{"id":9827,"date":"2025-03-07T00:00:00","date_gmt":"2025-03-07T08:00:00","guid":{"rendered":"https:\/\/pro-migration.local\/blog\/writing-the-perfect-fundraising-email\/"},"modified":"2025-06-10T11:29:30","modified_gmt":"2025-06-10T18:29:30","slug":"writing-the-perfect-fundraising-email","status":"publish","type":"post","link":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/writing-the-perfect-fundraising-email\/","title":{"rendered":"How to Write the Perfect Fundraising Email [12 Templates]"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">With <\/span><span style=\"font-weight: 400;\">social media<\/span><span style=\"font-weight: 400;\"> platforms and search engines continually updating algorithms, it has become harder to ensure that your content appears at the top of the feed or search results page and reaches the right audiences.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, <\/span><span style=\"font-weight: 400;\">owned channels<\/span><span style=\"font-weight: 400;\"> like email provide a direct link to your donors. This reliable touchpoint offers a chance to express your gratitude to donors, provide them with updates on your work, and encourage their continued support.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Following <\/span><span style=\"font-weight: 400;\">fundraising email best practices<\/span><span style=\"font-weight: 400;\"> can take your strategy to the <\/span><span style=\"font-weight: 400;\">next level<\/span><span style=\"font-weight: 400;\">, helping you stand out in supporters\u2019 inboxes with:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Attention-grabbing subject lines<\/strong><span style=\"font-weight: 400;\"> that increase <\/span><span style=\"font-weight: 400;\">open rates<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Captivating stories<\/strong> that emphasize a <\/span><span style=\"font-weight: 400;\">sense of urgency<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>A clear call to action<\/strong><span style=\"font-weight: 400;\"> (<\/span><span style=\"font-weight: 400;\">CTA<\/span><span style=\"font-weight: 400;\">) that increases your <\/span><span style=\"font-weight: 400;\">click-through rate<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">To help you save time and resources while writing impactful emails, we\u2019ve rounded up our top <\/span><span style=\"font-weight: 400;\">email campaign<\/span><span style=\"font-weight: 400;\"> materials. Below, we\u2019ll highlight templates, tools, and guides to elevate your fundraising appeals, donor retention, <\/span><span style=\"font-weight: 400;\">year-end<\/span><span style=\"font-weight: 400;\"> campaigns, and <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/what-is-peer-to-peer-fundraising-2\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">peer-to-peer fundraising<\/span><\/a><span style=\"font-weight: 400;\">\u2014including tips on empowering <\/span><span style=\"font-weight: 400;\">peer-to-peer fundraisers<\/span><span style=\"font-weight: 400;\"> to create powerful emails that inspire their networks to take action.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Fundraising appeals<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Email <\/span><span style=\"font-weight: 400;\">donation requests<\/span><span style=\"font-weight: 400;\"> are crucial for helping meet your <\/span><span style=\"font-weight: 400;\">nonprofit<\/span><span style=\"font-weight: 400;\">\u2019s <\/span><span style=\"font-weight: 400;\">fundraising goals<\/span><span style=\"font-weight: 400;\">. These resources provide tips on how to grab the attention of <\/span><span style=\"font-weight: 400;\">potential donors<\/span><span style=\"font-weight: 400;\">, test your <\/span><span style=\"font-weight: 400;\">fundraising efforts<\/span><span style=\"font-weight: 400;\"> with a soft launch, and promote recurring giving.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/proinfo.gofundme.com\/nonprofit-beginners-guide-email-appeals\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Beginner\u2019s Guide to Email Appeals<\/span><\/a><\/h3>\n<p><span style=\"font-weight: 400;\">This resource is perfect for <\/span><span style=\"font-weight: 400;\">nonprofits<\/span><span style=\"font-weight: 400;\"> new to <\/span><span style=\"font-weight: 400;\">raising funds<\/span><span style=\"font-weight: 400;\"> through email or for helping new staff become familiar with this <\/span><span style=\"font-weight: 400;\">donor engagement<\/span><span style=\"font-weight: 400;\"> channel.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the guide, we review tips for crafting a wide array of <\/span><span style=\"font-weight: 400;\">nonprofit fundraising<\/span><span style=\"font-weight: 400;\"> appeals for your next <\/span><span style=\"font-weight: 400;\">email campaign<\/span><span style=\"font-weight: 400;\">. From peer-to-peer fundraising to <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/top-5-reasons-to-invest-in-monthly-recurring-donations\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">recurring giving<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><span style=\"font-weight: 400;\">year-end<\/span><span style=\"font-weight: 400;\"> campaigns, get the best practices you need to whip up effective <\/span><span style=\"font-weight: 400;\">donation requests<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can expect to find:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A deep dive into the most common types of email appeals<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Real <\/span><span style=\"font-weight: 400;\">nonprofit<\/span><span style=\"font-weight: 400;\"> examples of each appeal type<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Design tips to stand out<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">2. <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/soft-launch-email-templates\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Email Templates<\/span><span style=\"font-weight: 400;\"> to Soft Launch Your <\/span><span style=\"font-weight: 400;\">Fundraising Campaign<\/span><\/a><\/h3>\n<p><span style=\"font-weight: 400;\">A <\/span><span style=\"font-weight: 400;\">fundraising campaign<\/span><span style=\"font-weight: 400;\"> soft launch releases your campaign to a limited audience before the general public. By <\/span><span style=\"font-weight: 400;\">motivating<\/span><span style=\"font-weight: 400;\"> select members of your <\/span><span style=\"font-weight: 400;\">donor base<\/span><span style=\"font-weight: 400;\"> to help establish early momentum toward your <\/span><span style=\"font-weight: 400;\">fundraising goals<\/span><span style=\"font-weight: 400;\">, you foster a <\/span><span style=\"font-weight: 400;\">strong call to action<\/span><span style=\"font-weight: 400;\"> for <\/span><span style=\"font-weight: 400;\">email recipients<\/span><span style=\"font-weight: 400;\"> to make a <\/span><span style=\"font-weight: 400;\">real difference<\/span><span style=\"font-weight: 400;\"> from the start.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These <\/span><span style=\"font-weight: 400;\">email templates<\/span><span style=\"font-weight: 400;\"> will help introduce your campaign in a way that emphasizes your early supporters\u2019 unique value and inspires them to help kick-start your <\/span><span style=\"font-weight: 400;\">fundraising effort<\/span><span style=\"font-weight: 400;\">. Learn how to introduce and encourage your strongest <\/span><span style=\"font-weight: 400;\">community members<\/span><span style=\"font-weight: 400;\"> to get involved and <\/span><span style=\"font-weight: 400;\">follow up<\/span><span style=\"font-weight: 400;\"> with the donors who didn\u2019t engage with your appeal the first time.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/sample-email-subject-lines-for-fundraising\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Email <\/span><span style=\"font-weight: 400;\">Subject Lines<\/span><span style=\"font-weight: 400;\"> to Use for <\/span><span style=\"font-weight: 400;\">Fundraising<\/span><\/a><\/h3>\n<p><span style=\"font-weight: 400;\">When increasing your <\/span><span style=\"font-weight: 400;\">open rate<\/span><span style=\"font-weight: 400;\">, getting the email <\/span><span style=\"font-weight: 400;\">subject line<\/span><span style=\"font-weight: 400;\"> right is crucial. It\u2019s what hooks someone long enough to decide to give your message a real chance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Email <\/span><span style=\"font-weight: 400;\">subject lines<\/span><span style=\"font-weight: 400;\"> done right smoothly engage supporters and help bring in the revenue you need to succeed. Use these sample email <\/span><span style=\"font-weight: 400;\">subject lines<\/span><span style=\"font-weight: 400;\"> and tips to optimize your conversion <\/span><span style=\"font-weight: 400;\">metrics<\/span><span style=\"font-weight: 400;\"> on desktop and mobile devices.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/recurring-donation-appeal-email-templates\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Email Templates<\/span><span style=\"font-weight: 400;\"> for Stronger Recurring Donation Appeals<\/span><\/a><\/h3>\n<p><span style=\"font-weight: 400;\">Well-crafted recurring donation appeals are critical to building, growing, and sustaining a robust recurring giving program. To help inspire your <\/span><span style=\"font-weight: 400;\">email recipients<\/span><span style=\"font-weight: 400;\"> to get on board with a subscription gift, we\u2019ve crafted five <\/span><span style=\"font-weight: 400;\">email templates<\/span><span style=\"font-weight: 400;\"> sure to resonate with any audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These <\/span><span style=\"font-weight: 400;\">fundraising email examples<\/span><span style=\"font-weight: 400;\"> demonstrate how to weave in a <\/span><span style=\"font-weight: 400;\">personal story<\/span><span style=\"font-weight: 400;\"> and center your <\/span><span style=\"font-weight: 400;\">beneficiaries<\/span><span style=\"font-weight: 400;\"> to foster <\/span><span style=\"font-weight: 400;\">personal connections<\/span><span style=\"font-weight: 400;\"> that drive supporters toward your <\/span><span style=\"font-weight: 400;\">donate button<\/span><span style=\"font-weight: 400;\">. They also show how to make recurring giving feel like an exclusive opportunity and demonstrate the impact of monthly donations.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Donor retention<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In addition to helping get supporters to your <\/span><span style=\"font-weight: 400;\">fundraising page<\/span><span style=\"font-weight: 400;\">, emails provide an opportunity for ongoing <\/span><span style=\"font-weight: 400;\">outreach<\/span><span style=\"font-weight: 400;\"> to keep donors engaged with your work. This <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/donor-stewardship-how-to-stop-losing-your-donors\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">donor stewardship<\/span><\/a><span style=\"font-weight: 400;\"> encourages supporters to give again in the future because they feel like part of your community. These resources focus on how to retain donors through email.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">5. <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/proinfo.gofundme.com\/guide-nonprofit-welcome-emails\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">The Comprehensive Guide to <\/span><span style=\"font-weight: 400;\">Nonprofit<\/span><span style=\"font-weight: 400;\"> Welcome Emails<\/span><\/a><\/h3>\n<p><span style=\"font-weight: 400;\">The first <\/span><span style=\"font-weight: 400;\">fundraising email<\/span><span style=\"font-weight: 400;\"> you send to a new <\/span><span style=\"font-weight: 400;\">community member<\/span><span style=\"font-weight: 400;\"> sets the tone for your entire relationship.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sending a sequence of emails that introduces your <\/span><span style=\"font-weight: 400;\">nonprofit organization<\/span><span style=\"font-weight: 400;\"> in a personable way increases the chances that donors return with a <\/span><span style=\"font-weight: 400;\">follow-up<\/span><span style=\"font-weight: 400;\"> donation or nonmonetary contribution. That\u2019s true whether a donor supports your cause through online giving, attends one of your <\/span><span style=\"font-weight: 400;\">fundraising events<\/span><span style=\"font-weight: 400;\">, or contributes their time as a volunteer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use these introductory <\/span><span style=\"font-weight: 400;\">email templates<\/span><span style=\"font-weight: 400;\"> to write a welcome email series that resonates with your supporters and strengthens their <\/span><span style=\"font-weight: 400;\">personal connection<\/span><span style=\"font-weight: 400;\"> to your cause.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">6. <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/proinfo.gofundme.com\/9-email-templates-to-engage-donors-year-round-classy\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Email Templates to Engage Donors Year-Round<\/span><\/a><\/h3>\n<p><span style=\"font-weight: 400;\">Communicating with donors in ways beyond hard asks and campaign promotions is essential. This resource includes nine email templates to help you develop a well-rounded communications plan that balances the right mix of touchpoints with the donors on your <\/span><span style=\"font-weight: 400;\">email list<\/span><span style=\"font-weight: 400;\"> throughout the year.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Check out this resource to learn about:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Balancing between asks and delights in your <\/span><span style=\"font-weight: 400;\">outreach<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Leveraging <\/span><span style=\"font-weight: 400;\">CRM<\/span><span style=\"font-weight: 400;\"> and <\/span><span style=\"font-weight: 400;\">demographics<\/span><span style=\"font-weight: 400;\"> data on supporters to inform your emails<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Including digital media in your email communications<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Finding creative moments year-round that allow you to organically connect with supporters<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sending a soft ask that keeps donors active without feeling fatigued<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">7. <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/proinfo.gofundme.com\/13-donor-retention-email-templates-classy\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Donor Retention <\/span><span style=\"font-weight: 400;\">Email Templates<\/span><\/a><\/h3>\n<p><span style=\"font-weight: 400;\">To retain donors over time and further your relationships, you must diversify your communications. With storytelling and impact, these templates will help elevate your email content and remind you to offer words of gratitude and heartfelt appreciation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use our 13 templates for help crafting emails that share the right balance of information, opportunity, and personality, including guidance on:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">When to send specific messages<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Types of emails to send<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Example text for crafting emails<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Effective <\/span><span style=\"font-weight: 400;\">CTAs<\/span><span style=\"font-weight: 400;\"> for different situations<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Year-end<\/span><span style=\"font-weight: 400;\"> campaigns<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Year-end<\/span> <span style=\"font-weight: 400;\">fundraising campaigns<\/span><span style=\"font-weight: 400;\"> are vital to the success of many <\/span><span style=\"font-weight: 400;\">nonprofit organizations<\/span><span style=\"font-weight: 400;\">. While many supporters are in a giving mood toward the end of the year, it\u2019s crucial to know how to stand out in their inboxes during this busy season. These <\/span><span style=\"font-weight: 400;\">year-end<\/span><span style=\"font-weight: 400;\"> email resources can help take your <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/successful-giving-tuesday-campaigns\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Giving Tuesday<\/span><span style=\"font-weight: 400;\"> campaign<\/span><\/a><span style=\"font-weight: 400;\"> and other <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/7-awesome-emails-to-inspire-your-campaigns\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">end-of-year messaging<\/span><\/a><span style=\"font-weight: 400;\"> to the <\/span><span style=\"font-weight: 400;\">next level<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">8. <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/proinfo.gofundme.com\/10-giving-tuesday-email-templates-classy\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Giving Tuesday<\/span> <span style=\"font-weight: 400;\">Email Templates<\/span><\/a><\/h3>\n<p><span style=\"font-weight: 400;\">Prepare for the days leading up to <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/what-is-giving-tuesday\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Giving Tuesday<\/span><\/a><span style=\"font-weight: 400;\"> (and the day of) with templates specific to this monumental <\/span><span style=\"font-weight: 400;\">fundraising event<\/span><span style=\"font-weight: 400;\">. These 10 email samples will help you rally support no matter what type of <\/span><span style=\"font-weight: 400;\">fundraising campaign<\/span><span style=\"font-weight: 400;\"> you run for the big day.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This resource covers key learnings, such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creating emails with a strategic and consistent style<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Selecting emails to send donors leading up to <\/span><span style=\"font-weight: 400;\">Giving Tuesday<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choosing the right cadence of communication for <\/span><span style=\"font-weight: 400;\">Giving Tuesday<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">9. <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/giving-tuesday-email-subject-lines\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Giving Tuesday<\/span><span style=\"font-weight: 400;\"> Email <\/span><span style=\"font-weight: 400;\">Subject Lines<\/span><span style=\"font-weight: 400;\"> to Drive Donations<\/span><\/a><\/h3>\n<p><span style=\"font-weight: 400;\">Get to know the research behind <\/span><span style=\"font-weight: 400;\">email marketing<\/span><span style=\"font-weight: 400;\"> to make your <\/span><span style=\"font-weight: 400;\">Giving Tuesday<\/span><span style=\"font-weight: 400;\"> email <\/span><span style=\"font-weight: 400;\">subject lines<\/span><span style=\"font-weight: 400;\"> stand apart. This research breaks down five best practices for crafting email <\/span><span style=\"font-weight: 400;\">subject lines<\/span><span style=\"font-weight: 400;\"> before diving into six concrete examples to put to work right away.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Get inspired by these creative ideas and experiment with tactics to catch your donors\u2019 attention. These templates include placeholders for your <\/span><span style=\"font-weight: 400;\">organization name<\/span><span style=\"font-weight: 400;\"> and other information to help personalize your messages.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">10. <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/year-end-email-templates\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Year-end<\/span> <span style=\"font-weight: 400;\">Email Templates<\/span><span style=\"font-weight: 400;\"> to Raise More for Your <\/span><span style=\"font-weight: 400;\">Nonprofit<\/span><\/a><\/h3>\n<p><span style=\"font-weight: 400;\">If you\u2019re looking to run an exceptionally <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/8-surefire-ways-to-run-a-successful-fundraising-campaign\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">successful <\/span><span style=\"font-weight: 400;\">year-end<\/span> <span style=\"font-weight: 400;\">fundraising campaign<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><span style=\"font-weight: 400;\">email marketing<\/span><span style=\"font-weight: 400;\"> is a wonderful tool for engaging new and existing audiences. This resource can help ensure your communications stand out to your audience to produce the results you want.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll find six key <\/span><span style=\"font-weight: 400;\">email templates<\/span><span style=\"font-weight: 400;\"> in this guide, including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Giving Tuesday<\/span><span style=\"font-weight: 400;\"> fundraising appeals<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Giving Tuesday<\/span><span style=\"font-weight: 400;\"> thank-you messages<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Beginning of December fundraising appeals<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Year-end<\/span><span style=\"font-weight: 400;\"> giving (and matching gifts) <\/span><span style=\"font-weight: 400;\">fundraising emails<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fundraising appeals for the last few days of the year<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Matching gift appeals for previous donations<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Peer-to-peer fundraising<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">For peer-to-peer <\/span><span style=\"font-weight: 400;\">fundraising campaigns<\/span><span style=\"font-weight: 400;\">, the need for great emails is twofold. First, you need a well-developed email engagement plan to nurture and support your fundraisers\u2019 success. Second, those fundraisers need an effective email engagement plan to rally their personal networks to give.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The two resources below can help secure a plan for your organizational administrators and <\/span><span style=\"font-weight: 400;\">peer-to-peer fundraisers<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">11. <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/proinfo.gofundme.com\/guide-peertopeer-fundraising-emails\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">A Guide to Peer-to-Peer <\/span><span style=\"font-weight: 400;\">Fundraising Emails<\/span><\/a><\/h3>\n<p><span style=\"font-weight: 400;\">When you give your fundraisers <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/proinfo.gofundme.com\/rs\/673-DCU-558\/images\/customizable_fundraising_tips_packet.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">the tips and tools they need<\/span><\/a><span style=\"font-weight: 400;\">, they\u2019re more likely to raise significant donations. This guide provides the information you need to keep fundraisers informed, motivated, and moving toward their goals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These <\/span><span style=\"font-weight: 400;\">fundraising email examples<\/span><span style=\"font-weight: 400;\"> feature supplemented design callouts and helpful formatting tips to ensure you cover all the bases. Download this free read to prepare for your next peer-to-peer <\/span><span style=\"font-weight: 400;\">fundraising campaign<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">12. Create your own peer-to-peer <\/span><span style=\"font-weight: 400;\">fundraising templates<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve developed a communications plan to educate your <\/span><span style=\"font-weight: 400;\">peer-to-peer fundraisers<\/span><span style=\"font-weight: 400;\">, you\u2019ll want to create fundraising letter samples to supplement the experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When your fundraisers have less writing to do, you eliminate a barrier to fundraising and allow them to send quick appeals on your behalf via email, <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/nonprofit-social-media-engagement-tactics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">social media<\/span><\/a><span style=\"font-weight: 400;\">, or text. Not to mention, there are certain aspects of a great fundraising appeal\u2014like mission details and calls to action\u2014that your <\/span><span style=\"font-weight: 400;\">nonprofit<\/span><span style=\"font-weight: 400;\"> is in a better position to write. Take care of those details for them, so supporters don\u2019t have to do unnecessary research.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few points to include in your letter samples to help guide your <\/span><span style=\"font-weight: 400;\">peer-to-peer fundraisers<\/span><span style=\"font-weight: 400;\"> toward their goals:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Establish the arc: <\/b><span style=\"font-weight: 400;\">At a fundamental level, you want to ensure you introduce the problem that needs solving, demonstrate a solution to that problem, and end with a <\/span><span style=\"font-weight: 400;\">strong call to action<\/span><span style=\"font-weight: 400;\"> that invites potential supporters to join the solution.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Make it emotionally relevant:<\/b><span style=\"font-weight: 400;\"> If you can get readers to imagine themselves personally affected, they\u2019ll feel more empathy with those your organization serves. Highlight a real-life example of someone affected by the cause to inspire action.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Offer a tangible impact and clear <\/b><b>CTA<\/b><b>:<\/b><span style=\"font-weight: 400;\"> It\u2019s crucial to support your <\/span><span style=\"font-weight: 400;\">call to action<\/span><span style=\"font-weight: 400;\"> with how each donation will make a tangible impact. Correlate your campaign\u2019s <\/span><span style=\"font-weight: 400;\">fundraising goal<\/span><span style=\"font-weight: 400;\"> with a specific outcome. For example, the text for your <\/span><span style=\"font-weight: 400;\">peer-to-peer fundraisers<\/span><span style=\"font-weight: 400;\"> might read: \u201c$250 will fund a full year\u2019s education for five children. Join me in making this happen by visiting my <\/span><span style=\"font-weight: 400;\">donation page<\/span><span style=\"font-weight: 400;\">!\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Encourage <\/b><b>personal connections<\/b><b>:<\/b><span style=\"font-weight: 400;\"> Show supporters how to personalize their fundraising letters. A personal note accomplishes two things: It further legitimizes the message in the reader\u2019s eyes and helps the reader empathize with the <\/span><span style=\"font-weight: 400;\">fundraising effort&#8217;s beneficiaries<\/span><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Use <\/span><span style=\"font-weight: 400;\">fundraising email templates<\/span><span style=\"font-weight: 400;\"> and resources to send messages that convert<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Email is crucial for establishing a connection and fundraising. As you elevate your email strategy, remember the importance of maintaining consistent branding across your materials. Your email communications should match the same styling, voice, and tone as all other touchpoints, from your website to your <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/donation-websites\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">donation page<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/donation-websites\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Classy Studio<\/span><\/a><span style=\"font-weight: 400;\">, you can customize your story and brand with an easy and flexible campaign builder. Studio empowers hyperpersonalized, connected experiences across various interactions to activate your community at scale, including <\/span><span style=\"font-weight: 400;\">email campaigns<\/span><span style=\"font-weight: 400;\">, crowdfunding, embedded experiences, peer-to-peer fundraising, events, ticketing, and more.<\/span><\/p>\n<p>Copy editor:\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/ayannajulien\/\" target=\"_blank\" rel=\"noopener\" data-airgap-id=\"52\"><em>Ayanna Julien<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>To help you write an effective email, no matter what the situation, we put together this two-part round-up with our most popular email resources and templates.<\/p>\n","protected":false},"author":24,"featured_media":31179,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[11,12],"tags":[],"class_list":["post-9827","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fundraising","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.5 (Yoast SEO v25.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Write the Perfect Fundraising Email [12 Templates] - GoFundMe Pro<\/title>\n<meta name=\"description\" content=\"Leverage these fundraising email templates to boost your appeals, retain more donors, and inspire personalized peer-to-peer campaigns.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/writing-the-perfect-fundraising-email\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Write the Perfect Fundraising Email [12 Templates]\" \/>\n<meta property=\"og:description\" content=\"Leverage these fundraising email templates to boost your appeals, retain more donors, and inspire personalized peer-to-peer campaigns.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/writing-the-perfect-fundraising-email\/\" \/>\n<meta property=\"og:site_name\" content=\"GoFundMe Pro\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/classy.org\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-07T08:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-10T18:29:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2022\/12\/blog_fundraising-email-templates.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1224\" \/>\n\t<meta property=\"og:image:height\" content=\"612\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Korrin Bishop\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@classy\" \/>\n<meta name=\"twitter:site\" content=\"@classy\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Korrin Bishop\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/writing-the-perfect-fundraising-email\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/writing-the-perfect-fundraising-email\/\"},\"author\":{\"name\":\"Korrin Bishop\",\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#\/schema\/person\/e2704fec5ad429861207a3dfc6e69643\"},\"headline\":\"How to Write the Perfect Fundraising Email [12 Templates]\",\"datePublished\":\"2025-03-07T08:00:00+00:00\",\"dateModified\":\"2025-06-10T18:29:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/writing-the-perfect-fundraising-email\/\"},\"wordCount\":1814,\"publisher\":{\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/writing-the-perfect-fundraising-email\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2022\/12\/blog_fundraising-email-templates.jpg\",\"articleSection\":[\"Fundraising\",\"Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/writing-the-perfect-fundraising-email\/\",\"url\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/writing-the-perfect-fundraising-email\/\",\"name\":\"How to Write the Perfect Fundraising Email [12 Templates] - GoFundMe Pro\",\"isPartOf\":{\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/writing-the-perfect-fundraising-email\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/writing-the-perfect-fundraising-email\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2022\/12\/blog_fundraising-email-templates.jpg\",\"datePublished\":\"2025-03-07T08:00:00+00:00\",\"dateModified\":\"2025-06-10T18:29:30+00:00\",\"description\":\"Leverage these fundraising email templates to boost your appeals, retain more donors, and inspire personalized peer-to-peer campaigns.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/writing-the-perfect-fundraising-email\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/writing-the-perfect-fundraising-email\/#primaryimage\",\"url\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2022\/12\/blog_fundraising-email-templates.jpg\",\"contentUrl\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2022\/12\/blog_fundraising-email-templates.jpg\",\"width\":1224,\"height\":612,\"caption\":\"Woman in red sweater downloading fundraising email templates from her tablet\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#website\",\"url\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/\",\"name\":\"GoFundMe Pro\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#organization\",\"name\":\"GoFundMe Pro\",\"url\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2025\/05\/cropped-cropped-ray-dark.png\",\"contentUrl\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2025\/05\/cropped-cropped-ray-dark.png\",\"width\":534,\"height\":534,\"caption\":\"GoFundMe Pro\"},\"image\":{\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/classy.org\/\",\"https:\/\/x.com\/classy\",\"https:\/\/www.instagram.com\/gofundmepro\",\"https:\/\/www.linkedin.com\/company\/gofundme-pro\/\",\"https:\/\/en.wikipedia.org\/wiki\/Classy_(company)\",\"https:\/\/www.facebook.com\/gofundmepro\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#\/schema\/person\/e2704fec5ad429861207a3dfc6e69643\",\"name\":\"Korrin Bishop\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2022\/09\/Korrin-Bishop-96x96.jpg\",\"contentUrl\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2022\/09\/Korrin-Bishop-96x96.jpg\",\"caption\":\"Korrin Bishop\"},\"url\":\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog-author\/kbishop\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to Write the Perfect Fundraising Email [12 Templates] - GoFundMe Pro","description":"Leverage these fundraising email templates to boost your appeals, retain more donors, and inspire personalized peer-to-peer campaigns.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/writing-the-perfect-fundraising-email\/","og_locale":"en_US","og_type":"article","og_title":"How to Write the Perfect Fundraising Email [12 Templates]","og_description":"Leverage these fundraising email templates to boost your appeals, retain more donors, and inspire personalized peer-to-peer campaigns.","og_url":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/writing-the-perfect-fundraising-email\/","og_site_name":"GoFundMe Pro","article_publisher":"https:\/\/www.facebook.com\/classy.org\/","article_published_time":"2025-03-07T08:00:00+00:00","article_modified_time":"2025-06-10T18:29:30+00:00","og_image":[{"width":1224,"height":612,"url":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2022\/12\/blog_fundraising-email-templates.jpg","type":"image\/jpeg"}],"author":"Korrin Bishop","twitter_card":"summary_large_image","twitter_creator":"@classy","twitter_site":"@classy","twitter_misc":{"Written by":"Korrin Bishop","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/writing-the-perfect-fundraising-email\/#article","isPartOf":{"@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/writing-the-perfect-fundraising-email\/"},"author":{"name":"Korrin Bishop","@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#\/schema\/person\/e2704fec5ad429861207a3dfc6e69643"},"headline":"How to Write the Perfect Fundraising Email [12 Templates]","datePublished":"2025-03-07T08:00:00+00:00","dateModified":"2025-06-10T18:29:30+00:00","mainEntityOfPage":{"@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/writing-the-perfect-fundraising-email\/"},"wordCount":1814,"publisher":{"@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#organization"},"image":{"@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/writing-the-perfect-fundraising-email\/#primaryimage"},"thumbnailUrl":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2022\/12\/blog_fundraising-email-templates.jpg","articleSection":["Fundraising","Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/writing-the-perfect-fundraising-email\/","url":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/writing-the-perfect-fundraising-email\/","name":"How to Write the Perfect Fundraising Email [12 Templates] - GoFundMe Pro","isPartOf":{"@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/writing-the-perfect-fundraising-email\/#primaryimage"},"image":{"@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/writing-the-perfect-fundraising-email\/#primaryimage"},"thumbnailUrl":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2022\/12\/blog_fundraising-email-templates.jpg","datePublished":"2025-03-07T08:00:00+00:00","dateModified":"2025-06-10T18:29:30+00:00","description":"Leverage these fundraising email templates to boost your appeals, retain more donors, and inspire personalized peer-to-peer campaigns.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/writing-the-perfect-fundraising-email\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/writing-the-perfect-fundraising-email\/#primaryimage","url":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2022\/12\/blog_fundraising-email-templates.jpg","contentUrl":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2022\/12\/blog_fundraising-email-templates.jpg","width":1224,"height":612,"caption":"Woman in red sweater downloading fundraising email templates from her tablet"},{"@type":"WebSite","@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#website","url":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/","name":"GoFundMe Pro","description":"","publisher":{"@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#organization","name":"GoFundMe Pro","url":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#\/schema\/logo\/image\/","url":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2025\/05\/cropped-cropped-ray-dark.png","contentUrl":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2025\/05\/cropped-cropped-ray-dark.png","width":534,"height":534,"caption":"GoFundMe Pro"},"image":{"@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/classy.org\/","https:\/\/x.com\/classy","https:\/\/www.instagram.com\/gofundmepro","https:\/\/www.linkedin.com\/company\/gofundme-pro\/","https:\/\/en.wikipedia.org\/wiki\/Classy_(company)","https:\/\/www.facebook.com\/gofundmepro"]},{"@type":"Person","@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#\/schema\/person\/e2704fec5ad429861207a3dfc6e69643","name":"Korrin Bishop","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/#\/schema\/person\/image\/","url":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2022\/09\/Korrin-Bishop-96x96.jpg","contentUrl":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2022\/09\/Korrin-Bishop-96x96.jpg","caption":"Korrin Bishop"},"url":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog-author\/kbishop\/"}]}},"_links":{"self":[{"href":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-json\/wp\/v2\/posts\/9827","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-json\/wp\/v2\/comments?post=9827"}],"version-history":[{"count":0,"href":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-json\/wp\/v2\/posts\/9827\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-json\/wp\/v2\/media\/31179"}],"wp:attachment":[{"href":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-json\/wp\/v2\/media?parent=9827"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-json\/wp\/v2\/categories?post=9827"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-json\/wp\/v2\/tags?post=9827"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}