{"id":32753,"date":"2025-07-30T11:17:51","date_gmt":"2025-07-30T18:17:51","guid":{"rendered":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/?p=32753"},"modified":"2025-07-30T11:19:42","modified_gmt":"2025-07-30T18:19:42","slug":"nonprofit-guide-to-writing-engaging-communication-plans","status":"publish","type":"post","link":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/nonprofit-guide-to-writing-engaging-communication-plans\/","title":{"rendered":"Nonprofit guide to writing engaging communication plans"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">When a nonprofit organization only emails supporters during big campaigns, they miss out on opportunities to build real connections, share their vision, and grow strong relationships. A good nonprofit communications plan keeps supporters in touch throughout the year, not only when asking for donations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This guide gives you a simple, step-by-step way to keep your communications channels open, steady, and meaningful. We\u2019ve included eight email templates you can use and change to fit your needs. These are more than messages\u2014they\u2019re strategic communications touchpoints that build trust, grow your target audience, and boost your fundraising.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It takes work at the start, but the results are measurable: more loyal donors, stronger stakeholder engagement, and better nonprofit fundraising.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Why year-round nonprofit communications matter<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You work hard to build a base of potential donors, volunteers, and supporters. However, without regular, effective communication, it\u2019s easy to lose momentum\u2014and people. Retention takes intention.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Engaging supporters throughout the year does more than bring donations. It creates a cycle of involvement, advocacy, and action. When your target audience hears from you regularly\u2014and with a clear purpose\u2014they start to feel part of your nonprofit\u2019s mission. They become more than donors\u2014they become champions for your cause.<\/span><\/p>\n<p><b>Pro Tip:<\/b><span style=\"font-weight: 400;\"> Acquiring new donors costs <\/span><a href=\"https:\/\/nonprofiteasy.com\/ultimate-guide-to-donor-retention\/#:~:text=It%20costs%20about%20five%20times,Encourage%20larger%20donations.\"><span style=\"font-weight: 400;\">five times as much<\/span><\/a><span style=\"font-weight: 400;\"> as keeping the ones you already have.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The good news? Email marketing makes ongoing outreach easier to manage and scale. When done right, your communications plan becomes part of how your organization works.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">How to build a nonprofit communications strategy that works<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">An effective nonprofit communications strategy has a few key goals:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Connect with your supporters often and on purpose.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Personalize messaging based on donor personas.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Build stronger relationships over time.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keep your nonprofit\u2019s mission front and center.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Align every message with your communications goals.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This means planning your email marketing and outreach calendar before the year begins. It means thinking beyond donations. And it means using smart goals\u2014goals that are specific, measurable, attainable, relevant, and time bound.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">8 ways to keep supporters engaged all year long<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The email templates below focus on a few key moments in your nonprofit\u2019s year when communications efforts matter most. Use them to guide your strategic communications and get better results.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Share progress updates with impact<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Donors want to know their gifts made a difference. Regular updates show the good they helped create\u2014and keep them involved. Whether it\u2019s a quarterly milestone or your yearly report, these updates build trust and transparency.<\/span><\/p>\n<p><b>Why it matters:<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Updates support your nonprofit marketing and fundraising by showing impact. They\u2019re also a chance to tell real stories about those you help.<\/span><\/p>\n<p><b>When to send:<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Every few months or after big initiatives or milestones.<\/span><\/p>\n<p><b>Sample email: <\/b><span style=\"font-weight: 400;\">Progress update<\/span><\/p>\n<p><span style=\"font-weight: 400;\">  <div class=\"classy-quote\">\n    <blockquote>\n      <p class=\"quote-content\"><\/span><\/p>\n<p><b>Subject: Thanks for a great year!<\/b><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Dear <strong>[First name]<\/strong>,<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thanks to you, <strong>[Nonprofit] [mission statement]<\/strong> last year!<\/span><\/p>\n<p><strong>[Give a specific example of your impact.]<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Your support made this possible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">See our full impact in the annual report.<\/span><\/p>\n<p><strong>CTA: Check out our impact<\/strong><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Sincerely,<\/span><\/p>\n<p><strong>[Name]<\/strong><\/p>\n<p><strong>[Nonprofit]<\/strong><\/p>\n<p><strong>[Email]<\/strong><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/p>\n\n      \n      <\/blockquote>\n\n        <\/div>\n\n  <br \/>\n<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Celebrate holidays and cause awareness days<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A short, timely message to meet the moment keeps you part of the conversation and shows supporters they\u2019re seen and valued, even when you\u2019re not making an ask.<\/span><\/p>\n<p><b>Why it matters:<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">These emails keep your nonprofit visible, friendly, and connected to what\u2019s happening in the world.<\/span><\/p>\n<p><b>When to send:<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">On big holidays, cause-based days, or fun social media holidays.<\/span><\/p>\n<p><b>Sample email: <\/b><span style=\"font-weight: 400;\">National holiday or cause-based day<\/span><\/p>\n  <div class=\"classy-quote\">\n    <blockquote>\n      <p class=\"quote-content\"><\/p>\n<p><b>Subject: Celebrate [national holiday or cause-based day] with us!<\/b><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Dear <strong>[First name]<\/strong>,<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>[National holiday or cause-based day]<\/strong> is coming! We\u2019re celebrating <strong>[mission statement]<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Snap a photo of <strong>[beneficiaries]<\/strong> and tag <strong>[social media handle and applicable cause or holiday hashtags]<\/strong>. We\u2019ll share our favorites, and award a <strong>[prize on offer]<\/strong> to one lucky winner.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s celebrate <strong>[beneficiaries]<\/strong>, and the community that helps them thrive.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">CTA: Donate today<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Sincerely,<\/span><\/p>\n<p><strong>[Name]<\/strong><\/p>\n<p><strong>[Nonprofit]<\/strong><\/p>\n<p><strong>[Email]<\/strong><\/p>\n<p><\/p>\n\n      \n      <\/blockquote>\n\n        <\/div>\n\n  \n<h3><span style=\"font-weight: 400;\">3. Maximize event communication<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your events\u2014galas, walkathons, webinars\u2014are more than fundraisers. When planned well, your communications are chances to build strong relationships.<\/span><\/p>\n<p><b>Why it matters:<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Emails help you promote events, boost attendance, and follow up afterward. This helps you with project management and outreach.<\/span><\/p>\n<p><b>When to send:<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Before, during, and after every event.<\/span><\/p>\n<p><b>Sample email: <\/b><span style=\"font-weight: 400;\">Post-event update<\/span><\/p>\n  <div class=\"classy-quote\">\n    <blockquote>\n      <p class=\"quote-content\"><\/p>\n<p><b>Subject: [Event] was a huge success!<\/b><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Dear <strong>[First name],<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thanks for joining us at the <strong>[event]<\/strong>. Together, we raised $<strong>[dollar amount]<\/strong>\u2014enough to <strong>[measure impact]<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019d love your feedback. What did you enjoy? How can we improve?<\/span><\/p>\n<p><strong>CTA: Share your thoughts<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Plus, don\u2019t miss our photo gallery showing the joy you helped create.<\/span><\/p>\n<p><strong>CTA: View photos<\/strong><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Sincerely,<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><strong>[Name]<\/strong><\/p>\n<p><strong>[Project]<\/strong><\/p>\n<p><strong>[Email]<\/strong><\/p>\n<p><\/p>\n\n      \n      <\/blockquote>\n\n        <\/div>\n\n  \n<h3><span style=\"font-weight: 400;\">4. Say thank you\u2014for no reason<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Sometimes the simplest message is the best: a thank-you. No campaign, no ask\u2014only sincere appreciation.<\/span><\/p>\n<p><b>Why it matters:<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Thank-you\u2019s build donor loyalty and show your supporters you care.<\/span><\/p>\n<p><b>When to send:<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Anytime, especially when you have no other message planned.<\/span><\/p>\n<p><b>Sample email:<\/b><span style=\"font-weight: 400;\"> Thank you<\/span><\/p>\n  <div class=\"classy-quote\">\n    <blockquote>\n      <p class=\"quote-content\"><\/p>\n<p><b>Subject: Thank you for making what we do possible!<\/b><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Dear <strong>[First name]<\/strong>,<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We wanted to share a quick story to brighten your day as much as you\u2019ve brightened ours.<\/span><\/p>\n<p><strong>[Share an impact story].<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">You made that happen. Thank you.<\/span><\/p>\n<p><strong>CTA: Learn more<\/strong><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Sincerely,<\/span><\/p>\n<p><strong>[Name]<\/strong><\/p>\n<p><strong>[Nonprofit]<\/strong><\/p>\n<p><strong>[Email]<\/strong><\/p>\n<p><\/p>\n\n      \n      <\/blockquote>\n\n        <\/div>\n\n  \n<h3><span style=\"font-weight: 400;\">5. Launch Giving Tuesday the right way<\/span><\/h3>\n<p><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/giving-tuesday\/\"><span style=\"font-weight: 400;\">Giving Tuesday<\/span><\/a><span style=\"font-weight: 400;\"> is a huge opportunity for nonprofit fundraising. Donors across the United States contributed a record-breaking <\/span><a href=\"https:\/\/www.givingtuesday.org\/blog\/givingtuesday-2024-record-breaking-results\/\"><span style=\"font-weight: 400;\">$3.6 billion<\/span><\/a><span style=\"font-weight: 400;\"> in 2024 alone. However, you need more than one <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/proinfo.gofundme.com\/10-giving-tuesday-email-templates-classy?sfdc_cid=70144000000faiG\"><span style=\"font-weight: 400;\">email<\/span><\/a><span style=\"font-weight: 400;\">. Build a <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/proinfo.gofundme.com\/giving-tuesday-social-media-templates?sfdc_cid=70144000000faiB\"><span style=\"font-weight: 400;\">full campaign<\/span><\/a><span style=\"font-weight: 400;\"> with messages that create urgency and show the power of giving together.<\/span><\/p>\n<p><b>Why it matters:<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Giving Tuesday is one of the highest-performing fundraising days of the year. Your communications plan should match that.<\/span><\/p>\n<p><b>When to send:<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Start 10 days before. Send reminders during the day. Follow up with the results.<\/span><\/p>\n<p><b>Sample email:<\/b><span style=\"font-weight: 400;\"> Giving Tuesday morning<\/span><\/p>\n  <div class=\"classy-quote\">\n    <blockquote>\n      <p class=\"quote-content\"><\/p>\n<p><b>Subject: Today is Giving Tuesday!<\/b><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Dear <strong>[First name]<\/strong>,<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>[Nonprofit]<\/strong> wants to raise $<strong>[dollar amount]<\/strong> today to <strong>[mission statement].<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you give before noon, <strong>[describe impact to your cause and beneficiaries, including partner matches].<\/strong><\/span><\/p>\n<p><strong>[Give examples to demonstrate the impact of set donation amounts].<\/strong><\/p>\n<p><strong>CTA: Donate now<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Please share this with your friends and help us reach our goal.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Sincerely,<\/span><\/p>\n<p><strong>[Name]<\/strong><\/p>\n<p><strong>[Nonprofit]<\/strong><\/p>\n<p><strong>[Email]<\/strong><\/p>\n<p><\/p>\n\n      \n      <\/blockquote>\n\n        <\/div>\n\n  \n<h3><span style=\"font-weight: 400;\">6. Drive year-end giving with gratitude and goals<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">From September to December, your messages should increase. This is when nonprofits raise most of their money. And since <\/span><a href=\"https:\/\/nonprofitssource.com\/online-giving-statistics\/\"><span style=\"font-weight: 400;\">10% of annual giving<\/span><\/a><span style=\"font-weight: 400;\"> occurs on the last three days of the year, it\u2019s crucial to stay top of mind through December 31. Link your messages to holidays, milestones, and goals.<\/span><\/p>\n<p><b>Why it matters:<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Year-end is a key fundraising time. Clear communications goals and steady outreach are critical.<\/span><\/p>\n<p><b>When to send:<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Multiple times in Q4, especially the last week of December.<\/span><\/p>\n<p><b>Sample email:<\/b><span style=\"font-weight: 400;\"> Thanksgiving message<\/span><\/p>\n<p><span style=\"font-weight: 400;\">  <div class=\"classy-quote\">\n    <blockquote>\n      <p class=\"quote-content\"><\/span><\/p>\n<p><b>Subject: We\u2019re thankful for you<\/b><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Dear <strong>[First name]<\/strong>,<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before we start cooking and spending time with family, we want to say thank you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your support helps us <strong>[mission statement]<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thank you for being part of our organization\u2019s mission. We appreciate your generosity, time, and energy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Wishing you a warm and joyful Thanksgiving.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Sincerely,<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><strong>[Name]<\/strong><\/p>\n<p><strong>[Nonprofit]<\/strong><\/p>\n<p><strong>[Email]<\/strong><\/p>\n<p><span style=\"font-weight: 400;\"><\/p>\n\n      \n      <\/blockquote>\n\n        <\/div>\n\n  <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">7. Offer hands-on, volunteer opportunities<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Promote volunteer opportunities to grow your reach and deepen your connection. <\/span><a href=\"https:\/\/www.nptrust.org\/philanthropic-resources\/charitable-giving-statistics\/\"><span style=\"font-weight: 400;\">Research shows<\/span><\/a><span style=\"font-weight: 400;\"> that over 60% of volunteers donate to the organizations they support, with volunteers contributing 10%-20% more in financial donations than nonvolunteers.<\/span><\/p>\n<p><b>Why it matters:<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Volunteers often become donors and strong supporters.<\/span><\/p>\n<p><b>When to send:<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">At the start of a new season or when you need more help.<\/span><\/p>\n<p><b>Sample email: <\/b><span style=\"font-weight: 400;\">Volunteer recruitment<\/span><\/p>\n<p><span style=\"font-weight: 400;\">  <div class=\"classy-quote\">\n    <blockquote>\n      <p class=\"quote-content\"><\/span><\/p>\n<p><b>Subject: Become a member of our family<\/b><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Passionate about <strong>[mission statement]<\/strong>? So are we. And we need your help.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019re looking for volunteers to help with <strong>[examples of ways volunteers can help].<\/strong> Have a few hours?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We have a way for you to make a difference.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Join a loving community and see real impact.<\/span><\/p>\n<p><strong>CTA: Sign up to volunteer<\/strong><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Sincerely,<\/span><\/p>\n<p><strong>[Name]<\/strong><\/p>\n<p><strong>[Nonprofit]<\/strong><\/p>\n<p><strong>[Email]<\/strong><\/p>\n<p><span style=\"font-weight: 400;\"><\/p>\n\n      \n      <\/blockquote>\n\n        <\/div>\n\n  <\/span><\/p>\n<h3><span style=\"font-weight: 400;\">8. Celebrate your organization\u2019s anniversary<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your organization\u2019s anniversary is a fun milestone to celebrate with your dedicated community. In addition to thanking your donors, take a stroll down memory lane and show how much progress your nonprofit has made in its mission since it started.<\/span><\/p>\n<p><b>Sample email: <\/b><span style=\"font-weight: 400;\">Organization anniversary<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span>  <div class=\"classy-quote\">\n    <blockquote>\n      <p class=\"quote-content\"><\/p>\n<p><b>Subject: We\u2019re officially a [age milestone] nonprofit<\/b><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Can you believe it\u2019s been <strong>[number]<\/strong> years since we first opened the doors of <strong>[Nonprofit]<\/strong>?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Neither can we. In that time, we\u2019ve helped <strong>[description of impact]<\/strong>, all thanks to generous supporters like you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To celebrate this exciting milestone, we\u2019re holding a <strong>[event]. [Give details about the event, such as games, prizes, and special guests].<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Admission is free, but donations are always welcome! Check the event page for more info and to RSVP. We can\u2019t wait to celebrate <strong>[number]<\/strong> years of <strong>[Nonprofit]<\/strong> with you!<\/span><\/p>\n<p><strong>CTA: Learn more<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Now, let\u2019s take a walk down memory lane and revisit some of our favorite stories and moments from the last <strong>[number]<\/strong> years.<\/span><\/p>\n<p><strong>[Embedded Video]<\/strong><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Sincerely,<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[Name]<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[Nonprofit]<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[Email]<\/span><\/p>\n<p><\/p>\n\n      \n      <\/blockquote>\n\n        <\/div>\n\n  <\/p>\n<h2><span style=\"font-weight: 400;\">Pro tips for email communications<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keep in mind this guide\u2019s email templates focus on communications outside of major campaigns. Distribute branded emails tied to specific campaigns separately.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Time your emails strategically. Save non campaign check-ins for slower times and prioritize appeals around big events.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Follow a consistent cadence. Be predictable so supporters know what to expect and when to look for your messages.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Look at donor profiles and tailor your communications for different donor segments.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Always include a donate button or link somewhere in your emails, even if the main goal is to inform and connect.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use visual assets\u2014like photos, videos, and graphics\u2014to remind donors why your cause matters emotionally.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keep your content digestible. Send short emails and use visuals for longer stories.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use consistent branding so recipients know if an email is campaign-specific or a general update.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Put beneficiaries front and center with stories that build emotional ties and keep donors invested.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Consistent communication improves donor retention\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Use these templates to build your annual email plan and achieve the right balance with the content you send. Using a wide variety of strategies and reasons to connect with your donor base year-round will strengthen their emotional connection to your nonprofit.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The more connected your supporters feel, the more willing they\u2019ll be to donate when it counts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We can help. <a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/demo\/\">Get connected with our team of experts today to learn how.<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When a nonprofit organization only emails supporters during big campaigns, they miss out on opportunities to build real connections, share their vision, and grow strong relationships. A good nonprofit communications plan keeps supporters in touch throughout the year, not only when asking for donations. This guide gives you a simple, step-by-step way to keep your [&hellip;]<\/p>\n","protected":false},"author":147,"featured_media":32755,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-32753","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.5 (Yoast SEO v25.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nonprofit guide to writing engaging communication plans - GoFundMe Pro<\/title>\n<meta name=\"description\" content=\"Learn how to write a nonprofit communications plan with 8 ready-to-use email templates. 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