{"id":25894,"date":"2023-05-03T11:01:23","date_gmt":"2023-05-03T18:01:23","guid":{"rendered":"https:\/\/pro-migration.local\/?post_type=resource&p=25894"},"modified":"2025-10-13T06:54:21","modified_gmt":"2025-10-13T13:54:21","slug":"atlanta-humane-society","status":"publish","type":"resource","link":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/case-studies\/atlanta-humane-society\/","title":{"rendered":"Atlanta Humane Society exceeds day of giving goals with the help of GoFundMe Pro’s Salesforce integration"},"content":{"rendered":"\n
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Atlanta Humane Society day of giving 2023 results:<\/h3>\n\n <\/div>\n <\/div>\n \n
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$100k<\/h3>\n

raised above the goal<\/p>\n <\/div>\n <\/div>\n\n

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$78<\/h3>\n

average donation size<\/span><\/p>\n <\/div>\n <\/div>\n\n

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25<\/h3>\n

separate emails sent to database contacts<\/span><\/p>\n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n<\/section>\n\n

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The <\/span>Atlanta Humane Society<\/span><\/a> is a no-kill animal shelter that has been providing shelter, adoption services, veterinary care, and community outreach to the Atlanta metro area for 150 years. Over 126,362 animal care points have been provided, 27,787 people have been connected with resources to care for their pets, and 5,484 animals have been adopted.<\/span><\/p>\n<\/div>\n<\/div>\n

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Finding a comprehensive fundraising platform<\/span><\/h2>\n

Atlanta Humane was previously using separate, incompatible CRM and online fundraising tools, which left valuable data isolated on each platform, and every small change became a big hurdle that required customization and manual work to perform basic functions.<\/span><\/p>\n

In 2021, the Atlanta Humane team, having already decided to switch to Salesforce, made the choice to go all in with GoFundMe Pro after learning about GoFundMe Pro’s robust Salesforce integration<\/a>. Their impressive experience that same year using GoFundMe Pro’s peer-to-peer program, which brought in a large portion of funds during their annual Day of Giving period, was the clincher.<\/span><\/p>\n

Migrating donor data to GoFundMe Pro and Salesforce<\/span><\/h2>\n

In 2022, Atlanta Humane started working with <\/span>F\u00edonta<\/span><\/a>, a Salesforce Nonprofit Partner, that works with nonprofits to maximize impact and streamline operations with Salesforce.\u00a0<\/span><\/p>\n

With the migration to GoFundMe Pro and Salesforce planned for summer 2022, Atlanta Humane and F\u00edonta worked together to decide which fields to map to make their data actionable. From the decision process to the data migration process, the entire undertaking took just about 1 month.\u00a0<\/span><\/p>\n

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We worked with F\u00edonta and GoFundMe Pro\u2019s migration team to move all of our monthly donors over which was an incredibly seamless process.<\/p>\n\n \n