{"id":33394,"date":"2025-11-17T12:24:41","date_gmt":"2025-11-17T20:24:41","guid":{"rendered":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/?post_type=research&p=33394"},"modified":"2025-11-17T12:32:31","modified_gmt":"2025-11-17T20:32:31","slug":"streamlined-checkout-yields-more-donations-per-visit","status":"publish","type":"research","link":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/research\/streamlined-checkout-yields-more-donations-per-visit\/","title":{"rendered":"Streamlined checkout yields more donations per visit"},"content":{"rendered":"\n

Test period:<\/strong> September 2025 through October 2025<\/p>\n\n\n\n

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Hypothesis:<\/h3>\n\n\n\n

Streamlining the checkout experience with a mobile-optimized flow are expected to give donors greater clarity and reduce friction, leading to higher conversion rates and faster donations. Simple visual cues, such as guided navigation and a clear donation summary, will help minimize drop-off, maintain donor momentum, and build confidence to complete the gift. Additionally, auto-selecting the default wallet responsively based on device is likely to further increase conversion. <\/p>\n\n\n\n

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Design:<\/h3>\n\n\n\n
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\"\" Control <\/p>\n<\/div>\n\n\n\n

    \n
  • Multi-page checkout flow<\/li>\n<\/ul>\n\n\n\n
    \"\"<\/figure>\n<\/div>\n\n\n\n
    \n
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    \"\" Test<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    ~2%<\/p>\n<\/div>\n\n\n\n

      \n
    • Streamlined guided flow<\/li>\n<\/ul>\n\n\n\n
      \"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n
      <\/div>\n\n\n\n

      Results:<\/h3>\n\n\n\n
      Name<\/strong><\/td>Control<\/strong><\/td>\"trophy\"Challenger<\/strong><\/td><\/tr>
      Checkout Conversion<\/td>Baseline<\/td>+1.93%*<\/mark><\/td><\/tr>
      Average gift size<\/td>Baseline<\/td>+1.65%<\/mark><\/td><\/tr>
      Donation volume<\/td>Baseline<\/td>+1.77%<\/td><\/tr><\/tbody><\/table>
      * Test results reached statistical significance<\/figcaption><\/figure>\n\n\n\n
      <\/div>\n\n\n\n

      Key learnings:<\/h3>\n\n\n\n

      Testing confirmed that this streamlined, guided checkout redesign led to measurable improvements in donor engagement and helped reduce drop-off. By introducing a simple stepper, a donation summary, and a dynamic, mobile-optimized payment display, conversions increased by 1.93%, alongside improvements in average gift amount and total donations. These lifts can have a big impact, especially during high volume periods such as giving season. <\/p>\n\n\n\n

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      So what?<\/strong> Based on the findings, we\u2019re updating all eligible Studio campaign pages with this faster, mobile-optimized checkout to help maximize fundraising effectiveness ahead of giving season. But we\u2019re not stopping there. By leveraging our scale and ongoing experimentation across our platforms, we’ll continue to test, learn, and innovate to ensure each of your campaigns stay ahead of evolving donor needs with seamless giving experiences and industry-leading conversion. <\/p>\n<\/div>\n\n\n\n