{"id":26497,"date":"2023-07-16T09:00:11","date_gmt":"2023-07-16T16:00:11","guid":{"rendered":"https:\/\/pro-migration.local\/?post_type=resource&#038;p=26497"},"modified":"2025-10-21T07:27:29","modified_gmt":"2025-10-21T14:27:29","slug":"brooklyn-public-library-classy","status":"publish","type":"resource","link":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/case-studies\/brooklyn-public-library-classy\/","title":{"rendered":"Brooklyn Public Library grew online revenue by 14% with GoFundMe Pro"},"content":{"rendered":"\n<section class=\"flex-three-cols \">\n    <div class=\"container\">\n        \n        <div class=\"row\">\n            <div class=\"col-12 intro-text wow animated fadeInUp\">\n                \n\n<h2 class=\"wp-block-heading\" id=\"h-results-on-gofundme-pro-in-one-year\">Results on GoFundMe Pro in one year:<\/h2>\n\n            <\/div>\n        <\/div>\n        \n        <div class=\"row\">\n            <div class=\"col-12 col-lg-4 p-small wow animated fadeInUp\">\n                <div class=\"inner\">\n                    <h3>$1M+<\/h3>\n<p>raised<\/p>\n                <\/div>\n            <\/div>\n\n            <div class=\"col-12 col-lg-4 p-small wow animated fadeInUp\" data-wow-delay=\".3s\">\n                <div class=\"inner\">\n                    <h3>14%<\/h3>\n<p>increase in online revenue<\/p>\n                <\/div>\n            <\/div>\n\n            <div class=\"col-12 col-lg-4 p-small wow animated fadeInUp\" data-wow-delay=\".6s\">\n                <div class=\"inner\">\n                    <h3>2X<\/h3>\n<p>recurring donors<\/p>\n                <\/div>\n            <\/div>\n        <\/div>\n\n    <\/div>\n<\/section>\n\n\n<h2 class=\"wp-block-heading\">Beyond a library; a community<\/h2>\n\n\n\n<p>The 126-year-old&nbsp;<a href=\"https:\/\/www.bklynlibrary.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Brooklyn Public Library<\/a>&nbsp;(BPL), the sixth largest library system in the U.S., encompasses 61 branches across the borough of Brooklyn. The library offers free resources and services like literacy programs, lectures, resume and career help, computer centers, teen internships, and more. It\u2019s an inclusive place anyone can go, no matter their age or background.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A comprehensive fundraising suite to support BPL<\/h2>\n\n\n\n<p>About a year ago, the BPL development team started its search for a platform that could help streamline its online giving operations. They were holding out for a solution that would allow them to customize their&nbsp;<a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/donation-forms\/\">donation forms<\/a>&nbsp;to better reflect BPL\u2019s brand and align with donor preferences, leading to an improved donor experience.<\/p>\n\n\n\n<p>BPL chose GoFundMe Pro because it is an incredibly customizable and versatile platform that allows BPL to handle all kinds of online giving, including its&nbsp;<a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/top-5-reasons-to-invest-in-monthly-recurring-donations\/\">recurring donor program<\/a>, one-time giving, and special events.<\/p>\n\n\n\n  <div class=\"classy-quote\">\n    <blockquote>\n      <p class=\"quote-content\">We appreciate that GoFundMe Pro has been a comprehensive online fundraising suite that addresses so many of our needs.<\/p>\n\n      \n        <footer>\n                    <p class=\"cite-name\">Lauren Arana<\/p>\n<p class=\"cite-role\">Chief Development Officer<\/p>\n                  <\/footer>\n\n      \n      <\/blockquote>\n\n        <\/div>\n\n  \n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Engaging supporters and meeting them where they are&nbsp;<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">In a library system as large as BPL, it\u2019s critical to provide donors the choice to support their local branch or the programs they most care about. With GoFundMe Pro&#8217;s <\/span><a href=\"https:\/\/support.classy.org\/s\/article\/how-to-use-program-designations\"><span style=\"font-weight: 400;\">program designation<\/span><\/a><span style=\"font-weight: 400;\"> feature, BPL can enable its supporters to choose exactly where their donation goes, making it easier for supporters to connect with the causes they care about. <\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full wp-image-26500\"><img decoding=\"async\" width=\"1656\" height=\"1128\" src=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2023\/07\/bklyn-public-library-support_desktop.png\" alt=\"\" class=\"wp-image-33188\"\/><figcaption class=\"wp-element-caption\">Books Unbanned program designation<\/figcaption><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">One tool in GoFundMe Pro&#8217;s suite is a peer-to-peer campaign builder. BPL ran its first-ever <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/blog\/what-is-peer-to-peer-fundraising-2\/\"><span style=\"font-weight: 400;\">peer-to-peer fundraising<\/span><\/a><span style=\"font-weight: 400;\"> campaign on GoFundMe Pro last year and <strong>raised 113% of its goal!<\/strong><\/span><\/p>\n\n\n\n<p>  <div class=\"classy-quote\">\n    <blockquote>\n      <p class=\"quote-content\">We used GoFundMe Pro\u2019s peer-to-peer tool for a month-long campaign in which our local supporters could solicit their friends and family in support of our program. They just clicked on the site, signed up, launched their pages, and off they went. It was also an incredible way to galvanize support for the program from our local millennial and Gen Z supporters.<\/p>\n\n      \n        <footer>\n                    <p class=\"cite-name\">Lauren Arana<\/p>\n<p class=\"cite-role\">Chief Development Officer<\/p>\n                  <\/footer>\n\n      \n      <\/blockquote>\n\n        <\/div>\n\n  <span style=\"font-weight: 400;\"><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">BPL is very connected to its supporter base and has focused on growing its sustainer (recurring) donor program over the past year with GoFundMe Pro. With a multi-pronged approach that puts monthly giving front and center on most donation forms, BPL has seen a significant influx of monthly gifts.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The BPL team is looking forward to seeing the donations roll in on their new inline <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/donation-forms\/\"><span style=\"font-weight: 400;\">embedded donation form<\/span><\/a><span style=\"font-weight: 400;\"> on the Books Unbanned landing page. The donation experience is streamlined and frictionless, reducing the number of steps to donate and bringing in an average of <\/span><b>2x more revenue<\/b><span style=\"font-weight: 400;\">. It is truly a win-win for both the donor and BPL. <\/span><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full wp-image-26501\"><img decoding=\"async\" width=\"1656\" height=\"1062\" src=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2023\/07\/bklyn-public-library_desktop.png\" alt=\"\" class=\"wp-image-33190\"\/><figcaption class=\"wp-element-caption\">Books Unbanned inline embedded donation form<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">The future is bright for BPL<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Just one year in with GoFundMe Pro, BPL has already made great strides, surpassing <\/span><b>$1M raised on the platform. <\/b><span style=\"font-weight: 400;\">And they\u2019re not slowing down anytime soon.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">As the library continues to connect with the community, welcome patrons into their locations, and get supporters involved in virtual programs, they\u2019re also welcoming them to donate online through one of the various campaign types available.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The team has seen its online giving grow in recent years, making a tremendous impact on its mission. Having a flexible tool like GoFundMe Pro saves the BPL team time and makes it easier for supporters to contribute to their local library. <\/span><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Beyond a library; a community The 126-year-old&nbsp;Brooklyn Public Library&nbsp;(BPL), the sixth largest library system in the U.S., encompasses 61 branches across the borough of Brooklyn. The library offers free resources and services like literacy programs, lectures, resume and career help, computer centers, teen internships, and more. It\u2019s an inclusive place anyone can go, no matter [&hellip;]<\/p>\n","protected":false},"featured_media":26498,"template":"","class_list":["post-26497","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource-category-stories"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.5 (Yoast SEO v25.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brooklyn Public Library grew online revenue by 14% with GoFundMe Pro - GoFundMe Pro<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/case-studies\/brooklyn-public-library-classy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brooklyn Public Library grew online revenue by 14% with GoFundMe Pro\" \/>\n<meta property=\"og:description\" content=\"Beyond a library; a community The 126-year-old&nbsp;Brooklyn Public Library&nbsp;(BPL), the sixth largest library system in the U.S., encompasses 61 branches across the borough of Brooklyn. 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