{"id":26691,"date":"2023-07-27T06:31:21","date_gmt":"2023-07-27T13:31:21","guid":{"rendered":"https:\/\/pro-migration.local\/?post_type=resource&#038;p=26691"},"modified":"2025-10-23T08:41:17","modified_gmt":"2025-10-23T15:41:17","slug":"tap-cancer-out","status":"publish","type":"resource","link":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/case-studies\/tap-cancer-out\/","title":{"rendered":"Tap Cancer Out connects passions with fundraising to raise $4.7M on GoFundMe Pro"},"content":{"rendered":"\n<section class=\"flex-three-cols \">\n    <div class=\"container\">\n        \n        <div class=\"row\">\n            <div class=\"col-12 intro-text wow animated fadeInUp\">\n                \n\n<h3 class=\"wp-block-heading\" id=\"h-results-with-gofundme-pro\">Results with GoFundMe Pro:<\/h3>\n\n            <\/div>\n        <\/div>\n        \n        <div class=\"row\">\n            <div class=\"col-12 col-lg-4 p-small wow animated fadeInUp\">\n                <div class=\"inner\">\n                    <h3>$4.7M<\/h3>\n<p>donated to beneficiaries<\/p>\n                <\/div>\n            <\/div>\n\n            <div class=\"col-12 col-lg-4 p-small wow animated fadeInUp\" data-wow-delay=\".3s\">\n                <div class=\"inner\">\n                    <h3>46%<\/h3>\n<p>of tournament registrants fundraise<\/p>\n                <\/div>\n            <\/div>\n\n            <div class=\"col-12 col-lg-4 p-small wow animated fadeInUp\" data-wow-delay=\".6s\">\n                <div class=\"inner\">\n                    <h3>$541<\/h3>\n<p><span style=\"font-weight: 400;\">average amount raised per fundraiser<\/span><\/p>\n                <\/div>\n            <\/div>\n        <\/div>\n\n    <\/div>\n<\/section>\n\n\n<p><a href=\"https:\/\/tapcancerout.org\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Tap Cancer Out<\/span><\/a><span style=\"font-weight: 400;\"> combines people\u2019s passions for Brazilian Jiu-Jitsu (BJJ) with philanthropic endeavors that raise awareness and funds for cancer-fighting organizations.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Since its inception, which began with an idea at a <\/span><a href=\"https:\/\/awards.classy.org\/\"><span style=\"font-weight: 400;\">GoFundMe Pro Awards<\/span><\/a><span style=\"font-weight: 400;\"> ceremony in 2011, Tap Cancer Out has built its core fundraising model from the ground up with GoFundMe Pro, integrating the platform\u2019s technology into every step of the donation journey.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">A tournament model that empowers competitors to fundraise for a good cause<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Tap Cancer Out has always known that a <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/fundraising-events\/\"><span style=\"font-weight: 400;\">registration with fundraising <\/span><\/a><span style=\"font-weight: 400;\">model is the right approach for its jiu-jitsu tournaments. Participants can register for a tournament as a Paid Competitor and are charged an entrance fee upfront (ranging from $70-$100), or they can register for free as a Fundraising Competitor. As long as they raise $250 or more, they owe nothing to compete. Anything raised above that amount can earn them Tap Cancer Out perks and swag.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The funds raised at each Tap Cancer Out event help fund the more than $1,000,000 in yearly gifts committed to TCO\u2019s beneficiary organizations which include Alex\u2019s Lemonade Stand, the American Brain Tumor Association, and First Descents.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n\n\n  <div class=\"classy-quote\">\n    <blockquote>\n      <p class=\"quote-content\">Our registrants and fundraisers are familiar with how our registration page looks and quickly learned how to set up a GoFundMe Pro fundraising page, which they can connect to their social media accounts, to reach more donors in their network.<\/span><span style=\"font-weight: 400;\"><\/p>\n\n      \n        <footer>\n                    <p class=\"cite-name\">Jon Thomas<\/p>\n<p class=\"cite-role\">Founder and Executive Director<\/p>\n                  <\/footer>\n\n      \n      <\/blockquote>\n\n        <\/div>\n\n  \n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full wp-image-26694\"><img decoding=\"async\" width=\"1374\" height=\"941\" src=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/wp-content\/uploads\/2023\/07\/Product-shot_Tap-Cancer-Out-2.png\" alt=\"Registration with fundraising tournament page\" class=\"wp-image-33260\"\/><figcaption class=\"wp-element-caption\">Registration with fundraising tournament page<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Attracting participants and accurately tracking their fundraising data&nbsp;<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Tap Cancer Out started working with <\/span><a href=\"https:\/\/mediacause.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Media Cause<\/span><\/a><span style=\"font-weight: 400;\">, <\/span>a mission-driven marketing and creative agency that helps nonprofits&nbsp;<span dir=\"auto\">grow and accelerate their impact<\/span><span style=\"font-weight: 400;\">, over seven years ago.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">By utilizing paid media efforts, including Google Ad Grants, awareness and digital ads on social media, and paid search campaigns, Media Cause helped grow Tap Cancer Out\u2019s brand awareness while attracting and increasing the number of registrants per tournament. Now, <\/span><b>paid media is responsible for 37% of tournament registrations.<\/b><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Media Cause also helped set up the <\/span><a href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/integrations\/meta-capi\/\"><span style=\"font-weight: 400;\">Meta Conversions API<\/span><\/a><span style=\"font-weight: 400;\"> for Tap Cancer Out, which connects Facebook fundraising with GoFundMe Pro&#8217;s backend to ensure peer-to-peer fundraising dollars match all donor data in GoFundMe Pro. This data hygiene practice allows Tap Cancer Out and Media Cause to optimize performance while keeping the cost per registrant low.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">New sports, new opportunities to fundraise<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Tap Cancer Out is continuously innovating, optimizing, and iterating its process. If a tournament city isn\u2019t meeting the fundraising goals or participant demands as expected, they\u2019ll find another city that is. All of this information is visible in GoFundMe Pro&#8217;s reporting function and provides accurate data for the Tap Cancer Out team to predict and react to trends in their tournaments.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Tap Cancer Out is expanding its sports offerings through a bi-annual Golf Classic that follows a similar structure to the jiu-jitsu tournaments. By continuing to utilize GoFundMe Pro&#8217;s registration with fundraising tool, Tap Cancer Out can host high-quality and highly efficient events while raising money for life-saving cancer research.&nbsp; <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tap Cancer Out combines people\u2019s passions for Brazilian Jiu-Jitsu (BJJ) with philanthropic endeavors that raise awareness and funds for cancer-fighting organizations. Since its inception, which began with an idea at a GoFundMe Pro Awards ceremony in 2011, Tap Cancer Out has built its core fundraising model from the ground up with GoFundMe Pro, integrating the [&hellip;]<\/p>\n","protected":false},"featured_media":26703,"template":"","class_list":["post-26691","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource-category-stories"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.5 (Yoast SEO v25.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tap Cancer Out connects passions with fundraising to raise $4.7M on GoFundMe Pro - GoFundMe Pro<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/case-studies\/tap-cancer-out\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tap Cancer Out connects passions with fundraising to raise $4.7M on GoFundMe Pro\" \/>\n<meta property=\"og:description\" content=\"Tap Cancer Out combines people\u2019s passions for Brazilian Jiu-Jitsu (BJJ) with philanthropic endeavors that raise awareness and funds for cancer-fighting organizations. 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