style=\"font-weight: 400;\">recurring donors<\/span><\/h3>\n  <div class=\"classy-quote\">\n    <blockquote>\n      <p class=\"quote-content\"><\/p>\n<p><b>Subject:<\/b><span style=\"font-weight: 400;\"> Your Gift Can Go Twice as Far This Month!<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Hi [First Name],<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">We have exciting news! Thanks to a generous supporter, every donation to [insert Your <\/span><\/i><i><span style=\"font-weight: 400;\">Nonprofit<\/span><\/i><i><span style=\"font-weight: 400;\">] will receive a dollar-for-dollar match. This match will remain active until [insert date, X number of gifts are received, or X amount of money has been matched].<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">As a valued <\/span><\/i><i><span style=\"font-weight: 400;\">monthly donor<\/span><\/i><i><span style=\"font-weight: 400;\">, you already help us make a lasting difference, but during this limited-time matching gift period, your support can go even further. To help, you can:<\/span><\/i><i><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Increase your <\/span><\/i><i><span style=\"font-weight: 400;\">monthly gift<\/span><\/i><i><span style=\"font-weight: 400;\">.<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Make a <\/span><\/i><i><span style=\"font-weight: 400;\">one-time donation<\/span><\/i><i><span style=\"font-weight: 400;\">.<\/span><\/i><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">Either way, your contribution will get doubled, helping us fund even more [insert impact, like \u201cmeals for families\u201d or \u201csupplies for classrooms\u201d].<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">This match is only available until [deadline], so make a gift as soon as you can! We can\u2019t do it without you.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Please visit our <\/span><\/i><i><span style=\"font-weight: 400;\">donation page<\/span><\/i><i><span style=\"font-weight: 400;\"> today to take advantage of this special opportunity:<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">BUTTON: [Double Your Impact]<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Thank you for being part of this work.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">With appreciation,<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">[Your Name]<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">[Your Organization]<\/span><\/i><\/p>\n<p><\/p>\n\n      \n      <\/blockquote>\n\n        <\/div>\n\n  \n<h2><span style=\"font-weight: 400;\">3. Thank-you note<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You likely use email <\/span><span style=\"font-weight: 400;\">automation<\/span><span style=\"font-weight: 400;\"> to send <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/recurring-donors\/\"><span style=\"font-weight: 400;\">quick thank-you notes<\/span><\/a><span style=\"font-weight: 400;\"> each time you process a donation from a recurring supporter. While this is a great practice, make sure to also send a more heartfelt thank-you message to donors at specific points throughout the year to express how their support uniquely impacts your cause.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This could be on the anniversary of their first gift or when a major program gets funded with help from their <\/span><span style=\"font-weight: 400;\">ongoing support<\/span><span style=\"font-weight: 400;\">. This simple act of showing your appreciation can help improve <\/span><span style=\"font-weight: 400;\">donor retention<\/span><span style=\"font-weight: 400;\"> by reminding supporters why they initially gave.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Email <\/span><span style=\"font-weight: 400;\">template<\/span><span style=\"font-weight: 400;\">: Thank you and upgrade ask for <\/span><span style=\"font-weight: 400;\">recurring donors<\/span><\/h3>\n  <div class=\"classy-quote\">\n    <blockquote>\n      <p class=\"quote-content\"><\/p>\n<p><b>Subject:<\/b><span style=\"font-weight: 400;\"> A Special Milestone\u2014Thanks to You!<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Hi [First Name],<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Today marks [insert the anniversary of your first gift\/milestone moment], and we wanted to say thank you. Your dedication helps move our mission forward every day.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">In fact, because of your <\/span><\/i><i><span style=\"font-weight: 400;\">ongoing support<\/span><\/i><i><span style=\"font-weight: 400;\"> as a <\/span><\/i><i><span style=\"font-weight: 400;\">monthly donor<\/span><\/i><i><span style=\"font-weight: 400;\">, we\u2019ve [insert specific accomplishment, e.g., \u201claunched a new literacy program\u201d].<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Moments like these are only possible because of donors like you.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">If you\u2019re able, we invite you to take the next step toward [goal\/mission statement] by increasing your <\/span><\/i><i><span style=\"font-weight: 400;\">monthly gift<\/span><\/i><i><span style=\"font-weight: 400;\">. A small increase helps strengthen our programs for the future.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">BUTTON: [Keep the Momentum Going]<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Regardless of your action here today, we want to thank you again for being such a crucial part of this work. We can\u2019t wait to keep sharing the impact we\u2019re making together!<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">With appreciation,<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">[Your Name]<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">[Your <\/span><\/i><i><span style=\"font-weight: 400;\">Nonprofit<\/span><\/i><i><span style=\"font-weight: 400;\">]<\/span><\/i><\/p>\n<p><\/p>\n\n      \n      <\/blockquote>\n\n        <\/div>\n\n  \n<h2><span style=\"font-weight: 400;\">4. Milestone days<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Use big milestones, such as your <\/span><span style=\"font-weight: 400;\">nonprofit<\/span><span style=\"font-weight: 400;\">\u2019s founding day or the anniversary of a key program, to celebrate and connect with your <\/span><span style=\"font-weight: 400;\">existing donors<\/span><span style=\"font-weight: 400;\">. These are great times to share impact statistics, reflect on progress, and show how much your supporters have helped.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the right <\/span><span style=\"font-weight: 400;\">donor data<\/span><span style=\"font-weight: 400;\"> and tools in your customer relationship manager or <\/span><span style=\"font-weight: 400;\">CRM<\/span><span style=\"font-weight: 400;\">, you can plan these messages as part of your <\/span><span style=\"font-weight: 400;\">donor management<\/span><span style=\"font-weight: 400;\"> strategy. Be sure to end the message with a strong call to action that invites donors to upgrade their <\/span><span style=\"font-weight: 400;\">monthly gift<\/span><span style=\"font-weight: 400;\"> and continue growing the impact they\u2019ve already helped create.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Email <\/span><span style=\"font-weight: 400;\">template<\/span><span style=\"font-weight: 400;\">: Milestone day appeal for <\/span><span style=\"font-weight: 400;\">recurring donors<\/span><\/h3>\n  <div class=\"classy-quote\">\n    <blockquote>\n      <p class=\"quote-content\"><\/p>\n<p><b>Subject:<\/b><span style=\"font-weight: 400;\"> You Helped Us Get Here\u2014Let\u2019s Keep Growing!<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Hi [First Name],<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">We\u2019re celebrating a huge milestone: [insert brief description, e.g., \u201c10 years of community impact\u201d or \u201cthe anniversary of our first program launch\u201d].<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">With your help and the support of other <\/span><\/i><i><span style=\"font-weight: 400;\">existing donors<\/span><\/i><i><span style=\"font-weight: 400;\">, we\u2019ve achieved so much:<\/span><\/i><i><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Impact statistic #1<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Impact statistic #2<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Recent success or highlight<\/span><\/i><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">This moment is about gratitude and growth. If you\u2019re able, we\u2019d love for you to use the occasion to increase your <\/span><\/i><i><span style=\"font-weight: 400;\">monthly gift<\/span><\/i><i><span style=\"font-weight: 400;\">, allowing us to [outcome of larger gift]. Even a small increase means more support for the work you\u2019ve already helped make possible.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">BUTTON: [Celebrate with a Gift]<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">You\u2019ve been with us every step of the way, and we hope you\u2019ll stick with us for the next big milestone!<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Thanks again for being part of this journey.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">With appreciation,<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">[Your Name]<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">[Your <\/span><\/i><i><span style=\"font-weight: 400;\">Nonprofit<\/span><\/i><i><span style=\"font-weight: 400;\">]<\/span><\/i><\/p>\n<p><\/p>\n\n      \n      <\/blockquote>\n\n        <\/div>\n\n  \n<h2><span style=\"font-weight: 400;\">5. Cause awareness days<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Cause awareness days, such as World Mental Health Day or International Women\u2019s Day, are a great time to connect with your <\/span><span style=\"font-weight: 400;\">recurring donors<\/span><span style=\"font-weight: 400;\"> in a natural and meaningful way. These days help call attention to your mission and can be part of a larger <\/span><span style=\"font-weight: 400;\">fundraising strategy<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consider running a special campaign or sending a message asking donors to make a <\/span><span style=\"font-weight: 400;\">one-time gift<\/span><span style=\"font-weight: 400;\"> in addition to their regular monthly support. You can also offer a special thank-you gift or exclusive incentive to those who choose to upgrade their <\/span><span style=\"font-weight: 400;\">monthly donation<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use powerful <\/span><span style=\"font-weight: 400;\">testimonials<\/span><span style=\"font-weight: 400;\"> and stories to show how their increased support makes a real difference. Then, be sure to highlight the <\/span><span style=\"font-weight: 400;\">recurring donation options<\/span><span style=\"font-weight: 400;\"> available to make it easy for them to take the next step.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Email <\/span><span style=\"font-weight: 400;\">template<\/span><span style=\"font-weight: 400;\">: Cause awareness day appeal for <\/span><span style=\"font-weight: 400;\">recurring donors<\/span><\/h3>\n  <div class=\"classy-quote\">\n    <blockquote>\n      <p class=\"quote-content\"><\/p>\n<p><b>Subject:<\/b><span style=\"font-weight: 400;\"> [Awareness Day Name] Is Here\u2014Help Us Go Further!<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Hi [First Name],<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Today is [insert cause awareness day], a powerful reminder of why your support matters.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Thanks to your <\/span><\/i><i><span style=\"font-weight: 400;\">recurring donation<\/span><\/i><i><span style=\"font-weight: 400;\">, we\u2019ve been able to [insert brief impact statement, e.g., \u201csupport hundreds of students facing food insecurity\u201d].<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">To mark this day, we\u2019re asking our most loyal supporters\u2014like you\u2014to consider making a <\/span><\/i><i><span style=\"font-weight: 400;\">one-time gift<\/span><\/i><i><span style=\"font-weight: 400;\"> or upgrading your monthly contribution. As a thank-you, we\u2019re offering [insert exclusive incentive, like \u201ca limited-edition sticker\u201d or \u201can invite to our behind-the-scenes event\u201d].<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Real change starts with people like you. Take it from [insert recipient\u2019s name], one of the individuals impacted by your support:<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201c[insert short <\/span><\/i><i><span style=\"font-weight: 400;\">testimonial<\/span><\/i><i><span style=\"font-weight: 400;\"> quote].\u201d<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Your gift today will help even more people, and it only takes a minute to update your <\/span><\/i><i><span style=\"font-weight: 400;\">recurring donation options<\/span><\/i><i><span style=\"font-weight: 400;\">.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">BUTTON: [Donate Now]<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Thanks for being part of this mission\u2014not only today, but every day.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">With gratitude,<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">[Your Name]<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">[Your <\/span><\/i><i><span style=\"font-weight: 400;\">Nonprofit<\/span><\/i><i><span style=\"font-weight: 400;\">]<\/span><\/i><\/p>\n<p><\/p>\n\n      \n      <\/blockquote>\n\n        <\/div>\n\n  \n<h2><span style=\"font-weight: 400;\">6. Annual report announcement<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When you share your <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/nonprofit-annual-report-worksheet\/\"><span style=\"font-weight: 400;\">nonprofit<\/span><span style=\"font-weight: 400;\">\u2019s annual report<\/span><\/a><span style=\"font-weight: 400;\">, highlight the role <\/span><span style=\"font-weight: 400;\">recurring donors<\/span><span style=\"font-weight: 400;\"> played in helping your organization grow. Show how their gifts supported major <\/span><span style=\"font-weight: 400;\">initiatives<\/span><span style=\"font-weight: 400;\"> on a <\/span><span style=\"font-weight: 400;\">recurring basis<\/span><span style=\"font-weight: 400;\">, helped reach crucial <\/span><span style=\"font-weight: 400;\">benchmarks<\/span><span style=\"font-weight: 400;\">, and contributed to the long-term <\/span><span style=\"font-weight: 400;\">sustainability<\/span><span style=\"font-weight: 400;\"> of your mission.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In your email, give donors a sneak peek of the report with a few high-level statistics or success stories. Include a special section that focuses on <\/span><span style=\"font-weight: 400;\">recurring donors<\/span><span style=\"font-weight: 400;\"> and thank them for the part they played in your progress.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Email <\/span><span style=\"font-weight: 400;\">template<\/span><span style=\"font-weight: 400;\">: Annual report sneak peek for <\/span><span style=\"font-weight: 400;\">recurring donors<\/span><\/h3>\n  <div class=\"classy-quote\">\n    <blockquote>\n      <p class=\"quote-content\"><\/p>\n<p><b>Subject:<\/b><span style=\"font-weight: 400;\"> Annual Report Sneak Peek\u2014Just for You!<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Hi [First Name],<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Thanks to your monthly support, we\u2019ve made huge strides this year\u2014and we couldn\u2019t wait to share the results with you!<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">We\u2019re putting the final touches on our annual report, but we wanted you to be the first to see some highlights. Here are a few things we\u2019re most proud of:<\/span><\/i><i><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">[Insert <\/span><\/i><i><span style=\"font-weight: 400;\">benchmark<\/span><\/i><i><span style=\"font-weight: 400;\"> or result, e.g., \u201cReached 90% of our program expansion goal\u201d]<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">[Insert <\/span><\/i><i><span style=\"font-weight: 400;\">initiative<\/span><\/i><i><span style=\"font-weight: 400;\">, e.g., \u201cLaunched a new youth leadership series\u201d]<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">[Insert statistic or outcome, e.g., \u201cIncreased service access by 40%\u201d]<\/span><\/i><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">Your <\/span><\/i><i><span style=\"font-weight: 400;\">ongoing support<\/span><\/i><i><span style=\"font-weight: 400;\"> has helped us meet key <\/span><\/i><i><span style=\"font-weight: 400;\">benchmarks<\/span><\/i><i><span style=\"font-weight: 400;\">, launch new <\/span><\/i><i><span style=\"font-weight: 400;\">initiatives<\/span><\/i><i><span style=\"font-weight: 400;\">, and build the <\/span><\/i><i><span style=\"font-weight: 400;\">sustainability<\/span><\/i><i><span style=\"font-weight: 400;\"> we need for long-term impact.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">As a special thank you, we\u2019ve attached an exclusive preview of the report\u2019s recurring giving section\u2014your name might even be in it!<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">BUTTON: [View the Report]<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">We can\u2019t thank you enough for your support, and we hope you\u2019ll continue participating in our ongoing efforts to [insert goal\/vision statement]!<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">BUTTON: [Give Now]<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">With deep appreciation,<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">[Your Name]<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">[Your <\/span><\/i><i><span style=\"font-weight: 400;\">Nonprofit<\/span><\/i><i><span style=\"font-weight: 400;\">]<\/span><\/i><\/p>\n<p><\/p>\n\n      \n      <\/blockquote>\n\n        <\/div>\n\n  \n<h2><span style=\"font-weight: 400;\">7. Behind-the-scenes showcase<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Recurring donors<\/span><span style=\"font-weight: 400;\"> may not know about all the smaller projects or daily work happening at your <\/span><span style=\"font-weight: 400;\">nonprofit<\/span><span style=\"font-weight: 400;\">, whether in the office or out in the field. Share some of these behind-the-scenes moments to make your impact feel more real and personal.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Share these stories through email or repurpose content from your <\/span><span style=\"font-weight: 400;\">social media<\/span><span style=\"font-weight: 400;\">. Use clear and personal <\/span><span style=\"font-weight: 400;\">messaging<\/span><span style=\"font-weight: 400;\"> to connect these moments and distinct <\/span><span style=\"font-weight: 400;\">fundraising efforts<\/span><span style=\"font-weight: 400;\"> to their support. Then, invite donors to consider increasing their <\/span><span style=\"font-weight: 400;\">monthly donation<\/span><span style=\"font-weight: 400;\"> to do even more.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Email <\/span><span style=\"font-weight: 400;\">template<\/span><span style=\"font-weight: 400;\">: Behind-the-scenes update and upgrade ask<\/span><\/h3>\n  <div class=\"classy-quote\">\n    <blockquote>\n      <p class=\"quote-content\"><\/p>\n<p><b>Subject:<\/b><span style=\"font-weight: 400;\"> This Everyday Moment Was Made Possible by You<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Hi [First Name],<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">From daily planning meetings to hands-on program work, there\u2019s a lot that happens behind the scenes at [insert Your <\/span><\/i><i><span style=\"font-weight: 400;\">Nonprofit<\/span><\/i><i><span style=\"font-weight: 400;\">]\u2014and your <\/span><\/i><i><span style=\"font-weight: 400;\">monthly gift<\/span><\/i><i><span style=\"font-weight: 400;\"> makes it possible.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Here\u2019s a quick look at something you helped fund recently: [insert brief description, photo, or video of a small project or office activity, such as assembling welcome kits for new families].<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">These everyday moments are the heart of our mission, and we hope seeing them strengthens your connection to our work. If you feel inspired, consider upgrading your <\/span><\/i><i><span style=\"font-weight: 400;\">monthly gift<\/span><\/i><i><span style=\"font-weight: 400;\"> to help us grow our impact even more. A small change can lead to big results.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">BUTTON: [Upgrade Today]<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Thanks again for being part of this journey. Your support truly keeps us going.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">With appreciation,<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">[Your Name]<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">[Your <\/span><\/i><i><span style=\"font-weight: 400;\">Nonprofit<\/span><\/i><i><span style=\"font-weight: 400;\">]<\/span><\/i><\/p>\n<p><\/p>\n\n      \n      <\/blockquote>\n\n        <\/div>\n\n  \n<h2>8. Asking for commitment<\/h2>\n<p><span style=\"font-weight: 400;\">Offering special <\/span><span style=\"font-weight: 400;\">perks<\/span><span style=\"font-weight: 400;\"> for <\/span><span style=\"font-weight: 400;\">recurring givers<\/span><span style=\"font-weight: 400;\"> is a great way to show appreciation and encourage them to upgrade their support. Help your <\/span><span style=\"font-weight: 400;\">monthly donors<\/span><span style=\"font-weight: 400;\"> feel like they\u2019re part of something meaningful by highlighting different <\/span><span style=\"font-weight: 400;\">donation amounts<\/span><span style=\"font-weight: 400;\"> and what each level makes possible.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also segment your <\/span><span style=\"font-weight: 400;\">outreach<\/span><span style=\"font-weight: 400;\"> based on current giving levels, so each donor sees the next available <\/span><span style=\"font-weight: 400;\">giving option<\/span><span style=\"font-weight: 400;\">. This makes the ask feel more personal and gives donors a clear path to deeper involvement.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Email <\/span><span style=\"font-weight: 400;\">template<\/span><span style=\"font-weight: 400;\">: Tier upgrade appeal for recurring supporters<\/span><\/h3>\n  <div class=\"classy-quote\">\n    <blockquote>\n      <p class=\"quote-content\"><\/p>\n<p><b>Subject:<\/b><span style=\"font-weight: 400;\"> Increase Your Commitment, Increase Your Impact<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Hi [First Name],<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">As one of our dedicated [insert program name for <\/span><\/i><i><span style=\"font-weight: 400;\">recurring givers<\/span><\/i><i><span style=\"font-weight: 400;\">, e.g., \u201cGiving Circle members\u201d], you\u2019re a vital part of our work.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">To say thank you, we\u2019ve created a set of <\/span><\/i><i><span style=\"font-weight: 400;\">perks<\/span><\/i><i><span style=\"font-weight: 400;\"> for different giving levels to celebrate the commitment of donors like you.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">You\u2019re currently giving at the [insert $X] level. By increasing your <\/span><\/i><i><span style=\"font-weight: 400;\">monthly gift<\/span><\/i><i><span style=\"font-weight: 400;\"> to [insert $X], you\u2019ll:<\/span><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Receive [insert <\/span><\/i><i><span style=\"font-weight: 400;\">perk<\/span><\/i><i><span style=\"font-weight: 400;\"> or incentive, e.g., \u201cearly access to impact reports\u201d or \u201ca free tote bag\u201d].<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Provide more support for [insert brief mission impact, e.g., \u201cshelter for families\u201d or \u201cart supplies for students\u201d].<\/span><\/i><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">We\u2019ve made it easy to choose a giving level that fits your budget and goals.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">BUTTON: [Join the [insert tier level name or amount] Today]<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Thanks again for being a key part of our community. We hope you\u2019ll consider deepening your monthly impact.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">With gratitude,<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">[Your Name]<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">[Your <\/span><\/i><i><span style=\"font-weight: 400;\">Nonprofit<\/span><\/i><i><span style=\"font-weight: 400;\">]<\/span><\/i><\/p>\n<p><\/p>\n\n      \n      <\/blockquote>\n\n        <\/div>\n\n  \n<h2><span style=\"font-weight: 400;\">Turn email engagement into donations with Campaign Studio<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Email is a powerful way to spark supporter interest, but real impact comes from conversion. GoFundMe Pro\u2019s <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/solutions\/donation-pages\/\"><span style=\"font-weight: 400;\">Campaign Studio<\/span><\/a><span style=\"font-weight: 400;\"> helps you bridge the gap, guiding donors from the inbox to the donation page with a seamless, branded experience that drives results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With full customization, AI-powered donation forms, trusted nonprofit payment processing, and no-code updates, Studio empowers you to build campaigns that reflect your mission and grow lasting support.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ready to elevate your email-to-donation journey? Discover <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/donation-page-examples\/\"><span style=\"font-weight: 400;\">four ways to unlock the full potential of Studio<\/span><\/a><span style=\"font-weight: 400;\"> today.<\/span><\/p>\n<p>Copy editor:\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/ayannajulien\/\" target=\"_blank\" rel=\"noopener\" data-airgap-id=\"52\"><em>Ayanna Julien<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Did you know that recurring donors are over 9x more valuable to your nonprofit than one-time donors? These loyal supporters not only provide a consistent revenue stream but also deliver powerful long-term value to fuel your mission-driven work. In fact, GoFundMe\u2019s The State of Modern Philanthropy report found that 29% of new donors who join [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":32242,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-32240","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fundraising"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.5 (Yoast SEO v25.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to increase recurring donations [8 email templates] - GoFundMe Pro<\/title>\n<meta name=\"description\" content=\"Retain recurring supporters and increase their ongoing contributions with these eight customizable email templates.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/increase-recurring-donations-email-templates\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to increase recurring donations [8 email templates]\" \/>\n<meta property=\"og:description\" content=\"Retain recurring supporters and increase their ongoing contributions with these eight customizable email templates.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/increase-recurring-donations-email-templates\/\" \/>\n<meta property=\"og:site_name\" content=\"GoFundMe Pro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/classy.org\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-23T02:56:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-23T02:58:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2025\/06\/increase-recurring-donations-blog.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1224\" \/>\n\t<meta property=\"og:image:height\" content=\"612\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Korrin Bishop\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@classy\" \/>\n<meta name=\"twitter:site\" content=\"@classy\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Korrin Bishop\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/increase-recurring-donations-email-templates\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/increase-recurring-donations-email-templates\/\"},\"author\":{\"name\":\"Korrin Bishop\",\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#\/schema\/person\/e2704fec5ad429861207a3dfc6e69643\"},\"headline\":\"How to increase recurring donations [8 email templates]\",\"datePublished\":\"2025-06-23T02:56:34+00:00\",\"dateModified\":\"2025-06-23T02:58:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/increase-recurring-donations-email-templates\/\"},\"wordCount\":2387,\"publisher\":{\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/increase-recurring-donations-email-templates\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2025\/06\/increase-recurring-donations-blog.png\",\"articleSection\":[\"Fundraising\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/increase-recurring-donations-email-templates\/\",\"url\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/increase-recurring-donations-email-templates\/\",\"name\":\"How to increase recurring donations [8 email templates] - 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