{"id":32691,"date":"2025-07-09T20:10:18","date_gmt":"2025-07-10T03:10:18","guid":{"rendered":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/?p=32691"},"modified":"2025-07-09T20:11:36","modified_gmt":"2025-07-10T03:11:36","slug":"the-nonprofit-digital-marketing-checklist","status":"publish","type":"post","link":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/the-nonprofit-digital-marketing-checklist\/","title":{"rendered":"The nonprofit digital marketing checklist"},"content":{"rendered":"

In today\u2019s <\/span>fundraising<\/span> landscape, <\/span>digital marketing<\/span> is more than a helpful tool\u2014it\u2019s a vital part of how <\/span>nonprofit organizations<\/span> connect with supporters, share their stories, and drive meaningful action. Whether it\u2019s through email, <\/span>social media<\/span>, or search engine visibility, an <\/span>effective digital marketing plan<\/span> can elevate every stage of the donor journey.\u00a0<\/span><\/p>\n

From acquiring new audiences to deepening commitment among your most loyal advocates, digital channels offer powerful ways to build relationships that last. This blog explores essential tactics and best practices to help your organization make the most of its <\/span>digital marketing efforts<\/span>.<\/span><\/p>\n

Where to start<\/span><\/h2>\n

Before setting an annual <\/span>fundraising<\/span> strategy, <\/span>nonprofits need<\/span> to audit current marketing tactics. Reviewing past efforts can reveal what works, highlight areas for improvement, and surface any blind spots.<\/span><\/p>\n

It\u2019s also a smart moment to assess the return on investment (ROI) of your <\/span>marketing tools<\/span>. Are there areas where you could scale back or reinvest your budget for greater impact? As you read through this checklist of tactics and tips, consider what your team needs and what it can act on.<\/span><\/p>\n

This is only a starting point. Use it to make sure you cover key best practices and identify new ways to acquire, steward, retain, and deepen supporter commitment through <\/span>digital marketing<\/span>.<\/span><\/p>\n

Email<\/span><\/h3>\n

Acquisition<\/span><\/h4>\n

Acquisition is about gaining new supporters. <\/span>Email marketing<\/span> is <\/span>a powerful tool<\/span><\/a> for this because it lets you stay in touch with people who have already opted in to learning more about your cause. This direct line of communication helps keep them engaged, encouraging their support. Here\u2019s how to jump-start your efforts.<\/span><\/p>\n

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  1. Is it easy to subscribe to your <\/b>email list<\/b>?<\/b><\/li>\n<\/ol>\n