{"id":26129,"date":"2023-05-18T12:08:42","date_gmt":"2023-05-18T19:08:42","guid":{"rendered":"https:\/\/pro-migration.local\/?post_type=resource&p=26129"},"modified":"2025-10-21T07:32:17","modified_gmt":"2025-10-21T14:32:17","slug":"gordon-college","status":"publish","type":"resource","link":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/case-studies\/gordon-college\/","title":{"rendered":"How Gordon College\u2019s peer-to-peer fundraiser raised $40k above its stretch goal"},"content":{"rendered":"\n
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Clash of the Tartans 2022 peer-to-peer fundraising results:<\/strong><\/h3>\n\n <\/div>\n <\/div>\n \n
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$40k<\/h3>\n

raised above the stretch goal<\/p>\n <\/div>\n <\/div>\n\n

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$97.90<\/h3>\n

average donation size<\/span><\/p>\n <\/div>\n <\/div>\n\n

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2,538<\/h3>\n

transactions on GoFundMe Pro<\/span><\/p>\n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n<\/section>\n\n\n

Gordon College<\/a> is a religiously-affiliated liberal arts school with a sprawling 485-acre campus outside of Boston, Massachusetts. Founded in 1889 as a missionary training school, Gordon now has over 1,300 undergraduate students, and over 400 graduate students, and offers 33 majors. <\/p>\n\n\n\n

Finding the best peer-to-peer tool  <\/h2>\n\n\n\n

The Gordon Advancement team was searching for the right tool to facilitate its peer-to-peer programs, and one non-negotiable criterion was compatibility with multiple payment options. <\/p>\n\n\n\n

In early 2022, GoFundMe Pro was part of a Request for Proposal (RFP) for Gordon College, meaning Gordon College accepted a proposal from GoFundMe Pro, among other fundraising platforms, outlining how its comprehensive toolset would best support their goals. <\/p>\n\n\n\n

In the end, GoFundMe Pro won out with its unparalleled peer-to-peer fundraising tool<\/a> and GoFundMe Pro Pay<\/a> payment solution.<\/p>\n\n\n\n

A peer-to-peer fundraising competition<\/h2>\n\n\n\n

In 2017, Gordon first challenged its athletic teams to a peer-to-peer fundraising competition named Clash of the Tartans<\/a>\u2014a play on the Scottish tartan and \u201cClash of the Titans\u201d. Since then it has grown and evolved into a tradition, with every sporting team involved in the fundraising extravaganza. Clash continues to be the main peer-to-peer fundraiser for the college more than six years after its inception.<\/p>\n\n\n\n

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For a group of people who are by nature competitive, we wanted to take advantage of that competitiveness, with each team working toward a mutually beneficial goal.<\/p>\n\n \n