Illustrating the impact of social good is where nonprofits shine on Instagram.<\/p>\n\n\n\n
More than two billion active monthly users head to Instagram multiple times every day to learn, get inspired, and engage with communities that were once out of reach.(1) It\u2019s why this photo and video-sharing app is one of the most popular social networking services on the market.<\/p>\n\n\n\n
On top of its photo-editing appeal, Instagram\u2019s shareability across multiple networks has made it a dynamic social media marketing tool for nonprofit organizations. Because younger people use Instagram heavily, this social network can be a great way to connect with Gen Z and Millennial supporters.<\/p>\n\n\n\n
Below are 10 nonprofit Instagram accounts to follow that creatively and effectively represent with a refreshing social media strategy.<\/p>\n\n\n\n
While the list of social media examples and tips<\/a> is expansive for nonprofit marketing today, here\u2019s a brief checklist to recap what matters most when building your community on Instagram.<\/p>\n\n\n\n The @charitywater<\/a> Instagram account documents the organization\u2019s efforts to provide a higher quality of life through clean drinking water. We love how the nonprofit\u2019s photos share the direct results of its programs through the faces of those helped by its fundraising efforts. Instagram page visitors also get to see the areas that benefit from their ongoing support and feel a connection to the cause in an entirely new way.<\/p>\n\n\n\n Leaning into the power of emotion, the charity: water Instagram account uses various formats to reach more viewers. The team creates thoughtful reels, carousel posts, and story highlights that make a strong first impression, such as the following reel that remains pinned to the top of its grid to pull in its target audience.<\/p>\n\n\n\n Watch the Reel<\/a><\/p>\n\n\n\n The @wckitchen<\/a> Instagram account consistently shares content demonstrating the scale of particular challenges the nonprofit is attempting to solve. The organization posts imagery of their work on the ground in communities around the world front and center so that with one scroll, a page visitor understands how many lives their mission impacts.<\/p>\n\n\n\n Their Instagram reels feature team members speaking directly to the camera about the urgent situations they rush to support, keeping new followers engaged and updated about what they can do to help. Videos like the one below speak for themselves and pull a human element into social interactions with their community.<\/p>\n\n\n\n Watch the Reel<\/a><\/p>\n\n\n\n The Pencils of Promise nonprofit aims to build lasting educational systems in communities throughout Laos, Nicaragua, and Guatemala. Its @pencilsofpromise<\/a> Instagram account provides a great channel for learning about the organization\u2019s campaigns and the people impacted by the cause. By posting photographs of individual children and their hopes for their futures, the organization allows you to see the actual dream your efforts will help make possible.<\/p>\n\n\n\n Pencils of Promise also has a magnetic content strategy that encourages supporters to engage with language like \u201craise your hand if \u2026\u201d or \u201cchange begins with you.\u201d Just as critical as its heartfelt imagery is the message that comes across cohesively in every reel, post, and story, like the one below.<\/p>\n\n\n\n Watch the Reel<\/a><\/p>\n\n\n\n The @mnzoo<\/a> Instagram account is full of personality, starting with each animal cared for having a moment to shine on its Instagram feed. The account invites Instagram users to participate in a community that highlights the adorable features of various animals, educates about what they need to live fulfilled and healthy lives, and features the zookeepers who dedicate their time to making it all a reality.<\/p>\n\n\n\n We love the way Minnesota Zoo has employees take over its account regularly and share how they turn donations and support into outcomes for the animals. It keeps this little series in a highlight for easy access and a welcoming way to get to know why the organization is worth following.<\/p>\n\n\n\n Watch the Reel<\/a><\/p>\n\n\n\n The @clevelandclinic<\/a> Instagram profile is full of education. Every post is jam-packed with information, but the approach is entirely relatable. It\u2019s clear that the Cleveland Clinic knows its audience and speaks directly to them in ways that boost engagement and admiration.<\/p>\n\n\n\n Reels like the one we\u2019ve pointed out below have a way of making people feel seen and build connections that result in long-term donor loyalty.<\/p>\n\n\n\n\n
Cool Nonprofits on Instagram to Follow<\/h2>\n\n\n\n
1. charity: water<\/h3>\n\n\n\n
2. World Central Kitchen<\/h3>\n\n\n\n
3. Pencils of Promise<\/h3>\n\n\n\n
4. Minnesota Zoo<\/h3>\n\n\n\n
5. Cleveland Clinic<\/h3>\n\n\n\n