{"id":27099,"date":"2023-09-07T12:34:58","date_gmt":"2023-09-07T19:34:58","guid":{"rendered":"https:\/\/pro-migration.local\/?post_type=resource&p=27099"},"modified":"2025-10-22T05:38:59","modified_gmt":"2025-10-22T12:38:59","slug":"reeve-foundation","status":"publish","type":"resource","link":"https:\/\/gofundme.to\/__proxy\/pro.gofundme.com\/c\/case-studies\/reeve-foundation\/","title":{"rendered":"Christopher and Dana Reeve Foundation increased donation volume by 57% period over period on GoFundMe Pro"},"content":{"rendered":"\n
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Results on GoFundMe Pro in the last year:<\/strong><\/strong><\/h3>\n\n <\/div>\n <\/div>\n \n
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57%<\/h3>\n

PoP increase in donation volume (July 2022 vs. July 2023)<\/span><\/p>\n <\/div>\n <\/div>\n\n

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2X<\/h3>\n

total funds raised PoP after adopting embedded donation forms<\/span><\/p>\n <\/div>\n <\/div>\n\n

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41%<\/h3>\n

overall conversion rate<\/span><\/p>\n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n<\/section>\n\n

In the U.S., 1 in 50 people are living with paralysis. The <\/span>Christopher & Dana Reeve Foundation<\/span><\/a> was founded as the couple struggled to find resources to help their family find new normalcy after Christopher\u2019s spinal cord injury. The <\/span>National Paralysis Resource Center<\/span><\/a> focuses on the day-to-day challenges of living an independent and fulfilling life.<\/span><\/p>\n

Checking out the competition<\/span><\/h2>\n

In 2019, the Christopher and Dana Reeve Foundation decided to transition away from GoFundMe Pro to take a chance on another solution. Fast-forward to 2021, and they realized the solution had over-promised and under-delivered. Understanding GoFundMe Pro’s potential, the Christopher and Dana Reeve Foundation was open to learning how the platform had evolved its product offerings since they left.\u00a0<\/span><\/p>\n

It didn\u2019t take long for the Christopher and Dana Reeve Foundation to recognize GoFundMe Pro’s increased pace of innovation across the board, specifically in Facebook fundraising and its events software, <\/span>Live Events<\/span><\/a>. These developments, and those slated on the product roadmap, inspired their organization to rejoin the GoFundMe Pro community.<\/span><\/p>\n

Offering multiple ways to give<\/span><\/h2>\n

The Christopher and Dana Reeve Foundation prioritizes ease of transacting by offering multiple payment options like credit cards, ACH, and PayPal. With <\/span>embedded donation forms<\/span><\/a>, the appeals are simple, with clean layouts, concise text, and minimal required questions when checking out.<\/span><\/p>\n\n\n

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In-line embedded donation form<\/strong><\/figcaption><\/figure>\n\n\n

Of GoFundMe Pro’s many campaign types, the Christopher and Dana Reeve Foundation uses every single one. Depending on the event or fundraising opportunity, just having the options available makes planning and publishing a new campaign idea a breeze. Some of the campaign types that the Christopher and Dana Reeve Foundation uses include:<\/span><\/p>\n