{"id":9968,"date":"2017-08-03T00:00:00","date_gmt":"2017-08-03T00:00:00","guid":{"rendered":"https:\/\/pro-migration.local\/blog\/9-words-that-tap-into-the-psychology-of-giving\/"},"modified":"2025-06-10T11:29:43","modified_gmt":"2025-06-10T18:29:43","slug":"psychology-charitable-giving","status":"publish","type":"post","link":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/blog\/psychology-charitable-giving\/","title":{"rendered":"9 Words That Tap Into the Psychology of Giving"},"content":{"rendered":"

For nonprofits, understanding donor behavior is a well-sought secret to creating an effective fundraising<\/a> campaign. And although there may not be a formula for instant fundraising success, the psychology<\/a> of giving reveals there are certain words and best practices that can induce a higher rate of giving.<\/p>\n

Free Download: The Pocket Guide to Fundraising Psychology<\/a><\/p>\n

Jen Shang is one of the world\u2019s first philanthropic psychologists, and she\u2019s made it her mission to study what motivates donors<\/a> and what it says about their lives and our society. She sees philanthropy as a way for donors<\/em> to experience human love, which drives them to share it and support others.<\/p>\n

As such, Shang proposes that there are words you can use in your outreach that tap into this psychology of giving. Success could be as simple as changing some words in your ask.<\/p>\n

Shang’s Inspiration<\/h2>\n

Before we dig into what helps encourage giving, it\u2019s important to understand what kick-started Shang\u2019s foray into the psychology of giving.<\/p>\n

She heard a donation appeal from a public radio station that said, \u201cgive us money or we\u2019ll go off the air next week.\u201d According to a story published by Third Sector<\/a>, this struck Shang as odd.<\/p>\n

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\u201cWhy would new donors<\/a> believe the station would close without their support if it had managed to survive without it thus far? And why would existing donors be excited by the prospect of saving the station from an inevitable death?\u201d<\/p>\n\n \n